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East Carolina University wanted to purchase student giveaways to promote the use of the University's Career Center. They wanted this promotional item to have a long shelf life, as well as use pictures of the staff members so the students could put a face with a name.
We created an IdeaKit™ of items that could be imprinted using 4-color process so they could use photographs of the staff members, as well as stay within their budget. They chose a retractable Lip Balm that the students, both male & female, would use frequently over a longer period of time. The lip balm effectively promoted the Career Center and their website and the students loved them!