Promotional Products on the Road (Trip) to Success

Nicholas_T-empty-roadAs a kid growing up with divorced parents, my holiday season was much like the lives of Reese Witherspoon and Vince Vaughn in last year’s blockbuster “Four Christmases.” Witherspoon and Vaughn play an engaged couple that both have divorced parents and- due to some unfortunate weather- are forced to visit all four adults on Christmas. While this might be an extreme situation for the sake of comedy, spending copious amounts of time in the car during the holidays is no joke.

In fact, 91% of Americans will drive to their Thanksgiving destinations, according to studies by the Research and Innovative Technology Administration (RITA) of the Department of Transportation. Whether they are planning a visit to all four parents or traveling across the country to visit friends, the average person drives 214 miles over Thanksgiving weekend. As a result, I’ve come up with a few ways to pass time in the car, as well as some great promotional products to take along for the ride.

To start with, consider listening to a podcast or a book on tape. This is a great way to stay alert during long drives (especially if you aren’t fortunate enough to have the companionship of Witherspoon or Vaughn). If you do have a friend or family member along for the ride, play geography word games or share your favorite holiday-themed memories to pass the time.

And, don’t forget to pack well because nothing spoils a good road trip quite like a cramped car. Consider filling sports bottles and coolers with food and drinks to eliminate the need for multiple snack stops and bring a promotional CD case to keep your music within easy reach. If you and your employees are like most Americans and planning to travel via car this holiday season, customizing and distributing these promotional products will put your brand on the road to success!

Be sure to check out the whole film to see Reese clutching her travel mug at many stops along the trip.


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