Staplers

Promotional Staplers and a Marketing Note from King Louis XV

Legend claims that the first stapler was developed in the 18th century for the exclusive use of King Louis XV of France. It was said to be handmade and featured ornate staples that were each inscribed with the insignia of the royal court. Staples customized with the logo of the court? Sounds like an early form of promotional advertising! While the purpose of King Louis' staples may not have exactly been to promote the royal court and its services, the staples surely provided an added means of visibility for the insignia, and we can all heed his use of emblazoned staples to realize such an impact of customized promotional products. A promotional stapler, for example, can provide excellent advertising potential for one's brand, even if each individual staple used is not customized like the king's.

Promotional Staplers - Essential Office Tools

Staplers during King Louis XV's time had to be loaded with staples individually, one at a time. Many early versions of the stapler also only inserted the staple into the papers, and did not clinch the ends. After insertion, the paper and the staple had to be removed form the device, and then the staple ends had to be bent over by hand. Today, staplers are high quality, efficient tools that are essential in the home, at school, and at the office, making promotional staplers the perfect vehicles to promote one's brand. They are available in all sizes, in a multitude of colors, and some are even designed to perform multiple functions. You can find mini staplers that feature a staple remover, letter opener with stainless steel blade, and even matching color standard staples! Customized with your company's name and logo, a promotional stapler like that will provide tons of exposure for your brand as it is sure to be used tons of times throughout the day!

Marketing Ideas for Promotional Staplers

As staplers are an item that can be used by any one of any age, gender, and demographic, there are numerous ways that you can incorporate them into a marketing scheme to target a range of potential consumers. They can be used for internal branding by providing a promotional stapler as part of a new employee package. They can also be used to market to students, especially before the new school year starts by providing them with this back-to-school essential. Clever taglines can be used to correlate a promotional staplers usage to the benefits of your company such as, "We'll help you keep it together." You can even create a marketing campaign aimed at eco-conscious consumers by giving away promotional staplers that do not even use staples. These devices can bind up to 5 pages together by punching an indentation through the paper. They make paper recycling easier and cut costs by never having to purchase staples as well. However you choose to use your promotional staplers, this product can help you gain advertising for your brand.