17 Giveaway Ideas for Businesses: Summer

17 Giveaway Ideas for Businesses: Summer

Many companies like to offer seasonal giveaways that rotate out with each quarter. While this approach may seem limiting at first, once you begin looking, you’ll realize there are dozens of custom giveaways for each season. Plus, if your giveaways are relevant to the season, recipients will be far more likely to use them rather than tossing them into a corner and forgetting them. Since summer is coming up, we’ve compiled the must-have promotional items for this season. Without further ado, here are our top 17 summer giveaway ideas for businesses:

Promotional sunglasses

Malibu Sunglasses
Heart Sunglasses
Pinhole Sunglasses

It is a truth universally acknowledged that you can never have too many pairs of sunglasses. You need one for the car, one for your beach bag, an extra for that friend who always loses theirs, a backup pair just in case…and the list goes on. Besides, how else will people be able to wear your logo on their face? We offer promotional sunglasses in many different styles, from the classic Malibu and aviator designs to full-color frames and retro pinhole lenses. Accompanying accessories such as custom sunglasses straps and cases also make great gift ideas.

Custom YETI tumbler

YETI has become THE standard in tumblers and coolers. YETI gear is high quality, long lasting and guaranteed to keep your food and drink cool for hours on end during the long days of summer. Your recipients are sure to be impressed if you hand them a custom YETI tumbler with your logo on it, and they’ll definitely take it to the beach or the pool (and the office). Since they also keep beverages hot, YETI tumblers will also come in handy during the cold winter months as well for a truly year-round gift that keeps on giving.

Custom Tritan tumbler

Tritan tumblers are made of a distinct double-walled design with BPA-free plastic and a stepped interior that gives the cups their unique look. Tritan tumblers are impact- and shatter-resistant and top rack dishwasher safe. They hold 16 oz. of liquid and provide many customization possibilities, including an optional lid and straw (perfect for those summer smoothies). Ten inset colors are available: clear, blue, charcoal, green, lime green, orange, pink, purple, red and yellow. Your logo can also be printed on five different Tritan tumbler insert options: white, oval dome, silver mirror, silver slitter and embroidered round patch.

Custom Koozies® and promotional can coolers

Custom Koozie
Custom Bottle Koozie
Custom Wine Chiller

Few things are more refreshing than cracking open a cold beer or soda while you enjoy a summer sunset on your porch. But it can be tough to keep a beverage cold during the warmer months, and that’s where custom Koozies and can coolers come in. These neoprene sleeves keep your beverages cold and insulate them from the heat of your hand (upscale stainless steel versions are also available). Meanwhile, the sides and bottoms of the can coolers offer plenty of surface area to display your brand’s logo.

Promotional water bottle

Promotional water bottles

Hydration is extra important in the summer months when you’re more likely to sweat. Custom water bottles are a traditional giveaway for a reason. Literally everyone alive has to drink water, so they’ll definitely be put to use rather than sitting in the back of a cabinet. Whether you want a screw top or pop top, plastic or stainless steel, rubber grip or carabiner, there’s a custom water bottle design to fit every specification and budget. Plus, if you’re in a hurry, we can rush ship many water bottles in 24 hours (not including transit time) for orders that come down to the wire.

Branded insulated bags

Sling Bag Cooler
Lunch Cooler
Backpack Cooler

Drinks aren’t the only thing you’ll need to keep cool during the summer. Food is just as important, especially if you’re going to be outside all day. We offer branded insulated bags in many different designs, from backpacks to sling bags to baskets. Different capacities are also available as well. We sell everything from a personal lunch bag perfect for individuals to large party coolers that can hold the entire gang’s food and drinks. Some soft coolers also feature fun add-ons, such as built-in speakers, which add to the usefulness.

Personalized hard coolers

Soft coolers are a bit easier to transport, but in terms of durability and protecting your food, you can’t beat a hard cooler. Any time you’re jostling around a lot—say, you’re boating on the lake or driving to the beach—a hard cooler is a smart move. They keep food from getting squished and cans from getting dented (or worse yet, from being accidentally punctured and spilling liquid everywhere). The two main design options are plastic covered in insulation and leak-resistant fabric or molded copolymer with latches and handles.

Promotional beach balls

If you go to the beach and don’t bring a beach ball, did you really go to the beach? These cost-effective giveaways provide hours of fun and deflate to a small plastic ball, always an important consideration when packing for summer vacation. Many different custom beach ball styles are available, including solid colors, alternating stripes, rainbow stripes and even a translucent one. We also offer other beach-themed inflatables, including dart rockets and baseballs, for all your beach entertainment needs. All of our beach ball options cost under $2 a piece (and sometimes under $1), so these are great choices if you need a lot of summer giveaways on a budget.

Custom beach towels

Custom Beach Towel with Flip Flops
Fringed Round Promotional Towel
Turkish Striped Promotional Towel

Beach towels are great for so much more than the beach. You can take them to the pool, the lake, the water park, even a yoga class. Custom beach towels also give you a lot of real estate to represent your logo or other branded imagery, providing an excellent promotional opportunity for your company. Opt for a plain solid color to really make your logo pop, or up your design game with a striped pattern or even a full beach scene. If you’re looking for something a little more unusual than a beach towel, beach mats and blankets are also great summer giveaway ideas for businesses.

Man wearing tank top with logo

Custom tank tops

Sun’s out, guns out—in your company’s custom tank tops. Whether you’re sunning at the beach, chilling by the pool, fitting in a workout, taking in a baseball game or simply mowing the lawn, tank tops allow your arms to breathe and your shoulders to get some sun so you avoid that dreaded farmer’s tan. Our custom tank tops come in literally dozens of colors, so you’ll be sure to find the best shade to make your logo really stand out. They’re available in both men’s and women’s sizes, as well as several fabric options from simple cotton to sporty mesh.

Promotional flip flops

The humble flip flop has been around for thousands of years, and there are murals that show ancient Egyptians wearing this simple yet practical shoe. But this long history isn’t the only reason why promotional flip flops are a great business giveaway idea. After all, everyone needs at least one pair of water-resistant sandals they can wear to the beach or into the pool showers during the summer. You can print the soles and/or straps with your logo, and our custom flip flops come in many colors to ensure they mesh with your brand, including black, blue, forest green, maroon, navy, pink, red, white and yellow.

Promotional baseball caps

Sunglasses aren’t the only way to protect your eyes from the sun. Baseball caps are a summer wardrobe staple for a reason: They protect your face and scalp from the burning sun and improve your vision in glaring conditions. Opt for a classic all-fabric design or choose one with a mesh back panel for extra ventilation. If you don’t want a traditional custom baseball cap design (with a curved bill), flat bill trucker caps and snapback hats are also options. In addition to many solid color combinations, multiple shades of camo are also available.

Promotional flying discs

Promotional Frisbee
Promotional Fidget Disk
Promotional Donut Flyer

You’d probably just called these “frisbees,” but that term is actually a registered trademark of Wham-O, the toy company behind the original Frisbee design (not to mention Hula Hoop, Silly String, Hacky Sack and many other childhood favorites). These simple plastic discs provide hours of entertainment, whether you’re just chucking them around in the park or participating in a competitive game of disc golf. The flat, round surface is the perfect area to showcase your company logo without distortion. If you want to take things to the next level, consider a more unusual custom disc design such as the donut flyer or a glow-in-the-dark disc.

Custom BBQ sets

Summertime means grill time. As the days get longer, the dads of America bring their grills out of winter hibernation and fire them up to cook steaks, burgers and all manner of good summer food. So, if you’re looking for summer giveaway ideas for businesses, you can’t go wrong with a promotional barbecue set. A custom BBQ set features tools such spatulas, brushes, forks, cleaning brushes, skewers and tongs–pretty much everything but the grill itself. Order a set to get them together in one convenient case or order them separately for a truly one-of-a-kind custom design. Every time they grill out, they’ll think of you and your company.

Promotional fans

Portable Custom Fan
Promotional Paper Fan

Keeping cool during the summer is difficult, but it’s a little bit easier with a custom fan. We offer many options, from paperboard on a wooden handle to a battery-powered plastic mini fan. These fans are an especially good idea if you’re exhibiting at an outdoor event, such as a fair. On a hot day, attendees walking around and fanning themselves with your logo will be an excellent promotional opportunity. In fact, some visitors might come find your booth specifically for the fans, building your brand awareness among groups who might not naturally seek it out.

Promotional garden tools and accessories

Summer is prime growing season for lots of plants and many people enjoy gardening in the warmer months, especially in the early morning before the weather gets too hot. If you’d like to give away custom garden tools this summer, we offer a wide selection of accessories such as rain gauges, promo planters, wood birdhouses, grow-your-own-herb kits and more. For those who don’t have much of a green thumb, we also offer custom plant-a-tree cards as well as garden-themed calendars.

Custom golf swag

Custom Golf Balls
Custom Divot Tool
Custom Golf Umbrella

Any one of these makes an excellent giveaway idea for businesses, and for a truly deluxe summer promotional bundle you can always combine two or more items in a package deal. For questions about details, pricing, production time, decorations or any other aspect of your order, don’t hesitate to contact us–or call our product hotline at 888.351.4226.

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7 Simple Booth Design Ideas

7 Simple Booth Design Ideas

While minimalism has been around as an art movement since the 1960s and ’70s, in the past decade or so, it’s really taken off as an interior design trend for homes and apartments as well as office spaces and trade show booths. But this seemingly simple style is surprisingly hard to pull off, and creating a minimalist design that doesn’t feel austere or cold can be tough. If you’d like to create a simple booth design idea for your next trade show, follow these seven minimalist principles to create an inviting yet uncomplicated space.

Trade Show

Use black and white as building blocks.

Minimalist interior design relies on various shades of white and black to create a unifying color palette that blends together well rather than distracting visitors. Usually white or cream is the base shade, since lighter colors make small spaces appear larger. If black is too harsh, varying shades of gray can add some darkness to the color palette without being quite so stark. Some minimalist color palettes incorporate various shades of the same color—for example, white, off-white and pale ash wood—for a more visually unifying appearance.

Choose an accent color carefully.

Most minimalistic spaces use a maximum of three colors, with a maximum of one accent color. For example, the color palette may use white and gray as its base shades, with selective elements of dandelion yellow or tomato red for contrast. Since you’ll only be using one accent color, choose it wisely and use it for the booth elements that you want to draw the most attention (perhaps your company or product logo?).

Leave plenty of open space.

When you have a small space, it can be tempting to cram every inch possible full of furniture and signage. But minimalism embraces the lack of objects, only incorporating what’s absolutely necessary to the design. When brainstorming your simple booth design idea, be honest about what objects you actually need and what can be eliminated from the design.

Minimalist Trade Show Setup

Pick the right materials.

Despite the limited palette, minimalism employs a lot of different materials to add texture and visualize interest beyond color. Popular materials include chrome, stainless steel, glass, plastic, ceramics, artificial and natural stone and textured wood, so look out for these as you select lighting and furniture for your booth. And if you can incorporate any of these textures in your promotional giveaways, that’s an added bonus. (You might consider wooden speakers or stainless steel tumblers, for example.)

Provide lots of light.

Large floor-to-ceiling windows are a hallmark of minimalist design. While you probably won’t have control over the windows in the trade show venue, you can create the appearance of lots of natural light by strategically choosing your lighting fixtures. However, floor lamps take up precious floor space, so explore wall-mounted options—and it’s even better if you can incorporate recessed lighting to hide the light fixtures or otherwise disguise them as another design element.

Geometric Trade Show Furniture

Select geometric furniture.

For both furniture and other design elements, minimalism relies on geometric shapes of all kinds: squares, rectangles, circles, ovals, triangles and, of course, the good old-fashioned line. These simple shapes complement the color palette and create a visually harmonious space that’s easy for your eye to comprehend. However, all these lines don’t necessarily equate to a harsh design, as many of the corners are rounded for softness and comfort, so you don’t have to worry about running into them.

Declutter your booth.

The philosophy underlying minimalism focuses on removing excesses from your life, whether it’s physical objects or intangible commitments. As much as you can, eliminate unnecessary clutter from your booth throughout the design. For important items, such as your booth hosts’ bags or extra giveaways, seek out smart storage solutions, such as a cubed ottoman that doubles as a crate or a table with a hidden compartment.

Pulling off a truly well-balanced minimalist design that both looks and functions great isn’t as simple as it looks. But as they say, if it was easy, everyone would do it, and a well-done simple booth design idea is sure to stand out on the trade show floor and attract visitors to your booth. If you’re exploring simple trade show booth ideas, follow these seven principles to create the best booth possible.

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7 Prize Giveaway Ideas for Your Next Contest

7 Prize Giveaway Ideas for Your Next Contest

So, you’d like to host a prize giveaway on your social media channels or at your next trade show—but how should you go about it and what prizes should you offer? Do prize giveaways really work? Below, we explain the seven reasons why prize giveaways work and then we dive into the two main types of promotional giveaways: trade shows vs. contests/sweepstakes. Finally, we explain the rules for each one and offer prize giveaway ideas for your next campaign.

Online Contest

Why host a giveaway?

There are almost as many benefits to giveaways as there are prize giveaway ideas. Not every giveaway has the same purpose and a single giveaway may have multiple purposes depending on the company’s goals. Here are seven reasons why your business might want to host a prize giveaway:

Capture leads

Many giveaways require you to sign up for a newsletter or otherwise give your contact information in order to receive the product or enter the contest. Most people are happy to give you an email address in exchange for a free product, making giveaways an easy way to grow your list and capture leads.

Grow social media followers

Not all giveaways are based on exchanging email addresses. Many companies run giveaways on social media, where participants must follow, like, retweet, comment, tag others or some combination thereof in order to enter. This approach will get new followers on board and encourage existing fans to engage more with your brand and each other.

Give back to fans

Speaking of social media and email lists, doing a giveaway can be a great way to give back to your existing subscribers. To say thank you, you can open the giveaway only to existing followers and then randomly pick a winner (or winners) to show your appreciation for your community.

Demonstrate the product

Depending on what product or service you sell, you might be able to make it the giveaway. This strategy gives people the opportunity to try your product or service for free (or at a discount, if your giveaway is a coupon). Many people are hesitant to try something new if they have to pay for it upfront, but if you remove that barrier to entry, people will be far more likely to give it a chance. If they love your product, then they’ll be willing to come back and buy it later.

Act as a loss leader

Free samples and giveaways frequently lead to people making greater purchases in the long run. Even if people have already made a purchase from your company, offering coupons or free giveaways (such as an annual birthday gift) encourages them to visit your store or website more frequently and to buy other products while they’re there to pick up the free gift.

Generate free publicity

If you’re at a trade show, attendees walking around with your branded promotional giveaways is basically free advertising. The same goes for social media, since shares and retweets will show up on the sharer’s timeline. This can be much more cost effective than purchasing signage or digital ad space. Which brings us to the next point:

Save money and time

Giveaways make it easy to stick to a budget. You figure out the per unit cost, multiple it by the number of giveaways and voila, that’s your budget. Once you set up the initial contest rules, prize giveaways don’t take up too much time, so they’re also efficient as well cost effective. Nor do they require a lot of technical knowledge to run, so the learning curve is low.

A Trade Show

Trade show giveaways

There are a couple of different strategies for trade show giveaways. Many organizations opt for inexpensive items that can be easily carried around the trade show floor, so they can hand one out to everyone who visits the booths or signs up for their mailing list. Companies may also choose to offer larger prizes for attendees who win interactive booth games, raffles, etc. Some businesses opt for a combination of these two. For example, they may hand out custom USB drives to everyone who visits the booth and signs up for the mailing list. Whoever signs up for the mailing is also automatically entered into a raffle for a nice portable speaker as well.

Here are some of our favorite suggestions for trade show giveaways:

Custom bottle opener keychain

You don’t think of needing a bottle opener until you need one, and then you really regret not having one. Bottle opener keychains are usually made from metal, so they’re durable and will last for a long time. They’re also small and very portable, making them an excellent choice for a trade show giveaway. Bottle openers are quite affordable (definitely under $2 a unit, and often less than $1) so you can hand one out to every visitor without breaking the bank. Plus, they attach to a key ring, so your recipients will think of your company every time they reach for their keys.

Custom Bottle Opener Keychain

Promotional t-shirt

The promotional t-shirt is a trade show classic for a reason. They’re pretty affordable, come in many colors and styles and pack easily in a bag or carry on. Choose from dozens of options, from your basic cotton tee and long-sleeve shirts to moisture-wicking performance designs and fashion-forward trendy styles. T-shirts come in multiple sizes as well as many different cuts: men’s, women’s, unisex and even kids. And let’s not forget the colors. Pick from beige, black, blue, brown, gray, green, orange, pink, purple, red, white and yellow to find the perfect hue to make your logo pop.

Silicone card holder

We’re carrying more and more important information in our phones, but many people also find it necessary to carry a wallet for their ID, credit cards, cash, etc. Silicone card holders attach to the back of a smartphone or case and let you carry essentials all in one convenient package. They’re perfect for traveling, going out, hitting the gym, going for a run—any time you need to take the essentials but don’t want to bring your full wallet. And every time they reach for their phone or their cards, people will see your logo on the back of the silicone card holder.

Custom tote bag

Trade show attendees need some way to carry all the swag they receive, and offering them a custom tote bag is a surefire way to earn some goodwill. Many different styles are available, including the classic trade show bag, grocery and shopper reusable bags, large totes and all-natural bags made from cotton, canvas and jute. Bags also offer a lot of real estate to feature your logo, plus the bags will be extremely visible as people carry them around the trade show floor. And we can’t forget to mention that promotional gift bags get an average of 7,000 impressions in their lifetime, making them extremely effective.

Contest and sweepstakes giveaways

There are three main types of giveaways where only some (not all) participants win a prize. They are:

  • Contests: In contests, effort, skill or merit is required to enter to win a prize, and chance cannot play a role. The winner is determined by voting, percentage of correct answers or other judging criteria.
  • Sweepstakes: In sweepstakes, the winner is picked at random, so the prize is based on chance. No payment, purchase or other consideration is allowed. In certain states, providing contact information that will be used later for marketing purposes counts as a consideration, so check your local laws.
  • Lotteries: In lotteries, participants must purchase or pay for something in order to enter, and the winner is determined by chance. Private lotteries are illegal in the U.S., so don’t host one! Stick to sweepstakes and contests instead.

While they’re sometimes called “giveaways,” most promotional campaigns of this nature are technically sweepstakes. Whether you’re running a contest or a sweepstakes, here’s what you should include in the description so you don’t rule afoul of any laws.

  • “No Purchase Necessary”
  • “Purchase does not enhance chance of winning”
  • “Void where prohibited”
  • Details regarding non-monetary consideration (i.e., submitting an email address to enter)
  • Identity of the host/promoter (i.e., your company)
  • An explanation of all methods of entry
  • Eligibility requirements
  • Beginning/ending dates, including time and time zone
  • Date winner(s) will be chosen and notified
  • A clear description of the prize(s)
  • Judging criteria (when applicable)
  • Method of selecting winner(s)
  • Publicity rights regarding use of winner's information
  • Publicity rights regarding use of participant's information
  • Liability limitations
  • Odds of winning
  • Physical address (not a P.O. Box)
Social Media Likes

Different states also have different rules about promotional giveaways. Before conducting a contest or sweepstakes campaign, research any relevant state laws and make sure to abide by them. If you’re planning to run a giveaway via social media, rather than in person at a trade show, each social media platform also has its rules governing promotional giveaways. You can find the rules at the following links:

Generally speaking, the prize for a contest or sweepstakes should be larger than a trade show giveaway since there will only be a limited number of winners (or maybe even one!). Here are some prize giveaway ideas for contests and sweepstakes:

Boxanne wireless speaker

This lightweight, portable custom Bluetooth speaker fits in your pocket—but don’t be fooled by its tiny size because the built-in subwoofer means that its sound is plenty big. The looping strap easily attaches to a bike, backpack or bag for added portability. The speaker features Bluetooth capability up to 30 feet, a built-in microphone for conference calls, on-speaker controls and 4-5 hours of play on a single charge. The speaker offers not one but two surfaces for imprinting: There’s a full-color dome on back of the speaker and a full-color digital print on the speaker grill.

Wrapsody wireless headphones

These slick-looking headphones feature a futuristic geometric design, 33 ft. Bluetooth wireless range, 85 percent isolating outside noise reduction, 10+ hours of play on a single charge and stereo sound with omnidirectional full range audio drivers. The headphones also offer multi-function on-ear buttons for answering calls and controlling music and a built-in microphone for phone calls. And most importantly, the flat side of the headphone drivers offers a large imprint area to show off your brand’s logo and imagery. These custom headphones come gift boxed with a soft carrying bag, 3.5mm aux. headphone jack cord and micro USB cable for a truly classy giveaway.

Bluetooth® Knit Beanie

This unique beanie is guaranteed to stand out among the crowd of giveaways. Sure to be appreciated by anyone who lives in a cold climate, the beanie keeps your head and ears warm while you listen to music on the built-in rechargeable wireless earphones. The earphones offer a built-in microphone and LED indicator and can be removed from the beanie before hand-washing it. The ribbed beanie can be embroidered with the logo or imagery of your choice, up to 4 inches in diameter.

As long as you do your research and plan ahead, you’ll pull off a successful prize giveaway. If you’re not sure which item to offer, you can always run your prize giveaway ideas by your followers and ask them to vote in a poll on which one you should pick. Good luck on your next prize giveaway! If you have questions about ordering prizes, our customer service team is always happy to help.

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7 Trade Show Booth Ideas for Small Budgets

7 Trade Show Booth Ideas for Small Budgets

Trade shows can easily cost in the tens of thousands of dollars, especially if you opt for a larger booth. But what can you do when you don’t have that kind of money? It’s possible to exhibit at a trade show on almost any budget. So, to help you out, we’ve put together our seven best tips for creating trade show booth ideas on a small budget.

Trade show

1. Check to see what’s already covered.

Many, though not all, expos will provide exhibitors with a table and a cover and/or skirt. However, the cloths are often plain colors (black or white are pretty standard) and therefore might not complement your company color palette. Double check your contract, and if the information isn’t included, reach out to your trade show sales rep via phone or email to confirm what the expo will and won’t provide.

2. See what you have on hand.

Take assessment of everything you already own that might be helpful for a trade show booth. Be sure to investigate supply closets and any other storage spaces in case old trade show booth supplies are hidden away. If you’re really on a budget, you can also ask your team if they’d be willing to contribute anything from home. Someone may have a booth game they’re willing to let you borrow, or an unused tablecloth that doesn’t match their color scheme anymore.

trade show chairs

3. Consider renting furniture.

Booth furniture is one of the biggest expenses when it comes to outfitting a trade show booth, which is why there are many companies that offer rental services. If you only exhibit on occasion, it might make more financial sense to rent furniture rather than purchasing it outright. However, if you attend a lot of shows, buying the furniture may be worth the investment in the long run, so do the math (and don’t forget to include shipping charges.) If you’d like to own your booth but don’t want to pay like-new prices, used booth furniture is also available for sale.

4. Maximize your tablecloth and runners.

A trade show table cover is the linchpin of any basic trade show booth design. These tablecloths come in many different colors and are customized with a large logo right on the front. Table covers and runners are an up-front investment, but you’ll use them at basically every trade show, so they pay for themselves over the long run. Table covers come in standard lengths of 6 feet and 8 feet, and some convertible options that adjust to either length are available as well. If the tablecloth doesn’t come with one, you want to consider getting a case to protect it while in storage and transit.

5. Choose cost-effective signage.

Flags and banners are another way to make a big statement without breaking the bank. Like custom table covers, these promotional banners are a classic fixture of trade show booths for a reason. Retractable banners are easy to transport and come in both tabletop and floor versions, while feather flags will rise above the competition (quite literally) thanks to their height. If well taken care of, promotional banners can last through many trade shows, so pick a design you can use for at least a couple of years.

white trade show booth

6. Coordinate your outfits.

Having all your booth hosts wear the same polo shirt with your corporate logo is a great way to communicate your brand wherever they go on the trade show floor. If the design is especially cool, giving away matching t-shirts at your booth to visitors would be the perfect tie-in. If your team isn’t that keen about completely matching, or you don’t have the money to spend on shirts, you can ask everyone to dress in company colors while still letting them choose their own outfits. That way, everyone’s clothes will go together without being too matchy-matchy.

7. Don’t forget your giveaways.

Promotional giveaways for booth visits don’t have to be pricey to make a big impression. Some of our most popular and cost-effective promotional giveaways include custom USB drives, branded notebooks and promotional water bottles.

Even if you’re on a tight budget, you can still create a good-looking booth that will attract plenty of visitors. Follow these seven tips as you brainstorm trade show booth ideas for small budgets.

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Trade Show Planning: Checklist and Timeline

Trade Show Planning: Checklist and Timeline

Trade show planning can seem like an insurmountable mountain, especially if you’ve never exhibited before. But if you break down trade show planning into concrete steps, you’ll soon realize just how doable it is. To help out newbies and veterans alike, we’ve created a trade show planning checklist and timeline to walk you through the entire process, from one year out to the day of the show (and beyond).

Woman on phone

12+ months out

  • Determine your overall objectives for attending trade shows. Do you want to launch a new product? Sign additional clients? Get new leads? Before you sign up for a single trade show, you should have at least one (if not several) objectives in mind.
  • Research and select a trade show (or shows) based on the objectives you have defined. Seek out trade shows that will allow you to reach your most important, high potential audiences without too much overwhelming competition.
  • Register for the trade shows and select the best booth spot for your needs.
  • Set a general budget for your trade show or shows, taking into account everything from travel to booth furniture to promotional giveaways. If you need to request extra funds, you’ll want to do it before the start of the new fiscal year.
  • Put reminders in your calendar for all the important deadlines between now and the date of the trade show.

6-9 months out

  • Start the individual trade show planning process by designing the booth for the show. Begin researching lead times to order furniture, banners, promotional giveaways, etc. so you’re not rushed.
  • On a related note, begin designing your marketing materials, since you’ll need designs finished and approved before you order anything.
  • Finalize your objectives and campaign messages for each trade show, since this will influence the design of your marketing materials.
  • Now that you’ve begun planning in earnest, you’ll have a clearer idea of specific expenses, so keep track of them and make sure you’re sticking to the budget for each category.

Woman receiving box

4-6 months out

  • Figure out your staffing needs–i.e., how many people you need to travel to the show and work the booth. Ask your chosen employees if they’re available during those dates.
  • Once you know who’s staffing the trade show, begin booking flights, hotels and other travel arrangements. Don’t forget to check if the trade show has an associated hotel that offers a discounted conference rate!
  • People aren’t the only thing that needs to be transported to the trade show. You also need to get your booth and the exhibition materials there and back. Begin planning your shipping logistics and making arrangements.
  • Start promoting your trade show attendance via your website, emails, social media and even digital advertising if you have the budget.
  • Begin ordering trade show booth decor.

1-3 months out

  • Continue promoting your trade show expo via marketing.
  • Train your staff to work the booth, network with potential customers, give sales presentations and whatever else they’ll need to do while on the ground at the trade show.
  • Follow up with the trade show expo, your shipping company and anyone else to make sure that everything will arrive on time.
  • Schedule any client dinners or other business meetings that will take place during the expo.
  • Prepare any emails, postcards or other marketing materials that will go out to new connections after the trade show.
  • Finish ordering your trade show booth materials.

Team High Five at Conference Room Table

1 week out

  • Complete any last-minute staff training.
  • Double check all travel itineraries for trade show staff.
  • Confirm shipping arrival dates for your booth display, marketing materials and promotional items.
  • Confirm move in and move out dates and times with the trade show venue.
  • Review all other to-do items to make sure you’re not forgetting anything.

After the trade show

  • Follow up with your new leads.
  • Send thank yous to any clients you had private meetings with.
  • Analyze the leads you got at the expo and their performance so far.
  • Review the budget again to see how accurate your estimates were.
  • Debrief with your team to determine the main takeaways.
  • Take what you’ve learned and start trade show planning for the next event!

Follow this checklist to make sure that you’ve covered all your bases as you proceed with your trade show planning. Good luck at your next expo, and don’t hesitate to contact our customer support team if you have questions about ordering promotional goods for your next trade show.

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How to Plan a Company Event Your Employees Actually Want to Come To

How to Plan a Company Event Your Employees Actually Want to Come To

Planning a company event can be a lot of pressure – you’re tasked with making sure the venue makes sense and looks great, you’re responsible for planning a fun time, you’re trying to keep everyone fed and happy and the list goes on and on.  Too often we read scary statistics on employees and how they feel in the workplace:

• More than 80% of workers are either actively looking for a new job or open to finding one.
• 70% of U.S. workers are not engaged at work.

See? We told you it was scary. One way to engage your employees and pass along some appreciation is to throw a company event.  Events range from fancy holiday parties to casual happy hours and well beyond.  Seems easy enough, right? Well, the truth is sometimes it is but far more other it’s not.  The average person spends 90,000 hours at work over the course of a lifetime, so the last thing some employees want do is participate in a work function on their own time.  So how do you make your work event something they wouldn’t want to miss? You get creative and think outside of the box.

Make it Memorable

Company Tailgate

If you want to engage employees and motivate them to attend your company events, you’re going to have to make it memorable.  Sure, happy hour is great, but if you’re going to throw an event, why not toss some creativity at it? Here are some of our favorites:

  • Take your team Axe Throwing (yes, this exists). Your employees will feel like real life lumberjacks.
  • Throw a “tailgate” outside of your office. Light up the grill, pull out the bean bag toss and crack a few cold ones.
  • Host trivia. Designate a trivia host and giveaway prizes for the top performing team.  An even cooler idea? Host a new themed trivia day once a month or once a quarter.
  • Visit an escape room. These physical adventure games make players solve a series of puzzles or riddles in order to escape their surroundings. These are great for team building activities.
  • Support your local sports teams. Gather the crew and head over to one of your local professional sports team games.

These out of the box, creative ideas are sure to spark interest in employees and boost the attendance at your next event.

Get Out of the Office

Remember how we said the average person spends 90,000 hours in a lifetime at work? Get your employees out and about for a day.  Not only can you change up the physical location of your event, but you can make sure you change your employee’s mindset by setting a different dress code for the outing.  If you’re throwing a tailgate, encourage your team to sport their favorite jersey.  If you decide on throwing some axes, make the dress code lumberjack casual.  It’s important to let your employees know that company events are places where they can spend time and socialize with their coworkers in a casual atmosphere.  If your event feels too uptight, you’ll likely not get the attendance you’re looking for.  A fun extra step is to create branded apparel for the outing with a themed logo and saying.

Survey Says

Eating Pizza at the office

The most important thing for you to do when planning a company event? Survey your audience.  Go straight to the source and see what employees actually want to do during their time out of cubicle land. Surveying the team has multiple benefits – first, you’ll get the brainstorming started and the ideas will start rolling in and second, your employees will feel valued because you care enough to solicit their opinions.

Keep it fun, keep it light, and listen to what the people want.  As long as you keep those tenants in mind your next company event will knock it out of the park.


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Ultimate Guide to Networking at Trade Shows

Ultimate Guide to Networking at Trade Shows

Networking can be intimidating in any context, and especially so at trade shows since you’re already exhausted from looking at all the vendors and staffing your booth. While it may seem like networking comes naturally to some people, it’s a skill that you have to practice, and just about anyone can get better with time. To help you make new connections at your next expo, we’ve gathered our 18 best tips for networking at trade shows.

1. Practice beforehand.

If you’ve never networked much before, trying to do a trade show right off the bat is definitely jumping into the deep end. You’ll be much less stressed, and your interactions will go much more smoothly, if you can get some practice before the main event. See if there are any local expos relevant to your industry happening in town that you can attend. Chambers of commerce, professional associations and other groups also have regular networking meetups (though you often have to become a member to go). Rather than stressing out about selling your company or yourself, focus on chatting with strangers and having a good time at these practice events.

2. Figure out who you want to meet.

You should have a good idea of what speakers and vendors will be at the conference as the date nears. Depending on how long the trade show is, create a priority list of three to four people you’d like to make contact with while there. If you already know them (say, they’re a current client), reach out before the expo so you can schedule a meetup. If you don’t, strategize a way to meet them, such as going up to a speaker after a panel or seeking out a potential partner’s booth during a quiet period when you can talk.

3. Arrive early and stay late.

Trade shows are already busy enough. Once you add in the networking, the schedule can become truly overwhelming. Give yourself some breathing room by flying out the day before and coming back the day after the expo. This will let you settle into your hotel, set up the booth, check in at the expo and complete other necessary tasks before the crowds get big and the lines get long. It’s also easier to network with potential new contacts when there are fewer attendees around since you’ll have less competition for their attention, making before or after the trade show the perfect time to meet someone.

4. Maximize your schedule.

Take a look at the trade show’s schedule and plan out your itinerary before you head to the expo. If you’re staffing the booth, block off those times, as well as any panels or expo events you want to attend. Make sure client meetings are on the plan as well. You might also want to schedule some additional “office hours,” where you work in a nearby cafe and interested people can drop by at their convenience. Don’t forget to leave time for meals and other breaks!

5. Know your pitch.

This should be covered in your staff training before the expo, but make sure you and your fellow attendees have a clear idea of what your marketing message will be for new contacts at the trade show. Practice with each other to make sure you’ve got the main points down, so you don’t freeze up the first time you have to talk to a visitor. If you have promotional materials you’ll be handing out—such as a press kits on a custom USB drive—review those materials as well so you know what’s included.

6. Tell your story.

Networking at trade shows isn’t just about pitching your company or product. Attendees will also want to know about you as a person. Think about how to tell your professional story in a concise but engaging way, covering important points such as how you ended up at your current company and what drew you to the industry. If you don’t like talking about yourself, you can practice giving a short “elevator pitch” about yourself, as you did for your company or product, at your trial run networking events.

7. Be authentic.

It’s pretty easy to tell when people aren’t genuinely interested in what you have to say, or just want to talk about themselves (or worse yet, are trying to lie about their credentials or company!). Focus on being yourself and sharing a bit of your personality (within reason). Trade show attendees are so inundated with canned sales pitches that a bit of authenticity will be a breath of fresh air and make you stand out from the crowd.

8. Don’t be too transparent about your agenda.

No one attends a trade show for the sake of just being there. Everyone has some kind of greater objective: meeting new customers, launching a new product, growing their own personal network, etc. Everyone knows you have some kind of agenda, and they have their own as well, but there’s no need to leap into it straightaway—this isn’t door-to-door sales. Coming on too strong and selling too quickly is a real turnoff, so chill out and focus on getting to know speakers and fellow attendees.


9. Dress professionally but comfortably.

You’ve probably heard the advice “it’s better to overdress than underdress” when it comes to job interviews, but this doesn’t really hold true for networking at trade shows. In fact, dressing too fancy can make you seem unapproachable and intimidating, especially if you’re trying to mingle with strangers on the trade show floor (which is why corporate apparel is a great option). The acceptable dress code will vary from expo to expo, so do some research beforehand and aim to dress in the middle of the spectrum—neither the fanciest nor the most casual outfit there. And whatever you do, bring comfortable shoes because you’ll probably be standing and walking a lot.

10. Relax and be approachable.

If you’re noticeably stressed out, people will be less likely to approach you, so relax and try to enjoy yourself. Smile if you make eye contact and don’t cross your arms over your chest. Beyond that, don’t fret too much over your body language. A lot of trade show networking success comes from attitude, so coming into every interaction with optimism and genuine interest in the other person will go a long way—even if you don’t walk away with a new customer or expo BFF.

11. Fly solo sometimes.

It’s less intimidating to approach someone standing by themselves than it is to break into a group who’s already chatting. Likewise, being approached by one person is less overwhelming than having a big group surround you. Even if you’re attending the expo with coworkers, or plan to meet up with contacts there, take some time to go solo and attend panels or networking mixers on your own. And if you were already planning to attend the trade show by yourself, take advantage of the opportunity to make some new friends, even it’s just for the expo.

12. Brainstorm icebreaker questions.

“So, what do you do?” is the most classic of networking icebreaker questions—and that’s what makes it so boring. Before you go to the event (or perhaps on the plane on the way there), brainstorm some unusual icebreaker questions that will get the conversation started and make you stand out among the crowd. If you can tie your questions into the event—such as asking what brought the other person to the expo or what they thought of the keynote speaker panel—that will open up a natural way to start the conversation without it feeling too forced.

13. Think about how you can bring value.

In networking interactions, many people are focused on what they can get out of the other person: a trial of their new product, introductions to more people, industry tips, etc. Instead of only focusing on what you need, think about how you can help other people at the trade show as well. Do you have a lot of industry connections you can introduce trustworthy new contacts to? Are you a subject matter expert on a relevant topic? Do you know a lot about the city where the expo is being held, so you can recommend restaurants for dinner? Bringing value to the interaction like this will definitely make you stand out in people’s memories after the show.

Woman with branded journal

14. Watch for an opening.

No one likes being interrupted, so choosing the opening moment is key for a successful networking interaction. Approaching someone standing by themselves, looking around, is an obvious choice, but that’s not always an option. Wait at a respectful distance for groups to break up, or for an obvious lull in the conversation, before trying to insert yourself. Don’t forget to smile and have icebreaker questions ready to go so you’re not left staring at each other waiting for someone to say something.

15. Leave at the right time.

Starting a conversation is only half the equation. You also need to know how to wrap things up at the right time. If the other person is acting distracted, looking around or giving short answers, that’s a good sign that they’re no longer engaged and that it’s time to wrap things up. And if you find yourself doing these same things, don’t feel obligated to continue the conversation. Offer an excuse, such as filling your drink or saying hi to another acquaintance you see, and say your goodbyes.

16. Bring business cards.

We may be living in the digital age, but when it comes to networking, good old-fashioned paper business cards are the way to go. Bring plenty of extra business cards so you can hand one out to each person that you talk to. Make sure they include your name, title and company, plus the best ways to contact you. You’ll probably receive a lot of business cards in return, so decide where you’ll carry them and how you’ll sort them. Many people like to make a note on the back of the business card to jog their memories about the conversation, but if you prefer the digital route, you can keep a running document on your phone instead.

Networking Tip - Business Cards

17. Have a lead capture system in place.

Scribbled notes on business cards are just the first step. Have some kind of digital master file where you keep track of all your contacts, whether it’s as simple as a basic spreadsheet or as fancy as a marketing automation platform. Inputting your contacts into some sort of database will make it so much easier to go through them and figure out how to follow up after the trade show. Plus, you’ll have a digital backup in case you lose any of the cards—always a risk at an expo.

Man on phone through window

18. Continue building the relationship.

You’ve survived the expo, made it home in one piece and slept for hours on end. So, your work here is done, right? Wrong! You’ll still need to follow up with all your contacts, but don’t give in to the temptation to give the sales pitch right away. Send a simple thank you email, reference the conversation you had at the trade show and offer to keep in touch. Using your newsletter or blog is a great way to nurture your leads without going straight for the sales pitch. So, if you have that content, put it to use.

Networking at trade shows can lead to new customers, yes, but also to great conversations and industry friends. Follow these 18 best practices the next time you attend an expo and all of your coworkers will be impressed with your newfound networking skills.

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Trade Shows 101

Trade Shows 101

When it comes to face-to-face marketing, few events can rival the ROI potential of a trade show. With the right marketing strategies and careful planning, a quality trade show can put your brand smack dab in front of a targeted audience who is searching for a product or service just like yours.

But what is a trade show, exactly? While you’ve likely walked through a crowded exhibit or convention at some point in your life, being on the other end of the display booth is a much different experience than being an attendee.

Before we dive right in, here is a quick primer on what you should know about trade shows:

  • Trade shows can benefit companies both large and small by putting their brand directly in front of qualified leads.
  • When used correctly as trade show handouts, promotional items can be extremely effective at generating qualified leads and meeting your company goals.

What Is a Trade Show?

Trade shows are exhibition events held in major cities where exhibitors in a specific industry set up a display booth to promote their products and services. Usually, trade show attendees must either pay to get into the event or be invited to the show, making them far more valuable of a lead than the average Joe off the street. These people have a vested interest in the products and services on display, which is one big reason why an estimated 1.3 million exhibitors set up a trade show display booth in 2014, according to a 2018 CEIR Index.

ROI on Tablet

Why Make Trade Shows Part of Your Marketing Plan?

Whether you’re trying to grow your brand awareness or break into the industry via smart networking tactics, trade shows have the potential to scale your business and grow your brand. Let’s look at a few specific reasons why business executives and entrepreneurs prioritize industry trade shows:

    • In-Person Interaction—In an age of social media, the value of face-to-face interaction shouldn’t be dismissed. In-person interaction is essential to making meaningful connections with attendees and moving them down the marketing funnel.Attendee Buying Power—According to The Exhibit Survey, more than 80 percent of trade show attendees have buying power. Attendees are ripe for the taking, but only if you can draw them to your booth.
    • High ROI—While the return-on-investment of trade shows can vary depending on industry, it’s not uncommon for businesses to come away from their trade show with a huge profit. According to atEvent, companies can expect to achieve an average ROI of $4.99 for every dollar they invest.
    • Boost Brand Awareness—From promising startups to established corporations, trade shows can be used by any size of business to grow their brand awareness and connect with their target market.

People looking at a laptop

6 Steps to Make Your Next Trade Show a Success

There is a lot that goes into planning for an upcoming trade show. From researching shows to determining objectives, here is a brief look at what goes into achieving trade show success:

  • Determine Goals—If you don’t have a goal for your trade show, how will you measure your success? Determining goals early is crucial to making your trade show a huge success. A few ideas of trade show objectives include boosting brand awareness, promoting the launch of a new product or growing authority in a particular niche.
  • Craft a BudgetHow much will you need to invest to accomplish your goal? Creating a trade show budget can be tricky, but it will help ensure that you’re investing your time and money wisely.
  • Find a Quality Trade ShowResearch trade shows in advance to make sure that each one is worth your investment.
  • Research the CompetitionWho are your biggest competitors at the trade show? Research their selling points and find ways to outshine them on the trade show floor. From flashy signage to unique promotional products, get creative with your trade show strategies.
  • Attract People to Your BoothGive people a reason to stop by your booth with exciting signage, engaging booth staff and, of course, trade show giveaways. Attendees have come to expect branded swag at trade shows, so be sure to check out our trade show swag ideas if you need some inspiration for your booth.
  • Follow-Up with LeadsDon’t wait for leads to lose interest in your brand. Follow up within 24 hours while your brand is still fresh on their minds.

Make a Lasting Impression at Your Next Trade Show

When you’re new to the trade show industry, exhibiting for the first time can be stressful. From developing an eye-catching booth to crafting the right messaging, you’ll probably be spending a lot of time, money and energy into your upcoming trade show.

While we can’t take away all of your trade show stress, we can make it easy to attract attendees with useful promotional products that are the talk of the trade show. Get in touch with us and we’ll help you pick promotional items that align with your brand messaging and help you maximize your trade show ROI.

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What is a Swag Bag?

What is a Swag Bag?

If you’ve ever left a networking event or trade show with a goodie bag loaded with promotional items, then you have some familiarity with a swag bag. A quality swag bag has the potential to delight event attendees and keep your business top of mind long after the event has passed.

But let’s rewind for a minute: What is a swag bag? What does “swag” even mean? Briefly, here is what you need to know:

  • Swag is an acronym for “Stuff We All Get.”
  • Swag refers to promotional items that companies hand out to attendees as a form of advertising.
  • To delight attendees with a swag bag, event managers and marketers must develop an effective promotional strategy.

Swag Bags Explained

If you can recall the goodie bags you received as a child after attending a friend’s birthday party, swag bags are basically the adult equivalent. Swag bags usually contain promotional items, free samples from sponsors and anything else that could potentially excite recipients and leave a lasting impression on them.

From custom power banks to recycled paper journals to custom branded toys, swag items can come in all different forms. These items are usually handed out in the form of branded tote bags that partygoers can use again to maximize the visibility of the brand.

A Brief History of Swag Bags

“Swag” isn’t a new term. In fact, it’s not even a new concept. We’ve been giving out swag since the 1700s, and at funerals, of all places!

While the meaning of swag has steadily evolved over the years, the goodie bag we know and love today first arose during the dot com bubble. They gained widespread attention thanks to the Oscars and the Emmys, which were known for giving out swanky, lavish gift bags as a consolation prize for all the nominees.

Today, swag bags are used for a variety of events, from fun runs and races to conferences to fundraisers and everything in between. Whether you’re a startup trying to create brand familiarity or an established company wanting to generate buzz for a new product, a swag bag can be an extremely effective marketing strategy for your business.

Swag Bags on Chairs

How Your Business Can Benefit from a Quality Swag Bag

So, why should your business bother with swag bags? Look around your office desk and ask yourself how many promotional items you see. If you’re like most people, you have a decent number of branded pens, notepads and other useful promotional products lying around.

For proof that swag items work, just look at this 2016 report from the Advertising Specialty Institute (ASI), which found that 85 percent of people can recall the name of the company that gave them a promotional product. Additionally, a 2014 report from ASI found that over one-third of swag receivers are more likely to do business with the company that gave them the swag.

When you don’t have the marketing budget to spend on television or radio ads, swag bags offer an affordable method of getting your brand name out there. Also, affordable doesn’t need to mean cheap! As we’ll discuss below, you can easily create a swoon-worthy swag bag without breaking the bank.

Branded Pop Socket

Elevate Your Brand with the Right Swag

Cheap promotional products are never the way to go. Think about it: the longer your promotional products last, the longer your brand name stays visible. We also know that many businesses are working with tight budgets and don’t have the money to go all out with their swag bags.

With that in mind, here are some of our favorite swag bag ideas that will delight attendees without running your promotional budget into the ground:

  • Drink Bottles—Everyone could use a custom water bottle to keep in their car or carry to work. They also come in a wide variety of materials and price ranges, so you’ll have no trouble finding custom tumblers to fit into your budget.
  • Tech Accessories—According to Pew Internet, 95 percent of Americans now own a mobile device. Filling swag bags with custom tech giveaways such as pop sockets and chargers is sure to be a hit with attendees.
  • Product Samples—If your product or service can be offered in sample form, consider putting them in your swag bag. Giving attendees a small taste of what your business has to offer can convert them into loyal customers.
  • Unique Promotional Products—If you want to make a splash with your swag, check out our unique promotional items that are guaranteed to delight event attendees.

A Few Tips Before We Go

It’s clear that swag bags can create brand familiarity and delight event attendees. They also have the potential to be a massive disappointment and a waste of money if event managers don’t know what they’re doing.

Before you order cool swag items for your swag bag, remember that your items need to be useful, relevant and align with your brand. If you need help choosing promotional products that will give you the best bang for your buck, we’re happy to help! Get in touch with us and we’ll help you create a swag bag that makes a lasting impression on your target audience.

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Inexpensive Promotional Products

Inexpensive Promotional Products

No company would be successful without a strong marketing team implementing effective advertising and promotional efforts on behalf of the brand. With hundreds of marketing strategies available to you, it can be tough to determine which methods will work best to grow your company.

Though specific techniques, such as direct mail or social media advertising, may work better for some companies than others, using promotional items is an effective and time-tested marketing tactic. Spreading your brand’s name and message is the most fundamental aspect of garnering new leads and customers.  Smart distribution of promotional products can help accomplish this goal.

Why should your business use promotional products?

For decades, companies have used promotional products as a means of getting their brand logo noticed by prospective clients. Using promotional products as a startup is a particularly effective method for introducing your company to your target market by helping them learn and  remember your brand name.

The reason promotional products can be so effective is that they put your logo and what your company represents on useful items that people can interact with daily. When someone sees your company’s name frequently, it is much more likely that they will remember you and hopefully return to you as a customer. Distributing unique and high-quality promotional products can also leave people with a favorable view of your business. Keep in mind when ordering bulk promotional products that you want to give people something useful and not another impractical item that’ll get tossed in the junk drawer!  

Where can you give away promotional products?

Promotional products are extremely versatile in that they can be presented in many different ways. By using promotional items during trade shows, companies can make an impactful impression and stick out in the minds of attendees once the event has ended. Providing people with a physical item that includes your company name can help them associate your brand with your services and goods.

Events of all sizes are great venues for distributing promotional products. Research events related to your industry and try sponsoring or renting a booth at one of these gatherings. If your company is involved with the food or restaurant industry, attending a food festival would be a novel idea. When ordering bulk promotional items for these types of themed events, you may want to branch out from the standard products, like pens or koozies, to provide people with gifts unique to your field such as custom hand sanitizers (for healthcare) or branded car scrapers (for automotive).

Our favorite budget-friendly promotional products

Ordering impactful promotional products doesn’t need to break the bank. By playing it smart, you can easily choose affordable branded items that stay within your budget while maximizing your brand awareness. Check out the following budget-friendly options that are sure to delight recipients:

1. Customized sunglasses

Custom sunglasses are a great item to distribute as promotional products because people typically always need another pair. If you’re giving away products at an outdoor event, sunglasses are useful as some people may want to put their new shades on right away. They’re also a fun accessory to receive and can easily be customized to feature your logo and funky, eye-catching colors.

2. Travel mugs and water bottles

One of the best promotional products you can give is a custom travel mug or water bottle. People use these objects every day, so this will provide your brand with a valuable opportunity to stand out. When your current or prospective clients are on-the-go, mugs or water bottles can serve as great conversation pieces and generate even more business.

3. Totes and travel bags

For trade shows and events, customized totes and custom drawstring backpacks can be used to carry around other items from the event while reminding attendees of your company. Look for a bag made from durable material to ensure that your potential new customers will want to continue using this item for months or even years to come. Custom totes are especially great for promoting environmental consciousness.

Promotional pens

Though one of the most common promotional products on the market, custom pens featuring your company colors and logos are extremely effective. As with many of these other items, pens are something that people use every day, so when they reach for one of your pens, they are sure to remember your company name. Pens are very affordable bulk promotional items, so you can distribute multiple products to one person, increasing your brand awareness even more.

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