Brand Identity and Corporate Logos

Aug

2015

Recognize Excellence with Custom Promotional Awards

Whether it’s for your staff, students, or an athletic tournament, awards are a pleasure to receive and to give. If you want to truly show respect for those recipients, those awards should be of a quality that you would be proud to receive yourself. The award should truly embody the spirit of your brand, and at the same time look professional. Custom promotional awards will help you celebrate the awardees in a classy and memorable way. At Pinnacle Promotions, you can find the custom awards that are most appropriate for your ceremony, from ribbons to plaques to trophies available, all in a variety of styles and materials.

Office & Employee Awards

Rewarding employees and businesses for their fine work and accomplishments is not only an incentive to them to continue performing at their best, but it also builds the overall morale within the business. If you want to express your gratitude to employees in a more creative manner, these custom promotional office & employee awards are an excellent option. Looking to go against the grain? You can make a statement with the Centarus Tower Crystal Award.

With this unique design and your inscriptions etched in it, this will be a keepsake that recipients will be proud to display. Another unique option that may even earn applause on its own is the Pyramid Employee Award. Recipients will understand that striving to receive such a special award is truly worth the effort.

Acrylic Awards

Even a simple design can make an impression. The sleek, sharp look and feel of the custom acrylic awards is a bold expression of gratitude. For example, the Large Sweeping Ribbon Award is a blue rectangular award with a swirling ribbon decoration. Both the recipient and the award itself will shine! You have plenty of space to have your desired inscriptions clearly screen printed across the front, which will be a wonderful memento of an important achievement. Or, the Medium Star Sculpture Award is composed of a rectangular base with star-shaped, acrylic top.

This distinctively geometric combination is pleasing to the eye, and is not at all bulky, which makes it perfect for presenting and for keeping. The overall professional, yet still personal feel to these awards will really resonate with recipients and those seeing it.

Wooden Awards

If a statue-like design is not your cup of tea, than these wooden awards may be just right. A commemorative plaque can just as effectively and appropriately Make the right impression™. The Aberdeen Rosewood Plaque has a rosewood finish with your choice of a handful of different plate styles. Conveniently, these awards fit in with any event, whether it’s for a school function or an office event. The beautiful laser engraving adds that extra special touch. You will be able to create meaningful tokens of recognition at an affordable price.

Celebrating and recognizing deserving individuals for their hard work and achievements is an important contributor to the success of your group. The myriad of custom awards at your fingertips will allow you to do this creatively and professionally. Ultimately, awardees will have a memorable way to capture that winning moment in a way that symbolizes your brand and business.

Aug

2015

Top Tips for Choosing the Right Promotional Products

By now, you should know that promotional products offer tremendous value to the advertiser, as well as to the recipient.

According to research by the Advertising Specialty Institute, one third of recipients said that they are more likely to do business with an advertiser after receiving the promotional item than they were beforehand.

Recipients not only remembered the name of the advertiser, they also overwhelmingly felt more positive about the advertiser.

With this information in mind, you should know that promotional products can convey your company message creatively. But to achieve the maximum impact, you have to give the right product to the right person, and still stay true to your business image.

What does it really take to choose the promotional products that work for your business (and satisfy customers)? Without a clear marketing strategy, you are setting yourself up for trouble.

This applies to every company, whether a non-profit organization or a small business. Here are some tips to choose the promo products to make your business shine and Make the right impression™.

1. Know Who You Are

It goes without saying that you should know your products and services inside out. But aside from that, you should know your company values, what you represent, what sort of image you want to present, and what is your brand message. You should build your marketing strategy based on that. Ask yourself if the product in question is appropriate for your brand. For example, if your business is in the educational industry, a custom beach towel may not be the ideal choice, but a custom clipboard may be better. It sounds too obvious, but by knowing yourself, you can know your customer too. That means that you can tailor your product to meet the needs of your target customers, while still building your brand accordingly. Also, you could consider distributing one sort of promo product to existing customers, and a different one for potential customers, as you are conveying two different messages–one as a reminder, and one as an invitation.

2. Be Unique

When it comes to promotional products, all too often, businesses choose generic products that they may personally like, but in the end are forgettable. The idea is to convey your brand message in a way in which customers feel appreciated, and your brand is remembered. To put your best foot forward and make the right impression™, choose promotional swag that is in tune with your brand and connects with customers on a personal level. For instance, a non-profit company could swap out a general promotional notepad for a Recycled Journal. Choose a product that will be a memorable keepsake, unlike a generic product that any company could use. Consider what sort of items your competitors are likely to give away, and go against the grain, but remember to represent your company appropriately and creatively. If everyone in your field is giving out branded sunglasses, think of what makes you unique and make your decisions based on that.

3. Consider Location

Think about how and where you are planning to distribute the product. If it will be at a company picnic, you have more leeway to customize larger promotional items like a cooler tote, while at a trade show, something lighter may be in order, like a convention tote. So make sure that you take location of product distribution into account when selecting the most effective and appropriate promotional products.

As you can clearly see, there is more to the story of promotional products than meets the eye. Promotional products are highly valuable tools to include in your marketing strategy, but only if you know how to make them work for you.

When you have a clear strategy, an understanding of your brand and your customer, and a unique selling position, choosing the most effective and most appropriate promotional products for your business to give away to both potential and new customers will be straightforward.

But always remember that if you are still completely lost, you have Pinnacle Promotions.

Aug

2015

Promotional Products: A Class Act

School is back in session all across the country. That means new seasons of extracurricular activities like sports, theatre rehearsals, etc. In addition, individual school clubs and groups are planning different ways to generate interest in or raise money for themselves and their programs.

That applies to the PTAs as well, who are organizing their agendas and events for the year. Pushing potential members and event attendees into purchasing random items will certainly make them hesitant to become involved.

If you’re a club or event organizer, a positive alternative to this method is to offer complimentary, custom swag. This will allow you to spark a bit of curiosity and interest without being a complete turn off. Without further ado, here is YOUR lesson in custom promotion.

Club and Event Ideas

No matter what type of group or event you may have, keeping personal belongings in order isn’t easy for everyone. That’s why a sturdy cinch pack or drawstring bag is a custom giveaway that’s appropriate for anyone. Offering individuals any one of these sturdy and stylish bags that are available in several different colors, styles, and patterns, and custom printing your group name or logo on it will build awareness, and act as a useful souvenir. Those individuals will be appreciative and more inclined to consider participating in respective activities.

Also, knowing the type of group or event you have, e.g. a fraternity, a sports team, an orientation, you can provide associated custom branded giveaways.

For example, fraternities and sororities may want to proudly print their letters on a comfortable and attractive t-shirt, while for a PTA event or school orientation, a fun and complimentary custom giveaway item could be a school stress ball.

On the other hand, a unique giveaway for an athletic team could be a bold Pencil pennant to stir up some real school spirit. With your organization’s information printed on these items, you can generate buzz keep your brand at the top of people’s minds, and encourage engagement from potential members.

So if you want to build brand awareness without being a bother, custom promotional giveaways will do the trick.

You will remind potential and current members/invitees of your value, add some genuine personality to your brand, and Make the right impression.™

Happy back to school!

Aug

2015

Trade Show Tuesday: Gearing Up for Your Winter Show

Trade shows are a great opportunity to capture the attention of potential customers, showcase your new products or services, and learn about industry trends and news. But to truly be prepared for presenting at a trade show, you need to start planning at least a few months in advance. Summer vacations are winding down, but before you know it winter will be upon us. That means that now is the time to start getting geared up for the winter trade shows.

At a trade show, perhaps more than in any other place, it is the optimal chance for your business to connect with customers and Make the right impression.™ To generate traffic to your booth, aside from having an excellent presentation, you can offer clever and creative giveaways to your visitors. Custom branded promotional products or schwag will help attendees remember your brand and appreciate your service. Here are some of those products that will be perfect giveaways for the winter trade show.

It’s cold and trade shows might not be the best or funnest thing to do (it depends on your opinion of course) so make sure you make the most of the event. Wear a nice Richardson cable knit beanie to stay warm, or find the fuzziest jacket around now with that said,

Winter Combo Set

Your booth attendees will literally warm up to your brand, when they have the Winter Combo Set in hand. This includes a comfortable fleece scarf, gloves, and cap in a neat drawstring bag, all of which can be custom embroidered with your corporate branding. Offering this convenient and useful branded bag to potential customers and clients as a token of appreciation, as opposed to items that will more than likely be tossed aside, will allow your brand to stand out amongst the competition, and hence be remembered. So, when planning for the trade show, remember to take timing and the season into consideration, and take advantage of that.

Plush Blanket

This is the perfect medium to get brand exposure and help customers stay warm and cozy all year long, not just in the winter. Your company logo can be embroidered on this microfiber fleece blanket for maximum branding impact. Since this product is not limited to a particular audience, you can attain even greater brand reach, which makes it a useful marketing tool at the trade show. Showing customers your soft side has never been easier, or more appealing.

Malmo Mix n Match Gift Set

When it starts to get chilly, nothing hits the spot like a hot beverage. That is why this gift set is an excellent choice as a giveaway. A sturdy and stylish travel mug AND a travel tumbler will make enjoying hot drinks on the go easy. Your corporate branding can be custom printed on both, and the two are packaged neatly in a silver gift box. You have lots of colors to choose from, and can also choose to have both the tumbler and the mug the same color or two different colors. Even better, you can enjoy free printing set up on the second item. You can really show that your brand has personality, and can create an inviting atmosphere for your booth visitors.

For the winter trade show, tap into the timing and spirit of the season with promotional products like these in your marketing arsenal. Remember, that to Make the right impression™, you should be able to connect with customers, and show them that you have put some thought into your entire trade show package, from the display to the presentation to the giveaways.

Make sure that everything that you do comes together to produce a cohesive brand message, with a dose of personality.

Jul

2015

Custom Electronics: Supercharge Your Brand

Technology has become completely ingrained in our society, and most people would consider it a necessity in their everyday lives. Nowadays, it seems that we can barely fathom how we would even function without having access to all the gadgets and gizmos at our disposal.

As a business, building your brand is essentially about capturing the customer’s attention, and clearly communicating your value. So in this day and age, combining bold branding with technology will steer your business towards success. With promotional custom branded electronics, you’ll supercharge your brand–literally. Here are just a few ways in which you can connect with current and potential customers by lending them a helping hand with custom promotional electronics.

Help them unwind

No, we don’t mean offer free drinks to all your customers. When it comes to technology and electronics, it’s about wires. With everything from cell phone and computer chargers, to video game consoles, to earphones, people have a lot of cords and wires to keep track of, and it becomes a tangled mess very quickly. You can provide customers with certain custom promotional products to reduce the clutter, and at the same time, bring out the best in your brand.

For example, the Cord Wrap/Earphone Organizer is a neat way to keep earphones or other cords wrapped up in place. Even better, you can custom print your corporate logo directly on this handy organizer. Another unique item to help customers organize their electronic chaos is the 3-Port USB Hub with Sticky Flags, a 3-port hub with sticky flags in five neon colors. With your branding printed on the top, customers are constantly reminded of your business, and how it is impacting them on a daily basis.

Turn Up the Volume

Customers love their music, and can be very particular about enjoying the subtle nuances and true sound quality. Providing customers with attractive and quality bluetooth speakers will make that experience even better. Personalizing a useful item like a Bluetooth speaker by printing your branding across the front gives you the unique opportunity to directly appeal to customers’ sensibilities, as well as call-out to your brand. Customers don’t have to worry about lugging around a bulky item just to enjoy their music to its fullest. Something like the Jabba Bluetooth Speaker easily provides 2 hours of playback time on a single charge, and even recharges in 2.5 hours. It also has an optional custom wrap for the packaging. Or, another wonderful option is the Whammo Bluetooth Speaker, which makes listening on-the-go super easy.

Keep Everything in its Place

With all those electronics, things can get out of hand. For example, it’s very frustrating to have your cell phone one minute, and lose it the very next. For times like that, make your brand useful. A cool Jelly Sticky Pad® allows you to stick your digital devices, glasses, and/or any other small items that easily get lost to it, and it leaves no sticky residue. Having precious items sneakily slide away from you is no longer an issue. With plenty of room for large printing, this is an incredibly cost-effective and meaningful way to show customers appreciation and to put your brand at the top of their minds.

Utilizing custom branded electronics, and these deceptively simple ideas in your marketing strategy will establish a brand message that resonates with customers, and gives you effortless brand-building opportunities.

Jul

2015

Event Planning: How to Organize a Killer Company Event

When it comes to your business, you’ve probably heard the phrase “image is everything.” This is true, as showing a sense of professionalism is important if you want to connect with other businesses and even with your own employees. However, that doesn’t mean that you can’t have fun with your brand.

In actuality, to Make the right impression™, it’s important to build a brand that’s truly professional with a sense of personality. A great way to promote team building, encourage new clients to consider doing business with you, to raise money for a cause, or even to launch a new product is to host a company event.

But, to put together a successful company event, it takes time and planning. From the location, to the publicity, to the catering, there are lots of elements to take into consideration. Here are some of the important steps to making your event a success.

Step One:

Obviously, the first step in planning a company event is to define the business purpose for holding the event, and who your target audience is. Every planning decision that you make will be driven by this knowledge, such as the event format, the content of the event itself, the location, etc. For example, is your aim in hosting this event to generate business leads, or to raise awareness for your company or a specific product? Once you have established this, you should make sure that your team is aware of that purpose.

Step Two:

The next step is to establish a budget, and accordingly, the complete experience. Determining a set budget allows you to understand what you can realistically do within your limitations and the scope of your resources. At the same time, once you have a set budget in mind, know if it will allow you to achieve your event goals.

Step Three:

Then keeping your goals and budget in mind, the third step is to figure out a theme and plan the experience. What do you want attendees to learn, achieve, and have as a result? What sort of entertainment, or activity sessions should invitees expect to see and hear, for example, games, speakers, maybe product demos, and/or food & drink? There should be some sort of element of engagement or fun, otherwise it will not be a worthwhile or memorable experience for you or for attendees. Think about what type of business you have, and what activities would be appropriate for your brand and your goals.

Step Four:

The fourth step, and probably one of the most important parts of putting on a great corporate event is to promote it. Why is this so important? Because, without promoting your event, nobody will know that it even exists, and without people, you don’t have an event! A couple of good ways to get the word out are to publicize it through social media, targeted emails or newsletters, or creatively reminding them by distributing custom branded invitations or other promotional products.

Now, right from the moment that event invitees enter your event space, you can create a completely branded experience. You could first give them these handy Badge Holder Neck Wallets, which are perfect for storing ID cards, money, business cards, etc. This will make it easier for attendees to network at the event. Then, along the way, every display could be branded using these custom printed 8-foot economy table throws available in lots of different colors to meet your brand standards. From the décor to the swag and right down to the beverage glasses, don’t miss out on valuable branding opportunities.

Follow these steps, and organizing a killer company event will be a breeze. Finally, remember that utilizing effective branding in your corporate event with items like promotional schwag present a cohesive and professional image that STILL has personality.

Happy planning!

Jul

2015

Pinnacle Spotlight: Coca-Cola

Here at Pinnacle Promotions, you’ll quickly find that your business has the ability to be a hero in your field, when you realize that your superpower is top-notch branding. No matter what sort of corporation, clients both large and small have found first-hand how custom branded promotional products only enhance their existing marketing campaigns.

Making the right impression™ is the key goal for any business, regardless of size. You want your customer to have a clear understanding of your core values, and to immediately associate with your brand in a positive way. If you recognize the customer’s value, and they can recognize your value, building trust, and in turn, your business will be a cinch. The challenge in attracting and retaining customers is oftentimes keeping your brand fresh and relevant. That’s where Pinnacle comes in. We’ll help you identify what makes you YOU, and provide your business with the most appropriate options.

In this regard, here’s what one of our most successful clients, (whom you may be familiar with!), The Coca-Cola Company, had to say about their experience:

“Pinnacle Promotions never ceases to amaze me. Their team constantly brings in new ideas that fit our brands’ images and personalities. They truly understand our brands’ needs and help take our products to the next level with their work. I can always rely on Pinnacle to provide me with the best options, from price-conscious pieces to premium items, and the results consistently turn out great! I am constantly impressed by their diligence and follow-up to ensure that we stay on track. I have never dealt with such a friendly and hard-working staff!”

You can see how a little custom promoting can really go a long way. In current times, bringing your brand to prominence has become increasingly difficult, as customers’ attention spans for marketing grow shorter, and the amount of competition is increasing. Thinking of new ways to always stay one foot ahead of the competition can wear you out, so utilizing custom branded promotional products in your marketing strategy will take that load off your back.

We’re honored to have contributed to the branding success of companies like The Coca-Cola Company, Emory University, Cox Media, and more. From the world’s most recognized brands, to the small businesses that are still finding their footing, Pinnacle Promotions is ready to help you harness your branding power, and make the right impression™.

Jul

2015

Top Products for Promoting Employee Wellness

It is often said that happy and healthy employees are better employees. That seems obvious, but employers oftentimes cannot figure out how to promote this sort of harmonious atmosphere in the workplace. In fact, the CDC (Centers for Disease Control and Prevention) found that “companies that support workplace health have a greater percentage of employees at work every day.”

While as an employer, you cannot prevent or cure a disease, taking small steps to promote employee health and wellness can make a big difference in the long run. Instituting large-scale health programs may be out of the scope of your business, but offering employees certain types of promotional products is an affordable and effective way to show them that you are taking their health into consideration, hence boosting productivity. With these promotional products, it’s not so much about achieving brand recognition, as it is about having healthier and happier employees. Here are just a few ideas to get you started.

Hand Sanitizer Spray Pump

Practicing good hygiene is key to staying healthy. While hand washing really is the ideal way to keep germs at bay, getting to soap and water may not always be possible, especially on the go. In these cases, hand sanitizers are a good alternative. The 0.34 oz Hand Sanitzer Spray Pump is perfect for these situations, as its uniquely designed cap has a pocket clip allows it to be attached to anything, from belts to briefcases to backpacks, and more. Not only does it have the advantage of portability, the Hand Sanitizer Spray pump also comes in your choice of seven different colors. Unlike most hand sanitizers, which are liquid gels, this is literally a ‘handy’ sanitizing spray! Additionally, custom printing your corporate branding across the pen provides employees with a way to remember how your business is looking out for their wellbeing.

In-Shape Promotional Pedometer

Another essential way to improve overall health is exercise. Regular physical exercise gives you more energy, both physically and mentally. This means more productivity in the workplace. As an employer, you can encourage healthy habits with this useful promotional product, the multi function promotional pedometer. It’s easy for employees to fall into a sedentary lifestyle in the workplace, so this will inspire them to get moving. The In-Shape pedometer makes tracking exercise simple and fun, as it has an easy-to-read LCD step counter. As an added convenience, the pedometer has an auto-off power-saving function.

Vanity 7-Piece Personal Care Kit

Stressed employees are surely not better workers. At the end of the day, employees need to be able to relax and take care of themselves, so this deluxe custom kit is a way to express your appreciation to employees for everything that they do. The kit includes a personal mirror, fingernail clipper, toenail clipper, cuticle tool, nail file, scissors, and tweezers. It all comes in a zipppered case with an open pocket, that you can imprint with your corporate logo, to send employees the message that the company recognizes their value.

While promoting your own business is important, making sure that you have healthy and happy employees to help you get the job done is equally important. These custom branded promotional products will certainly show your employees appreciation, build your brand image, and make an impression.™

Jun

2015

Custom Beach Towels: The Perfect Summertime Swag

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functionality

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

Cost-Effectiveness

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

Perhaps you want something more premium, Pinnacle Promotions offers signature midweight custom beach towels to scratch just the itch! Start customizing today!

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

Jun

2015

Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

Brand Identity and Corporate Logos

Recognize Excellence with Custom Promotional Awards

Top Tips for Choosing the Right Promotional Products

Promotional Products: A Class Act

Trade Show Tuesday: Gearing Up for Your Winter Show

Custom Electronics: Supercharge Your Brand

Event Planning: How to Organize a Killer Company Event

Pinnacle Spotlight: Coca-Cola

Top Products for Promoting Employee Wellness

Custom Beach Towels: The Perfect Summertime Swag

Promotional Calendars: A Year’s Worth of Branding

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