A press kit is a collection of informational materials that are used to help increase a company’s exposure and to market its services or products to potential consumers. Plain packages of data can be boring and can be difficult for one to sort through. Press kits provide a means to organize marketing information in a comprehensive and interesting manner and can help one to distinguish his/ her company from the masses. Correlate the design and looks of your kit with that of your company’s corporate style, logo, and individual pieces of collateral. Additionally, if your company wants to project a fun laid back style of business, you can choose to use multiple, bright colors and designs to decorate your package. But whichever way you choose to brand your organization, these products will show a level of professionalism and forethought that will separate your company from the pack.
// SEE SETUP GUIDE YOU RECEIVED BY EMAIL FOR ADDITIONAL INFORMATION ON USING THE
// CUSTOM PARAMETERS BELOW. THIS COMMENT BLOCK MAY BE REMOVED.
// Use a single quote to surround custom parameter values
// Please ensure that there is a comma in between each parameter values
// Custom parameters should not include spaces, we support [A-Z] [0-9] and "_"
// You can use arrays in the format of [a,b,c] or ['a','b','c']
// Use a "." for decimal numbers, example:15.25
// For dates, the recommended format is 'YYYY-MM-DD' to support date comparisons
// CUSTOM PARAMETERS GLOSSARY
// pagetype: required: purchase, cart, product, visit, homepage (more values
// can be used, see setup guide).
// prodid: product ID must match your Google Merchant Center ID. See sample
// file you received. Use an array of productIDs in the case of shopping cart.
// pvalue: product value; use an array in the case of shopping cart. Don't
// include currency indicator, use plain number, such as 15.25 for $15.25
// pcat: product category, for example "cameras"
// pname: product name, for example "Digital camera" (optional)