If you are sitting at your desk, whether at home or at your workplace, chances are there is at least one promotional pen within your direct line of sight. The popularity of promotional pens is insurmountable, as brands continue to utilize these items to achieve their marketing objectives at a low cost and with maximum results. The universal appeal of ballpoint promotional pens makes them highly versatile investments because they can be distributed to a diverse range of end users in a variety of settings. An additional benefit of promotional pens is the on-going exposure that they can garner for imprinted messages: did you know that the average pen changes hands five to seven times over the course of its lifetime? Hence, while you should never hope for a recipient of a giveaway to dispose of the item, at least with promotional pens you can rest assured that should the giveaways be misplaced, there is a high likelihood that several other individuals will stumble upon the pens and decide to use them, thereby continuing to spread your brand’s custom marketing message.

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