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2019 Apparel Trends

2019 Apparel Trends

2019 is here and we have a lot to look forward to! Some of the trends from 2018 are sticking around for the new year and are expanding their influence into the apparel industry. The comfy/cozy trend – what the Danish call hygge (pronounced "hyoo-guh") – is one that isn’t going anywhere. Hygge is defined as a comfortable feeling that engenders contentment or well-being. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. Or maybe all three at once.

The hygge trend has inspired the apparel industry with luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes. Apparel brands in the promotional industry are no longer sitting back until these new retail trends come to life, but instead are right alongside the latest innovative styles.

Trend #1: Luxe, Rich and Soft Fabrics

Big apparel name brands such as Hanes and Gildan are incorporating new t-shirts made from 100% ring spun and combed cotton. These processes create garments that are softer and more luxurious than regular cotton. Combed cotton is softer than regular cotton "because it doesn't have any impurities or short protruding threads," according to sciencing.com , "and it is stronger than regular cotton because the combing process removes short fibers, which are prone to breakage.” Customers will benefit from ordering a ring spun or combed cotton t-shirt because the smooth, low textured fabric is more comfortable, will last longer, and is easier to print on. We will more than likely see brands start to incorporate these types of fabrics into their full lines as consumers move in the direction of comfort and style.

ComfortWash by Hanes Men's 5.5 oz., 100% Ringspun Cotton Garment-Dyed T-Shirt

Gildan Hammer Short Sleeve T-Shirt

J.America is another brand that is taking full advantage of the luxurious and soft fabric trend by marrying on-trend styles with athleisure comfort. They offer layered performance tops and hoodies which allow a person to go from a more casual office to lunch to the gym. Brand names like J.America are guiding distributors to suggest more edgy styles to consumers, particularly if it’s intended for a venue other than work.

Fleece options, such as the Teddy Fleece Crewneck Pullover, are transforming in the same way. The promotional industry is experiencing huge momentum with softer mid-weight fabrics with unique styles like the Pepper Fleece 1/4 Zip Pullover. Consumers are wanting better fabrics that are more comfortable and have a versatile appeal that can be worn in multiple settings.

Trend #2: Muted Earth-Tone Colors

Apparel brands have decided to hit the mute button when it comes to color palettes. Chocolate browns, reddish clays, sandy tans and forest greens are taking off in the apparel industry. Earthy neutrals are perfect for a monochromatic look and often emulate natural colors that derive from moss, dirt, trees and rock.

Bella+Canvas Unisex T-Shirt

The apparel brand Bella and Canvas is on the forefront of embracing this new trend. The ever-famous 3001 Unisex Short-Sleeve Jersey Tee is now offered in Solid Forest Triblend, Tan, Mauve Marble, and Storm to just name a few new colors.

Alternative Eco-Fleece™ Champ Crewneck Sweatshirt

Alternative Apparel is another well-known apparel brand in both retail and wholesale. The brand focuses on eco-friendly apparel with sustainable materials & processes, low-impact dyes & water conserving washes. Therefore, the colors they offer typically reflect its natural materials -- with colors such as Eco Rose Quartz, Eco True Currant, and Eco True Dusty Pine. The brand thrives on creating each fabric from the yarn up, innovating from fiber to finish.

Even if your company’s logo does not fit the muted color scheme, it is a great way to think outside the box and show customers that you are keeping with the times. For example, your company could do an internal eco-friendly campaign and provide shirts for the office to raise awareness as well as increase participation!

Trend #3: Unique Silhouettes / Styles

Apparel vendors are starting to realize that not everyone has the same same shape and size so they are revamping some of the “everyday” styles to incorporate new silhouettes. The apparel brand Anvil has been making wholesale clothing and apparel for over 130 years, and is branching out from the standard smaller fit women’s styles and offering looser fit t-shirts.

The Women’s Freedom Drop Shoulder Tee has a loose fit silhouette with side seam and tapered bottom. The loose fitting trend goes back to the athleisure comfort style which is taking the apparel industry full force. The larger silhouettes allow for more movement and air circulation, which means that, in many situations, they’re a lot more comfortable than their closely fitted styles. Aesthetically, they’re wonderfully unfussy and transmit an air of confidence. Since more fabric is used in a garment, it feels more substantial which makes it more appealing.

Anvil Women's Freedom Drop Shoulder Tee

American Apparel Flex Fleece Turtleneck

Fashion trends repeat over time as new “styles” are typically inspired from past eras. The promotional industry experienced the retro-revival trend this year with a number of products based on recycled, classic looks from the 70’s and 80’s that were reinvented with function for the modern world. The brand American Apparel offers basic, classic fits while also creating vintage-inspired styles. Some vintage, unique styles that this brand offers are the Flex Fleece Cropped Sweatshirt and Flex Fleece Turtleneck.

These styles pay homage to the 80’s but have been reinvented with the colors schemes and fit. The unique silhouettes that are premiering in the promotional world will provide customers a wider range of options for employees to wear to the office. According to Wellness Corporate Solutions, “casual clothing doesn’t necessary decrease productivity and t-shirts and hoodies have now become commonplace in many offices.” So remember, when you are placing an apparel order for the office or your team, think outside of the box and offer something new and innovative!

In conclusion...

These three apparel trends — luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes — will not only be highlighted in the retail world but also in the promotional world as lag  times between retail and promotional apparel have nearly evaporated. Promotional apparel suppliers and distributors have their fingers on the pulse of the most relevant fabrics, cuts and colors. By following these trends, your company will have a competitive edge by staying one step ahead.

Posted by Benjy Rose, 1 comment
Year-round employee swag favorites: Custom Blankets

Year-round employee swag favorites: Custom Blankets

custom-blanket-pinnacle-promotions

Outfitting your employees with top-notch company swag is a great way to boost loyalty and build pride in your brand, but not all swag is created equal. One of our favorite unexpected company giveaways is the custom blanket. The perfect pick for picnics, sports games, concerts and snuggling up with a good book at home, custom blankets let your employees show off your brand wherever they go.

As the cold weather rolls around, you’re going to want to start thinking about some warm, winter swag—hello, custom sweatshirts and touch screen gloves—for employee appreciation gifts or corporate holiday presents, and custom throw blankets are a good choice for year-round use.

We recommend these fan favorites for all sorts of company milestones, including:

  • New hire welcome gifts
  • Employee anniversaries
  • Retirement gifts
  • Employee incentives
  • Company holiday gifts
  • Weekly wins

Why custom blankets are a good choice

The experts consistently recommend choosing corporate swag that’s useful and high-quality to garner the most impressions, and promotional blankets certainly meet those standards. There are many reasons to design your own blanket to add to your company’s swag bags, including:
    • They’re unconventional—When you think about typical corporate swag, you’re probably thinking about classic but arguably basic items like promotional T-shirts and pens. Everybody loves a giveaway, but you can bet you’ll get even more smiles when you hand out something a little less expected, like custom throw blankets. You might even find that employees want to share their swag with friends on social media.
travel-blanket-pinnacle-promotions
  • They get lots of use—One of the facets of a well-chosen branded product is its usefulness. If you brand items that are just going to sit in a drawer for years to come, there’s a good chance your ROI will be lower and you’ll feel like you’ve wasted company dollars. Instead, pick something that’s more likely to get plenty of use. In the cold months, company blankets get used nonstop both at home and away, providing ample branding opportunity.
  • They suit your brand—If you’re looking for a promotional item that plays into whatever product or service you sell, custom blankets may be a good choice. We often see them employed by businesses that are focused on sports, camping, the outdoors, driving and relaxation. With so many styles to choose from, ranging from soft and cozy travel blankets to hooded blankets, you’re sure to find a blanket that’s appropriate for your business narrative here.
  • They’re versatile—Because you can customize many unique blanket styles with your preferred coloring and design, blankets make solid swag for a wide range of applications. Of course, they are a very popular pick for employee gifts, but they can also be used to woo potential clients, partners and investors. In other words, they’re ideal internal and external corporate giveaways.
  • park-picnic-blanket-pinnacle-promotions
  • They’re high-quality—Like most promotional gifts, branded blankets come in many different tiers, from economical to premium, to suit your budget and vision. You can make your corporate swag stand out when you invest in some premium custom throws made of heavenly soft material like Sherpa, micro mink and cozy cotton.
  • They can be high-tech—If blankets seem like a totally low-tech swag option, you haven’t seen the latest and greatest blankets on the market. You’ll find blankets with built-in speakers, blankets with included ground stakes (so they don’t blow away in the wind) and blankets with handles for convenient, portable use. For these reasons, swag blankets are even a popular choice for tech companies.

More unique company swag ideas

If you’re in the market for company swag that you know will be loved by all employees, make sure to head on over to our best-sellers section to get some great ideas. Pinnacle Promotions is always here to help you choose the right corporate promotional items for your specific needs, end use and budget. Don’t hesitate to contact our dedicated customer service team if you need any guidance or advice on your purchase.    
Posted by Benjy Rose, 0 comments
How to plan and implement a sales award incentive trip

How to plan and implement a sales award incentive trip

The President’s Club (or CEO Club, High Achievers Club, etc.) has become a common way for companies to honor and recognize their high performing employees.  Usually this exclusive “club” is targeted towards sales representatives as a way to motivate them throughout the year to hit their sales targets and to see all of their hard work pay off in a big way when the sales numbers are final.

Top performers are announced within the organization and then typically taken on a trip to celebrate their successes. Sounds great, right? Hit your sales goal, board a plane and enjoy a week in paradise – sign us up! But, someone has to plan this trip. Maybe that someone is you, and you’re not sure how to structure the parameters of the contest let alone plan a weeklong vacation at a resort. Don’t stress! Today we’re sharing ideas that should make the planning process easier.

Set the contest parameters

Prior to deciding what resort you’ll use, what gifts you will give away, or any of the “fun” stuff, you’ll need to determine how you want to structure this contest, and what goal the sales representatives will have to achieve to be considered for this coveted award.

First, have a number of attendees in mind. You’ll need to establish your budget early on in order to make the most of this trip, so knowing how many employees you’ll need to provide transportation and lodging for is extremely important. Once you have that number in mind – maybe it’s 5% of the sales force or more like 10% if you have a larger budget or a smaller group of employees – try to avoid having this contest pan out with winners from only one region.

Your reps will be more motivated if they know the playing field is even from the jump. For example, award the two top performing sales representatives from each regional territory and then the top two overall nationally performing reps. This way, you’ll get a great group of employees from diverse locations across your company’s territories.

Location, location, location

Now that your parameters are set, and your number of attendees is roughly mapped out you’ll need to pick the location for the trip. Some of the most popular destinations for President’s Club trips are tropical resorts or getaways outside of the United States. Interested in a pro tip? Don’t cut corners when you choose the resort. You want this trip to be highly desirable, and also serve as motivation for years to come.  If the President’s Club winners return from the trip and spread the news that the trip was hardly worth the effort they put in all year long, you’re in trouble. All-inclusive resorts are a budgets best friend, you won’t stress out about additional costs like food and beverage, which can fluctuate greatly and are hard to predict.  Don’t forget to account for transportation when you’re planning this getaway – your winners will need to get there somehow!

Announce the winners and send some swag

Once the sales contest has concluded, typically at the end of the year, you’ll need to determine your winners and announce them to the organization. Once your finance or accounting team has had a chance to review the numbers, now comes the fun part – letting the recipients know they’ve won! You can announce the winners of the competition in so many ways, but here are some ideas to get you started:

  • Schedule a conference call or webinar with the entire sales organization and executives
  • Include the announcement in your weekly Sales Newsletter if you have one

Personalized phone calls to the winning reps prior to the announcement to the rest of the organization would be a great way to personally acknowledge their hard work and prepare them. After the organization and recipients are aware that they are being rewarded, send out some customized swag.  We like to call these packages “hype gifts”.  The goal is to acknowledge the winner’s hard work, but also get them excited about the upcoming trip.

If you’re going somewhere tropical, which you most likely are, play up the location theme. Items like branded sunglasses and beach towels are great gifts to get your winners in vacation mode. You can customize these items with your brand logo or even come up with a logo and tagline specifically for the President’s Club trip – we love this option.  It provides a great keepsake and reminder of the hard work that the rep put in to earn the trip and the swag.

Some other great hype gifts are items that make traveling more enjoyable – think Bluetooth earbuds for the plane ride, or a portable phone charger to make sure that all of the devices are charged up and ready to take photos of the trip.  Another great option is to create a short video with footage from the resort so you can really drive home how amazing this trip will be that they are about to embark on.

It’s time for the trip

So it’s finally time for the President’s Club trip to actually take place.  All of your planning and all of the sales team hard work is finally over, and it’s time to enjoy the resort that you meticulously planned out.  You want to make sure that your team feels comfortable and welcomed to the resort when they arrive, and the best way to make sure this happens is with some welcome gifts, or as we like to call it “room drops”.  In a nutshell, room drop gifts are personalized products sent to the resort ahead of time and placed into the employee’s rooms for them to receive once they arrive. It’s always exciting to walk into your room and see that someone at your company has thought of you enough to send a gift to surprise you! The perfect way to choose a room drop gift is to think of what your employees will want to use while they’re enjoying their week in paradise.  Customized apparel – think tank tops, tee shirts or hats – is always a great choice; your employees can sport their branded apparel proudly throughout the week.  Vacuum insulated tumblers are thoughtful room drop gifts; they’ll keep your employees beverages nice and cold.  Backpacks and Bluetooth speakers are also guaranteed crowd pleasers – winners can stow their belongings and bring their favorite tunes to the pool.

Another way to welcome employees is to have a member of Sales Management or maybe even someone from the Executive team, depending on who is attending this trip, meet employees in the lobby of the resort with a smile and a glass of champagne.  Toast the hard work of the individuals who ushered your company towards success over the past year.

Don’t forget that this trip also serves as a fantastic way for members of the organization to get to know each other and network in a no pressure, off site environment.  Don’t be afraid to plan some activities for downtime at the resort, but remember that mostly your employees will want to relax and kick off their shoes after a productive year of sales.

Gather feedback

After everyone has returned from the trip and had some time to get back into the swing of things, send out a survey to gather feedback.  An electronic survey allows employees to anonymously give their honest feedback about the President’s Club Trip.  Ask what they liked or didn’t like, what they wish would have been a part of the trip, or what the company might try to improve upon for next year.  This is a great way to improve upon the quality of the award year after year.

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Employee wellness – your key to increased productivity

Employee wellness – your key to increased productivity

Your employees are your #1 Cost as well as your #1 Asset. You want them to be as productive as possible to give your investment in them as much return as possible. But employee productivity goes beyond time management and nose-to-the-grindstone projects – employee attitudes are largely shaped by the environment in which they work, and that has a tremendous effect on productivity.

You know your employees work hard for you; stress in the workplace is undeniable. According to a recent NIOSH (National Institute for Occupational Safety and Health) study by the CDC, 40% of workers reported that their job was "very or extremely stressful", and job stress is more strongly associated with health complaints. So we know working hard isn’t always working smart. That’s the bad news.

However, there is good news regarding how your employees experience their work place. In another study, the Boston Consulting Group interviewed 200,000 employees in 189 countries, and the #1 factor contributing to employee satisfaction was appreciation. There is no doubt that showing recognition and appreciating your employees dramatically improves their overall work experience.

At Pinnacle, we’ve got this down. We know that to increase the vitality of our company we need to focus on the overall wellness and happiness of our employees. We’ve created a fun, dynamic work environment that is focused on our employees: from our warmly-lit meditation room for our staff to relax to the diner-style lunch room to increase comradery; from Bring-Your-Dog-To-Work-Wednesdays to DJ-for-the-Day office-wide music; from potluck lunches to chili cook-offs to tailgate parties.  

In addition to these general-office initiatives, we also put effort into recognizing and appreciating our employees. Just a little thank-you goes a long way.

Let's look at some ways to engage and energize your employees both inside and outside of work through the power of promotional products.

Take a break

As first discovered by Nathan Kleitman, a groundbreaking sleep researcher, your brain can only focus for 90 to 120 minutes before it needs a break. When we give our mind a chance to rest we are actually more productive.

Here are some fun ways to take a break at work:

The Copperhead Wood Puzzle is perfect to keep yourself entertained in a creative way.

Cornhole at your desk? Yes please...this tailgate favorite makes a welcome diversion.

Essential relaxation

Americans are more focused now than ever before on taking control of their own health. One of the many ways this is happening is through natural healing alternatives to empower our overall state of well-being. The natural wellness market has boomed over the last 10 years including increased offerings in organic and non-GMO foods, juicing, meditation, and the growing trend of essential oils.

According to the North America Essential Oil Experts, the global essential oil market is valued at over $7.5 billion. It’s estimated that the United States is one of the largest consumers of essential oils worldwide, making up approximately 40% of global demand. Aromatherapy, also called essential oil therapy, can be defined as the art and science of utilizing naturally extracted aromatic essences from plants to balance, harmonize and promote the health of body, mind and spirit.

When you give the gift of essential oils, it shows your employees you’re invested in their overall health and happiness. Aromatherapy can help your employees’ abilities to change their state of being to a more relaxed and enjoyable place. Here are some great ways to help your employees focus on wellness through aromatherapy:

Our Zen on the Go Gift Set includes a bottle of 100% pure, therapeutic grade essential oil along with a portable USB diffuser. This item can be used at a workstation, a laptop, in the car or in a hotel room if you have employees who travel.

If you’re looking for a great-looking executive gift, check out this electronic diffuser with 100% pure, therapeutic grade essential oil in a great-looking gift box.

Although these gifts can increase your employees' states of mind, making them more productive at work, the message tied to wellness is one that states you care about their overall well-being. And appreciated employees are happy employees!

Relax outside of work

If your employees are able to relax and properly rest outside of work, they’ll be far happier and more productive at work. Here are some great tools to help your employees enjoy their time outside of work by relaxing, unwinding, and creating some "me" time:

100% Pure, Therapeutic Grade Essential Oil Bath Salts are a great way to reduce stress in the body and have a great night of sleep:

Candles can create a blissful ambiance at home. The sense of smell has an extremely powerful connection to emotion, and relaxing scents like Tranquility can help the body to decompress and calm the mind. This Essential-Oil-Infused candle in a tin is a great example.

The morning rituals we have help frame our state of being for the day. Help your employees start their days with handmade essential oils soaps that invigorate and energize.

Lavender can be used at night to help the user easily drift off and get the much-needed rest they need to prosper the next day. Put your logo on this essential oil roller and show you care.

For customer thank-yous, employee recognition, or holiday gifts, combine these relaxation items into gift sets:

When you make a commitment to showing appreciation to your employees, they will be far more committed to you. Caring about your people's personal welfare will in result in happy employees, and happy employees are far more engaged, energized, and motivated. The power of appreciation will improve your relationship with your employees as well as your business's bottom line. We know we work hard, let’s have more fun while doing it!

Posted by Benjy Rose, 0 comments
More Industry Awards! Pinnacle wins three Gold and two Silver Technology Awards at PPAI Expo 2018!

More Industry Awards! Pinnacle wins three Gold and two Silver Technology Awards at PPAI Expo 2018!

Michael Phelps won 28 Olympic medals. Michael Jordan won five NBA MVP Awards. Robert Frost was awarded four Pulitzer Prizes. And to that pantheon of multi-award winners, one would have to add Pinnacle Promotions.

At the PPAI Expo – the promotional products industry’s largest event – Pinnacle was awarded five Pyramid Awards: three Golds and two Silvers. The Gold Awards represent the second consecutive, and third overall, Gold for eCommerce Website; the second consecutive Gold for Promotional Video; and first for Website/Content (for PinnacleBrandedSolutions.com). This year’s haul brings Pinnacle’s total to 15 awards from the PPAI since 2012.

Read the full press release here >

 

Posted by Benjy Rose, 0 comments
Need a last minute corporate holiday gift?

Need a last minute corporate holiday gift?

Thanksgiving has come and gone and now no one is complaining about it being too early for 24-hour holiday music on the radio and lights on houses.  In fact, it’s quite the opposite.  We get it.  Somehow we all (ourselves included) went from thinking we had all the time in the world to purchase corporate holiday gifts to realizing that we are quickly running out of time.

Don’t worry though.  Last minute holiday gifts are no problem with Pinnacle’s RocketShip 24-Hour Express Service.  All RocketShip orders ship within one business day of art approval.  Yup, that’s one day, folks.  We told you to stop worrying!

We know what you’re thinking – with expedited service like this there must not be many products to choose from.  Wrong!

How about a Jolt Mobile Phone Charger for your employees or customers?  This is our number one best-selling product this year and for good reason.

Jolt Mobile Charger

 

Or if you want something a little more elegant, what about the Wine Companion Gift Set?  With a wine opener, foil cutter and vintage guide (includes ratings on various vintage wines), you can be sure your clients are thinking of you when they pop the cork on a vintage Cab.

 

These are just two examples of RocketShip gifts, but we have many, many more.  Whether it’s a technology product, a drinkware piece, something for the home or office or a product for entertaining, don’t worry about it being too late to purchase your branded holiday gifts.  Relax.  We got this.

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The Time is Now:  Holiday Gifts!

The Time is Now: Holiday Gifts!

It doesn’t seem like it, but it’s already mid-November and holiday gifts are on your mind.  Or if they aren’t, they should be.  Why send a holiday gift?

1.  To express appreciation for your clients, employees or both.
2.  To establish good relationships with newer customers.
3.  Generate good will and a general holiday spirit.
4.  Increase brand awareness

So, hopefully you’re convinced you need to buy a gift now, but what kind of gift should you buy?  Well, you’re in luck:  we’ve identified the Top 4 Categories of promotional holiday gifts for a company.

1.  Tech Gifts

Want to show that you’re in the know and on trend?  Want to give your customers something they’ll use on a daily basis?  Tech is it!  Check out our power banks, bluetooth speakers or laptop bags.

Jolt Charger

Jolt Charger with Digital Power Display

 

2.  Apparel Gifts

Apparel is a great gift option because of its long shelf-life.  Think about your favorite shirts or jackets that you’ve had for years.  I bet some of them are logoed apparel!  Think about fleece jackets, branded apparel or winter accessories like hats or gloves.

Eddie Bauer Soft Shell Jacket

Eddie Bauer Soft Shell Jacket

 

3.  Office Gifts

The office really is like a second home for a lot of people.  So why not give them something they’ll be able to use while they’re there and show off your logo all day long.  We like laser-engraved executive pens, branded journals or debossed padfolios.

Tuscany Writing Journal

Tuscany Writing Journal

 

4.  Food Gifts

We can’t forget about food, right?  The way to your customers’ hearts is likely through their stomachs.  Give them a gift basket with an assortment of treats, chocolate or perhaps a bar product coupled with a bottle of nice wine.

Sweet & Savory Gift Tower

Sweet & Savory Gift Tower

The holidays are here.  So why not make the most of the season by promoting good tidings and your brand at the same time?

 

Posted by Lee, 0 comments
Choosing the Perfect Promo Products for Your Trade Show Giveaway

Choosing the Perfect Promo Products for Your Trade Show Giveaway

A trade show is an excellent opportunity for you to meet potential customers, and convey your brand message to the masses in a more casual setting. As trade show attendees are visiting and passing by many businesses’ booths, putting together a professional presentation and display that is memorable is more important than ever.

At trade shows, many businesses frequently give their booth visitors some sort of promotional swag, in the hopes that their brand is seen as unique and truly one of a kind. Your brand can succeed using this method, only by distributing the right promotional products. How can you decide what promotional giveaways will Make the right impression™, those products that will not simply be thrown away after the show? Here is what you should remember when deciding what promotional swag works best for your company at the next trade show.

1. Is the product representative of your brand?

When you are thinking about what sorts of promotional swag to give to booth visitors, you should first and foremost remember why you are there in the first place—to communicate your brand message to potential customers in a way that doesn’t come off as forced or a hard sell, and ultimately, generate qualified leads. Your chosen promotional product should tie in to how your brand is a solution for a prospective customer. If the product is just another tchotchke and is not representative of your business, then it is most likely headed for the trashcan. A product that is consistent with your brand doesn’t just mean that if you’re in the tech industry, for example, you should give out custom power banks. Does that product actually align with your corporate personality? Some products may be more fitting for buttoned-up brands, while some products are more appropriate for sporty or quirky brands.

The Karera UL Listed Powerbank

2. How useful is the product?

For a promotional giveaway that actually has an impact on your audience, that product has to be a combination of creativity and practicality. The product should have some valuable use to the customer, while still have a creative flair. After all, the right product will trigger the customer’s memory of your business—what you do, what are your products/services, and what is your unique selling proposition. It should be a high quality product that has the potential to see long-term use, and have a lasting charm.

Once you combine that usefulness and some personality, you could potentially create some brand buzz during, and even after the trade show. This will allow your business to really stand out in the crowd. You should also remember to scope out the audience. Don’t give out swag to every single one of your booth visitors, only to those who actually expressed a sincere interest in your products or services. If you are trying to reach a very specific audience, then consider having two sets of promotional swag—one set that caters to those top prospects, and one set of products with more mass appeal.

For instance, journals and portfolios are usually popular with everyone, while a more valued customer may get a mini wireless speaker. With a proper understanding of your audience, you can utilize promotional products that cater to their needs, and at the same time, you can still gain valuable leads and business.

Leeman New York Mini Tuscany Journal                          Bluetooth Mobile Mini Wireless Speaker

3. Quality Matters

At the end of the day, quality product really does make the difference between closing a deal and losing a deal. You want to inspire potential customers, not discourage them from conducting business with you. You will have to ask yourself what is the best quality promotional giveaway you can get within your marketing budget. Just because you have a limited budget, doesn’t mean that you have to sacrifice quality. You can easily find a unique, brand appropriate custom promotional product to ramp up your trade show booth, and connect with customers. If your promotional item looks cheap and breaks easily, it is nothing but a poor reflection on your brand and business. No matter what your industry or line of expertise may be, you don’t want your business to be associated with inferior quality. By providing booth visitors with this sort of product, customers have much lower expectations of the quality of service that they can expect from your business.

Merit Business Tote

Once you have your trade show booth and professional presentation all ready to go, a high quality, creative, and practical promotional giveaway item that represents your brand and business will certainly encourage your potential leads to become real customers. By following these guidelines, you will be on track to having the best trade show ever, well within your marketing budget.

Posted by Admin, 1 comment
The Right Color Choices for Promo Products

The Right Color Choices for Promo Products

When you, as a consumer, walk through the supermarket, how do you make your purchases? You may first think of price, but unknowingly, product packaging is influencing your purchase decisions. You gravitate towards items that physically appeal to your senses. The shapes, forms, colors, patterns, and typography all have an effect on you, and how you think and feel. So, when it comes to your business, you have to get into the mind of the consumer, and design your product and packaging in a way that represents your brand, and still appeals to the customer’s sensibilities.

Promotional products are excellent brand building tools, but in order to utilize them successfully, you have to take this into consideration when it comes to customization. The most successful companies have developed such a characteristic brand identity that consumers even immediately associate certain colors with those companies. If a company has such effective branding, that can easily be translated into different mediums, from print advertising, to television, to promotional products.

When choosing the most appropriate colors for your promotional products, there are a few key elements that you should keep in mind.

1. Target Audience

If you understand precisely who your target audience is, you will not only choose the most appropriate promotional products to give to customers, but specifically those that visually appeal to them. Each color generally conveys different emotions and messages within different demographics and cultures. For example, the color green can represent nature, money, health, greed, calmness, or good luck, depending on with whom you are communicating. Red can represent passion, danger, speed, or excitement. In terms of culture, as an example, in the western world, white represents peace, while in parts of Asia, it represents death. Vibrant colors tend to resonate more with a younger audience, while more subdued colors resonate with an older crowd. A neon mug might not attract an older consumer as much as a stainless steel mug.

 11 Oz. Neon Mug With C-Handle                  Double Wall Stainless Steel Mug - 7 oz.

 2. Corporate Identity

When choosing a color scheme, it is not just about personal preferences. Those colors should be representative of your brand. What color suits your brand personality and the characteristics of your products or services? What do you want customers to feel when they interact or associate with your brand? Remember, you don’t have to limit yourself to only one color. If done so appropriately, you can choose multiple colors that complement each other and work together well even on different backgrounds.  For example, this structured cap combines a few different colors successfully, without being jarring to the eye.  There aren’t certain colors that represent specific industries; it’s just finding what works best for your particular brand.Contrasting Double Piping Cap Structured

3. Your Competitors

Examine what sorts of color schemes your main competitors are using, and choose the opposite. In this way, you can differentiate yourself from the crowd. Still, always remember the importance of staying true to your brand. By going against the grain, you avoid looking as though you are simply jumping on the bandwagon. In branding, it’s all about being memorable.

Ultimately, if you have your goals in mind, you will make all the right choices when it comes to your color selection. Through good color choices, you can truly communicate your brand’s message, make your brand’s personality shine through, and Make the right impression™ time and time again.

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Promotional Products to Channel Your Inner Athlete

Promotional Products to Channel Your Inner Athlete

With more and more consumers choosing organic and fat-free foods over the regular, and getting in on the latest exercise trend, tapping into the health & fitness industry for your marketing efforts will help you Make the right impression.™

How can you connect with those health-conscious consumers and successfully promote your brand? That’s where promotional products play in to your marketing strategy. With the right promotional products, you can help each and every customer channel his or her inner athlete, and put your brand at the forefront. Here is just a selection of the ways in which you can reach out to potential customers with great giveaways.

Active Health Tracker & Heart Rate Monitor

 Fitness trackers of all sorts have sharply risen into popularity recently. Knowing everything from your heart rate, calories burned, distance walked, sleep patterns, and more, gives the customer some peace of mind. Customers feel like they can adjust their daily routine accordingly, and take better control of their health. These devices can be a tad expensive, but now that is not a concern. By custom branding this tracker and handing it to customers as a branded giveaway piece, they appreciate all the same benefits that they would have with the popular trackers, while your corporate logo custom printed on the band will travel with them wherever they go, and will be seen far and wide, without busting your budget (or that of the customers)!

 Active Health Tracker & Heart Rate Monitor

Ultimate Gym Set

With the Ultimate Gym Gift Set, the customer will have exactly what he or she needs to make it through a good workout. The customer can stay hydrated with a water bottle in hand, keep energy up with favorite songs playing through earbuds, and even safely hold a mobile device or music player using the armband holder. Each one of these items can be custom branded with your business logo, to remind customers that your brand is making the workout possible, and to potentially increase your brand awareness. This set acts as a unique promotional gift that shows consumers that you really do care about their health.

Ultimate Gym Set- Water bottle, earbuds and armband

 

Fitness Towel

After the tough workout, nothing feels better than a cool down. Grab a cold water bottle, and wipe away the perspiration with this soft and light, 100% cotton Fitness Towel. If you are in the fitness business, or are even hosting a health or sporting event, this promotional towel is an excellent option. You have substantial space to boldly custom print your corporate branding across it, which in turn allows you to easily spread the word of your business, and grab the attention of a much larger audience.

Fitness Towel

Maintaining a healthy lifestyle is a priority for many consumers. Take this into consideration, and your brand can motivate those customers, and inspire potential customers to channel their inner athlete. With custom promotional fitness & wellness products, you can and will expand your brand reach significantly, and clearly communicate your unique brand story.

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