A press kit is a collection of informational materials that are used to help increase a company’s exposure and to market its services or products to potential consumers. Plain packages of data can be boring and can be difficult for one to sort through. Press kits provide a means to organize marketing information in a comprehensive and interesting manner and can help one to distinguish his/ her company from the masses. Correlate the design and looks of your kit with that of your company’s corporate style, logo, and individual pieces of collateral. Additionally, if your company wants to project a fun laid back style of business, you can choose to use multiple, bright colors and designs to decorate your package. But whichever way you choose to brand your organization, these products will show a level of professionalism and forethought that will separate your company from the pack.