When you choose to incorporate a product from the hot 25 into your company’s marketing plan, you choose to give a lasting reminder of your brand and business to those who matter the most to your company’s success. Whether for your internal employee base or for your potential and current clients, distributing gifts can put a practical item into each one of their hands. Keeping your business in the forefront of their mind is also a great way to ensure that your clients keep returning to your company when they are in need of your products or services. Keep your business and brand interesting, fun, personal and new by peaking interest in your company. Because while gaining the business of a new customer will often require a little more than a strategically distributed Hot 25 gift, the consistent branding you get from a these items is a key component in building a long lasting business relationship.