Subcategory
4-Color Process
Pick a color, any color.
Custom Printed Promotional Products
The selection of custom printed promotional products provides the ideal solution for companies that want to use a full color logo, but are not sure which items will work best with a multi-colored imprint. In fact, there is a wide range of promotional products in all different styles and price points that work well with bright imprints, including everything from personalized drinkware and totes to smaller giveaways such as hand sanitizer, pens and mouse pads. And, custom printed promotional products are appropriate for companies in industries as diverse as healthcare and manufacturing. Schools and other businesses in the education industry, in particular, can use these attractive colored items to gain attention from students and other younger audiences. Younger audiences are a very important demographic to reach because, according to recent statistics, this is consistently the group that has the most disposable income to spend freely. And spend they do. On average, people ages 8-21 spend approximately $172 billion annually, making this one demographic you can’t afford to miss.
Benefits of Custom Printed Promotional Products
In addition to serving as great gifts and giveaways for the education industry and younger target audiences, custom printed promotional products provide advantages for just about any company that has a color logo. Not only does the 4-color process imprinting technique display the colors in a bold and clear manner, this imprinting method also provides long lasting and durable images, which means that a company name and logo won’t scratch or wash off, even after years of use. Plus, purchasing custom printed promotional products is a great way to ensure that the colors of the items perfectly match the colors of the logo. Moreover, while smaller items such as pens or hand sanitizers will display a logo in an attractive manner, larger items- like mouse pads and sticky notes- even give companies ample space in which to print a large, beautiful full-color picture which will surely leave a lasting impression in recipients' minds.
Custom Printed Promotional Products: the Creation Process
The advantages (and the outcome!) of custom printed promotional products are very clear, but the process itself remains a mystery to many promotional products purchasers. To begin, the full color artwork that the company plans to use is broken down into four separate levels of film that each contains one of the colors needed to create the image. These colors- cyan, magenta, yellow and black- are then digitized, or fed into a computer, which allows for precise control over the image. The result is a detailed and attractive image that can be replicated without high costs.
Set up Charges for Custom Printed Promotional Products
Just like any other logo items, custom printed promotional products do require a small fee, or "set up charge" in order to achieve the aforementioned results. However, when compared to other imprint methods such as embroidery or debossing, the cost for 4-color process incredibly affordable and can fit into most budgets. And, this charge will likely not apply to any repeat orders of custom printed promotional products, as the formatting process has already been completed.
