FAQ Series – Questions about Artwork for Promotional Products

“What kind of artwork do I need?” and “What if I don’t have artwork?”

Many first time purchasers of promotional products or imprinted apparel have lots of questions regarding their artwork or their logo files for their order.  We often get asked, “what kind of artwork do I need?”

The simple answer is an Adobe Illustrator file (vector art with paths) in an AI or EPS format with all fonts converted to outlines or a vector PDF.   Then there is the grey area where “this might work” comes into play… do you have an Adobe Photoshop file in .EPS or .TIF format at 300 dpi resolution or a Word, Power Point or Corel Draw file…that might work, send it to us and we’ll evaluate and let you know.  Often times we can recreate your logo quickly with little or no charge.

Now we also get the question, “what if I don’t have artwork?”  Don’t be embarrassed, we’d be glad to help you!  We have a talented in-house art department that is available to create a design/logo for you.  For simple jobs we may not even charge you for this service.  However, our standard art fee is $50/hr.

Bottom line: It’s best to have an Illustrator file with your logo/art, but send us what you have and we’ll work with you!  Don’t hesitate to pick up the phone and talk to us.

View more frequently asked questions about promotional products


Leave a Reply