Want your groceries delivered fresh to your door? At no extra cost? In reusable grocery bags? If you answered “yes” to any or all of the above questions, you may be in luck. Amazon is considering the launch of a new grocery delivery service that aims to provide users with fresh produce and meats, straight to their door. The delivery service, named AmazonTote, is currently being tested by employees in the Seattle area. Unlike Amazon Fresh, a grocery delivery service currently available to Seattle residents, AmazonTote provides free, weekly service. In fact, “there are no subscriptions, minimum delivery sizes, or fees,” according to the information on Amazon’s website. All you have to do is select items you wish to have delivered, and they will show up at your door in sealed, weather-resistant reusable grocery bags (which purchasers can keep!)
If you think the free grocery delivery offering from Amazon sounds to good to be true, there is a catch: many food items have price tags much higher than you would see if you compared them to items found at the store. After all, Amazon has to make money somehow. Industry experts also theorize that Amazon is hoping to capture a market of shoppers who are looking to purchase groceries, but may throw in other goods as an afterthought. It sounds like it definitely has potential to revolutionize grocery delivery. What do you think? Would you use AmazonTote?
Sarah
Marketing Coordinator
Image from https://tote.amazon.com/AmazonToteLearnMore