Promotional Desk Calendars as Advertising Items
Promotional desk calendars are essential items frequently used both at home or on the office desktop. Some of us just can't do without a custom desk calendar to help us plan our week ahead. Promotional desk calendars are thus popular corporate gift items because they help promote your brand unobtrusively and professionally. A particularly advantageous quality of imprinted desktop calendars which justifies their popularity as effective advertising items is their ability to continually promote your brand message throughout the duration of the calendar year. Promotional desk calendars are one of the only categories of promotional products that offer ample imprint space to display your marketing message and persistently acquire a high number of impressions for that message 365 days a year.
Promotional Desk Calendars Present Proven Results
Promotional desk calendars are one category of promotional products that studies have shown time and time again to be highly effective in publicizing your brand. Did you know that approximately 83% of consumers who use a custom desk calendar purchase products or services from the company who gave them the custom desktop calendar, while only 78% of customers did business with the advertise before being given the promotional desk calendar? And that the average household owns and displays 4 promotional calendars and the average business owns and displays 2.5 custom desk calendars? These statistics demonstrate the mass appeal of imprinted calendars to the average American citizen. Whether the target recipient of your company's custom imprinted desktop calendar chooses to use and enjoy the calendar at home or at work, the promotional desk calendar is guaranteed to receive a large number of views by other family members or coworkers during the course of a year.
Justify Your Investment in Promotional Desk Calendars for Your Brand
The reasonable cost of promotional desk calendars certainly adds to their appeal as viable advertising tools for companies of any size and standing. Customized desk calendars come in a variety of styles and price ranges to fit within your company's budget constraints, but any unique desktop calendar presents the recipient with a gift of high perceived value. Also, the practical use of a promotional desk calendar means that the recipient may look at their personal calendar about 12 times a day, thus warranting an average of 84 impressions a week by the recipient, or 4,380 impressions a year! This does not even take into account the total impressions garnered by desktop calendar items because of passersby and observers who glance at the custom desk calendar because of its usefulness. Some recipients of customized calendars may opt to put their calendar on display in a high visibility public place, where an entire office may be able to enjoy the promotional desk calendar as a communal organizational tool to record companywide events and deadlines. This usage of custom desk calendars can potentially lead to even greater annual impressions for your marketing message! When you calculate the cost per impression of each promotional desk calendar, it amounts to mere pennies, all the more reason to make such a logical investment.
