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Vitamin Water was in search of a unique product that would reach their target audience of young, hip consumers. They preferred a music-related theme and wanted this to inspire their promotional material.
Pinnacle Promotions helped Vitamin Water select and customize a guitar imprinted with their logo. This product would be used as an incentive during a live event or contest or as a dealer-loader product. Vitamin Water distributed guitars to stores and bars for their displays, making it an attractive point-of-sale display. It also was a desirable promotion to the store or bar owner, who received the guitar as a keepsake after the display was taken down.