Commonly seen during the hot summer months, car window shades are used to limit the amount of sunlight that enters into and is trapped inside of a parked vehicle when outdoors without cover or shade. These items completely line the inside of an automobile’s windshield and are covered in a reflective material. When sunlight hits the reflective coating, the rays are reflected away from the vehicle, thereby helping to keep the internal temperature cooler while protecting the integrity and color of the material covering the dashboard and car controls. The protection provided by promotional window shades is thought to help keep the value of the vehicle up while keeping the automobile’s temperature at a comfortable level until its passengers re-enter the vehicle. The practical nature of these items makes them perfect for all summer promotions and giveaways.