Women's outerwear is the ideal way to keep female clients, customers, colleagues and employees warm during the cold winter months while showing that your organization cares about their patrons. Companies can outfit their female employees in matching personalized jackets or give these items as sophisticated, stylish and functional business gift to top clients. In addition, schools and universities can use these items to promote school spirit, whether they distribute them to parents, students and teachers, or sell the branded women's outerwear in a university bookstore. Recipients will wear their custom embroidered jackets around campus, to sporting events, and even around town, displaying the imprinted logo to all passersby.
A History of Women's Outerwear
Throughout history, females have used women's outerwear to display social status. These days, women wear jackets for their functionality and warmth, but many also use ladies outerwear to show their style or their understanding of the latest fashion trends. Before the mid-1800s, women often differentiated between jackets and coats; jackets referred to shorter, waist-length outerwear while coats were described as longer, heavier, more formal outwear. As the times changed, so did the styles of women's outerwear. Double breasted pea coats and knee-length trench coats became fashionable during the twentieth century and windbreakers, fleece outwear, and rain coats were developed to protect women from the elements. Today, there are many types of women's outwear available, all of which can be imprinted with an organization's name and logo.
Women's Outerwear in an Array of Materials and Colors
Organizations can find women's outerwear in a large variety of styles, materials and colors. Fleece and soft shell jackets are some of the most popular outwear items, as they are often the warmest and they are durable enough to last for years. Traditionally, fleece was made from goat or sheep's wool, although today polar fleece, which is a synthetic material, is much more common. Soft sell jackets are usually composed of polyester materials, making them warm, wind-resistant, and water repellant while also breathable for the recipient. Some styles are designed specifically for activewear, while other jackets have a much more professional, corporate feel. Organizations looking for incredibly unique women's outerwear should consider imprinting their logo onto sophisticated leather or lambskin jackets, trench coats, or hood jackets. Or, to truly stand apart from the competition, consider distributing brand name jackets from Columbia® and Port Authority®. Recipients will immediately recognize the value of these gifts and keep that in mind when it is time to make a business decision.
Giving Women's Outerwear Increases Brand Exposure
Due to the fact that there are personalized jackets for every season and every occasion, distributing women's outwear can help organizations to increase brand exposure throughout the year. During the summer months, people will take note of recipients wearing lightweight raincoats as they run errands or go to the gym. When the temperatures drop, recipients will display a company logo on their soft shell jackets, whether they are commuting to work or traveling for the holidays. In effect, recipients will appreciate your company all year round when you distribute women's outerwear.