Promotional Koozies

Promotional Koozies, also known as can coolers, coolies, cozies, or even huggies, are an effortless way for companies in any industry to gain great exposure for their brand. In fact, custom Koozies are some of the most universal promotional products available on the market. Colleges, sports teams, restaurants and bars, real estate agents and even manufacturers or insurances agencies are just some of the many businesses that can benefit from distributing promotional Koozies. These items are designed to keep one’s hand warm while maintaining the chill of the beverage of one’s choice. In addition to their high functionality, promotional Koozies are cost-efficient and capture the attention of people ages 18-49. This demographic has an incredibly influential purchasing power that no advertiser can afford to miss.

Promotional Koozies in all Shapes and Sizes

Koozies are one of the few items that were actually designed as a marketing tool, or promotional product. Although Koozies have evolved from a traditional logo screen printed onto cylindrical foam, the basic principle and effectiveness remains the same. Now, however, promotional Koozies come in many different shapes, colors and materials. Distributors can customize their logo Koozies in almost any bold color imaginable, as well as choose from those made of neoprene, polyester or open cell foam. Not sure about the differences between the materials? Neoprene is a type of synthetic rubber known for its ability to stay flexible and maintain insulating properties across a wide range of temperatures. On the other hand, polyester is a more commonly known material that can contain either natural or synthetic components. When compared to the previously mentioned fabrics, foam has an exceptionally breathable quality. Promotional Koozies made from all materials are small and transportable; some are even collapsible for easy storage. And, while some custom Koozies- like wine sleeves- are designed with a specific beverage in mind, most are created to fit a generic can for the beverage of your choice.

The Longevity of Promotional Koozies

In addition to being very transportable and functional items, promotional Koozies make great giveaways because recipients are likely to keep them in their homes and use them for years to come, thus providing great exposure for the distributor. In fact, in a survey completed by the Advertising Specialty Institute, 81% of respondents said that they kept a promotional product because they considered it to be useful. Moreover, these recipients were also more likely to do business with the distributor. Another reason that recipients like to store promotional Koozies at home in easy to access locations is that they often come in handy for a variety of outdoor activities. Custom Koozies are great for hot weather events and no picnic or outdoor barbecue would be complete without them. Yet these items can be used for practically any occasion, from sports tournaments like Super Bowl parties and March Madness events to clam bakes and even camping trips. Recently, many brides have been personalizing promotional Koozies for their big days and distributing them as wedding giveaways. As you can see, these great items can be used by almost anyone, for almost any reason!