{"id":53,"date":"2018-04-30T09:07:15","date_gmt":"2018-04-30T09:07:15","guid":{"rendered":"https:\/\/www.pinnaclepromotions.com\/blog-new\/?p=53"},"modified":"2025-09-15T19:43:36","modified_gmt":"2025-09-15T19:43:36","slug":"5-super-important-visual-merchandising-tips-design-product-showroom","status":"publish","type":"post","link":"https:\/\/www.pinnaclepromotions.com\/blog\/5-super-important-visual-merchandising-tips-design-product-showroom\/","title":{"rendered":"5 super-important visual merchandising tips to design a product showroom"},"content":{"rendered":"
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When you walk into many businesses, you see photos or displays that tell a story about the company. As a promotional products<\/a> company, our story is products: we sell thousands of different products across a broad spectrum of product categories. Rather than jamming as many products as possible onto shelves to show that broad spectrum, though, we strive to present a retail experience. <\/span><\/p>\n

Our showroom at Pinnacle Promotions displays a tidy collection of product groups that highlight items we can customize. These products aren\u2019t arranged that way by accident\u00a0\u2013\u00a0they are visually merchandised with intention to help the products sell themselves. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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While our business is primarily online, our office does get foot traffic\u00a0\u2013\u00a0many of our larger clients visit for regular check-ins, and we bring prospects through to see the breadth of our promotional agency. It’s important that our showroom effectively presents the products we sell to help our customers (and our employees) understand their uses and intentions, just like a retail showroom would.<\/span><\/p>\n

Good merchandising drives traffic to your business (think window shopping) and influences customers to purchase once they’re inside. Merchandising can have a positive impact on sales by providing a memorable experience.<\/strong> Customers are more likely to return in the future if they find a business that is well organized and attractive. According to the article, <\/span>Why Visual Merchandising Matters More Than Ever<\/span><\/i><\/a>, 65% of individuals say they are visual learners and visuals increase message retention by 42%. Therefore, visual merchandising combines both a creative and scientific aspect to help get the message across faster with more impact. <\/span><\/p>\n

Not really sure how to get started with visual merchandising for your business? The following five actions will help you create an effective visual merchandise display to catch your customer\u2019s attention and get them to spend money with you! <\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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1. Define your target customer<\/h3>\n
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We all respond differently to different messages, and those differences are generally affected by our age, income, and education level. Diving deeper, you can look at buying behaviors and psychographics \u2013 values, opinions, attitudes, and interests. Knowing more about your target customers’ lifestyles will help determine your displays’ product selections, layouts, and messages. <\/span><\/p>\n

This may seem obvious\u00a0\u2013\u00a0if your customers are predominantly women, you’ll want to display items that will appeal more to women\u00a0\u2013 but it goes beyond the surface demographics. If your research determines that your target customers tend to be interested in music, you would be wise to pepper your displays with music-themed products, even if you’re not selling music products. The more you can hit your customers’ hot buttons, the more effective your displays will be.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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2. Group like items together<\/h3>\n
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Product bundling will offer an easy shopping experience for your customers. Grouping products together will entice the customer to purchase more<\/strong> \u2013\u00a0we’re all about convenience. Product grouping can be based on any attribute: start with theme, color, type, or size, and let your mind go from there. Just think of the layout at your local grocery store: the bread is right next to the peanut butter and jelly and the lunch meat is right next to the cheese. <\/span><\/p>\n

At Pinnacle Promotions, we base our displays around themes. Using themes gives our customers a better understanding of how to use the products while making the experience more interesting. Our showroom currently displays the following themes:<\/span><\/p>\n

Spring Fever
\n<\/strong>These products incorporate the pastel colors of spring to highlight seasonal trends.<\/span><\/p>\n

Rugged Outdoors<\/strong>
\n<\/span>These products are inspired by the great outdoors which will motivate you to get outside with products designed to perform.<\/span><\/p>\n

On-the-go Tech<\/strong>
\n<\/span>These products have an elegant design to help you stay organized, light on your feet, moving at the speed of sound, and help navigate your busy lifestyle. <\/span><\/p>\n

Retro Style<\/strong>
\n<\/span>These nostalgia and vintage-inspired items are making a comeback as they trigger a happy feeling of the past. In an era of #ThrowbackThursday and #FlashbackFriday, retro products are becoming a trend again! <\/span><\/p>\n

Natural Serenity<\/strong>
\n<\/span>These products have a timeless quality that allow you to escape reality with materials and styles taken from nature.<\/span><\/p>\n

Global Community<\/strong>
\n<\/span>These products feature unique patterns borrowed from around the world. They merge the best of our ancestry with today\u2019s modern aesthetic for one of kind pop of pattern that is designed to bring you to a whole new world of style. <\/span><\/p>\n

Corporate Premiums<\/strong>
\n<\/span>These unique and high-end products can make a great impact on customers or employees as a way to leave a lasting impression.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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3. Follow the Rule of Three<\/h3>\n
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A principle that most visual merchandisers abide by is the Rule of Three. When creating a display, try to work in sets of three instead of having items side by side. Displaying products in groups of three provides visual interest<\/strong> \u2013 the eyes always have something to focus on and continue to jump from product to product. This concept derives from the Pyramid Principle, which suggests that displays should have a triangular (pyramid) shape. The largest item is placed at the top center and the smaller items are on the outside, creating a step down from the focal point. The principle allows for variety in the surface so displays do not feel flat. The article by Barbara Wright, <\/span>Principle #3: Pyramid Power<\/span><\/a>, gives some great examples of how to use the principle with glasses displays. \u00a0<\/span><\/p>\n

This method is also employed in writing, economics, film, photography, and many other disciplines. Here are some tips when using the Rule of Three for merchandising:<\/span><\/p>\n