Rulers

Promotional Rulers - From 2400 BC to Today

Make sure your business "measures" up to the competition with promotional rulers! All punning aside, promotional rulers customized with one's company name and logo can provide great advertising exposure for any brand because of their high usability factor for the recipient. Used for making measurements and/or as a guide for cutting or drawing straight lines, a ruler is defined as a calibrated straightedge. The use of rulers can actually be traced back to the Indus Valley Civilization that inhabited the western part of India from about 2600-1900 BC. Excavations in the area have unearthed rulers made of ivory from as early as 2400 BC and whose marked measurements correspond to the dimensions of ancient bricks found throughout the region. Today, rulers and promotional rulers are made of many different materials and serve a variety of purposes, but they can all serve to promote any company and its services.

A Wide Variety of Promotional Rulers

Rulers are commonly made of wood, but are also often made of plastic, which allows length markings to be molded into the product instead of just printed, and also metal for more durable use. Many wooden rulers are actually constructed with a metal edge in order to preserve the edge of the product when it is being used for straight-line drawing or cutting. Promotional rulers can also be found in varying lengths from standard 12-inch rulers to shorter 6-inch rulers, perfect for carrying on-the-go. Many promotional rulers are constructed to serve multiple functions too, such as those attached to letter openers, magnifying glasses, and even calculators.

Marketing Ideas for Promotional Rulers

Promotional rulers can be used to market one's company and services in a variety of ways. You can use them to market to an end user who would benefit from having a ruler, like with a promotional campaign aimed at school children using promotional items to get them ready for the back-to-school time of year. Rulers also most easily lend themselves to those businesses who make use of rulers and measurements themselves such as home repair companies or alterations and tailoring businesses. But other companies can incorporate the use of promotional rulers into their marketing campaigns as well. Companies can consider using creative taglines such as "We go the distance." Some companies can even customize their promotional rulers to include industry specific information on one side. Restaurant and food service businesses sometimes provide tips for various percentages at various costs for their consumers. You can also find rulers with ruler scales printed on one side and monthly mortgage rates printed on the other. Providing an additional means of usage for the ruler to the recipient will provide extra visibility for one's brand. Used for a variety of purposes and by a variety of people, from construction workers, measuring the dimensions of bricks, like those of the ancient Indus Valley Civilization, to tailors measuring fabric, to students measuring geometric shapes, custom rulers can be used by anyone, almost anywhere!