Branding 101: Top Tips for a Polished Logo

Promotional products are an excellent way to promote your business, however, in order for you to successfully advertise with them, your logo needs to be very well designed and memorable.

According to Mashable, your logo is the initial introduction to your brand. And because your logo essentially serves as your brand representation, achieving (and maintaining) brand recognition hinges on the sheer quality and design of your logo.

As every business seeks to develop their unique identity, it’s not only important, but it’s necessary to develop an image that will stick in the minds of your customers. If you develop a distinctive and relevant logo that clearly expresses your brand message, then you will certainly be able to connect with customers, as well as Make the right impression.™

Take your brand to the next level with these top tips for a polished and memorable logo:

Keep it Simple

While a logo should be eye-catching, it shouldn’t be complicated. You should be able to capture the essence of your brand in a single, impactful image. Don’t create something so complex that it confuses viewers, and forces them to think and analyze in order to make sense of the logo. Over-designing by putting too many ideas together at once instead of creating one cohesive design is not equivalent to innovation. If you keep your logo simple, it will be much easier to develop brand recognition.

Make it Versatile

Your logo design shouldn’t simply look good on paper. It should be adaptable to all different types of media, whether it’s on a coffee mug, a t-shirt, the screen of a mobile or desktop device, or even a billboard. A logo design should not be restricted by a particular color scheme or size. The overall quality and visual impact should still remain intact, even if it’s displayed in black and white or in colors that are not in the actual design. By understanding that your logo will be seen in various places, you can design it so its integrity is preserved regardless of how it’s scaled. 

Be Appropriate For The Business

An effective logo should be a representation of your business. You should make design and typography decisions based on the type of company you have, i.e. corporate, sports-oriented, kid-friendly. Every component of the logo should have a purpose in communicating the overall brand story, as opposed to throwing elements in because they look cool to you. While keeping your own company personality in mind, you should also understand who your customers are, and what’s relevant to them. Tie together your target audience and your brand mission, and this will guide you in designing a meaningful logo.

Make it Timeless

Even if trends change, your logo should still stay true to your company, and be able to endure the test of time. In other words, the logo should still have the same visual and branding impact that it had when it was originally designed. Even if you do have to make some updates or revisions later on, you still need to maintain consistency that establishes yourself as a memorable and recognizable brand. Ultimately, your goal is to create a lasting impression that will make your customers (and potential customers) want to do business with you.

If you put some thought into the design of your company logo, which is often the first point of contact between your brand and your customers, you can make a long-lasting connection AND achieve brand recognition and understanding.

By putting these tips into practice, you will have an original logo that will be applicable to different media, color schemes, time periods, and customers, all while still clearly conveying your brand mission and story.


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