Envelope stuffers are common items used strategically by companies to directly target recipients who would most likely be interested in investing in their product or service through direct mail. If a real estate agent expressed interest in purchasing business cards, a business card vendor, or business card design company may send business card samples and other real estate related products to that agent in hopes of enticing them to invest in the company’s services. Similarly, direct mail envelope stuffers are used to target not just the individual but also an industry or community as well. Companies match the demographic profile of a likely customer and then send products to all the businesses that fall within the targeted audience. Whether a company is targeting an individual or a business this strategy is very effective because it proactively generates leads.
// SEE SETUP GUIDE YOU RECEIVED BY EMAIL FOR ADDITIONAL INFORMATION ON USING THE
// CUSTOM PARAMETERS BELOW. THIS COMMENT BLOCK MAY BE REMOVED.
// Use a single quote to surround custom parameter values
// Please ensure that there is a comma in between each parameter values
// Custom parameters should not include spaces, we support [A-Z] [0-9] and "_"
// You can use arrays in the format of [a,b,c] or ['a','b','c']
// Use a "." for decimal numbers, example:15.25
// For dates, the recommended format is 'YYYY-MM-DD' to support date comparisons
// CUSTOM PARAMETERS GLOSSARY
// pagetype: required: purchase, cart, product, visit, homepage (more values
// can be used, see setup guide).
// prodid: product ID must match your Google Merchant Center ID. See sample
// file you received. Use an array of productIDs in the case of shopping cart.
// pvalue: product value; use an array in the case of shopping cart. Don't
// include currency indicator, use plain number, such as 15.25 for $15.25
// pcat: product category, for example "cameras"
// pname: product name, for example "Digital camera" (optional)