Fun & unique keychains can be used to generate awareness about your brand, organization, or cause as an effective part of your next marketing campaign today. Sometimes seen as small and novelty products, these items have a deceptively strong power to help solidify a team environment by branding individuals as part of a specific group. Sororities, for example, live and die on branded merchandise. If every member of a sorority carries an item with her letters on it, the sorority will appear intriguing and attractive to students who are looking for a bid. Consider passing out products in your school colors to the first 20 people to attend your next event. Change up the free gift each time to keep people guessing. Additionally, fun and unique keychains can also have a similar effect on your company both internally as a morale boost and externally as a point of intrigue.