Promotional Ponchos and Other Rainwear to Market Your Brand
Ponchos may have been created by the ancient people of the Andes to keep warm and dry, but today promotional ponchos and other types of promotional rainwear can also be used to provide advertising for a brand. Apparel is the most popular category of promotional products among purchasers because customizing clothing items with a company's name and logo provides high visibility for everyone with whom the wearer comes in contact. And while most companies tend to purchase t-shirts and other basic types of apparel, businesses can gain extra marketing opportunities by providing clients and employees with custom outerwear as well like promotional rainwear. When the weather outside looks dreary, a name printed on a t-shirt will likely be covered by some sort of rain protection, but with promotional rainwear, you can make sure your logo is on display during these times of precipitation.
Customizing Your Custom Rain Jackets and Ponchos
From ponchos and slickers to soft shell jackets, there is a variety of promotional rainwear available in different colors and styles for purchasers to choose from. Ponchos and slickers are generally available in one-size-fits-all and fold up to fit in nylon pouches that come with the item – perfect for unexpected downpours. These are lower-priced items and their cost, along with their size and ease of portability make them great items to use as giveaways and additions to other promotional items. For those looking for higher-quality items to give as gifts to clients or to use as part of a uniform for employees who work outside, custom rain jackets may be a better option. These promotional rainwear items are often have nylon shells and generally feature fully taped seams and waterproof zippers for complete waterproof protection. Additional features include fleece linings, hoods, and adjustable drawcords at the hood and waist. There are also promotional rainwear products that have the same features but are designed specially for women with slightly contured silhouettes. When customizing rain jackets, embroidery (a decorating technique whereby a design is stitched into fabric through the use of high-speed computer-controlled sewing machines) is usually the preferred method for creating high-quality, lasting imprints. Purchasers can choose whether they want to embroider on the front of their jackets, on the back, or even on the sleeves. Ponchos and rain slickers, alternately, are best imprinted using screen printing and include imprints on their pouches as well.
Maximize Your Brand Potential With Promotional Rainwear
Whichever promotional rainwear you choose, the most important part is that your recipients are able to advertise your brand during certain times of inclement weather. It is especially important to provide employees who work outside or who will be representing your company at outdoor events with promotional rainwear. Everyone from valets to landscapers to sports players and coaches should be properly outfitted with promotional rainwear so brands can achieve maximum advertising potential. And with such a wide variety of styles to choose from, any company is sure to find the right one to fit their needs!