You can keep your corporate identity fresh in people’s minds with custom sweatpants for them to enjoy while they relax or play during their leisure time. Imprinted custom sweatpants are effective promotional clothing products because they can be enjoyed by a wide range of demographics. There are even youth sweatpants and sweatpants specially designed for woman that are tailored to sit just right on the hips without adding bulk. Purchasers can also choose from a range of colors and materials such as polyester or a cotton/ poly blend. With such a wide variety available, many corporations offer custom sweatpants as company gifts, giveaways, employee recognition gifts, or even as part of customer retention campaigns.
Custom Sweatpants – Past and Present
Sweatpants are said to date back to the 1920s when they first appeared on college campuses as worn by student athletes. The general public quickly embraced this new style of apparel but donned them strictly for leisure activities and in the home. In the 1980s sweatpants were very popular for playing sports and working out, and even in public arenas such as the grocery store. In the 1990s the brand Juicy Couture even managed to make sweat wear chic and trendy with the debut of their velour track suit. This style was seen on everyone from schoolchildren to celebrities and became such a cultural phenomenon that a pink version is now a part of the permanent fashion collection at London’s Victoria & Albert Museum, the world's largest museum of decorative arts and design. Today custom sweatpants are certainly more widely acceptable in more facets of our daily activities than in previous generations and can easily take one from the gym, to the grocery store and even a casual dinner out. With a wider breadth of possibility for wear, comes more potential for visibility for your brand when custom sweatpants are customized with your company name and logo!
Marketing Opportunities for Custom Sweatpants
Throughout the years, the use of sweatpants as apparel for sports activities has remained consistent and it is this type of usage that can allow them to provide great advertising potential for your business. Does your company sponsor a local youth school sports team? Provide them with custom sweatpants imprinted with their team name and your own for fall and winter practices. Or maybe your company participates in a sports league of its own. Give custom sweatpants to all your employees who are a part of the team. Many companies nowadays even have gymnasiums and workout facilities inside their office buildings so employees can work out during lunch or before and after work hours. Offer sports apparel as employee recognition gifts and you could even be encouraging them to stay fit and in shape. Recipients are sure to wear them outside of the gym too giving you even greater potential for brand visibility. These pants are constructed of high quality, durable materials too so are sure to provide your recipients with use for a long time to come!