As I mentioned in an older post, I’m reading Seth Godin’s new book, Linchpin. His chapter on The Powerful Culture of Gifts has me thinking about some “free” gifts I’ve received lately and wondering, is free corporate gift giving dead?
I want to start out by saying I’m a huge Seth Godin fan! I was turned onto him about two years ago when a co-worker told me about his blog; I checked it out and signed up to receive his blog entries delivered to my inbox everyday. I didn’t give it much thought, but time and again I was shocked at how his blog related to the work I was doing. His blog really made me think about innovative business & marketing strategies and how to re-evaluate and fine tune what I was already doing.
That being said, when his new book, Linchpin came out I was thrilled that my co-worker, Kim ordered a copy and said I could borrow it when she was done. A few weeks later Kim ran into my office elated with a letter from Seth and another copy of his book, Linchpin. Continue reading