This is what we prefer:

Digital Files:
Adobe Illustrator files (vector art with paths) in an AI or EPS format with all fonts converted to outlines.
We will accept vector PDFs also.
B & W Printouts:
300 dpi resolution at actual imprint size.
Please make sure the art is crisp and clear.
This might work:
Adobe Photoshop file in .EPS or .TIF format at 300dpi resolution and at actual print size or larger than final imprint.
Please send us font files used in your design as a .TTF or list the fonts for us if you do not have them.
Microsoft Word / PowerPoint / Corel Draw / Freehand or any other professional design program file for PC or MAC.
Please make sure that you have included any placed images.
This almost never works:
JPEG / GIF / Bitmap images that you have dragged off of a website or someone else has given you in a low-resolution format.
We usually have to recreate these logos from scratch which may incur artwork charges.
Please Do Not Do This:
Take a small-size, low resolution/jagged image and change the name to have a ".eps" extension. This does not change the file type.
Please Note:
Unsupported art file formats: QuakXpress, Pagemaker, CorelDraw, Publisher and Freehand.
Microsoft Office programs (Work, Power Point, Excel, etc) are not graphics programs and will not be recognized through the art acceptance process.
If you are not sure if you have the correct artwork format just send it and we will let you know.
There are two types
of files.
1. Bitmaps
are composed of pixels.
Raster images are more commonly called bitmap images. A bitmap image uses a grid of individual pixels where each
pixel can be a different color or shade.
The following file types are ALWAYS raster-based:
.jpg | .gif | .png | .tif | .bmp |
2. Vector
graphics are composed of paths.
Vector graphics use mathematical relationships between points
and the paths connecting them to describe an image.
The following file types are OFTEN vector-based:
.ai | .cdr | .eps | .pdf | .ps | .wmf
The above file types can be raster, vector or a combination of both, depending on the contents embedded.
Just because a file has an .eps extension, does not make it vector. Likewise, you CAN NOT take a .jpg and
change the extension to .eps to convert it from raster to vector.
Bitmap Image: |
Vector Graphic: |
|
|
The image to the left above is representative of a bitmap
and the image to the right is representative of a vector graphic viewed in outline mode. They are shown at four times actual
size to exaggerate the fact that the edges of a bitmap become
jagged as it is scaled up: |
With Adobe® Systems' introduction of the PostScript®,
computers could display fonts and
images using point-to-point math rather than by pixels alone.
The advantage to using a page-description language such as
PostScript becomes clear when you scale an image up. The larger
you display a bitmap, the more jagged it appears, while a
vector image remains smooth at any size. That is why PostScript
and TrueType® fonts always appear smooth - they are vector-based.
Anti-Aliased Bitmap Image: |
Smooth Vector Image: |
|
|
The jagged appearance of bitmap images can be partially overcome
with the use of "anti-aliasing". Anti-aliasing is
the application of subtle transitions in the pixels along
the edges of images to minimize the jagged effect (above left).
A scalable vector image will always appear smooth (above right): |
Bitmap images require higher resolutions and anti-aliasing
for a smooth appearance. Vector-based graphics on the other
hand are mathematically described and appear smooth at any
size or resolution.
Bitmaps are best used for photographs
and images with subtle shading. Graphics best suited
for the vector format are page layout, type, line art or illustrations.
Wherever possible use the vector format for all your type,
line art and illustrations and only use bitmaps for photos
or images with complex or non-uniform shading. If the graphics
application recognizes native vector files such as those created
by Adobe Illustrator® (a filename
with an extension of .AI), CorelDRAW® (a filename with
an extension of .CDR), then
use them first.
The EPS File Format
If the graphics application you are
using cannot read native vector files the next best thing
would be to save them as EPS (Encapsulated PostScript) files. These are self-contained PostScript files which contain
the same mathematical descriptions as the vector files they
are made from. Even bitmaps can be saved in the EPS file format.
EPS files are supported by most all graphics applications.
It is the most portable format for this reason. It is best
to use EPS files for all line art and illustrations because
they can be reproduced at any size or resolution and still
display exactly as they were drawn. Use them wherever native
vector files cannot be used.
Send over whatever you have and we will evaluate and let you know what needs to be done. We will do whatever we can to make sure that your order is not held up because of artwork problems. Often times we can recreate your logo quickly with little or no charge. However, if your artwork is complex or we have difficulty reproducing it, we may have to charge you a small art charge based on the time spent fixing it. Typically we charge $50.00 per hour.
PMS stands for Pantone Matching System®. It is the standard color matching system that allows printers to choose a color without leaving it up to an individuals' subjectivity. Each color in the Pantone color chart corresponds to a particular number so that if you say your logo is royal blue, we can pick an accurate blue to recreate. PLEASE NOTE: Because computer monitors display colors in RGB format, the color that you see on your screen may not be accurately calibrated to the actual PMS color chart.
If you order online, you can upload your art during the checkout process.
You can also e-mail your artwork to: art@pinnaclepromotions.com
For Larger Files you can FTP directly to our server. Please call Jodi at 770.457.6226 x222 for Login information.
For printed artwork please send to:
Pinnacle Promotions Inc.,
6649 Peachtree Industrial Blvd
Suite N
Atlanta, GA 30092
Attn: Art Dept