snow

Promotional Products to Save Your Snowmageddonpocalypse

The Pinnacle Promotions office is located in the Atlanta area. In 2014, we survived, along with our friends, family and colleagues, through one of the worst snowstorms in recent memory. Call it what you like: Snowmageddon, Snowpocalypse, or more accurately Snowmageddonpocalypse. People were stranded in their cars for anywhere from 1 – 20 hours. Children were stranded at schools, and worse on school buses and brave teachers and good Samaritans kept them safe and warm. There are many theories as to why this happened. And as there are many blame theories, there are that many stories or more of miraculous and random acts of kindness and selflessness.

Pinnacle Promotions was uniquely equipped to continue servicing our clients during the storm. Our account teams were able to address our customer’s needs through proprietary tools and resources, and make the necessary adjustments to make sure our clients weren’t left out in the cold.

In talking with many who were stuck or stranded, we heard over and over about the items that they really wished they had with them to weather the storm.

Some of the top comments we heard:

“I wish I had a blanket in the car.” A customized throw or blanket would be the perfect winter item to have in the car at all times and be ready in the summer to host a picnic.

“Wish I had an external phone charger. I didn’t expect my phone to die and not be able to use my car charger.” A branded portable power bank is a price-effective and compact way to come to the rescue of your clients and employees.

“Can’t wait to get home and have a warm cup of coffee.” Many of those who spent hours on the roadways trying to get home were relieved to walk into their homes and grab their favorite custom mug to sit down for a drink to warm them through.

And here at Pinnacle, we grabbed promotional ice scrapers on our way out the door to help us get the snow and ice off our windshields for the drive home.

What items do you think would be most helpful in a snowstorm? Check out our Winter Promotional Items section for some great ideas.

And lastly, a special thanks to all of the emergency service personnel, road crews and good Samaritans who helped those who were waylaid by the storm.

Posted by Lee in Brand Identity and Corporate Logos, Promotions Industry News, Seasonal Marketing Ideas, 1 comment