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Promotional Product Case Studies

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the promotional product challenge  
East Carolina University wanted to purchase student giveaways to promote the use of the University's Career Center. They wanted this promotional item to have a long shelf life, as well as use pictures of the staff members so the students could put a face with a name.
the Pinnacle Perfect SolutionPinnacle Ideakit™  
We created an IdeaKitof items that could be imprinted using 4-color process so they could use photographs of the staff members, as well as stay within their budget. They chose a retractable Lip Balm that the students, both male & female, would use frequently over a longer period of time. The lip balm effectively promoted the Career Center and their website and the students loved them!

"Students have loved our chapsticks we pass out at our Professional Development presentations. They are gender-neutral, are functional, and last a long time. Also it provides our office a way to let students see who we are before they ever come in for a session. There is also a certain humor to having your face on a chapstick. Students think its funny.

Our main constituents we serve are students. In keeping with the spirit of wanting to engage this group and provide them with a picture of our counselors as well as promoting our website, these have worked great!"

-L. Bradsher

East Carolina University

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