Zippo®

Zippo® Promotional Products - Advertising Mediums Since the Beginning

The Zippo® company is used to lending its name to aiding in the marketing efforts of other businesses as the use of a Zippo® product in promoting a brand is said to date back to 1936. In this year, the Kendall Refining Company out of Bradford, Pennsylvania, the same city where the Zippo® Manufacturing Company originated only four years earlier, placed an order for 500 Zippo® lighters with their logo rendered on the surface to use as an advertising medium for their business. The use of Zippo® promotional products customized with companies' names and logos to promote businesses like the Kendall Refining Company continues to grow today. The selection of Zippo® promotional products has continued to grow too, becoming much more expansive including a wide range of lighters in addition to custom pens, flashlights, letter openers, and a variety of other tools. Yet all retain the same quality and sophistication of design that can be attributed to the original Zippo® lighters created decades ago.

A Brief History On Zippo® Promotional Products

The story of the Zippo® Manufacturing Company begins in the early 1930s when a man named George C. Blaisdell witnessed a friend using an Austrian lighter that worked well due to its design, but was awkward and quite cumbersome in appearance. Mr. Blaisdell decided to refashion the lighter, retaining the original chimney design, but attaching a hinged top to the product, resulting in the production of the very first Zippo® lighter in 1933. The Zippo® company really took off during World War II, as it stopped producing lighters for the consumer market, and all lighters were produced for the United States military during that time. This not only resulted in an increase in the financial strength of the Zippo® company, but also in its national popularity and recognition, as millions of military persons were using Zippo® lighters. Today, Zippo® boasts a national awareness rate of more than 98 percent, meaning that on average, 98 out of every 100 people surveyed will know the Zippo® name and lighter. With a name that has garnered such recognition throughout the past century, any recipient of Zippo® promotional products from your company is likely to know and immediately recognize the item as one of superior quality and value.

Marketing Your Brand With Zippo® Promotional Products

Zippo® promotional products make excellent corporate gifts to show thanks and appreciation to important clients or top employees. Many of the items are made of solid metal materials with brushed finishes that can be laser engraved with your company's name and logo, perfect for maintaining a professional look. As all Zippo® promotional products are extremely functional items too they will likely be used by recipients during many occasions allowing for repeated exposure of your brand. Additionally, all Zippo® products, since the company's inception, including Zippo® promotional products, are backed by an unconditional lifetime guarantee, with all mechanical repairs being free of charge. Therefore, your recipients can keep advertising your company with their Zippo® promotional products for as long as they live!