Did you know that people worldwide spent more than $18 billion dollars on promotional products last year? I have only just recently joined Pinnacle Promotions Inc. (you may have seen my debut on the Pinnacle blog with my contribution to last week’s What Not to Wear posting as Fashion Police Officer #2), and so am relatively new to the promotional products industry, but have quickly been able to understand the impact of promotional products and realize why companies are putting so much money into this market.
For the past year, I spent my days trying to further my legal career as a paralegal with a criminal defense law firm in Buckhead (shout out to my friends at Conaway, Strickler & Margolis, PC!). While I am happy to now be free to unleash my creativity in writing blogs rather than trying to contain it in writing procedural orders and motions (no offense to all the lawyers out there…), I cannot stop looking at all the promotional products that Pinnacle Promotions offers and thinking of how they could have benefited the law firm. It came at no surprise to me then that purchasers from the professional fields such as doctors, lawyers and CPAs rank in the top 10 among buyers of promotional products. From custom pens to business card cases to ceramic coffee mugs and more, it seems that everywhere I turn I envision an opportunity to print a name and logo on an item and instantly promote a brand. Here are some examples I chose for the legal field:
For the courtroom:
Leed’s Manchester Zippered Padfolio with a writing pad, multiple filing pockets, and a zippered closure to make sure no important legal documents get lost.
For the office:
A Desk Pad Calendar with vinyl corners to keep track of court dates and important meetings.
And for the client:
Perhaps a Policeman Stress Reliever to remind them to stay out of trouble!
Jaime
Creative Writing Intern