The Mug Shop

Promotional Coffee Mugs

Companies of all sizes can increase the buzz surrounding their brand by distributing promotional coffee mugs to customers and employees alike. One of the biggest advantages of promotional coffee mugs is that they combine the functionality of drink ware with fun and style. Businesses can choose from products in a variety of colors to match any logo, as well as from an array of traditional coffee mugs and highly valued insulated travel tumblers.

The History of Promotional Coffee Mugs

Before promotional coffee mugs came into existence as popular means of promoting ones’ business, traditional mugs were often carved in wood or crafted out of clay. In fact, the earliest potted mugs- which include handles similar to coffee mugs as we know them- date back to around 4500 BCE, centuries before people began harvesting coffee beans. Today, coffee an important cash crop for developing nations; it has sparked an entire consumer culture based around coffee houses and gourmet Java. As a result, promotional coffee mugs have become very versatile objects and there is a wide assortment of these promotional products available. Most customized coffee mugs are made of ceramic or acrylic, come in bright colors, and are available with matte or glossy finishes. All of these items can be imprinted with a company logo and are great for promoting businesses in any industry- ranging from the financial sector to the not-for-profit segment.

Promotional Coffee Mugs as Effective Marketing Tools

Promotional coffee mugs are incredibly versatile advertising tools. Businesses use promotional coffee for customer goodwill and retention, employee relations, brand awareness, new customer generation and even internal promotions. One benefit of distributing promotional coffee mugs is that their cylindrical shape allows for dual imprints, which means that viewers will see the imprinted logo from all directions. Many companies are realizing the value of customized coffee mugs; in 2008, drink ware accounted for approximately 6 percent of the multi-billion dollar promotional products industry. And the demand for promotional coffee mugs- especially transportable tumblers- seems to be growing as Americans lead increasingly busy lifestyles.

Promotional Coffee Mugs on the go

One study found that more than half of all Americans drink coffee every day, with some consumers drinking upwards of three cups of Joe daily! Many of these people have their first cup out of their favorite mug while eating breakfast at home, pour their second cup into a tumbler to drink on the commute into work and then have the third cup out of a fresh promotional coffee mug once they reach their desks. While promotional coffee mugs are certainly popular amongst caffeine lovers, these promotional products are not only for coffee drinkers- or even limited to adult audiences. Others can enjoy tea, hot cocoa and a wide variety of beverages from their large logo coffee mugs. With the large oversized latte mugs, recipients can even enjoy delicious soup or cereal. Furthermore, most promotional coffee mugs are dishwasher and microwave safe. This durability ensures that recipients can their mugs for years to come, promoting the imprinted brand logo every time they do (and providing visibility at home, at the office and on the go).