Receive member-only specials • Calculate freight charges • Save quotes • Order online

Sign Me Up for Fancy Deals!


{Everything else you need to know}

How to Measure the Effectiveness of Your Promotional Products

So you've decided to incorporate promotional products into your marketing mix. But crucial to any marketing initiative is the ability to prove its level of effectiveness with hard data. So how will you measure their success?

With an email blast it's fairly easy to track the number of opens, clicks, and leads generated. But with branded products there is no electronic tracker that allows you to follow the next steps of the recipient. Don't worry, though; with a little ingenuity and more data you can put together a solid analysis of the effect of your initiative.

First: Determine exactly what you to accomplish. Let's say you're the founder of an internet start-up company attending a trade show for the second year. You successfully generated some buzz last year, and now you're looking seriously to gain corporate clients. You bought 500 stylish, trendy water bottles imprinted with your logo, which you will offer as an incentive to fill out the contact form at your booth.

Second: Measure, measure, measure. Designate one person at the booth to count all the visitors. That way you can divide the number of people who filled out your contact form by the number of total visitors to your booth to determine how compelling the item was as an incentive.

Third: Shift plans according to your goals. Perhaps next year you'll decide your client list is at capacity, and instead you want to show off your newest technology. You'll need to focus on drawing people to your booth rather than soliciting their information. Opt for a less expensive item like non-woven tote bags and give them away to all visitors, inducing them to come by and watch your video presentation.

This is just one case study for how you can strategically and systematically incorporate promotional products into your marketing plan. By setting a goal at the beginning, taking careful measurements, then analyzing your data and adjusting accordingly, you will be able to determine the best products and budget for your needs and confidently approach your superiors with a rock-solid strategy.

Promotional Products Articles »

// SEE SETUP GUIDE YOU RECEIVED BY EMAIL FOR ADDITIONAL INFORMATION ON USING THE // CUSTOM PARAMETERS BELOW. THIS COMMENT BLOCK MAY BE REMOVED. // Use a single quote to surround custom parameter values // Please ensure that there is a comma in between each parameter values // Custom parameters should not include spaces, we support [A-Z] [0-9] and "_" // You can use arrays in the format of [a,b,c] or ['a','b','c'] // Use a "." for decimal numbers, example:15.25 // For dates, the recommended format is 'YYYY-MM-DD' to support date comparisons // CUSTOM PARAMETERS GLOSSARY // pagetype: required: purchase, cart, product, visit, homepage (more values // can be used, see setup guide). // prodid: product ID must match your Google Merchant Center ID. See sample // file you received. Use an array of productIDs in the case of shopping cart. // pvalue: product value; use an array in the case of shopping cart. Don't // include currency indicator, use plain number, such as 15.25 for $15.25 // pcat: product category, for example "cameras" // pname: product name, for example "Digital camera" (optional)