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Competitor Tee
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Custom Wicking T Shirts to Market Your Brand

Athletic apparel such as custom performance t-shirts can be a great form of asvertising merchandise to increase your brand's value among your target audience. These tees are often referred to as wicking T shirts because they are uniquely contructed to transport moisture away from the skin, maintaining body temperature and reducing muscle fatigue. Additionally, many custom performance t-shirts are made with antimicrobial technology to help control odor. These performance t-shirts would be ideal to market your brand to athletes and sports players who already frequently wear this type of athletic apparel. If your business is a part of the athletic industry in some way, performance athletic apparel can help establish a link between competitiveness, athleticism and your brand. But any company and anyone can make use of custom performance t-shirts; executives and business associates may wear high performance sports apparel at the gym, or while leisurely playing a sport, and when you customize this apparel with your company's name and logo you can generate buzz around your brand wherever it is worn.

Customizing Your Performance Tee Shirts

There is a wide variety of custom performance t-shirts available for purchase in varying styles from including short-sleeved tees, long-sleeved tees, and those with mock neck collars. There are even youth styles available, and some designed specifically for woman that still boast a fuller, athletic fit for maximum movement. Custom performance t-shirts are also available in a rainbow of colors, and additionally have many customization options available. When imprinting one's company name, logo or other special message on the shirts, screenprinting is the most common decoration technique used. Screenprinting involves pressing ink through a fine mesh screen and onto the surface of a product. T-shirts have some of the largest imprint areas available among promotional products, as purchasers have the choice of decorating almost the entire item. Options include doing a smaller logo on the front right or left chest, a full front or back logo, a small front or back logo, a back yoke logo (high on the shirt, near the collar) and logos on either sleeve. With so much surface area on custom performance t-shirts, companies can consider including recipients' names and other special personalizations. Consider your business' brand image and your target audience when deciding how to customize your custom performance t-shirts.

Custom Performance T-Shirts

No matter which custom performance t-shirts you choose, and how you choose to customize them, these items can take your brand to the top by increasing its visibility. To ensure maximum brand awareness, try using them in many different ways to reach the largest amount of potential consumers. Consider giving them to your clients and employees as gifts or giving them away at community sports events. You can also consider sponsoring a local sports league and donating imprinted performance tees for the team members to wear during practices and games. Or if your company has its own after-work sports league, custom performance t-shirts would be perfect for that purpose as well!

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