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Promotional Product Case Studies

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the promotional product challenge  
East Carolina University wanted to purchase student giveaways to promote the use of the University's Career Center. They wanted this promotional item to have a long shelf life, as well as use pictures of the staff members so the students could put a face with a name.
the Pinnacle Perfect SolutionPinnacle Ideakit™  
We created an IdeaKit™ of items that could be imprinted using 4-color process so they could use photographs of the staff members, as well as stay within their budget. They chose a retractable Lip Balm that the students, both male & female, would use frequently over a longer period of time. The lip balm effectively promoted the Career Center and their website and the students loved them!
CUSTOMER QUOTE:

"Students have loved our chapsticks we pass out at our Professional Development presentations. They are gender-neutral, are functional, and last a long time. Also it provides our office a way to let students see who we are before they ever come in for a session. There is also a certain humor to having your face on a chapstick. Students think its funny.

Our main constituents we serve are students. In keeping with the spirit of wanting to engage this group and provide them with a picture of our counselors as well as promoting our website, these have worked great!"

-L. Bradsher

East Carolina University



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