Tradeshow Items

Promo Products for Trade Shows

Trade shows and conventions have long been a forum for businesses to get together and share information and new products with their competitors and customers. The use of promo products at these events can help establish your company's brand, and expand your client relationships in order to create a lasting impression for your products and services. In fact, according to a study conducted by the Promotional Products Association International, 72% of trade show attendees who received a promo product remembered the name of the company that gave them the product. Thus, the power of promo products in supporting brand recall is clear. Choose from hundreds of thousands of promotional items from imprinted pens and lanyards to stress balls and koozies that are all great for trade show giveaways and help you make the most out of these events.

Tips for Trade Show Marketing With Promo Products

With so many promo products to choose from, you need to make sure you are picking the right ones to make the best impact for your brand and that correlate with your trade show marketing objectives. Perhaps your main goal is simply to entice visitors to your booth with the promotional items you are giving away. Toys and games are items that tend to attract initial attention. Food giveaways can also increase traffic toward a booth. If you want to provide more of a lasting impact for your brand, stick with classic promo products such as pens and key chains. Though these items may not seem very exciting for recipients, these types of items that provide a distinct function for users are often kept longer by recipients, meaning longer exposure for your brand. You may also want to try and have your promotional items correlate with your company’s products or services to help recipients better remember your brand. For example, if you are in the travel industry, consider giving away custom luggage tags. No matter what promo products you choose, you want to make sure that your company's name and logo are clearly visible and can be easily displayed on your promotional items.

Promo Products for You and Your Booth

When getting ready for events like trade shows, you not only need to think about the promo products you need to give away to potential customers, but also those needed to outfit your booth and yourself! Items such as table covers and background displays imprinted with your company's name and logo can provide excellent additional advertising and further entice visitors to your booth with its professional appearance. You also want to make sure the employees working the booth have a professional appearance. Outfit them in custom embroidered polo shirts and ID badge holders so they look clean, neat, and also more approachable for potential consumers. In situations like trade shows where there are often hundreds of companies and booths vying for attendees' attention, you should do everything you can to make sure your company stands out from the competition.