As is the case with any organization or business competing in a competitive industry landscape, law firms can benefit greatly from the use of legal products to generate and capitalize on leads. From inexpensive direct mail giveaways to more costly client gifts like imprinted padfolios or executive pens, legal products are valuable tools that assist with client retention. In addition, these items may increase brand recall and lead current clients to refer friends, family, and/or colleagues who may be in need of representation. The advantages of using these methods as components of your law firm marketing campaign are immense, as a high number of impressions may be garnered by the unique items and your business may grow as a direct result of your efforts.
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