Tradeshow Jotters and Journals
Distributing giveaways that make it easier to connect with your target audience, such as journals for trade shows and other writing folios, is an excellent marketing tactic. Imprinted with your company’s name and logo, these items can garner valuable amounts of advertising for your brand towards not only the recipient of the item, but also toward all those who see him or her writing in it throughout the event. Additionally, the importance of choosing items that are functional and useful for consumers while still being relevant to the brand’s identity is key. While toys and games can sometimes entice event attendees to stop by your booth, such products often lose their appeal quickly and are not kept for long periods of time, whereas these journals for trade shows are sure to be kept close, long after the event due to their useful value.