The prevalence of personal vehicles in American households, as well as around the world, helps license plate frames demonstrate a mass appeal on public roads. Every registered vehicle is required to prominently display a unique identification number issued by the government and these items allow individuals to add a personal flair to their standard tag. When attached to a car, tags are often fixed to a holder promoting the car dealership where the vehicle was purchased. Why not offer people the opportunity to change that customary feature and make sure that their vehicle stands out among the rest? Any organization, from rotary clubs to stamp collectors, can customize a license plate frame with a message about their club or group. Similarly, a local sports team can giveaway these items with the team mascot or logo to loyal fans and players.