Businesses of all kinds use promotional pens to get the message out about their brands and services, and your organization could benefit greatly from the distribution of promotional pens, too. These giveaway items have proved advantageous when it comes to maximizing your return on investment, as not only do recipients tend to keep promotional pens for longer periods of time than most other giveaways, but they also tend to use the pens more frequently than a host of alternative promotional products, thereby obtaining an abundance of impressions for the custom imprint featured on the promotional pens’ barrels or clips. Using promotional pens as marketing tools is a popular practice, and there are numerous historic examples of successful campaigns that incorporated promotional pens, including but not limited to businesses like banks, law offices, and medical practices.