Marketing Ideas

10 Reasons Why You Should Choose Sustainable Swag in 2023

10 Reasons Why You Should Choose Sustainable Swag in 2023

Choosing sustainable promotional products will positively affect our environment, your business and your customer base. Here are Pinnacle Promotions’ ten reasons to consider going sustainable in 2023!

Sustainable promotional products are all the rage in 2023, and for a good reason! As the world becomes more environmentally conscious, it’s up to us to manage the life cycle of the products we sell or give away. What better way to do that than with thoughtfully sourced, sustainable swag? 

Today, long-term and ethical sustainability is a topic that is on everyone’s mind. Whether it’s off-setting corporate emissions, reducing plastic waste, conserving energy, supporting humanitarian efforts or purchasing eco-friendly products, there is no denying that the environment needs our help. And this is where sustainable promotional products come in.

So why should you consider making sustainable efforts a priority this year? These products not only help to reduce our environmental footprint, but they also make great marketing tools for businesses. Let’s dive right in and explore why sustainable swag is the way to go in 2023!

Ten Reasons Why You Should Choose Sustainable Swag This Year:

#1 Save the planet, one product at a time 

By using sustainable promotional products, we’re reducing waste and conserving resources. Products made from biodegradable materials, like bamboo and recycled paper, break down naturally and don’t contribute to the never-ending pile of garbage in landfills. How awesome is that?

#2 A reputation to be proud of 

Companies that go green with their promotional products show they care about the environment and are committed to doing their part. And customers love it! ASI Central confirms that 78% of customers say a sustainable lifestyle is important to them. Showing your brand cares about the planet builds a positive reputation. And a positive reputation means repeat customers. 

#3 Save money and the planet 

Sustainable promotional products cost a little more upfront but are more cost-effective and last longer in the grand scheme. Plus, you feel good about doing your part to save the planet. Win-win!

#4 Marketing opportunities you can’t miss 

Sustainable promotional products offer unique marketing opportunities for eco-friendly campaigns, events, and product launches. From trade shows and conferences to holiday-specific events for Earth Day, World Oceans Day or World Nature Conservation Day, your brand can stand out from the crowd and show the world how committed you are to save the planet.

#5 Happy employees, happy planet 

Companies can improve employee engagement and motivation by adopting sustainable practices, including using sustainable promotional products. Your employees will be proud to work for a company that cares about the environment!

Pinnacle Pro Tip

Are you getting ready for your quarterly charity or employee volunteering event? This would be an excellent opportunity to promote your organization’s sustainability efforts with swag made from recycled materials or reusable promotional products to share with your team! 

#6 Showcase your social responsibility 

Using sustainable promotional products is a way for companies to show their social responsibility and commitment to improving the world. This can build trust and loyalty among your customers and stakeholders and attract new customers looking to support environmentally conscious brands.

#7 Lead by example 

Companies that use sustainable promotional products set an example for others to follow. They inspire other organizations to take action and make changes that can help protect the planet. By taking a leadership role in promoting sustainable practices, your company can help drive positive change in their communities and beyond.

#8 Differentiate from competitors 

Companies need to find ways to stand out from their competitors in a crowded market. Using sustainable promotional products, you can differentiate your brand and set yourself apart from others who may need to be more committed to environmental sustainability. This can help you build a unique brand identity and strengthen your competitive position in the market.

#9 Promote Healthy Living 

Many sustainable promotional products promote healthy living by encouraging people to live an active lifestyle, such as reusable water bottles, eco-friendly yoga mats, and organic cotton t-shirts. These products not only help to reduce waste, but they also promote healthy habits and can help to improve overall health and wellness.

#10 Encourage Sustainable Behaviors 

Using sustainable promotional products is not just about reducing waste but also about encouraging sustainable behaviors and habits in our communities. By using products that are made from renewable resources and designed to last, you can encourage customers to adopt sustainable behaviors and practices in their own lives. 

Going Above and Beyond with Sustainable Promotional Products

Now you have some practical reasons to go green this year! But sustainable promotional products can go beyond just selling or giving out promo. Sustainable swag also helps to generate positive publicity for your brand. 

Just think! You are ready to launch a new line of branded recycled cotton shirts in your company store. You can promote this new launch on your social media and other platforms, which can help spread awareness about environmental sustainability efforts. You even partner with a well-known influencer to send a kit with all your brand’s new sustainable products.

 Or you’re preparing for your quarterly charity or employee volunteering event for Earth Day. This would be an excellent opportunity to promote your organization’s sustainability efforts with swag made from recycled materials or reusable promotional products to share with your team on their volunteer adventures! That way, you can effectively showcase your sustainability efforts and market your business.

Sustainable Swag Ideas with Pinnacle Promotions

Using sustainable promotional products will be important in 2023 and beyond. Companies that choose sustainable products can benefit in many ways, including improving brand reputation, attracting new customers, showcasing brand leadership and more. By incorporating sustainable promotional products into their marketing strategies, companies can help to drive positive change and contribute to a better future for the planet.

But there is certainly a lot to unpack when it comes to sustainability. Where do you start? Especially when sustainable promotional products can come in many different forms! 

That’s where your promotional professionals step in to help. At Pinnacle Promotions, we have our finger on the pulse of the latest promotional trends and sustainable swag. We can help source some popular sustainable swag ideas, including recycled tote bags, bamboo pens and reusable coffee cups. 

To learn more about our sustainable swag options, call us today at 877.300.2007. We’re happy to assist with making the planet a little bit brighter with promo!

Posted by Chrissy Petrone in Marketing Ideas, Sustainability, 0 comments
Your 2023 Branded Backpacks Buying Guide

Your 2023 Branded Backpacks Buying Guide

Now that the new year is in full swing, it’s time to assess your promotional marketing closet. You may want to start thinking about a strategic refresh that will cultivate brand loyalty and wow your employees, customers and partners. That also means not just rebuying the same old promotional products that worked five years ago.

Branded backpacks can revamp your marketing strategy. Here is a great example — let’s say you just hired a new employee, Kyle, who is an excellent addition to your organization. You want a thoughtful way to welcome Kyle with some branded items he will be happy to have and use long-term. You gather a t-shirt, pens, notebooks and branded water bottles, but since Kyle works remotely, you wonder how you can kit all these items together. That’s when your promotional account manager says that Kyle can receive his welcome package as a kit in a custom branded backpack, drop-shipped directly to his home. 

Kyle receives his welcome kit and posts it on LinkedIn the next day — promoting how welcoming your organization is. Your HR representatives even see an uptick in qualified candidates for currently open positions!

That’s just one scenario where custom backpacks can make a difference. Let’s take a look at the benefits of branded backpacks, the types and features of custom branded backpacks and how to choose the right one for your brand. 

The Benefits of Custom Branded Backpacks

There are several benefits to custom company backpacks. First and foremost, customers, employees and partners love free items! According to the 2019 PPAI study, 8 out of 10 people like receiving promotional products. In this same study, 29% of recipients like to receive wearables – like backpacks. 

Another great benefit of custom logo backpacks is that they promote sustainability. You are providing your customers or employees with a reusable, wearable item that they can carry their items in rather than using a plastic bag. There are even backpacks that are eco-friendly or made with recycled materials to help boost sustainability efforts!

Finally, custom backpacks are functional — meaning customers or employees are more likely to use them. A 2021 PPAI consumer research report found that 75.4% of those who receive promotional products keep promo when it is useful!

Pinnacle Pro Tip

Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck. 

Things to consider when choosing your next branded backpack

Before you rush off and start ordering custom branded backpacks, you will need to consider a few things to help ensure you select the right custom logo backpack that suits your brand. 


What do you want the backpacks to be used for? Will they be used for school, travel, work, or other activities? With such a large variety of branded backpacks, you want to choose a style that will best suit the needs of your recipients. A university may want to pick a backpack for everyday carry on campus while a corporate enterprise may want to choose a padded computer backpack for travel between the office and home. 


Make sure to choose a custom logo backpack with durable materials and sturdy construction. It should withstand regular use and hold up to the weight of the items being carried. Name-brand promotional backpacks will also help boost brand reputation.


Consider the size of the backpack and how much it can hold. If it’s too small, it won’t help carry necessary items, such as textbooks, computers or lunches. If it’s too big, it may be cumbersome to move around.


Determine your budget and find a branded backpack that fits your needs. Remember that cheaper options may not be as durable or functional as more expensive ones. If you need assistance finding a custom logo backpack that fits your budget, you can always reach out to one of our account managers.


Think about how you want to promote your brand. Will you have your logo or a message printed on the backpack? Is there a specific color of backpack that could help emphasize your brand and logo? If so, consider the size and placement of the branding elements and backpack color choices. 


Choose a style that will appeal to your target audience. Consider factors such as color, design, and additional features (like pockets or padded straps). Look into current trends to ensure you purchase custom backpacks that appeal to your target audience. 


Determine how many backpacks you need and if you need to order them in bulk. This can affect the price per unit and the turnaround time for production.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded backpacks to make the right impression™.

Most Common Custom Backpack Styles

There are so many choices when it comes to branded backpacks. As mentioned above, consider the purpose behind your purchase! That will be the determining factor of what kind of backpack to choose.

A college student is less likely to need a hiking backpack, just like a corporate software engineer most likely won’t use a rucksack backpack. Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck. Here are our favorite custom backpack styles:

Everyday Backpacks 

People use these types of backpacks daily — for school or the gym. These are designed with a front-loading main compartment, a large pocket, pair of shoulder straps and a grab handle. There is no big focus on special tech features or weather durability, and they don’t vary much in size.

Computer Backpacks 

Computer backpacks are a more durable option made with a sleeve or compartment that can hold a laptop. The size of these compartments varies — so it’s essential to pay attention and choose a size that could accommodate most laptop sizes. You may also want to ensure that the compartment is padded, an added feature not all laptop custom backpacks have. 

Rucksack Backpacks 

This backpack is very similar to the everyday backpack, but the main compartment is a flap rather than a zipper that can be closed with a drawstring, buckles or snaps. These are also usually made with canvas materials. 

Travel Backpacks 

Made for easy access and carry, travel backpacks are usually TSA-friendly — meaning you have quick access to a laptop compartment that can be opened before scanning. They are also typically carry-on approved by airliners so that you don’t have to worry about checking a bag or lost luggage. 

Outdoor/Hiking Backpacks

Made for people who love being outdoors, hiking backpacks are durable and weather resistant. These backpacks are equipped with attachment points, a large main compartment and a ventilated back panel so you can clip and carry all your necessary outdoor gear. 

Anti-Theft Backpacks  

While anti-theft backpacks look just like any other regular backpack, they are actually equipped with hidden zippers and compartments, cut-proof materials, locks for zipper pulleys and some have RFID-blocking pockets to help deter thieves from easily stealing valuables.

Duffel Backpacks 

Duffle backpacks are convertible duffels with shoulder straps. These backpacks can be a great alternative to an everyday backpack or carry-on, giving you more room to pack all your travel essentials.

Tote Backpacks 

Much like a standard tote, the tote backpack has tote handles and shoulder straps for easy carry. 

Drawstring Backpacks 

Think of a gym sack with drawstrings to close and carry the bag. These are not the most durable or functional choice of backpack — they offer little room for carry and are not great at protecting your items from bumps or drops. But they are very lightweight and affordable, making them a great choice for the gym!

Hydration Backpacks 

Small and lightweight, the hydration backpack has a compartment that holds water with an included straw. These backpacks usually have a few standard storage pockets so you can carry a few on-the-go necessities when on outdoor adventures.

There are several subsets of these customizable backpacks, but now that you know the most common choices, you can narrow down which kind will suit your brand needs or marketing campaign.

Growing Your Brand with Promotional Backpacks

Utilizing custom branded backpacks is a great strategy as you build your promotional event calendar out for the year. Branded backpacks are a practical, creative way to get your brand out into the world while bolstering client and employee relationships. They also make kitting your promo easier! 

Here’s a our 1-2-3-4 for choosing custom branded backpacks:

If you’re considering using branded backpacks as part of your marketing strategy, there are a few things to keep in mind.

#1 Understand your purpose: Choose custom branded backpacks that reflect your recipients’ needs and fit into your promotional event.

#2 Choose high-quality custom backpacks: You want your custom backpacks to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.

#3 Customize the design: Make sure your custom company backpacks reflect your brand and include a clear and visible message or logo.

#4 Consider the timing: Consider when and where you will give out your promotional backpacks. For example, if you’re preparing backpacks for an attendee kit at a conference, you will need them a few weeks before the event.

With such a variety of choices, you may struggle with how to choose, but you don’t have to tackle your next project alone! At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and your quarterly or event budget and then offer the right solution for you. We can even put together virtual IdeaKits™ full of customized backpacks or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.

Posted by Chrissy Petrone in Marketing Ideas, Trending Now, 0 comments
Your Buying Guide to Branded Water Bottles

Your Buying Guide to Branded Water Bottles

Expanding your promotional marketing efforts doesn’t have to be hard. In this buying guide, we will fill you in on how to pick the branded water bottle that will fit your marketing efforts, your brand and your budget.

Branded water bottles are a useful marketing tool for businesses and organizations. They can be imprinted with your company logo or message and given out as promotional items at events, trade shows, or as part of a marketing campaign.

One of the best parts of customized water bottles is that they are functional! So you can expect your employees, customers and partners to carry them as they tackle life’s daily challenges.

So how can you get started on choosing and customizing branded water bottles? That’s where Pinnacle is here to help. This buying guide will assist you in finding the right custom water bottles to fit your brand! 

Benefits of Customized Water Bottles

You may be thinking to yourself “why should I choose custom water bottles as a brand strategy?” — a valid question. According to the PPAI Research 2019 Consumer Study, eight out of ten people like getting promotional products. And seven out of ten wish they received promotional products more often

And while that study may just look at promotional products overall, a 2022 ASI Ad Impressions Study found that drinkware was the number-one most influential promotional category in the Southeast, Midwest and Pacific regions of the United States. 

Water bottles and other drinkware are starting to become a status symbol, with many of the top retail brands such as YETI and S’Well embracing the promotional marketing potential and selling bulk custom water bottles — so you can add your logo to top-name brands to help boost your brand reputation. 

Here are some more benefits to using promotional water bottles as part of a marketing strategy:

#1 They are practical 

Most people know the benefits of staying hydrated, but many people still struggle with drinking enough water. This means branded water bottles are something that people use on a daily basis, so they are likely to get a lot of use and visibility. 

#2 They are portable

Customized water bottles can be easily carried around and people will take them with them wherever they go. This can help to increase the reach of your marketing message.

#3 They are customizable 

Branded water bottles can be customized with a wide range of colors, designs and messages. So you can create a look that matches your brand and promotes your business.

#4 They are cost-effective 

One of the best benefits of custom water bottles is that these items are relatively inexpensive marketing tools, especially when you consider the potential reach and impact of your message.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded water bottles to make the right impression™.

Choosing the Right Custom Water Bottle 

After looking at the benefits, it’s time to choose the right branded water bottle for your organization. That means first assessing your “why” behind purchasing customized water bottles. 

One example of when it might be appropriate to give out branded water bottles is at a trade show or conference. Attending these events can be a great way for businesses to network and promote their products or services to a large audience.

By giving out custom water bottles at a trade show or conference, businesses can help attendees stay hydrated while also promoting their brand. Attendees are likely to use water bottles throughout the event, which can help to increase the visibility of the company’s message.

In addition to giving out the water bottles at the event itself, businesses could also consider sending them out in advance as part of a conference or trade show registration package. This can help to generate excitement and anticipation for the event and can also serve as a reminder to attendees to bring water bottles with them to the event.

Six things to remember when buying customized water bottles:

#1 Quality 

Choose a reputable brand that is known for producing high-quality, customizable water bottles. You want your branded water bottles to be durable and long-lasting, so they will continue to promote your brand for a long time.

#2 Capacity 

Decide how much water you want your water bottles to hold. Options range from small bottles that hold around 12 ounces to large bottles that hold 32 ounces or more. Consider your target audience and the types of activities they will use the water bottles for when making this decision.

# 3 Material 

Water bottles can be made from a variety of materials, including plastic, stainless steel, aluminum and glass. Plastic bottles are generally the most affordable option, but they may not be as durable as other materials. Stainless steel and aluminum bottles are more expensive, but they are also more durable and can keep drinks colder for longer periods of time.

#4 Customization 

Consider what type of customization options are available for the water bottles you are considering. Think about how to customize water bottles. Can you choose from a range of colors and designs? Can you add your own logo or message? The more customization options you have, the better you will be able to make the water bottles fit with your brand.

#5 Price 

Your budget when choosing branded water bottles will be a very important factor in your overall decision. Remember that you may need to order a large number of custom water bottles, so you’ll want to find a balance between cost and quality.

#6 Lead time 

It is so crucial to have enough lead time to ensure you get your customized water bottle in time for your upcoming event. You must invest enough time for your water bottles to be produced and shipped. Customized water bottles can take several weeks to produce, so plan accordingly. There are some choices for 24 Hour Rush, but keep in mind that means that the product will be produced 24 hours after you’ve sent and approved your order. 

Let the Promotional Professionals Help

Now you have all the tools you need to find the right branded water bottle that best fits your brand. You can take these tools with you as you begin to review your event, budget and custom water bottles!

Here’s our 1-2-3 for choosing branded water bottles:

If you’re considering using branded water bottles as part of your marketing strategy, there are a few things to keep in mind:

#1 Choose a high-quality water bottle: You want your custom water bottles to be durable and long-lasting, so choose a brand and model with a good reputation for quality.

#2 Customize the design: Make sure that your branded water bottles reflect your brand and include a clear and visible message or logo.

#3 Consider the timing: Consider when and where you will give out your customized water bottles. For example, if you’re attending a trade show, you might want to have them on hand to give out to attendees.

Of course, that doesn’t mean you have to tackle your next project alone. At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and offer the right solution for you. We can even put together virtual IdeaKits™ full of custom water bottles or other promotional swag that will make your next promotional project a hit! 

Overall, it’s important to do your research and choose a reputable supplier that can provide high-quality promotional water bottles at a reasonable price.

Posted by Chrissy Petrone in Marketing Ideas, Trending Now, 0 comments
What is Promotional Marketing? Getting Your Swag On for Your Startup

What is Promotional Marketing? Getting Your Swag On for Your Startup

Let’s explore promotional marketing and how to get your swag on for your newest business endeavor.  

Knowing how to market your small business or startup appropriately can take a lot of work. Should you focus all your attention on digital marketing? Or is offline marketing still worth it in 2022? The short answer is that it requires a thoughtful promotional marketing strategy that utilizes digital and offline marketing efforts. But you may be asking yourself, “what is promotional marketing? How do I even get started? Where does marketing swag fit into all of this?” 

That’s why here at Pinnacle Promotions, we are an extension of your marketing efforts and are here to help you as you begin to build your enterprise.

Let’s tackle the most significant part of your marketing strategy — promotional marketing. 

What is promotional marketing?

If you are just starting out, you are most likely feeling the urgency of getting your organization off the ground. Sales may be your most critical focus, but without a thoughtful promotional marketing strategy, you will ultimately run into bumps in the road.

So what is promotional marketing? states in its article, Examples of Seven Types of Promotions, “Promotional strategies are an excellent way for companies and organizations to communicate with a variety of audiences.” Each promotional element must be thought out and discussed as you develop the overall strategy for your business. 

Here’s a short list of the types of promotional marketing strategies:

  • Personal selling – products or services are sold through person-to-person conversations.
  • Sales promotions – short-term sales initiatives such as discounts, coupons or giveaways. 
  • Direct Marketing – directly reaching potential customers through direct mail, emails or even telemarketing to advertise products, services and related deals.  
  • Digital marketing – utilizes content, search engine optimization, social media, email and affiliate marketing to boost your brand, helping you reach a global audience.
  • General advertising – reach a mass audience through areas such as newspaper ads, magazines, TV commercials and billboards. 
  • Public Relations – campaigns centered around social media, press releases, publicity stunts and influencer endorsements to help boost public brand awareness.
  • Sponsorships – paying to help fund a specific event or individual to support a cause and boost your brand reach.

Taking a balanced approach to your marketing strategy will involve all types of promotional marketing. It is up to you how you develop and implement your plan. Just be sure you understand that each plays a vital role! 

Getting started with marketing swag 

“When selecting a giveaway item, it’s important to not only consider the budget, but if the item will be useful to your target customer.”  – Ryan Salay

After creating your promotional marketing strategy, you will need to take a proactive approach to the areas of marketing you deem the most important. Marketing swag should be on that list! Marketing swag will help drive customers cost-effectively and get your brand out into the world. 

So, where does marketing swag fit into all of this? Well, you can think of company swag as an extension of your direct marketing efforts. You are effectively marketing your organization through branded items you can give or sell to your customers. 

Ryan Salay, the Digital Merchandising Manager at Pinnacle Promotions, explains, “Depending on the item, recipients are likely to bring them back home, to their office, or use them in their daily lives, with your logo right there to remind them where it came from.” 

Let’s say, for example — you just finished working with a new client. They ask for your card to pass along to a neighbor, but you’ve just run out of business cards! However, you do have notepads and pens on hand, so you give your client a few extra pens and notepads to hand to the neighbors. 

Best swag for startup businesses

You will want to choose marketing swag that will make the right impression but won’t bust your marketing budget all in one go. Ryan shares some smart promotional tactics to help you get started, “When selecting a giveaway item, it’s important to not only consider the budget, but if the item will be useful to your target customer.” 

He goes on, “Avoid gimmicky products that are likely to be thrown away and instead focus on something you envision your audience using in their day to day lives, whether that be a tech accessory, a pen, a calendar, or something unique! You can even add contact information like a website or phone number as a part of your imprint to make it easy for your recipient to reach back out to you.”

That’s why it’s important to look at cost-effective and functional products customers and employees will want to use daily. Here are our favorite starter swag items for your small businesses and startups. 

Marketing swag ideas for startups and small businesses employees

Your employees are the frontline of your business! Marketing swag helps establish unity across your brand and build rapport and grow relationships with your team. 


When you get your business up and running, you will want to outfit yourself and your team in promotional apparel, such as branded t-shirts and hoodies. (Be sure to find the best custom hoodies). Not only will this provide a uniform look to your team, but it will also help with exposure! 

Office and desk products 

Promotional office and desk products are an effective way to showcase your brand around the office and provide usefulness! Promotional items such as mousepads, wireless chargers, and other desk organizers can help your employees stay on task and promote brand unity.


Even in the digital age, people love using branded notebooks to take notes! Your employees need a practical, handy way to jot down innovative ideas or to record meeting highlights.  

Lunch coolers/food containers

Lunch coolers and food containers make useful employee gifts! And these promotional items are just great for toting lunch to the office -– they are great for game day coolers, glamping and travel – which means your brand gets more exposure! 

Computer backpacks

Nothing is more convenient than carrying all your professional essentials with you on the go. That’s why custom computer backpacks are essential for your employees — with a wide variety of stylish choices to ensure your team has room for all their necessities.  

Marketing swag ideas for prospective customers and giveaways 

Promotional giveaways are great because they are budget-friendly, and you can pass these items along to your customers or future partners. 

Tote bags

Custom printed branded tote bags are cost-effective and beneficial items that help get your brand out into local communities and provide a sustainable way to promote! 

Tech giveaways

Custom tech giveaways are a unique promotional option — which customers love! Branded tech also provides customers with a valuable item that all households and offices need.


You never know when you will need a pen! Having custom pens on hand to give away is a great way to get started with your marketing swag. 

Custom keychains

Custom keychains can be fun ways to get your logo into your community! If you are looking for a more functional keychain, choose the carabiner, LED light or bottle opener types. 

Grow kits

You should plan to set your brand apart, and customizable grow kits are an excellent way to do so! They make lovely gifts and help raise brand awareness. Your customers will remember you every time they look at their plants! 

How to take your promotional swag to the next level

Now that you have a better understanding of promotional marketing and getting your marketing swag started, it’s time to take this knowledge out into the world. We have a few suggestions for utilizing your swag and getting your brand name out there! Here are our favorites:

  • Trade shows – an excellent opportunity to see new industry developments, meet and network with others, see what your competitors are doing and pass out free giveaways for customers or potential partners to take home.
  • Chamber meetings – help you stay in touch with your area businesses and help you make necessary connections. 
  • Local music festivals – offer a fun, engaging environment and allow you to give away your more unique promotional items. 
  • Local businesses – we cannot stress enough how important it is to meet your neighbors! Spending an afternoon going out and networking with local businesses can hugely impact your startup — especially if you leave them a few branded goodies! Do this periodically to help maintain your reputation and build potential partnerships.
  • After completion of service – give your customers something to walk away with. Functional items such as pens, notepads or keychains are great giveaways to help show your customers that you appreciate their business.

Ryan agrees — stating how these events can have a big impact, “Small giveaway items benefit businesses by keeping their brand top of mind without breaking the bank. At trade shows and other events, even the smallest giveaways can attract attention in a crowd, which brings more potential customers face to face with your company and engages conversation.”

When can you start growing your brand?

Once you’ve established your business and are ready to grow your brand, you can begin to think about niche marketing swag items that apply to your industry. These high-end promotional products may be more costly, but you aim to establish a relationship with your partners and employees to create a lasting story with them. 

Here’s a short example: Kathy is an up-and-coming real estate agent. She just closed on a beautiful new home for her clients. Instead of gifting these clients branded pens or notepads, she gives the young couple a custom charcuterie board with her logo. This makes for a great housewarming gift, and her brand will grab attention at dinner parties. Plus, it leaves her clients with a warm, fuzzy feeling that she genuinely values their business. It’s a win-win.

Partnering with Pinnacle Promotions

It’s important to remember to take your promotional marketing strategies a little at a time, as with most things in life. If you begin to feel overwhelmed about budgeting or how you can attend local events, just try to focus on one area at a time before moving on to the next. It’s all about building the foundation of your business!

The best part is that you are not alone – Pinnacle Promotions is here to help! We help you find the best promotional products for your budget as you promote your small business or startup. We can send Idea Kits™ right to your inbox with creative ways to showcase your brand and grow your business. For more information on kits or if you are interested in a specific product to get your promotional marketing started, call us at 877.300.2007 today!

Posted by Chrissy Petrone in Brand Identity and Corporate Logos, Marketing Ideas, 0 comments
Is Offline Marketing Worth It in 2022?

Is Offline Marketing Worth It in 2022?

In the digital age, you may think online marketing is the only way to scale your business successfully, but is that true? 

We all know we live in a fast-paced, digital world. This computerized environment impacts how we communicate, how our customers’ shop and how we promote our businesses. It is indeed a different time from when our parents and grandparents were employing their marketing strategies! Because of this, we know that we must utilize digital efforts when it comes to our businesses’ marketing and sales efforts. 

Still, there must be a place for offline marketing strategies, right? Yes! Offline promotional marketing allows your business to connect with your target audience on a broader scale and helps you to create a memorable experience — rather than relying solely on digital efforts to make connections. 

Maybe you are just getting your business off the ground and still putting your marketing pieces together. To help you, we will explore the types of promotional marketing, what offline marketing strategies are and how these play a role in your overall growth efforts. 

What are the types of promotional marketing?

Before we get into the brass tacks of offline marketing, we need to fully understand all the types of promotional marketing to see the broader picture. states in its article, Examples of Seven Types of Promotions, “Promotional strategies are an excellent way for companies and organizations to communicate with a variety of audiences.” Each promotional element must be thought out and discussed as you develop your overall strategy. 

Personal selling 

This is what most people think of when they think of “sales” or a “sales team.” This strategy involves person-to-person conversation, and products or services are sold through a more personal connection, whether in person or over the phone. This type of promotional marketing is crucial because it builds relationships of trust with clients. 

Sales promotions

Sales promotions are short-term sales initiatives such as discounts, coupons or giveaways. This strategy helps drive sales on specific products and introduce new customers to your business. 

Digital marketing 

Most of us are familiar with online or web advertising efforts at this point. Digital marketing utilizes content, search engine optimization, social media, email, and affiliate marketing to boost your brand, helping you reach a global audience.

Public Relations

When you envision public relations for your organization, try to think of it as the face of your brand. Public relations efforts involve campaigns around social media, press releases, publicity stunts and influencer endorsements. This can help not only enhance your brand but also protect it.  


For this type of marketing, you are bringing awareness to your business by paying to help fund a specific event or individual. Sponsorships are a great way to support your local communities and strengthen your credibility as an organization. 

Direct Marketing 

With direct marketing, your business reaches out directly to potential companies or individuals through direct mail, emails, or even telemarketing to advertise products, services and related deals.  

General advertising

The area of general advertising allows you to reach a mass audience through areas such as newspaper ads, magazines, TV commercials and billboards. While these aren’t as targeted as the other types, it helps bring awareness to your brand.

According to Forbes, taking a balanced approach to your marketing strategy will involve all types of promotional marketing. It is up to you how you develop and implement your plan. Just be sure you understand that each plays a vital role!

What is offline marketing?

Now that we know a bit more about the types of promotional marketing, you may be wondering what offline marketing is and how it plays a role in the overall picture of your strategy

To put it simply, offline marketing is any marketing efforts that take place offline. When you send out direct mailers, place ads in the newspaper or give away free branded swag, you are supporting your business. Offline marketing should be a part of the spectrum of your promotional marketing strategy. 

While there are many different types of offline marketing, we have chosen a few to help you get started!

Pinnacle Promotions Top 6 Offline Marketing Strategies

#1 Newspaper & magazine ads

Newspapers and magazines are great, low-cost ways to get your brand out to a broad audience. While the number of views may be lower initially, it’s a great starting point for small businesses just launching their brand or products. The one downside is it can be difficult to track metrics. 

#2 Direct mail 

Another cost-effective solution to offline marketing is direct mailing. It’s especially useful for engaging older audiences. It can help your organization create a brand presence and promote discounts on products and services for new customer engagement. 

#3 Billboards

We’ve all seen them on our daily commutes — billboards are great ways to reach a large audience quickly and effectively. The one downside is that you have to rely on the customer to complete the final step by reaching out via phone or on your website. That means you must ensure that your message and logo are clear, concise and compelling! 

#4 Word-Of-Mouth

The tried and true marketing method, word-of-mouth will be a critical factor in building your brand loyalty. When a previous customer refers your company to their family, friends or neighbors, and you deliver consistent service, you can guarantee that word-of-mouth referrals will continue to spread. 

#5 Radio ads & TV commercials 

Both radio and television can give you some wiggle room to be creative and show off your brand using both audio and visual elements. Radio ads are a more cost-effective way to reach your target audience over commercials, but without the visual aspect, you will have to create a detailed message that conveys your brand and your products and services. 

On the other hand, TV commercials are more expensive and don’t allow for last-minute changes. However, you can visually appeal to your customers.

#6 Promotional products 

Last but not least (especially to us) are promotional products. Known as promo, swag and merch, promotional products are a great way to showcase your brand. Branded giveaways can provide your customers and business partners with a long-lasting way to showcase your logo. 

The better the gift or giveaway, the more memorable the experience is for your customers. 

Is offline marketing still worth the effort in 2022? 

When it comes to promotional marketing and how offline marketing fits into your strategy, you must look at how each piece plays its role within your entire business plan. Offline marketing strategies aren’t the bad guy here. In fact, offline marketing should be evaluated and implemented to develop a comprehensive marketing plan that compliments your online marketing efforts. 

For example, let’s say you are promoting a contest on your company’s social media pages for a free corporate kit with eco-friendly promotional products supporting Earth Day. You can get several kits full of branded items that you can easily send to your top clients, with one saved just for the winner of your social media campaign. It helps get the word out about your sustainability efforts, supports your digital strategy, engages your customer base and helps bolster your relationship with your top clients.

Offline marketing strategies do not play against your online marketing efforts but are just one piece of the whole marketing puzzle. It is up to you how you want to piece it together!

Let Pinnacle Promotions Help Piece It All Together

No matter what your offline marketing strategy may be, Pinnacle Promotions has a solution for you. We understand that offline marketing strategies require quality products, branded just the way you want them and delivered when you need them. 

Our team of dedicated promotional marketing professionals can assist with sourcing products, build kits and even help you scale your business with MyPromo Solutions online stores. Think of us as an extension of your offline marketing strategy! To learn more about how we can help, call us today at 800.300.2007.

Posted by Chrissy Petrone in Brand Identity and Corporate Logos, Marketing Ideas, 0 comments
What Is a Pop-Up Shop?

What Is a Pop-Up Shop?

Exclusive events require effective marketing – that’s where the pop-up shop comes in.

Have you ever experienced that “here today, gone tomorrow” feeling? If so, you may have been to a pop-up shop! 

Pop-up shops have become all the rage in the last few years. From retail stores and bar experiences to tech releases and virtual stores, pop-up shops seem to be the trending marketing tool these days. But what is a pop–up shop and how can one benefit your business? 

Defining a Pop-Up Shop

What is a Pop-Up Shop?

To put it simply, a pop-up shop is a store that “pops up” for a limited period. These short-lived shops can stay open anywhere from two weeks to six months. Pop-up shops often provide an engaging experience and unique and limited run products that pique customers’ interests. 

Pop-up shops allow brands to create a sense of urgency that helps drive traffic to exclusive products. It’s a great way to get a feel if a new brand product will make the expected impact or attract a new audience.

Pop-up shops are a great way to drive sales, why not reach out to Pinnacle Promotions today and learn more about how we can help you set up your own PopUp shop!

Physical vs. Virtual Pop-Up Shop

The extraordinary thing about pop-up shops is that these stores take on many different shapes and sizes. Many businesses are even taking these shops online, with virtual pop-up shops gaining popularity. A virtual pop-up shop can operate in much the same way as a brick-and-mortar store, but allows brands to reach a wider audience. 

Brands can partner with brick-and-mortar locations in high traffic areas for seasonal sales or promote new or exclusive products. These partnerships are a “win-win” for both the property owner and the brand – businesses have the chance to test their products, and landlords fill their vacant space. 

Making Your Brand *Pop* With a Pop-Up Shop 

Now that we know what a pop-up shop is, let’s explore what makes this marketing approach so attractive. 

Creating a Sense of Urgency 

When people have a limited window to purchase a product or enjoy a pop-up experience, they are more likely to respond with a sense of urgency. In fact, most pop-up shops have a niche theme to help promote the products. This helps drive traffic and sales overall

Product Testing at its Finest

Pop-up shops provide an excellent opportunity for brands to test new products. The temporary nature of the shop allows companies to create a “soft opening” for merchandise before producing it in mass. 

Organizations can track the sales data before making a more significant manufacturing commitment.

Great for Celebrations and Events

Seasonal releases, partnership announcements and holiday events make great reasons to have a pop-up shop! 

Let’s say you’ve partnered with a big-name music festival and want to release a limited-edition branded cap to commemorate the event. It wouldn’t make sense to sell these exclusive products year-round – that’s why having a pop-up shop would be the perfect fit. 

Increased Sustainability

Consumers are becoming more concerned with the overall sustainability of the products they buy. That’s why many brands are working towards positively impacting their carbon imprint. 

Pop-up shops provide increased sustainability by producing fewer products. There is also less likelihood of storage or extensive transit. Online pop-up shops offer additional eco-friendly benefits – as most do not begin product production until after the online shop closes.  

Social Media Opportunities

The exclusivity of a pop-up shop means it’s a hub for influencers. Interactive events and cool products? Who wouldn’t want to share that on social media! That means brands can benefit from the exposure of sharing these pop-ups with the right influencer channels.

It’s Cost-effective

On the virtual side of things, most online pop-up shops benefit from the lack of overhead inventory. 

Retail pop-up shops tend to be more cost-effective than large-scale store operations. This is mainly because pop-up shops don’t require lengthy leases or square footage requirements. 

Find Your Next Branded Solution

Pop-up shops provide an exciting way for brands to share exclusive merchandise and gain a new customer base. From physical brick-and-mortar stores to online shops, these short-term experiences offer brands an exciting new way to extend their products.

Did you know that we can help you with your next online shop event? MyPromo PopUp can elevate your short-term online shop experience to the next level. To learn more about our customizable online stores, portals and shops, check out MyPromo Solutions for more information

Posted by Chrissy Petrone in Marketing Ideas, MyPromo Solutions, 0 comments
How to Handle a Suddenly Canceled Event

How to Handle a Suddenly Canceled Event

Event planners must be ready for all types of challenges and disruptions that can take place. 

Having to pull the plug on an event that took months of preparation and planning can be a tough decision to make. It can happen for many reasons: low ticket sales, the performer falls ill, a community crisis or state-of-emergency, funding issues, etc. 

The novel coronavirus (COVID-19) has been the cause of hundreds of canceled events around the world. When an event must shut down, it may leave you scrambling to come up with a solution that keeps your ticket holders informed and slightly less disappointed. 

Having to cancel is a real bummer, but we’ve come up with some simple tips to overcome the sudden status change and keep your customers (somewhat) satisfied. 

Confirm that the event cannot go on

Cancellations are sometimes unavoidable and out of your control. These types of situations may be government-mandated, or due to weather, venue orders, the entertainer’s health, or out of an abundance of caution. 

Review your booking agreements and contracts if the cancellation is on the venue or performer. You’ll probably want to read up on your insurance policy to see coverage and claim details. 

Cease all ticket sales

If your event is suddenly canceled while the ticket window is still open, quickly cease all ticket sales and payment processing. 

Make sure that you pull down the “buy tickets” button from your website, and that you alert your third-party ticket vendors to remove the listing. 

Consider your options

Depending on the circumstances, you may have some options to give your customers. 

Is the event able to be saved and postponed to a later date? You’ll be able to turn around some fans’ day who can’t wait to attend the rescheduled event. 

Other options to offer your fans include issuing a refund or applying their purchase to a future event in the form of credit. Your fans may be satisfied with the options, and you’ll want to be transparent about the process of both and inform them of the steps to take. 

Try to make the process as easy as possible for your affected customers. You want them to remember how you helped correct an unfortunate situation. 

Communicate updates to the public

Get the word out to the public of the event’s status. If you’re selling tickets at the door, you’ll need to notify the masses to keep customers from traveling to buy tickets to a canceled event. 

Send out a message on your social media, through email, text, and website posts. Create a banner informing those of the event cancellation and the contact information where they can direct their questions. 

It’s better to over-communicate – that way you have a greater chance of reaching every ticket holder. 

Enlist a response team to answer customer questions

With a sudden change such as this, you’ll need a few more helping hands to deal with the volume of incoming calls, chats, and emails. 

Having an internal FAQ resource sheet available to your response team can help them accurately and confidently answer the questions and concerns coming their way from frustrated customers. 

Say sorry with an incentive or peace offering

An apology email can help explain the situation to your customers while acknowledging their frustration and disappointment. 

It’s a great opportunity to tell your customers your plan of action and reassure them that you’re handling everything, and you can let them know of any incentives or peace offerings you may be offering to help express your sincerest apologies. 

Some ideas include:

  1. A discount on a future event
  2. Food and drink voucher redeemable on the postponed date
  3. Free custom event t-shirt and a promotional baseball cap
  4. Covered parking fees at a future event
  5. Branded tumbler to use at drink stations for unlimited refills

If you’re able to hold a virtual event and live-stream the performance, consider sending the ticket holders a swag bag of goodies. It’ll help foster goodwill. 

Posted by Admin in Marketing Ideas, 0 comments
Planning the Perfect Golf Tournament

Planning the Perfect Golf Tournament

Is your company looking for a fun and effective way to raise money for an organization that’s near and dear to your heart? A charity golf tournament is an excellent fundraising platform that participants, sponsors, and attendees will enjoy. 

Planning the perfect golf tournament requires significant time and money, but it can yield substantial benefits for the charity of your choice. There’s a lot that goes into executing an event like this, which is why we’re sharing our tips-of-the-trade so you can “ace” your event! 

Define the Goals for Everyone

Defining your company’s goals for the golf tournament is the best way to set up your event for success. First, determine the objective and how you plan to achieve it. What kind of goals should you be reaching for? Here are a couple of questions to consider: 

  • What is our purpose for this golf tournament?
  • Who’s benefiting from the event and how?
  • How much do we plan to raise?

A master strategy deck that clearly states your goals for the tournament can help keep everyone on the same page. Be sure your goals are defined, fundraising intentions are clear, and the beneficiary is identified when planning a golf tournament. 

Create a Budget

Ideally, you should determine your budget early on as it will help guide your decisions through the planning process. Take into account your anticipated expenditures, such as marketing and advertising spend, golf course rent, green fees, hiring of third-party event planners, food and drink, and golf gift kits. You never know when things may go awry, so be prepared to have room in the budget for last-minute or unplanned expenses, too.

Select the Golf Course

Once your budget is sorted out, you’ll need to decide what golf course you plan on hosting your tournament at. 

Consider the golfers who will be playing your tournament. Are they casual or intermediate players from your company, or are they PGA pros? You want your participants to be comfortable and equipped on the course you choose so they can raise the most money possible. 

Selecting the best golf venue is a crucial component of the tournament’s success. You’ll want to think about the players’ skill level, venue location, and price. 

Gather an Army of Volunteers

To pull off a successful tournament, you’ll need to have a lot of helping hands. Enlist volunteers who are knowledgeable about golf, have a passion for the cause, and are skilled in planning events and organization. 

Assign your team to areas where their skills can be most utilized. Volunteers who are experienced golfers or understand the game can help answer questions that come their way at the information or registration tent, or they could be useful caddies to the participating golfers. 

Those passionate about the cause can help spread awareness to attendees, while your team with exceptional event planning and organization skills can lend a hand in the operations and logistics of the tournament. Wherever they’re most suited, make sure the volunteers are also comfortable manning their assigned stations. 

Sign-On Sponsors

Sponsors are essential for a prosperous golf outing. Generally, golf tournaments have a headlining sponsor and several tiered sponsors. 

A headlining sponsor generally receives the most brand exposure during the event. Adding the headliner’s logo on all media, or naming the players’ lounge or award ceremony after them, is a great way to make sure their investment is well-placed. 

Tiered sponsorships allow businesses the option to choose how much they want to donate. Companies who become a tiered partner can enjoy seeing their name and logo at a specific area of the tournament. Branding opportunities are endless and can include sponsoring a hole, outfitting the players and volunteers with golf attire, or supplying the open bar and bartenders.  

Advertise, Advertise, Advertise

Now that your goals, budget, golf course, volunteers, and sponsors are worked out, you need to spread the word about your event! On the invitation, make sure to include all of the important details: date and time, location, the sponsors, entry fees, etc. 

Think about your company’s established channels of communication and use them to your advantage. Do you have a massive social media following? Post the invite as an event! If you have a solid list of email contacts, send an evite (email invitation). Going for a more formal look? Printed invitations can help achieve the look you’re aiming for. 

Anticipate Attendance

Don’t be afraid to cap the number of attendees that you allow to enter the event. Depending on the invitee type, a more intimate group could be all that you need to reach your desired result. 

A large participant pool could make the event go on longer than anticipated. Taking time to scope out the golf course layout, confirming player count, and staggering tee-times can help keep the tournament moving along efficiently. 

Keep the Food and Beverages Flowing 

Your golfers paid their entry fees to support your cause, so make sure they’re well taken care of on tournament day! Don’t forget to coordinate food with the venue and where to set up. Whether you use their on-site food services or a catering company, the venue may have a specific location in mind for plating and distributing meals. 

Almost as importantly, supply your volunteers and participants a place to eat quietly away from the crowds. Make sure you have snacks and beverages available to them so they don’t go hungry! 

Make it Memorable 

You can make the 18-hole event even more fun by hosting contests throughout the day. Awarding prizes for the longest drive, coming closest to the hole, and the wackiest golf outfit are a few ways to keep the competitive (and giving) spirit alive! 

Photo booths and golf-inspired cocktail drinks are also unique ways to ensure everyone in attendance has a memorable experience. 

Raise Extra Money with Prizes

Having raffles or silent auctions at your event is a great way to raise extra funds. Talk to your sponsors, local businesses, and sports teams to see if they can donate some prizes or goodies to bid on. 

If you’re gifting the items, think about offering something like a custom Fender guitar or a North Face Groundwork Backpack to really wow the crowd! 

Send Everyone Home with a Swag Bag 

Everyone loves a good swag bag, especially when it’s brimming with thoughtful and cool promotional items. You might consider a blend of golf promos and everyday products when creating a swag bag for everyone in attendance. 

A sports bag with a golf towel, a Bluetooth speaker, and a divot tool is the perfect swag bag for your golfers and volunteers. For spectators, swap out the sports bag for a tote and the divot tool for a tumbler! As golfers love hats – hats also make the perfect swag bag item. We’ve compiled a list of the best hats for golfers – check it out!It’ll surely be a crowd-pleaser! 

Ask for Feedback

Lastly, send a follow-up thanking everyone who helped with the golf tournament. Be sure to include in your thank-you photos from the event, how their contributions benefited the charity, and a section where they can provide feedback. 

Ask them to include what they liked about the golf tournament and what areas need improvement. There are always going to be hiccups with every event, but their honest feedback can help your operations improve for the next one! 

There are a lot of moving parts to a charity golf tournament, but the outcome is so rewarding. Strategy, hard work, and dedication can help you spread awareness about the cause or organization you’re supporting and allow your brand to display their philanthropic arm to the world!   

Posted by Admin in Marketing Ideas, 0 comments
3 Steps to a Successful Corporate Apparel Program

3 Steps to a Successful Corporate Apparel Program

The supply and management of corporate apparel are challenging when going at it alone. Without an effective merchandising solution, the task of outfitting an entire group of employees can be overwhelming and near impossible. 

When your responsibilities include inventorying apparel, a corporate apparel program could be the right move. It’s a great way to coordinate a group while reinforcing your brand at the same time. 

What’s a corporate apparel program?

Also called a uniform program or a professional dress program, a corporate apparel program is an initiative to coordinate the selection, production, and administration of branded apparel for an organization. It’s designed to keep the driver of the operation in full control of their brand, logo, apparel, and imprint areas at all times. 

The program drivers influence what employees wear to work, whether it’s during a sales pitch, teleconferencing with clients, just around the office, or at a corporate function. 

Why do I need one?

A corporate apparel program provides an efficient online solution for easy ordering and inventorying of personalized uniforms and custom work attire. This program helps facilitate apparel needs for all types of industries, including healthcare, construction, manufacturing, retail, and corporate environments. 

Supplying custom workwear requires more attention to detail than just routine purchases of the same items and sizes. It’s also about maintaining consistency across the entire organization by incorporating the most current logo, colors, and keeping up with imprint guidelines on your company-branded employee merchandise.  

When successfully executed, a corporate apparel program helps increase brand visibility and can integrate with employee engagement and incentive initiatives, too. Corporate apparel programs help administrators overcome the pain points of inventorying large quantity orders and reorders, alleviate the stress of manual reporting, and help users securely purchase their apparel needs.

How do corporate apparel programs work?

A corporate apparel program is easy to navigate and consists of 3 main parts: selection, production, and administration. To simply put it – you pick the items, we make the items, and you control the output. 

Let’s break it down in 3 easy steps:

  1. Selection

    When it comes to the selection of corporate apparel, there are hundreds of available pieces to choose from that can be customized and implemented in your program. With so many options, how does one choose? Well, it depends on your brand, industry, and budget. 

    • Brand. The apparel you choose should reflect your brand’s identity. How your business presents itself in the public is essential for building out your online store. Think about corporate messaging, brand visuals, and market position when selecting your merchandise.
    • Industry. The type of industry you’re in will play a major role in the apparel choices you make. A company in a corporate or retail environment are likely to select more dress shirts and promotional outerwear since those employees are more client/customer-facing, whereas those in more labor-intensive jobs may be more inclined to purchase logoed polos, branded hats, or company uniforms. 
    • Budget. Your budget will determine what purchases you make. At Pinnacle Promotions, we help companies with various budgets outfit their employees with comfortable and on-trend merchandise.   

    Keeping your store up-to-date with new ideas is an excellent way to keep employees engaged and happy. Expanding your offerings to include travel bags and accessories can go a long way, too. Merchandising and corporate apparel program experts can help curate workwear apparel specific to your company’s needs.

    Also, look for someone who can simplify the inventory hold process. From client-owned inventory to partner-owned inventory to a drop-ship order from the manufacturer, make sure you discuss all of the options with a partner you can trust. 

  2. Production

    Once you’ve selected your corporate apparel, it then goes into production! This is where your clothing is decorated with your company message and logo. Apparel can be decorated in a variety of ways, such as embroidery, screen-printing, laser-etching, heat-transfer, and debossing. It’s important to find a partner who’s an expert in imprint methods, so you can keep your merchandise coordinated and up to brand standards. 

    Proper inventory management and warehousing are extremely important in creating an effective corporate apparel program. It’s one of the main challenges you face when managing the logistics alone. Having a partner who has expert knowledge of how to run a smooth corporate apparel program can take away the headache that comes with doing it yourself.

  3. Selection

    With apparel selection and production out of the way, now is the time to see first-hand what a corporate apparel program can do for your business. 

    Group buys in the company – per department, office locations, etc. – can consolidate spend and improve efficiency. Easy online payments, or a subsidized employee allowance, can do a world of good for engagement and store use. 

    As the administrator, you can pull reports on inventory levels, buy-ins, and shipping costs/tracking just to name a few. Having a custom-branded online portal makes it easy for everyone to purchase their apparel on their own time. Set manager approval rules, group buys, and show what items you want to whom you want to. There are dashboard customization options to make reporting even easier, from order histories to shipping locations to flex payments and more.

    The administration step is the keystone of your corporate apparel program: the easier to administer, the more effective your program will be.

Implementing an apparel program into your company

For more than 25 years, we’ve created corporate apparel programs for brands within the banking, technology, healthcare, and manufacturing industries. Pinnacle Promotions has worked with some of the world’s most recognizable brands and has the experience, know-how, and moxie to put together the right apparel program to suit your needs. 

Our tech experts build custom portals, and our knowledgeable merchandising experts help find the best custom apparel pieces that reflect your brand. So if you’re looking to coordinate your team, find a professional partner who can take the guesswork out of the process by providing a cost-effective sourcing solution.  

See our video below for more of our corporate apparel program capabilities. 

Posted by Admin in Marketing Ideas, 0 comments
Top 15 Creative Ideas for Employee Awards

Top 15 Creative Ideas for Employee Awards

Your employees work hard and they deserve to be rewarded. But how? You don’t want to give them just another corporate t-shirt. They deserve more than that. If you’re having trouble brainstorming employee award categories that are creative, useful, and thoughtful, we’ve put together a list below of some of our favorite ideas to help you make a decision.

Categories for Employee Contributions

Here are our 15 favorite employee award categories:

  1. Best Deal Closer

    If one of your employees is always closing deals and leads the sales department in numbers, it’s time to give them some recognition. Giving them a custom executive pen is a great choice, since they’ll think of you every time they pull it out to sign a deal. Both affordable plastic and higher quality metal versions are available, and some of them even come with a stylus tip so they can be used with digital touchscreen devices as well. Executive pens are available in twist, click, and cap styles as well as a range of colors for every need and budget.

    If you’re giving physical gifts for awards, nothing’s cooler than a round brass coaster award. Trust us, your employees will feel the love.

  2. Best Writer

    Most people write in some capacity for their job, but a truly skilled writer is hard to come by. If your writing team has knocked it out of the park recently, consider giving them a personalized leather journal to write in as well. Multiple styles are available, including notebooks, journals, portfolios, padfolios, writing pads, jotters, planners, and binders. If leather isn’t your material of choice, many others are available as well, including faux leather, paper, and polyurethane. Depending on the material, your logo can be embossed or printed on the front of the notebook. For a more impressive employee award gift, we recommend pairing a custom executive pen with a leather or faux leather portfolio for a substantial yet useful gift the recipient is sure to appreciate.

  3. Most Hustle

    If you have a standout employee on the team who has shown the most drive and determination to get his or her projects accomplished, why not gift them with something deserving? Food and beverage gift baskets are a great gift, and your employee will surely enjoy the goodies and the feeling of being appreciated. Whether it’s a large tin of buttery popcorn, delicious cookies, or a healthier nut mix option, your employees can unwind with a scrumptious treat. Most items come beautifully packaged, so all you need to do is present it to them in person or leave it on their desk as a surprise with a nice note. 

  4. Best Road Warrior

    Traveling for work can be tough, since it takes you away from your home and family. If one of your employees has been hitting the road a lot recently, reward their performance with a practical gift they’ll be sure to use on many trips to come in the form of a high-quality backpack. Many working professionals gravitate towards leather backpacks, which keep their look classy while preserving all the functionality of a traditional backpack. If your employees fly a lot for work, they’re sure to appreciate a checkpoint-friendly backpack that will help them get through security faster than you can say “TSA.” These backpacks feature quick-access pockets and special space for laptops. Some models even lay flat to go through security checkpoints, making flying easier than ever. Find the best backpacks for women and best work backpacks from Pinnacle to give to your favorite road warrior.

  5. Best Dressed

    Among more traditional employee award categories like “best leader” or “most innovative,” it’s good to have a couple of fun ones to promote company culture and add some humor to the workday. One of our personal favorites is Best Dressed, so of course it makes sense to give some sort of apparel to the winner. But some options—such as t-shirts—can come off as cheap and lacking thoughtfulness, so we recommend choosing a custom jacket or another type of high-quality outerwear – for work jackets, check out our best work jackets collection for great outerwear ideas. Lightweight jackets are a perfect choice if you tend to keep the office a bit chilly, while more substantial coats are great if you live in a colder environment or are looking for a fall/winter award. If you want a more transitional piece, custom vests are also an option. Be sure to check out the best vests for men and best vests for women to find your favorite.

  6. Biggest Overachiever

    If one of your colleagues has been putting in a lot of overtime recently, why not honor them with an appropriately chronological gift in the form of a custom watch? Many styles are available, including leather and metal bands. Choose from a classic or chronograph style watch face. Leather bands come in brown or black and metals come in gold, silver, and rose gold. Some models are even shower-resistant for round-the-clock wear, so carefully check the product description if that’s a feature you’d like. A small version of your logo can be emblazoned on the watch, large enough that the wearer will think of your company whenever they check the time—but not so large that it’s obvious or tacky to other people.

  7. Best Speaker

    Speaking in public is hard, whether it’s presenting to your colleagues or pitching a major potential client. If your team recently nailed a big presentation, celebrate by giving them a high-quality Bluetooth speaker to commemorate the occasion. One of our personal favorites is the Boxanne Bluetooth Speaker which offers a Bluetooth range of up to 30 feet and features a wrist strap that you can wrap around backpacks, bikes, etc, for easy portability. If you’re looking for a truly unique employee reward, there’s also the Egg Drop Levitating Bluetooth speaker, which offers 12 hours of listening on a three-hour charge.

  8. Most Innovative

    Employees who implement innovative new processes deserve an award that’s equally practical and unusual. Instead of the typical plaque, consider giving them a pair of nice Bluetooth headphones instead—after all, music can stimulate creativity! We recommend the Wrapsody headphones, which combine a futuristic design with large imprint areas on the headphone drivers. The headphones also provide omnidirectional full range audio drivers, 85 percent isolating outside noise reduction, a 33-foot Bluetooth wireless range, multi-function on-ear buttons for answering calls and controlling music, a built-in microphone for phone calls and 10+ hours of play on a single charge.

  9. Everyday Leadership Award

    Employees don’t have to have “leader” or “manager” in their title to be a leader at work. Honor workers who have shown leadership in their everyday duties with a gift that they can also use every day, such as a custom tumbler. Tumblers are made of durable plastic or stainless steel and usually feature a double-walled construction to keep hot beverages hot and cold drinks cold. Whether you’re looking for a wine tumbler or a travel mug, there’s a type of custom tumbler out there that fits the bill. One of the most popular tumbler options is a custom RTIC tumbler. The RTIC brand features double-wall vacuum insulation that retains temperature while protecting your hands from hot and cold. All their tumblers are made from 18/8 Stainless Steel and the 40 oz. version can keep a beverage hot for up to 12 hours and cold for up to 60 hours.

  10. Best Rainy Day Save

    In a time of crisis, there’s usually one or two employees who step up to the plate and save the day. If someone stepped up at work during your time of need, they deserve to get a shout out for it. If you want to get creative with the employee award, consider giving them a golf umbrella—which, contrary to the name, isn’t just for golfers. While many golf enthusiasts do turn to these umbrellas to keep off the sun and the rain while they play 18 holes, many non-golfers also appreciate these over-large umbrellas for the protection they provide. A quality golf umbrella can be difficult to find, so your employees are sure to appreciate this practical gift. Most golf umbrellas offer a wingspan of almost five feet, usually ranging between 58 and 62 inches, though smaller 46-inch versions are available as well. If you have lots of golfers in your office, we suggest pairing a golf umbrella with tees, balls, towels and other accessories for a full set.

  11. The Survivor Award

    If one of your reports survived a tough product review or got grilled during a meeting with a client, acknowledge it with a humorous and yet practical gift to commemorate the occasion: a custom barbecue set. A custom BBQ set is especially timely if you’re heading into the summer months, or live in a place that’s temperate year round. Most grill sets include some combination of spatula, tongs, knife, fork, basting brush, skewers, and corn holders all wrapped up in a convenient carrying case. Supplement with a BBQ multitool, apron, cooler, grill basket, carving set or other grilling accessories for a truly comprehensive employee reward.

  12. Best Team

    A bad team can go off the rails in a few days, but a good team is far greater than the sum of its parts and will rise to extraordinary achievements. Recognize teams who have gone above and beyond with an appropriate group-themed gift, such as a glassware set (beer, wine, cocktail, champagne or all of the above). Glass is the most popular material, but many styles come in stainless steel as well. Stainless steel wine tumblers are an especially good choice for picnics. Give employees one of each kind of glass or bundle four or more of one type into a set so they can toast with their friends to their employee recognition.

  13. Best Customer Service

    Working in customer service is a tough job. But just because customer service is hard doesn’t mean that it also has to be thankless, so show your employees that you recognize their hard work, even if the customers don’t. Customer service reps are always helping other people, so give them something nice to treat themselves, such as a set of high quality custom bar accessories instead. Think automatic wine openers, stainless steel flasks, mixology sets, beverage sets, wall-mount beer openers, and more. Select an already-existing set or pair several items together to create your own. Bonus points if you combine this gift with some nice beer, wine or liquor—or even better, tickets to a group mixology class that employees can take together as a team-bonding experience, with no customers in sight.

  14. Coolest Under Pressure

    Employees who stay calm, cool and collected in the most stressful of circumstances deserve to be recognized appropriately. For a relevant gift that they’ll be sure to use for years, we recommend a durable hard cooler with a latching lid. Bison, Igloo®, and OtterBox all make quality hard coolers with large lids that offer a substantial imprint area for your logo and branding. Not only is a custom hard cooler a practical yet considerate gift, employees will be able to use it for a really long time. In fact, many of them come with a warranty to back it up (OtterBox even offers a lifetime warranty!). 

  15. Longest Tenure

    In a more flexible economy where many workers move on after just a few years, long-standing employees are getting more and more rare, making it more important than ever to recognize their loyalty. Give them a gift that will last as long as their tenure with an employee award made from glass, metal and/or wood. These classy-looking awards are sure to be treasured and clearly communicate your appreciation of your employees. Just make sure to order them in plenty of time before the ceremony, since the custom engraving takes time.

Business Benefits of Recognizing Your Team

Employee engagement fosters loyalty and creativity on a daily basis, much like we focus on our consumers’ behaviors to attract, your teammates seek out the same sense of community. To be able to recognize and value your company’s contributors with humor to soft skills, the dedication for development requires a support system like Pinnacle.

Connect to our Customer Service Team for Support

Your employees are sure to appreciate any of the ideas on this list of employee award categories. If you’re having trouble deciding between them—or you’ve narrowed down your decision and are ready to get a quote—feel free to reach out to our customer service team and we’ll be in touch as soon as possible.

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