Affordable, stylish and classic, vinyl & plastic keychains are a great way to reach a any target audience. Companies looking to distribute functional and highly valued products in order to cultivate lasting relationships should consider items that help broadcast messages such as "welcome to a new house," "enjoy your new car" or simply "we look forward to working with you in the future." More than any other advertising medium, personal gifts tend resonate with recipients, who are then able to recall the distributors easier and are much more likely to patronize their business. Car manufacturers, real estate agents, and handymen alike can include a small and lightweight keychain to stay in the forefront of consumer’s minds and keep patrons coming back time and again. No matter how companies choose to use these items, they can achieve major results for nearly every industry.