In addition to being a very transportable and functional item, a can cooler can be a great gift because recipients are likely to keep them in their homes for years to come. In fact, in a survey completed by the Advertising Specialty Institute, 81% of respondents said that they kept a promotional product because they considered it to be useful. Moreover, Pinnacle Promotions knows these items can be stored anywhere and they come in handy for a variety of activities. A custom can cooler helps brands stick out at oversaturated events and gatherings, or can even be used to celebrate a special occasion, ranging from sports tournaments to camping trips. Many brides are even personalizing them for the big day and distributing them as wedding giveaways. As you can see, these great items epitomize the idea of versatility!