Branding 101: Top Tips for a Polished Logo

Branding 101: Top Tips for a Polished Logo

Promotional products are an excellent way to promote your business, however, in order for you to successfully advertise with them, your logo needs to be very well designed and memorable.

According to Mashable, your logo is the initial introduction to your brand. And because your logo essentially serves as your brand representation, achieving (and maintaining) brand recognition hinges on the sheer quality and design of your logo.

As every business seeks to develop their unique identity, it’s not only important, but it’s necessary to develop an image that will stick in the minds of your customers. If you develop a distinctive and relevant logo that clearly expresses your brand message, then you will certainly be able to connect with customers, as well as Make the right impression.™

Take your brand to the next level with these top tips for a polished and memorable logo:

Keep it Simple

While a logo should be eye-catching, it shouldn’t be complicated. You should be able to capture the essence of your brand in a single, impactful image. Don’t create something so complex that it confuses viewers, and forces them to think and analyze in order to make sense of the logo. Over-designing by putting too many ideas together at once instead of creating one cohesive design is not equivalent to innovation. If you keep your logo simple, it will be much easier to develop brand recognition.

Make it Versatile

Your logo design shouldn’t simply look good on paper. It should be adaptable to all different types of media, whether it’s on a coffee mug, a t-shirt, the screen of a mobile or desktop device, or even a billboard. A logo design should not be restricted by a particular color scheme or size. The overall quality and visual impact should still remain intact, even if it’s displayed in black and white or in colors that are not in the actual design. By understanding that your logo will be seen in various places, you can design it so its integrity is preserved regardless of how it’s scaled. 

Be Appropriate For The Business

An effective logo should be a representation of your business. You should make design and typography decisions based on the type of company you have, i.e. corporate, sports-oriented, kid-friendly. Every component of the logo should have a purpose in communicating the overall brand story, as opposed to throwing elements in because they look cool to you. While keeping your own company personality in mind, you should also understand who your customers are, and what’s relevant to them. Tie together your target audience and your brand mission, and this will guide you in designing a meaningful logo.

Make it Timeless

Even if trends change, your logo should still stay true to your company, and be able to endure the test of time. In other words, the logo should still have the same visual and branding impact that it had when it was originally designed. Even if you do have to make some updates or revisions later on, you still need to maintain consistency that establishes yourself as a memorable and recognizable brand. Ultimately, your goal is to create a lasting impression that will make your customers (and potential customers) want to do business with you.

If you put some thought into the design of your company logo, which is often the first point of contact between your brand and your customers, you can make a long-lasting connection AND achieve brand recognition and understanding.

By putting these tips into practice, you will have an original logo that will be applicable to different media, color schemes, time periods, and customers, all while still clearly conveying your brand mission and story.


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Pinnacle Promotions Goes Mobile

Buyers Can Now Shop For Branded Merchandise On-The-Go

Pinnacle Promotions, a top 50 ASI distributor of branded merchandise, logo apparel and giveaways, announced the launch of its much-anticipated mobile website today. The launch complements an award-winning website used by some of the most recognizable brands and organizations in the world by enabling its clients to search for products even when not in the office.

Screen shot 2013-10-23 at 1.23.24 PM“The way our clients are shopping for promotional products is changing at an exciting and unprecedented rate,” says Mitch Weintraub, founder and CEO of Pinnacle Promotions. “We wanted to be one of the first to support that trend.”

Being at the head of the pack has been a hallmark of Pinnacle Promotions throughout its 20-year history and what has propelled it to the top. Its ecommerce website was the first of its kind. It also pioneered the 24-hour turnaround through its RocketShip 24-Hour Express Service™ and originated the idea-generating service through its IdeaKit™, both of which have been emulated throughout the industry.

More than 30% of promotional product web searches take place on mobile devices. In an industry where customizing apparel, drinkware, gifts and other promotional items is more than a one-step transaction, designing an experience around a small screen was no easy task.

“Our clients come to us because they know we’ll get it right,” says Rob Nelms, Vice President of Marketing. “That kind of thinking permeated every decision we made with regards to how to design our mobile site. With an approval rating that is through the roof, we had a high bar to reach.”

The same, convenient features that set the Pinnacle Promotions website apart from the rest are integrated into its mobile site. Customers can easily find a product they are interested in, request a quote, request a sample or share an item via email or various social media channels.

About Pinnacle Promotions, Inc. (
Since 1994, the world’s leading companies and organizations have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique promotional products quickly, and with the quality expected from an industry leader. Make the Right Impression ™ with Pinnacle Promotions. Please call 800.351.4226 or follow us at for additional information.

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Posted by Lee in Brand Identity and Corporate Logos, Current Events News, Marketing Ideas, Pinnacle Promotions News, 0 comments

New Food & Beverage Marketing Guidelines Could Affect Brand Value… and More

A few weeks ago, the President & CEO of the Association of National Advertisers (ANA) put out the following video blog about the association’s new initiative to develop and implement a system of generally accepted brand valuation standards – a system that, he says, our economy currently lacks.

In the video, Bob Liodice discusses the relationship between marketing and brand value. He is a firm believer that investing in the former is essential for the growth of the latter “If we don’t invest in marketing activities,” he says, “we could be damaging our brand value.”

The video comes in the midst of efforts from the Obama administration and the Interagency Working Group on Food Marketed to Children to cut back on the amount of junk food marketing and advertising initiatives specifically geared toward kids. Strict new guidelines have been proposed that could potentially cut current food & beverage advertising expenditures by 20%, reducing total sales by businesses in this industry by $30 billion in as little as a year. Of course, there would be job losses to go along with that dollar amount – 378,000 jobs over a four-year period, according to the ANA.

However, these brands won’t only be losing money and manpower. As Liodice notes in his video, marketing efforts directly relate to brand power, so if marketing initiatives are cut, brand value will also take a hit. He says that “we know empirically that strong brands means strong operating results, which means higher shareholder equity…organizations that have strong brands have a higher stock market value than those that do not.” Putting restrictions on how and to whom members of the food & beverage industry can advertise might not just affect these companies’ employees and profits, but our economy as a whole.

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The Can Grip: for When It’s So Cold, You Don’t Need Koozies

Punxsutawney Phil may have predicted an early spring this morning, but that doesn’t mean the cold weather is behind us. We’ve still got a few weeks of chilly temperatures to go, so there’s no need to pack your beach bags full of swimsuits and koozies just yet.

The bright side of this (and the side Phil was facing when he came out of his hole) is that you don’t even need koozies to ensure that your brew will stay nice and frosty; Mother Nature will be doing it for you. All you have to do is keep your warm hands off of your cold can, and there’s no better way to do that than with the Can Grip.

The concept behind the Can Grip is one of those simple-yet-brilliant ones that we wish we’d come up with first, but it makes us so happy that we’re just glad someone invented it. The product adds a whole new dimension to your friends telling you to “get a handle on yourself” when you’ve had one too many celebratory drinks at the post-game party; it makes it easy to hold your drink without warming it up when you’re wearing gloves outside; it’s got a built-in coaster on the bottom to keep a can steady on any surface, from the tailgate to the sidewalk…the perks of this magnificent product are endless.

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Posted by Admin in Cool Promotional Products We Love, Giveaways on a Budget, How to Reach a Target Audience, Sports News and Stadium Giveaways, 0 comments