{"id":55,"date":"2018-07-16T09:57:50","date_gmt":"2018-07-16T09:57:50","guid":{"rendered":"https:\/\/www.pinnaclepromotions.com\/blog-new\/?p=55"},"modified":"2025-09-16T12:21:53","modified_gmt":"2025-09-16T12:21:53","slug":"plan-implement-sales-award-incentive-trip","status":"publish","type":"post","link":"https:\/\/www.pinnaclepromotions.com\/blog\/plan-implement-sales-award-incentive-trip\/","title":{"rendered":"How to plan and implement a sales award incentive trip"},"content":{"rendered":"\n

The President\u2019s Club (or CEO Club, High Achievers Club, etc.) has become a common way for companies to honor and recognize their high performing employees.  Usually this exclusive \u201cclub\u201d is targeted towards sales representatives as a way to motivate them throughout the year to hit their sales targets and to see all of their hard work pay off in a big way when the sales numbers are final.<\/p>\n\n\n\n

Top performers are announced within the organization and then typically taken on a trip to celebrate their successes. Sounds great, right? Hit your sales goal, board a plane and enjoy a week in paradise \u2013 sign us up! But, someone has to plan this trip. Maybe that someone is you, and you\u2019re not sure how to structure the parameters of the contest let alone plan a weeklong vacation at a resort. Don\u2019t stress! Today we\u2019re sharing ideas that should make the planning process easier.<\/p>\n\n\n\n

Set the contest parameters<\/strong><\/p>\n\n\n\n

Prior to deciding what resort you\u2019ll use, what gifts you will give away, or any of the \u201cfun\u201d stuff, you\u2019ll need to determine how you want to structure this contest, and what goal the sales representatives will have to achieve to be considered for this coveted award.<\/p>\n\n\n\n

First, have a number of attendees in mind. You\u2019ll need to establish your budget early on in order to make the most of this trip, so knowing how many employees you\u2019ll need to provide transportation and lodging for is extremely important. Once you have that number in mind \u2013 maybe it\u2019s 5% of the sales force or more like 10% if you have a larger budget or a smaller group of employees \u2013 try to avoid having this contest pan out with winners from only one region.<\/p>\n\n\n\n

Your reps will be more motivated if they know the playing field is even from the jump. For example, award the two top performing sales representatives from each regional territory and then the top two overall nationally performing reps. This way, you\u2019ll get a great group of employees from diverse locations across your company\u2019s territories.<\/p>\n\n\n\n

Location, location, location<\/strong><\/p>\n\n\n\n

Now that your parameters are set, and your number of attendees is roughly mapped out you\u2019ll need to pick the location for the trip. Some of the most popular destinations for President\u2019s Club trips are tropical resorts or getaways outside of the United States. Interested in a pro tip? Don\u2019t cut corners when you choose the resort. You want this trip to be highly desirable, and also serve as motivation for years to come.  If the President\u2019s Club winners return from the trip and spread the news that the trip was hardly worth the effort they put in all year long, you\u2019re in trouble. All-inclusive resorts are a budgets best friend, you won\u2019t stress out about additional costs like food and beverage, which can fluctuate greatly and are hard to predict.  Don\u2019t forget to account for transportation when you\u2019re planning this getaway \u2013 your winners will need to get there somehow!<\/p>\n\n\n\n

Announce the winners and send some swag<\/strong><\/p>\n\n\n\n

Once the sales contest has concluded, typically at the end of the year, you\u2019ll need to determine your winners and announce them to the organization. Once your finance or accounting team has had a chance to review the numbers, now comes the fun part \u2013 letting the recipients know they\u2019ve won! You can announce the winners of the competition in so many ways, but here are some ideas to get you started:<\/p>\n\n\n\n