{"id":68,"date":"2019-09-26T17:10:35","date_gmt":"2019-09-26T17:10:35","guid":{"rendered":"https:\/\/www.pinnaclepromotions.com\/blog-new\/?p=68"},"modified":"2025-11-18T05:56:59","modified_gmt":"2025-11-18T05:56:59","slug":"an-employers-guide-to-job-fair-recruitment-strategy","status":"publish","type":"post","link":"https:\/\/www.pinnaclepromotions.com\/blog\/an-employers-guide-to-job-fair-recruitment-strategy\/","title":{"rendered":"An Employers Guide to Job Fair Recruitment Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Finding new talent at a job fair is kind of like speed dating. Both parties (employers and job seekers) arrive at a predetermined location, where they chat with one another in a given amount of time before the job seekers move on to the next employer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And just like speed dating, you hope to find that ideal person. Only in this case, it would be a highly qualified individual who adds value to your team and can get things done efficiently. A job fair is an excellent channel for recruiting new employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a solid job fair recruitment strategy can help your business stand out. An engaging team, <\/span><a href=\"https:\/\/www.pinnaclepromotions.com\/blog\/7-simple-booth-design-ideas\/\"><span style=\"font-weight: 400;\">a great looking booth<\/span><\/a><span style=\"font-weight: 400;\">, and the appropriate materials and promotional items are all important elements of your recruitment strategy.<\/span><\/p>\n<h2><b>The Steps to Recruit Talent at a Job Fair<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Great employees are invaluable resources. Talent is hard to come by, and when you find someone brilliant, you hold onto them. Employees who work hard and efficiently are beneficial to your bottom line. A job fair recruitment strategy is important to define before the event. Here are our tips to do it successfully:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><b>\u00a0 \u00a0 \u00a0 Before the event&#8230;<\/b><\/span><\/h3>\n<ol>\n<li>\n<h4>Set recruitment goals<\/h4>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re filling one position or 10, be sure to set recruitment goals before committing to a job fair. These goals should be attainable, so you can get the most out of the event as an employer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A job fair that\u2019s been vetted will be worth the time and money. Filling niche jobs will require a bit more attention. For example, if you\u2019re filling a position for an internship, then you might want to look into college job fairs. Are you trying to hire vets? Veteran career fairs provide employment opportunities for those who\u2019ve served in the military and their families.\u00a0<\/span><\/li>\n<li>\n<h4>Select the dream team<\/h4>\n<p><span style=\"font-weight: 400;\">Having the very best team to represent the company can attract new talent to the booth. The team selected should be knowledgeable about the organization, company culture, products and services, and the mission statement. It\u2019s all about putting the brand in the best light.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the dream team is your call, below you\u2019ll find some employees you might want to consider bringing to the job fair:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Recruiters.<\/b><span style=\"font-weight: 400;\"> Seeking out talent is what they do daily. A human resources recruiter can assist in collecting resumes and cover letters, and they can facilitate screening questions of candidates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hiring Managers.<\/b><span style=\"font-weight: 400;\"> The hiring managers know the details of the position. They can conduct on-site interviews, talk more thoroughly about the role, and answer any questions the job seekers may have about the organization.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Team Members.<\/b><span style=\"font-weight: 400;\"> Your staff can provide insight into the work culture, team dynamics, and the day-to-day details of the job.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Designers. <\/b><span style=\"font-weight: 400;\">Having a designer present is essential for updating digital art files in a flash. If you\u2019re showing a presentation, a video, or digital marketing materials, then you\u2019ll be glad to have a designer as part of your recruitment team if you need to make quick changes.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li>\n<h4>Get marketing materials and promotional items purchased<\/h4>\n<p><span style=\"font-weight: 400;\">Order your marketing materials and promotional items before the event date. Items you might need to purchase include brochures, flyers, table covers, <\/span><a href=\"https:\/\/www.pinnaclepromotions.com\/purpose\/giveaways.html\"><span style=\"font-weight: 400;\">fun giveaways<\/span><\/a><span style=\"font-weight: 400;\">, and wall kits. If it applies to you, verify with the event coordinator that all sponsored advertising placements are on-brand and in their contractual locations at the venue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving out promotional products is a great way to thank job seekers for stopping by your table. Swag items that serve a purpose and are easy to carry make excellent job fair gifts. Marketing yourself also means coordinating outfits. Be sure to get with your team about <\/span><a href=\"https:\/\/www.pinnaclepromotions.com\/purpose\/win-the-trade-show\/trade-show-apparel.html\"><span style=\"font-weight: 400;\">corporate apparel<\/span><\/a><span style=\"font-weight: 400;\"> to wear during the event.\u00a0<\/span><\/li>\n<li>\n<h4>Prepare a list of questions<\/h4>\n<p><span style=\"font-weight: 400;\">Your time is short with each job seeker, so prepare a list of general questions to help field candidates. Asking about their experience with specific tools, past jobs, and skills is an excellent place to start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other questions you may want to ask include their interest in the company and future goals. These questions allow you to gain further insight into if they&#8217;re right for the job, and if they\u2019re in it for the long-haul or may jump ship after a year.\u00a0<\/span><\/li>\n<li>\n<h4>Advertise where you&#8217;ll be<\/h4>\n<p><span style=\"font-weight: 400;\">Get the word out that your company is hiring by advertising the job fair. Promote this through social media, campus flyers, email blasts, etc. to reach as many qualified people as possible. Clearly state the event, venue location, time, date, booth number, and any other important information you think job seekers need to know.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may want to include a statement about bringing a resume and cover letter, if on-site interviews will be conducted, and if job applications are available at the event.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><b>On the day of&#8230;<\/b><\/span><\/h3>\n<\/li>\n<li>\n<h4>Arrive early to set up the booth<\/h4>\n<p><span style=\"font-weight: 400;\">You never know what may happen on the day of. Give yourself and your team plenty of time to arrive at the venue to set up. You\u2019ll need all hands on deck to unload the cars, assemble branding elements, connect computers to the network\u2019s Wi-Fi, and layout the marketing materials and promotional items on the table.\u00a0<\/span><\/li>\n<li>\n<h4>Engage everyone while exercising good time management<\/h4>\n<p><span style=\"font-weight: 400;\">Engage with everyone, but do so with good time management. This can be tricky with a big turnout. However, make sure you\u2019re not ending the conversation prematurely. Allow everyone an equal opportunity (in an appropriate amount of time) to learn about the job position, and let it end organically before moving on to the next person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re running interviews at the event, just be cognizant of the allocated time for each interview. Unlike chatting with job seekers at the booth, going overtime during interviews could result in another candidate not getting a fair interview. Jot down notes and relay any next-step information to the interviewees.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><b>After the job fair&#8230;<\/b><\/span><\/h3>\n<\/li>\n<li>\n<h4>Begin contacting the standout recruits<\/h4>\n<p><span style=\"font-weight: 400;\">If you met some exceptional talent, make sure you contact them quickly to set up a time and date for an in-office job interview. If there is still preliminary screening to do, you may be reaching out to candidates for a phone interview, skills assessment assignment, references, portfolio, etc.\u00a0<\/span><\/li>\n<li>\n<h4>Report on the results of your recruiting strategy<\/h4>\n<p><span style=\"font-weight: 400;\">Since it generally costs money for a company to participate in a job fair, corporate leadership will likely want a report on the turnout. You\u2019ll want to measure the success of your recruiting strategy, which may also lead you to decide if improvements or amendments need to be made for the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tons of metrics you might be asked to report on. Here are a couple of examples:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many job seekers came to the booth?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many were interviewed at the event?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many resumes and cover letters were collected?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were positions filled with talent from the job fair? How many?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the timeframe from the job fair to hire?<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><b>Why Job Fairs are Beneficial for Businesses<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Job fairs are a great component of a business\u2019s recruitment strategy because they open up the company to a large group of job seekers. Job posting sites can be expensive &#8211; especially for a <a href=\"https:\/\/www.pinnaclepromotions.com\/blog\/small-business-giveaway-ideas\/\">small business<\/a> or startup &#8211; and may not have the most intuitive technology to filter applications based on exactly what the hiring manager is looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for talent to fill job positions at a job fair can save you time and money. Job postings on the web can sit for months, increasing the company&#8217;s expenses with nothing to show for it. At job fairs, you get to meet the job seekers in person, talk about their resume at that moment, get a feel for their personality, and see how they vibe with the team. You can say that the recruitment process is expedited.\u00a0<\/span><\/p>\n<h2><b>Questions Employers Need to be Asking<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It can be quite a challenge to come up with a list of questions to ask job seekers at the event. See below for some of our suggestions that can help you spot talent!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can you describe your experience as it relates to this field?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why are you interested in this company and job?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s your preferred work environment?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your salary requirements?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where do you see yourself in 5 years?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your strengths and weaknesses?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why did you leave your last job?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a solid job fair recruitment strategy in place, you\u2019ll be able to attract qualified job seekers to your booth and fill open positions. Remember to act quickly when there\u2019s a great candidate in your presence, as other companies are probably interested in him or her too. Bring them in for an interview and hopefully, you\u2019ll be <\/span><a href=\"https:\/\/www.pinnaclepromotions.com\/blog\/employee-welcome-kits-5-proven-ideas\/\"><span style=\"font-weight: 400;\">onboarding a new employee<\/span><\/a><span style=\"font-weight: 400;\"> at your company soon!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding new talent at a job fair is kind of like speed dating. Both parties (employers and job seekers) arrive at a predetermined location, where they chat with one another in a given amount of time before the job seekers move on to the next employer.\u00a0 And just like speed dating, you hope to find [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_twd_sm_profile":"none","_twd_sm_is_pillar":"0","_twd_sm_cta_url":"","_twd_sm_area_served":[],"_twd_sm_faq":[],"_twd_sm_year_founded":0,"_twd_sm_founders":[],"_twd_sm_founder_ids":[],"_twd_sm_exec_team":[],"footnotes":""},"categories":[3],"tags":[69,70,71],"class_list":["post-68","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ideas","tag-employee-recruitment","tag-job-fair-recruitment-strategy","tag-job-fairs"],"_links":{"self":[{"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":2,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":1377,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions\/1377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/media\/843"}],"wp:attachment":[{"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pinnaclepromotions.com\/blog\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}