Envelope stuffers are common items used strategically by companies to directly target recipients who would most likely be interested in investing in their product or service through direct mail. If a real estate agent expressed interest in purchasing business cards, a business card vendor, or business card design company may send business card samples and other real estate related products to that agent in hopes of enticing them to invest in the company’s services. Similarly, direct mail envelope stuffers are used to target not just the individual but also an industry or community as well. Companies match the demographic profile of a likely customer and then send products to all the businesses that fall within the targeted audience. Whether a company is targeting an individual or a business this strategy is very effective because it proactively generates leads.