BPA-free water bottles have the potential to increase brand recognition among your target audience whether it’s at the gym, office, or even the beach. The BPA abbreviation stands for bisphenol A, an organic compound commonly used in manufacturing plastics. In 2008, bisphenol A became the subject of public scrutiny when numerous government investigations called it unsafe for use in consumer products, and stated that high levels of the substance in the blood stream may cause heart disease or diabetes. Now many retailers only sell BPA-free water bottles and some states mandate use of them as opposed to the chemical ridden alternatives. Not only safer for human use, these unique sports bottles are also less harmful to animals and aquatic life. It’s the perfect way to show your audience that your brand makes the right choices, both economically and environmentally.