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Highlighters are an effective marketing tool, no matter what your needs may be. At a very low cost per impression, these items are a cost-effective way to stay within your established budget while delivering a practical representation of your brand. They are especially great for law firms, where lawyers and adjudicators can use a vivid hue to mark important information in a book or document for them to easily refer back to in the future. Available in a wide variety of colors and styles, people often prefer to have several readily accessible in an array of colors to help them differentiate between particular kinds of information. Consider handing out a different color at each event in a series, thereby encouraging higher attendance because attendees will keep returning to collect them all.