Once a functional means of helping people at sea navigate their way safely to shore, lighthouses now symbolize security and provide a beacon of hope. August 7 marks National Lighthouse Day because on this day in 1789, Congress enacted the Act for the establishment and public support of lighthouse, beacons, buoys and public piers. Although most lighthouses have been replaced by more precise and cost-efficient electronic navigational aids, many lighthouse grounds are open to the public on the national holiday.
The holiday is also an ideal time to distribute gifts to employees and clients who help you navigate the waters of the business world. Consider binoculars, which traditionally helped sailors to spot trouble at sea, or flashlights that provide a wealth of light for recipients and also serve to illuminate your brand.
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