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Make sure your business measures up to the competition with branded rulers! All punning aside, these items can be customized with your company’s name and logo to provide great advertising exposure. Used for making measurements and/or as a guide for cutting or drawing straight lines, they are defined as a calibrated straightedge. Today, rulers are commonly made of wood, but are also often made of plastic, which allows length markings to be molded into the product instead of just printed and also metal for users that need an element of durability. Many are actually constructed with a metal edge in order to preserve sharpness of the product when it is being used for straight-line drawing or cutting. They can also be found in varying lengths from standard 12-inch styles to shorter 6-inch cuts, perfect for carrying on-the-go. Many are constructed to serve multiple functions too, such as those attached to letter openers, magnifying glasses, and even calculators.