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Ways to Make Your Company a More Sustainable Workplace

Ways to Make Your Company a More Sustainable Workplace

Sustainability. It’s the buzzword that everyone seems to be talking about right now, but what does it really mean? By definition, sustainability is the “quality of not being harmful to the environment, depleting natural resources and thereby supporting long-term ecological balance”. In reality, being a sustainable workplace means that your company is striving to make changes to reduce your environmental footprint while simultaneously creating an office environment that encourages healthy behavior and employee satisfaction.

It might seem overwhelming when you start to think of all of the ways you could try to incorporate sustainability into the workplace, but that’s why you have us! Right? Right. There are so many easy ways to make small changes that make a big impact in the long run.

Gift Reusable Branded Products

Take a minute and think about how many plastic water bottles are thrown away at your office every single day.  Would you be able to guess how many? How about plastic utensils in the kitchen? Or plastic bags that employees use to bring in their lunch?

A great place to start when it comes to incorporating and encouraging a sustainable lifestyle in the workplace is to provide each employee with some branded, reusable products.  By simply providing each employee with a reusable water bottle and lunch bag, you are drastically reducing your waste.  Not only are you encouraging sustainable behavior, but you are also creating the warm, fuzzy feeling for your employees by showing them that they are appreciated.  The best part? They will be carrying around products decorated with your company’s logo for extra impressions – score!

Providing reusable utensils, bowls, plates, etc. in the kitchen area of your office is another great way to discourage wasteful behavior. Instead of using disposable plastic utensils and potentially paper plates or bowls, employees will be able to use and reuse dishes daily.  Some companies even go as far as placing a “ban” on plastic bags and water bottles!

Encourage Energy Efficient Habits

Starting a carpool program or encouraging the use of public transportation or bikes can be easy ways to motivate employees to shift their behavior. Looking for a way to jumpstart this process? Create incentives and awards for your employees if they participate in any of the above options. Happy hours, gift cards or catered lunches all work well as prizes for adopting a more sustainable lifestyle.

Encourage your employees to enable and utilize power saving features on their computers. This one might seem small, but it makes a world of difference and takes less than five minutes to implement. Another small change is to encourage a paperless office. Challenge your employees to print one less document a day and see what the overall reduction in paper is at your office.

Lastly, switch out those inefficient lightbulbs. According to energy.gov, energy-efficient lightbulbs (halogen incandescents, compact fluorescent lamps, light emitting diodes) typically use 25% - 80% less energy than traditional incandescent lightbulbs and can last 3 – 25 times longer.  This simple switch will save you time, energy and money.

Make Recycling Easy

If you asked your employees to identify which items out of those they throw away daily are recyclable and which items are not, would they have an answer for you? Do you even have recycling bins in your office? The answer to these two questions must be yes before you can make any sort of difference.

Step one – acquire recycling bins.  Step two – create flyers noting which materials can be recycled.  Once your employees are educated about which items go where, they’ll be more likely to participate in the initiative.

Incorporating sustainable practices into your everyday office life can seem daunting, but it doesn’t have to be.  By adjusting your workplace behavior even slightly, you can create an atmosphere that is healthy for your employees as well as the environment.

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Marketing Ideas that Don’t Break the Bank

Marketing Ideas that Don’t Break the Bank

If you’re just getting your business off the ground, you’re probably wondering how you can introduce your startup to your target market without spending too much money on expensive marketing tactics. Luckily, small business owners have more opportunities than ever to get their brands in front of the right audiences, particularly with the use of promotional products.

These customizable items are affordable and effective methods for capturing the attention of potential customers. While most companies opt to give out bulk promotional items at events, trade shows or to new clients, there are plenty of other ways you can get your custom promotional products into the hands of the right people. Test out some of these affordable marketing techniques to increase awareness of your brand.

1. Host a social media giveaway contest

Social Media Icons

People of all ages interact with brands on social networks on a daily basis. Because so many people are exposed to these sites each day, social media platforms have become extremely important for advertising and marketing efforts. While some people prefer to run sponsored social media ads, if you’re looking for a cheaper way to get your business noticed on social media, you can run a giveaway contest. There are specific laws that regulate giveaway contests via social media, so be sure to read up on these important rules before planning the contest.

Before you are able to run a promotional contest, you must first have an account on a social media platform (or platforms). When selecting where to host your competition, you should consider your target demographic and which sites they are most likely engaging with. Create a thoughtful post announcing the contest along with a photo of the bulk promotional product you will be giving away.

Instagram is a well-liked platform for these types of competitions. Most businesses require contestants to follow their page, tag a friend or two and sometimes include a hashtag in their post in order to qualify. These rules are effective because they require people to follow your business on social media.  This will provide your company with the opportunity to engage with these new followers and show them what your brand is all about.

2. Team up with another company in your industry

Sometimes forming alliances with other companies within your industry can benefit both parties. Organize a low-key, affordable event with another company to promote each other’s brands. During the event, each respective party will be able to interact with the other’s customers, spreading their companies’ messages to people already familiar and interested in the industry.

At this event, you can help attendees to remember your business through promotional products given away at the door. When teaming up with another company, you want to make sure that you are in related businesses but not direct competitors as that can make things confusing for consumers and hinder your potential business prospects. One popular example of this type of co-branding is GoPro and Red Bull. Though the two companies sell different products, their target markets tend to overlap, so they have formed a global partnership through which they host thousands of events each year.

3. Get featured on a popular blog or vlog

Blogs are effective at spreading the word about everything from breaking news to the latest trends. Even if your company has its own blog, you should seek out other more popular bloggers in your field that would be willing to include a special review or guest post on their site, which will in turn draw attention back to your company’s website. In exchange for the favor, you can offer bloggers quality promotional products or allow them to give away one of your branded t-shirts or other promotional product via their blog.

4. Get involved in your local community

Earning the support of your local community is vital to creating customer loyalty and brand credibility. Event booth rental and/or sponsorship can be expensive but there are dozens of free or low-budget volunteer opportunities at local events. Even if you are not looking to be a vendor at an event, you can always reach out to event planners looking for in-kind donations of take-home items (also known as “swag bag” items) for guests. Although attendees may not have had the chance to talk with one of your employees face-to-face, they will have a unique item with your company’s brand to take home for future use.

5. Promote exclusive promotional products

Exclusivity is an excellent sales method because everyone enjoys feeling special. If potential customers think that they are getting access to something others are not, they are much more likely to make a purchase from your company or simply engage with your brand on social media. Regardless of what platform you use to offer an exclusive promotional product, be sure to use language that makes it clear this special is not available to everybody. For example, Victoria’s Secret often hosts sales exclusively for Angel Cardholders, which also include a free branded item when cardholders make a purchase.

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Sarah Selects: Golf Products

Sarah Selects: Golf Products

Merchandising Manager Sarah gets some schooling on everything golf from Golf Director Tracey on this episode of Sarah Selects.

Products shown in video:

Golf Balls:
Callaway Warbird 2.0 Golf Balls
Wilson® Ultra Ultimate Distance Golf Balls
Bridgestone E6 Speed Golf Balls
Volvik Vivid Golf Balls
Callaway Supersoft Golf Balls
Volvik S3 Urethane Golf Balls
Bridgestone Tour BX Golf Balls
Titleist Pro V1®

Accessories:
Zero Friction Women’s Golf Glove
Zero Friction Men’s Golf Glove
Pitchfix Fusion 2.5 Pin with Ball Marker
15″ x 18″ Waffle Towel with Grommet
17″ x 40″ Waffle Caddy Towel with Black Loop
Urban Shoe Bag

Kit Options:
Urban Shoe Bag Golf Kit

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Our 10 Favorite Gifts for the Bar

Our 10 Favorite Gifts for the Bar

No matter the occasion or recipient, beautiful, personalized glassware can make for a classy and useful present. With a wide range of custom wine glasses and personalized beer mugs to choose from, Pinnacle Promotions can help you select the perfect gift this year. Learn how to go about ordering these promotional gifts and take a closer look at some of our favorite custom wine glasses and personalized beer mugs.

How to select the right custom wine glasses and personalized beer mugs

Now that you’ve decided you want to purchase custom wine glasses and personalized beer mugs to gift to clients or staff members, you should pay attention to which products you’re going to engrave. You want to find a well-made product that they can enjoy for years without worrying about the items breaking or the imprint vanishing after being run through the dishwasher.

Pay attention to quality

Quality is key when ordering your custom wine glasses and personalized beer mugs. Cheaply made glass is more prone to breakage, and while some people prefer plastic glasses to avoid cracks, this material is not quite as elegant. Decide whether or not you’re hoping to give a more refined gift, in which case you should certainly order the products made from glass, or if you’re interested in giving a practical item that can be taken on the go, like plastic glasses or even wine tumblers. Pinnacle Promotions prides itself on offering the best promotional gifts made from the highest quality items, so if you opt to order customized products as gifts this year, you can rest assured that our collection is excellent.

When you order custom glassware with Pinnacle Promotions, you know you’re getting the best quality products because we make sure to use effective imprinting methods that will stay for years to come. Other personalized products may use cheaper methods that are not safe for the dishwasher or begin to wear off after a short period time, but our screen printing method will create a beautiful gift that can be put in the dishwasher without worrying about destroying the design you thoughtfully decided upon. You can also opt for a non-metallic print, which renders many of our top products microwave safe as well.

branded champagne flute glasses at Pinnacle Promotions

Select the right design

Custom wine glasses and personalized beer mugs are available in many shapes and sizes. When choosing which glassware to order as your next gifts to give, consider whom you intend to present these items to and what type of design would most appeal to them. In terms of custom wine glasses, you can opt for a classic stemmed glass design or the tasteful stemless option, which prevents spills and gives your barware a unique set of glasses.

Though some people don’t realize that there is a difference between a glass designed for white wine and a glass designed for red, there are slightly altered characteristics that you might want to consider before selecting your custom wine glasses. If the client is more of a white wine drinker, then you should choose our glasses designed for this type of vintage, which tend to be shorter with a smaller bowl area. For clients who prefer a bold red, these glasses are taller and feature a larger or wider bowl, which is intended to accentuate the rich flavors and scents typically associated with red wines.

Personalized beer mugs are also available in a variety of sizes and shapes depending on preference and intended use. For a classic style, you can select the curved shape of the pub glass or the tapered style of the classic ale pint glass. The tall pilsner glass or the unique flare pilsner glasses are good options too. Or consider one of the beer mug options available in sizes that range from 16 ounces to 25 ounces.

Order in advance

Once you’ve decided that custom wine glasses or personalized beer mugs are the gift you want to give this year, you should place your order right away. The customization process can add some time to preparing your order, so always be sure to check the estimated production time listed on each individual product. Most custom glassware items take between five and seven days to create, but we recommend ordering them two to three weeks in advance just to ensure you’ll receive the gift well in advance.

Our favorite custom wine glasses

Shatterproof Stemless Wine Glass

This beautifully designed shatterproof stemless wine glass can hold 12 ounces of your favorite vino and offers the perfect amount of surface area to add your custom design. Made from a PETG polymer, these glasses are unbreakable, which makes it the perfect item for someone who wants to take their wine on the go while attending a music festival, tailgate or other outdoor events. This item is also microwave- and dishwasher-safe, guaranteed to never crack or become discolored. Because of the unique design, this custom wine glass also keeps drinks colder for longer with a double-wall insulation feature.

Plastic Stemless Wine Glass

Another shatterproof option, the Plastic Stemless Wine Glass holds 12 ounces and makes for a fun selection because it can be ordered in a range of different colors including blue, red, green or purple. This item is dishwasher-safe and made from plastic, so keep that in mind when determining whether you’re looking for a classic glass or more versatile plastic option that is less prone to breakage.

Corzo Copper Vacuum Insulated Cup

For the oenophile on the go, this Corzo copper vacuum insulated cup is the perfect promotional gift. Not only can this tumbler hold wine, and keep it cold for hours on end, but you can also use it to keep coffee warm or make your ice cream last longer when sitting out in the sun on a warm summer day. Created with stainless steel, the double-walled insulation will retain a cold drink’s temperature for up to 24 hours while it can keep hot drinks warm for six hours. Order this item in black, blue, gray, silver or white and add a beautiful custom image or text over the top.

The best personalized beer mugs

Classic Ale Pint Glass

Able to hold up to 16 ounces, this classic ale pint glass is the perfect glassware for any beer lover. Featuring a tapered design, this personalized beer mug can be given in a set of four or more to allow the at-home bartender to treat his or her guests to a more refined beer drinking experience.

Tankard Mug

A favorite design, the tankard mug features a sturdy handle allowing the drinker to carry the mug around securely. Able to hold up to 16 ounces of liquid, the glass is both dishwasher- and microwave-safe though hand-washing is recommended.

Pub Glass

Another classic beer mug design, the pub glass features a curved design able to hold 20 ounces of your favorite craft beer. The shape of this personalized beer mug is classy and convenient because the curve is designed to fit perfectly in any beer drinker’s hand.

Stainless Steel Pint

Unique custom champagne glasses

If this occasion requires something a little more special than a custom wine glass or personalized beer mug, consider some of our beautiful custom champagne glasses, perfect for celebrating a promotion or marriage.

Vina Stemless Flute

One of the most elegant champagne glasses, the Vina stemless flute holds 8.5 ounces and stands out from the more traditional glass designs. Because the bowl of the glass is much larger on these then traditional champagne flutes, you have additional room for your custom message or design. These flutes are dishwasher-safe, though hand-washing is recommended, and microwave-safe if you select a non-metallic imprint.

Twisted Stem Flute

Another unique champagne glass design, this twisted stem flute features an twisted stem design to create an elegant appearance. Hand-washing is also recommended for this product as the item can be fragile.

The best way to order promotional gifts

Pinnacle Promotions’ vast collection of glassware, including custom wine glasses and personalized beer mugs, offers you access to dozens of designs. Whether you’re looking for a promotional gift for friends, family or co-workers, these items will satisfy everyone–especially with the addition of a custom image or message. If you have any further questions about the ordering or imprinting process, feel free to reach out to us by phone at 800.351.4226 or through our site’s contact us form.

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Show Your Clients You Appreciate Them with Custom Golf Balls

Show Your Clients You Appreciate Them with Custom Golf Balls

Are you looking for the perfect gift to give your clients this year? No matter what the occasion, it’s always a great idea to show your customers how much you appreciate their business. Instead of the same generic gifts, this year try something new and order custom golf balls. If your clients are golf aficionados, there’s nothing they will love more than these beautifully crafted balls that they can take with them on their next golf trip. For custom promotional products, Pinnacle Promotions offers a range of high-quality gifts to fit any occasion.

The perfect time to give your clients a gift

Customer Appreciation Day

Each year, employees across the country show their clients how much they care on Customer Appreciation Day. Sometimes we all get wrapped up in the hectic day-to-day activities of the workplace, but it’s important to remember the people who are purchasing from you. This year, get a head start and order your clients a gift well in advance so you don’t find yourself scrambling for a last-minute present. If you think custom golf balls make the perfect gift, you can select your chosen design and place your order from Pinnacle Promotions a few weeks in advance.

As a holiday gift

Selecting the perfect gift for your customers can be tricky, but Pinnacle Promotions is here to help make your decisions easier with tons of unique, well-crafted promotional products. Custom golf balls are a very popular client gift to order around the holidays or really any time of year. Complete the gift by also ordering a pack of customizable golf tees available in a variety of colors.

Holiday Gift Golf Balls

Custom golf balls

When you place an order for custom golf balls with Pinnacle Promotions, you’re guaranteed to receive top-notch products. Select golf balls from reputable manufacturers like Titleist and Wilson and then upload your logo so your customers will associate your brand with fun times on the course.

Make your gift extra special with a promotional product from Pinnacle Promotions

Presenting someone who is important to you with a custom gift is a meaningful way to show that you care and that you put time and thought into their gift. Our experts at Pinnacle Promotions understand just how important it is to find the perfect unique item for any occasion. Browse our complete collection of promotional products featuring everything from apparel to toys and novelty items. If you have any additional questions, feel free to reach out to us via the contact form or by phone at 800.351.4226.

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Custom Snapback Hats for Every Occasion

Custom Snapback Hats for Every Occasion

When it comes to promotional products, few things grab people’s attention like custom snapback hats. These well-made items are easy to customize and can be used for any occasion. Bring your custom snapbacks to the next trade show or corporate event or incorporate them into your new employee welcome package. Our team at Pinnacle Promotions are experts on selecting the perfect promotional gift –  read our tips on how to select the perfect custom snapback to promote your brand.

Don’t skimp on the quality

Custom snapback hats are available in a range of styles and colors, but you want to make sure you’re ordering a high-quality product that will last. Our merchandising gurus have selected a collection of attractive, well-made hats to suit your company’s promotional needs.

Consider your target demographic and choose a style that will appeal to them—whether that's a flat-brim trucker-style snapback or traditional baseball cap. We offer wearable products from top brands like Under Armour and Nike. Before finalizing an item, give thought to your budget—lesser known brands have custom snapbacks for as low as $4 to $5 apiece while larger brand name baseball caps can be purchased for $20 to $30 each.

Opt for trendy styles

When it comes to fashion items like snapback hats, there are dozens of style options. Select something popular such as mesh-back caps or hats with flat brims over curved. Select an item made by popular brands for fitness clothing and accessories to grab attention and create an association between your brand and a company with a reputation for quality. When selecting your promotional product, keep in mind the colors and logo design you plan to use to ensure it will match with the item’s style.

Match your product to your brand

As a marketing professional, you have the best sense of your company’s brand—what you represent and how you want to be viewed by your demographic. Opting for just any promotional product won’t cut it when it comes to spreading brand awareness. You want to be sure your promo items encompass your company’s identity and represent it well. If your company is in the sports industry, custom snapbacks are especially appropriate as a promotion gift. Flat-brim snapbacks and custom baseball caps are also excellent items for companies interested in appealing to a younger market.

Place your order in advance

Planning ahead is vital when attending your upcoming trade show or corporate event. Once you’ve determined an event schedule for the year, order your promotional products well in advance to ensure they arrive on time. When making a purchase, review the production time stated on each individual item.

Review your logo configuration

Before submitting your order, take time to review our art requirements to ensure your graphics are properly suited for production. Adobe Illustrator vector files with extensions .ai, .eps and .pdf are the recommended file types when working with us because vector files are easily resized without sacrificing quality. If you haven’t saved your artwork as a vector file, you can convert many different file types to vector using online converting services.

Logo Snapback Hat

Choose the most efficient way to order custom snapbacks

Promotional products are one of the best vehicles for spreading brand awareness and building a name for your business. If you’re interested in ordering top-notch custom snapback hats, you can get in touch with our professional team at Pinnacle Promotions for more details on pricing and customization options. Don’t show up to your events empty handed this year! Our quick, efficient process and attention to detail guarantees that you’ll receive exceptional promotional products. For more information, get in touch with us by phone  at 800.351.4226 or through our contact form.

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2019 Apparel Trends

2019 Apparel Trends

2019 is here and we have a lot to look forward to! Some of the trends from 2018 are sticking around for the new year and are expanding their influence into the apparel industry. The comfy/cozy trend – what the Danish call hygge (pronounced "hyoo-guh") – is one that isn’t going anywhere. Hygge is defined as a comfortable feeling that engenders contentment or well-being. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. Or maybe all three at once.

The hygge trend has inspired the apparel industry with luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes. Apparel brands in the promotional industry are no longer sitting back until these new retail trends come to life, but instead are right alongside the latest innovative styles.

Trend #1: Luxe, Rich and Soft Fabrics

Big apparel name brands such as Hanes and Gildan are incorporating new t-shirts made from 100% ring spun and combed cotton. These processes create garments that are softer and more luxurious than regular cotton. Combed cotton is softer than regular cotton "because it doesn't have any impurities or short protruding threads," according to sciencing.com , "and it is stronger than regular cotton because the combing process removes short fibers, which are prone to breakage.” Customers will benefit from ordering a ring spun or combed cotton t-shirt because the smooth, low textured fabric is more comfortable, will last longer, and is easier to print on. We will more than likely see brands start to incorporate these types of fabrics into their full lines as consumers move in the direction of comfort and style.

ComfortWash by Hanes Men's 5.5 oz., 100% Ringspun Cotton Garment-Dyed T-Shirt

Gildan Hammer Short Sleeve T-Shirt

J.America is another brand that is taking full advantage of the luxurious and soft fabric trend by marrying on-trend styles with athleisure comfort. They offer layered performance tops and hoodies which allow a person to go from a more casual office to lunch to the gym. Brand names like J.America are guiding distributors to suggest more edgy styles to consumers, particularly if it’s intended for a venue other than work.

Fleece options, such as the Teddy Fleece Crewneck Pullover, are transforming in the same way. The promotional industry is experiencing huge momentum with softer mid-weight fabrics with unique styles like the Pepper Fleece 1/4 Zip Pullover. Consumers are wanting better fabrics that are more comfortable and have a versatile appeal that can be worn in multiple settings.

Trend #2: Muted Earth-Tone Colors

Apparel brands have decided to hit the mute button when it comes to color palettes. Chocolate browns, reddish clays, sandy tans and forest greens are taking off in the apparel industry. Earthy neutrals are perfect for a monochromatic look and often emulate natural colors that derive from moss, dirt, trees and rock.

Bella+Canvas Unisex T-Shirt

The apparel brand Bella and Canvas is on the forefront of embracing this new trend. The ever-famous 3001 Unisex Short-Sleeve Jersey Tee is now offered in Solid Forest Triblend, Tan, Mauve Marble, and Storm to just name a few new colors.

Alternative Eco-Fleece™ Champ Crewneck Sweatshirt

Alternative Apparel is another well-known apparel brand in both retail and wholesale. The brand focuses on eco-friendly apparel with sustainable materials & processes, low-impact dyes & water conserving washes. Therefore, the colors they offer typically reflect its natural materials -- with colors such as Eco Rose Quartz, Eco True Currant, and Eco True Dusty Pine. The brand thrives on creating each fabric from the yarn up, innovating from fiber to finish.

Even if your company’s logo does not fit the muted color scheme, it is a great way to think outside the box and show customers that you are keeping with the times. For example, your company could do an internal eco-friendly campaign and provide shirts for the office to raise awareness as well as increase participation!

Trend #3: Unique Silhouettes / Styles

Apparel vendors are starting to realize that not everyone has the same same shape and size so they are revamping some of the “everyday” styles to incorporate new silhouettes. The apparel brand Anvil has been making wholesale clothing and apparel for over 130 years, and is branching out from the standard smaller fit women’s styles and offering looser fit t-shirts.

The Women’s Freedom Drop Shoulder Tee has a loose fit silhouette with side seam and tapered bottom. The loose fitting trend goes back to the athleisure comfort style which is taking the apparel industry full force. The larger silhouettes allow for more movement and air circulation, which means that, in many situations, they’re a lot more comfortable than their closely fitted styles. Aesthetically, they’re wonderfully unfussy and transmit an air of confidence. Since more fabric is used in a garment, it feels more substantial which makes it more appealing.

Anvil Women's Freedom Drop Shoulder Tee

American Apparel Flex Fleece Turtleneck

Fashion trends repeat over time as new “styles” are typically inspired from past eras. The promotional industry experienced the retro-revival trend this year with a number of products based on recycled, classic looks from the 70’s and 80’s that were reinvented with function for the modern world. The brand American Apparel offers basic, classic fits while also creating vintage-inspired styles. Some vintage, unique styles that this brand offers are the Flex Fleece Cropped Sweatshirt and Flex Fleece Turtleneck.

These styles pay homage to the 80’s but have been reinvented with the colors schemes and fit. The unique silhouettes that are premiering in the promotional world will provide customers a wider range of options for employees to wear to the office. According to Wellness Corporate Solutions, “casual clothing doesn’t necessary decrease productivity and t-shirts and hoodies have now become commonplace in many offices.” So remember, when you are placing an apparel order for the office or your team, think outside of the box and offer something new and innovative!

In conclusion...

These three apparel trends — luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes — will not only be highlighted in the retail world but also in the promotional world as lag  times between retail and promotional apparel have nearly evaporated. Promotional apparel suppliers and distributors have their fingers on the pulse of the most relevant fabrics, cuts and colors. By following these trends, your company will have a competitive edge by staying one step ahead.

Posted by Benjy Rose, 1 comment
Year-round employee swag favorites: Custom Blankets

Year-round employee swag favorites: Custom Blankets

custom-blanket-pinnacle-promotions

Outfitting your employees with top-notch company swag is a great way to boost loyalty and build pride in your brand, but not all swag is created equal. One of our favorite unexpected company giveaways is the custom blanket. The perfect pick for picnics, sports games, concerts and snuggling up with a good book at home, custom blankets let your employees show off your brand wherever they go.

As the cold weather rolls around, you’re going to want to start thinking about some warm, winter swag—hello, custom sweatshirts and touch screen gloves—for employee appreciation gifts or corporate holiday presents, and custom throw blankets are a good choice for year-round use.

We recommend these fan favorites for all sorts of company milestones, including:

  • New hire welcome gifts
  • Employee anniversaries
  • Retirement gifts
  • Employee incentives
  • Company holiday gifts
  • Weekly wins

Why custom blankets are a good choice

The experts consistently recommend choosing corporate swag that’s useful and high-quality to garner the most impressions, and promotional blankets certainly meet those standards. There are many reasons to design your own blanket to add to your company’s swag bags, including:
    • They’re unconventional—When you think about typical corporate swag, you’re probably thinking about classic but arguably basic items like promotional T-shirts and pens. Everybody loves a giveaway, but you can bet you’ll get even more smiles when you hand out something a little less expected, like custom throw blankets. You might even find that employees want to share their swag with friends on social media.
travel-blanket-pinnacle-promotions
  • They get lots of use—One of the facets of a well-chosen branded product is its usefulness. If you brand items that are just going to sit in a drawer for years to come, there’s a good chance your ROI will be lower and you’ll feel like you’ve wasted company dollars. Instead, pick something that’s more likely to get plenty of use. In the cold months, company blankets get used nonstop both at home and away, providing ample branding opportunity.
  • They suit your brand—If you’re looking for a promotional item that plays into whatever product or service you sell, custom blankets may be a good choice. We often see them employed by businesses that are focused on sports, camping, the outdoors, driving and relaxation. With so many styles to choose from, ranging from soft and cozy travel blankets to hooded blankets, you’re sure to find a blanket that’s appropriate for your business narrative here.
  • They’re versatile—Because you can customize many unique blanket styles with your preferred coloring and design, blankets make solid swag for a wide range of applications. Of course, they are a very popular pick for employee gifts, but they can also be used to woo potential clients, partners and investors. In other words, they’re ideal internal and external corporate giveaways.
  • park-picnic-blanket-pinnacle-promotions
  • They’re high-quality—Like most promotional gifts, branded blankets come in many different tiers, from economical to premium, to suit your budget and vision. You can make your corporate swag stand out when you invest in some premium custom throws made of heavenly soft material like Sherpa, micro mink and cozy cotton.
  • They can be high-tech—If blankets seem like a totally low-tech swag option, you haven’t seen the latest and greatest blankets on the market. You’ll find blankets with built-in speakers, blankets with included ground stakes (so they don’t blow away in the wind) and blankets with handles for convenient, portable use. For these reasons, swag blankets are even a popular choice for tech companies.

More unique company swag ideas

If you’re in the market for company swag that you know will be loved by all employees, make sure to head on over to our best-sellers section to get some great ideas. Pinnacle Promotions is always here to help you choose the right corporate promotional items for your specific needs, end use and budget. Don’t hesitate to contact our dedicated customer service team if you need any guidance or advice on your purchase.    
Posted by Benjy Rose, 0 comments
How to plan and implement a sales award incentive trip

How to plan and implement a sales award incentive trip

The President’s Club (or CEO Club, High Achievers Club, etc.) has become a common way for companies to honor and recognize their high performing employees.  Usually this exclusive “club” is targeted towards sales representatives as a way to motivate them throughout the year to hit their sales targets and to see all of their hard work pay off in a big way when the sales numbers are final.

Top performers are announced within the organization and then typically taken on a trip to celebrate their successes. Sounds great, right? Hit your sales goal, board a plane and enjoy a week in paradise – sign us up! But, someone has to plan this trip. Maybe that someone is you, and you’re not sure how to structure the parameters of the contest let alone plan a weeklong vacation at a resort. Don’t stress! Today we’re sharing ideas that should make the planning process easier.

Set the contest parameters

Prior to deciding what resort you’ll use, what gifts you will give away, or any of the “fun” stuff, you’ll need to determine how you want to structure this contest, and what goal the sales representatives will have to achieve to be considered for this coveted award.

First, have a number of attendees in mind. You’ll need to establish your budget early on in order to make the most of this trip, so knowing how many employees you’ll need to provide transportation and lodging for is extremely important. Once you have that number in mind – maybe it’s 5% of the sales force or more like 10% if you have a larger budget or a smaller group of employees – try to avoid having this contest pan out with winners from only one region.

Your reps will be more motivated if they know the playing field is even from the jump. For example, award the two top performing sales representatives from each regional territory and then the top two overall nationally performing reps. This way, you’ll get a great group of employees from diverse locations across your company’s territories.

Location, location, location

Now that your parameters are set, and your number of attendees is roughly mapped out you’ll need to pick the location for the trip. Some of the most popular destinations for President’s Club trips are tropical resorts or getaways outside of the United States. Interested in a pro tip? Don’t cut corners when you choose the resort. You want this trip to be highly desirable, and also serve as motivation for years to come.  If the President’s Club winners return from the trip and spread the news that the trip was hardly worth the effort they put in all year long, you’re in trouble. All-inclusive resorts are a budgets best friend, you won’t stress out about additional costs like food and beverage, which can fluctuate greatly and are hard to predict.  Don’t forget to account for transportation when you’re planning this getaway – your winners will need to get there somehow!

Announce the winners and send some swag

Once the sales contest has concluded, typically at the end of the year, you’ll need to determine your winners and announce them to the organization. Once your finance or accounting team has had a chance to review the numbers, now comes the fun part – letting the recipients know they’ve won! You can announce the winners of the competition in so many ways, but here are some ideas to get you started:

  • Schedule a conference call or webinar with the entire sales organization and executives
  • Include the announcement in your weekly Sales Newsletter if you have one

Personalized phone calls to the winning reps prior to the announcement to the rest of the organization would be a great way to personally acknowledge their hard work and prepare them. After the organization and recipients are aware that they are being rewarded, send out some customized swag.  We like to call these packages “hype gifts”.  The goal is to acknowledge the winner’s hard work, but also get them excited about the upcoming trip.

If you’re going somewhere tropical, which you most likely are, play up the location theme. Items like branded sunglasses and beach towels are great gifts to get your winners in vacation mode. You can customize these items with your brand logo or even come up with a logo and tagline specifically for the President’s Club trip – we love this option.  It provides a great keepsake and reminder of the hard work that the rep put in to earn the trip and the swag.

Some other great hype gifts are items that make traveling more enjoyable – think Bluetooth earbuds for the plane ride, or a portable phone charger to make sure that all of the devices are charged up and ready to take photos of the trip.  Another great option is to create a short video with footage from the resort so you can really drive home how amazing this trip will be that they are about to embark on.

It’s time for the trip

So it’s finally time for the President’s Club trip to actually take place.  All of your planning and all of the sales team hard work is finally over, and it’s time to enjoy the resort that you meticulously planned out.  You want to make sure that your team feels comfortable and welcomed to the resort when they arrive, and the best way to make sure this happens is with some welcome gifts, or as we like to call it “room drops”.  In a nutshell, room drop gifts are personalized products sent to the resort ahead of time and placed into the employee’s rooms for them to receive once they arrive. It’s always exciting to walk into your room and see that someone at your company has thought of you enough to send a gift to surprise you! The perfect way to choose a room drop gift is to think of what your employees will want to use while they’re enjoying their week in paradise.  Customized apparel – think tank tops, tee shirts or hats – is always a great choice; your employees can sport their branded apparel proudly throughout the week.  Vacuum insulated tumblers are thoughtful room drop gifts; they’ll keep your employees beverages nice and cold.  Backpacks and Bluetooth speakers are also guaranteed crowd pleasers – winners can stow their belongings and bring their favorite tunes to the pool.

Another way to welcome employees is to have a member of Sales Management or maybe even someone from the Executive team, depending on who is attending this trip, meet employees in the lobby of the resort with a smile and a glass of champagne.  Toast the hard work of the individuals who ushered your company towards success over the past year.

Don’t forget that this trip also serves as a fantastic way for members of the organization to get to know each other and network in a no pressure, off site environment.  Don’t be afraid to plan some activities for downtime at the resort, but remember that mostly your employees will want to relax and kick off their shoes after a productive year of sales.

Gather feedback

After everyone has returned from the trip and had some time to get back into the swing of things, send out a survey to gather feedback.  An electronic survey allows employees to anonymously give their honest feedback about the President’s Club Trip.  Ask what they liked or didn’t like, what they wish would have been a part of the trip, or what the company might try to improve upon for next year.  This is a great way to improve upon the quality of the award year after year.

Posted by Lee, 0 comments
Employee wellness – your key to increased productivity

Employee wellness – your key to increased productivity

Your employees are your #1 Cost as well as your #1 Asset. You want them to be as productive as possible to give your investment in them as much return as possible. But employee productivity goes beyond time management and nose-to-the-grindstone projects – employee attitudes are largely shaped by the environment in which they work, and that has a tremendous effect on productivity.

You know your employees work hard for you; stress in the workplace is undeniable. According to a recent NIOSH (National Institute for Occupational Safety and Health) study by the CDC, 40% of workers reported that their job was "very or extremely stressful", and job stress is more strongly associated with health complaints. So we know working hard isn’t always working smart. That’s the bad news.

However, there is good news regarding how your employees experience their work place. In another study, the Boston Consulting Group interviewed 200,000 employees in 189 countries, and the #1 factor contributing to employee satisfaction was appreciation. There is no doubt that showing recognition and appreciating your employees dramatically improves their overall work experience.

At Pinnacle, we’ve got this down. We know that to increase the vitality of our company we need to focus on the overall wellness and happiness of our employees. We’ve created a fun, dynamic work environment that is focused on our employees: from our warmly-lit meditation room for our staff to relax to the diner-style lunch room to increase comradery; from Bring-Your-Dog-To-Work-Wednesdays to DJ-for-the-Day office-wide music; from potluck lunches to chili cook-offs to tailgate parties.  

In addition to these general-office initiatives, we also put effort into recognizing and appreciating our employees. Just a little thank-you goes a long way.

Let's look at some ways to engage and energize your employees both inside and outside of work through the power of promotional products.

Take a break

As first discovered by Nathan Kleitman, a groundbreaking sleep researcher, your brain can only focus for 90 to 120 minutes before it needs a break. When we give our mind a chance to rest we are actually more productive.

Here are some fun ways to take a break at work:

The Copperhead Wood Puzzle is perfect to keep yourself entertained in a creative way.

Cornhole at your desk? Yes please...this tailgate favorite makes a welcome diversion.

Essential relaxation

Americans are more focused now than ever before on taking control of their own health. One of the many ways this is happening is through natural healing alternatives to empower our overall state of well-being. The natural wellness market has boomed over the last 10 years including increased offerings in organic and non-GMO foods, juicing, meditation, and the growing trend of essential oils.

According to the North America Essential Oil Experts, the global essential oil market is valued at over $7.5 billion. It’s estimated that the United States is one of the largest consumers of essential oils worldwide, making up approximately 40% of global demand. Aromatherapy, also called essential oil therapy, can be defined as the art and science of utilizing naturally extracted aromatic essences from plants to balance, harmonize and promote the health of body, mind and spirit.

When you give the gift of essential oils, it shows your employees you’re invested in their overall health and happiness. Aromatherapy can help your employees’ abilities to change their state of being to a more relaxed and enjoyable place. Here are some great ways to help your employees focus on wellness through aromatherapy:

Our Zen on the Go Gift Set includes a bottle of 100% pure, therapeutic grade essential oil along with a portable USB diffuser. This item can be used at a workstation, a laptop, in the car or in a hotel room if you have employees who travel.

If you’re looking for a great-looking executive gift, check out this electronic diffuser with 100% pure, therapeutic grade essential oil in a great-looking gift box.

Although these gifts can increase your employees' states of mind, making them more productive at work, the message tied to wellness is one that states you care about their overall well-being. And appreciated employees are happy employees!

Relax outside of work

If your employees are able to relax and properly rest outside of work, they’ll be far happier and more productive at work. Here are some great tools to help your employees enjoy their time outside of work by relaxing, unwinding, and creating some "me" time:

100% Pure, Therapeutic Grade Essential Oil Bath Salts are a great way to reduce stress in the body and have a great night of sleep:

Candles can create a blissful ambiance at home. The sense of smell has an extremely powerful connection to emotion, and relaxing scents like Tranquility can help the body to decompress and calm the mind. This Essential-Oil-Infused candle in a tin is a great example.

The morning rituals we have help frame our state of being for the day. Help your employees start their days with handmade essential oils soaps that invigorate and energize.

Lavender can be used at night to help the user easily drift off and get the much-needed rest they need to prosper the next day. Put your logo on this essential oil roller and show you care.

For customer thank-yous, employee recognition, or holiday gifts, combine these relaxation items into gift sets:

When you make a commitment to showing appreciation to your employees, they will be far more committed to you. Caring about your people's personal welfare will in result in happy employees, and happy employees are far more engaged, energized, and motivated. The power of appreciation will improve your relationship with your employees as well as your business's bottom line. We know we work hard, let’s have more fun while doing it!

Posted by Benjy Rose, 0 comments