Having an outdoor company picnic or sponsoring a youth baseball team? Then be sure to hand out promotional fans customized with your company name and logo to help employees and baseball fans beat the heat, while advertising your brand! Promotional fans are unique products that can be used by consumers of all demographics and will certainly be appreciated as giveaways during any outdoor activity. So when the summer sun starts blazing, and its rays heat up the air, you and your company can come to the rescue with promotional fans to keep the temperature, and your business, cool.
Promotional Fans from 100BC to Today
The use of fans dates all the way back to the 2nd century BC with the use of screen fans in China. Not only used to fan oneself during times of hot weather, these fans were a part of the Chinese social structure, with particular types of fans correlating to one's status and gender. In Europe, the earliest fans date back to the 6th century and were primarily used during religious services to shoo insects away from the consecrated bread and wine. Their use died out during the Middle Ages, but hand fans were reintroduced into the broader European culture in the 13th and 14th centuries as they were brought back by the Crusaders from the Middle East. Fans in Europe were a symbol of social status as well, used by only those of a high status. Today, fans are obviously used by everyone, regardless of any so-called social status, and with such widespread use, promotional fans bring the potential for widespread exposure of one's brand! And with today's technology, fans create cool air themselves without having to flap your arm back and forth. There are even miniature fans that can produce a powerful cooling breeze by spinning up to 26,000 rpm.
A Variety of Promotional Fans Available in Today's Market
There is a huge variety of promotional fans available in a range of sizes, colors, and with special features to suit any brand an budget. There are handheld mini fans with breakaway safety ropes that are lightweight and great for travel or misting fans with foam blades that are attached to refillable water bottles. Or you can choose from a variety of multi-function fans such as those that are attached to the end of a pen, or those that are attached to a flashlight. You can even choose a flashing LED fan that makes custom messages appear as it spins!
Marketing Ideas for Promotional Fans
As mentioned previously, promotional fans are great items to give away at company picnics or outdoor sporting events, but there are several other occasions whereby your business can benefit from the use of fans to advertise your brand. You can incorporate them into a general seasonal summer marketing campaign. You can also use a clever tagline such as "Keep cool knowing (enter company name here) is on your side." Be creative and you are sure to find the perfect occasion to use promotional fans to market your brand!
