Scratch-Off Cards

Custom Scratch Off Cards

Help your next marketing campaign hit the jackpot by distributing custom scratch off cards, imprinted with your company’s name and logo. Custom scratch off cards are small, affordable, easy to ship or to transport to a variety of locations and thus are great for every occasion. In addition, these cards encourage recipients to interact with your brand, therefore providing extra visibility and even more attachment than from someone who views a 30 second television ad for your company. Scratch off cards feature pre-selected numbers, which are concealed by a layer of film. Recipients scrape the film- generally with a coin- in order to reveal the numbers and determine whether or not they are winners. Distributors have full control over how many of the cards are "winners," or those that allow recipients to redeem the card for a prize.

A Brief History of Custom Scratch Off Cards

The first computer generated instant lottery game, or scratch off card, was created in 1974. 13 years later, the United States Patent for the instant scratch off card was given to Astro-Med, Inc. of West Warwick, Rhode Island. Scratch off cards have come a long way since those days and they are now used for a variety of promotional purposes including: custom goodwill and retention, tradeshows, employee relations, and brand awareness. Research shows that distributing promotional products increases brand interest by up to 69% and more than half of all recipients did business with the distributor after receiving the products in a study by Promotional Products Association International.

Bold and Beautiful Custom Scratch Off Cards

One of the many reasons that recipients are so attracted to custom scratch off cards is that they are not only fun, they are also incredibly beautiful items too. The 4-color process imprinting method allows companies to display bold logos and even full color images in exquisite detail. During 4-color process, the original image is broken down into four color values (cyan, magenta, yellow and black) and then passed through a series of filters to create thousands of different colors.

Custom Scratch Off Cards at Trade Shows

There are a number of different ways that companies can utilize custom scratch off cards at tradeshows in order to draw traffic to their booth. To start, businesses can include these items in pre-show mailings in order to increase the likelihood of people visiting their booth. Another option is to have an employee stand near the entrance of the show and give the custom scratch off cards to everyone who enters the room. If a lot of the cards are redeemable for a small prize, tradeshow attendees will be sure to seek out your booth in order to claim their items. This distribution method will increase visibility for any brand, especially when the prizes are also personalized promotional products. Another option is to encourage people to take the custom scratch off cards when they pass by your booth and have the chance to win one, larger prize such as personalized electronics or sophisticated picture frames.