Marketing Ideas

3 Steps to a Successful Corporate Apparel Program

3 Steps to a Successful Corporate Apparel Program

The supply and management of corporate apparel are challenging when going at it alone. Without an effective merchandising solution, the task of outfitting an entire group of employees can be overwhelming and near impossible. 

When your responsibilities include inventorying apparel, a corporate apparel program could be the right move. It’s a great way to coordinate a group while reinforcing your brand at the same time. 

What’s a corporate apparel program?

Also called a uniform program or a professional dress program, a corporate apparel program is an initiative to coordinate the selection, production, and administration of branded apparel for an organization. It’s designed to keep the driver of the operation in full control of their brand, logo, apparel, and imprint areas at all times. 

The program drivers influence what employees wear to work, whether it’s during a sales pitch, teleconferencing with clients, just around the office, or at a corporate function. 

Why do I need one?

A corporate apparel program provides an efficient online solution for easy ordering and inventorying of personalized uniforms and custom work attire. This program helps facilitate apparel needs for all types of industries, including healthcare, construction, manufacturing, retail, and corporate environments. 

Supplying custom workwear requires more attention to detail than just routine purchases of the same items and sizes. It’s also about maintaining consistency across the entire organization by incorporating the most current logo, colors, and keeping up with imprint guidelines on your company-branded employee merchandise.  

When successfully executed, a corporate apparel program helps increase brand visibility and can integrate with employee engagement and incentive initiatives, too. Corporate apparel programs help administrators overcome the pain points of inventorying large quantity orders and reorders, alleviate the stress of manual reporting, and help users securely purchase their apparel needs.

How do corporate apparel programs work?

A corporate apparel program is easy to navigate and consists of 3 main parts: selection, production, and administration. To simply put it – you pick the items, we make the items, and you control the output. 

Let’s break it down in 3 easy steps:

  1. Selection

    When it comes to the selection of corporate apparel, there are hundreds of available pieces to choose from that can be customized and implemented in your program. With so many options, how does one choose? Well, it depends on your brand, industry, and budget. 

    • Brand. The apparel you choose should reflect your brand’s identity. How your business presents itself in the public is essential for building out your online store. Think about corporate messaging, brand visuals, and market position when selecting your merchandise.
    • Industry. The type of industry you’re in will play a major role in the apparel choices you make. A company in a corporate or retail environment are likely to select more dress shirts and promotional outerwear since those employees are more client/customer-facing, whereas those in more labor-intensive jobs may be more inclined to purchase logoed polos, branded hats, or company uniforms. 
    • Budget. Your budget will determine what purchases you make. At Pinnacle Promotions, we help companies with various budgets outfit their employees with comfortable and on-trend merchandise.   

    Keeping your store up-to-date with new ideas is an excellent way to keep employees engaged and happy. Expanding your offerings to include travel bags and accessories can go a long way, too. Merchandising and corporate apparel program experts can help curate workwear apparel specific to your company’s needs.

    Also, look for someone who can simplify the inventory hold process. From client-owned inventory to partner-owned inventory to a drop-ship order from the manufacturer, make sure you discuss all of the options with a partner you can trust. 

  2. Production

    Once you’ve selected your corporate apparel, it then goes into production! This is where your clothing is decorated with your company message and logo. Apparel can be decorated in a variety of ways, such as embroidery, screen-printing, laser-etching, heat-transfer, and debossing. It’s important to find a partner who’s an expert in imprint methods, so you can keep your merchandise coordinated and up to brand standards. 

    Proper inventory management and warehousing are extremely important in creating an effective corporate apparel program. It’s one of the main challenges you face when managing the logistics alone. Having a partner who has expert knowledge of how to run a smooth corporate apparel program can take away the headache that comes with doing it yourself.

  3. Selection

    With apparel selection and production out of the way, now is the time to see first-hand what a corporate apparel program can do for your business. 

    Group buys in the company – per department, office locations, etc. – can consolidate spend and improve efficiency. Easy online payments, or a subsidized employee allowance, can do a world of good for engagement and store use. 

    As the administrator, you can pull reports on inventory levels, buy-ins, and shipping costs/tracking just to name a few. Having a custom-branded online portal makes it easy for everyone to purchase their apparel on their own time. Set manager approval rules, group buys, and show what items you want to whom you want to. There are dashboard customization options to make reporting even easier, from order histories to shipping locations to flex payments and more.

    The administration step is the keystone of your corporate apparel program: the easier to administer, the more effective your program will be.

Implementing an apparel program into your company

For more than 25 years, we’ve created corporate apparel programs for brands within the banking, technology, healthcare, and manufacturing industries. Pinnacle Promotions has worked with some of the world’s most recognizable brands and has the experience, know-how, and moxie to put together the right apparel program to suit your needs. 

Our tech experts build custom portals, and our knowledgeable merchandising experts help find the best custom apparel pieces that reflect your brand. So if you’re looking to coordinate your team, find a professional partner who can take the guesswork out of the process by providing a cost-effective sourcing solution.  

See our video below for more of our corporate apparel program capabilities. 

Posted by Lauren Ing in Marketing Ideas, 0 comments
15 Fun and Creative Employee Award Categories

15 Fun and Creative Employee Award Categories

Your employees work hard and they deserve to be rewarded. But how? You don’t want to give them just another corporate t-shirt. They deserve more than that. If you’re having trouble brainstorming employee award categories that are creative, useful, and thoughtful, we’ve put together a list below of some of our favorite ideas to help you make a decision.

Here are our 15 favorite employee award categories:

  1. Best Deal Closer

    If one of your employees is always closing deals and leads the sales department in numbers, it’s time to give them some recognition. Giving them a custom executive pen is a great choice, since they’ll think of you every time they pull it out to sign a deal. Both affordable plastic and higher quality metal versions are available, and some of them even come with a stylus tip so they can be used with digital touchscreen devices as well. Executive pens are available in twist, click, and cap styles as well as a range of colors for every need and budget.

  2. Best Writer

    Most people write in some capacity for their job, but a truly skilled writer is hard to come by. If your writing team has knocked it out of the park recently, consider giving them a personalized leather journal to write in as well. Multiple styles are available, including notebooks, journals, portfolios, padfolios, writing pads, jotters, planners, and binders. If leather isn’t your material of choice, many others are available as well, including faux leather, paper, and polyurethane. Depending on the material, your logo can be embossed or printed on the front of the notebook. For a more impressive employee award gift, we recommend pairing a custom executive pen with a leather or faux leather portfolio for a substantial yet useful gift the recipient is sure to appreciate.

  3. Most Hustle

    If you have a standout employee on the team who has shown the most drive and determination to get his or her projects accomplished, why not gift them with something deserving? Food and beverage gift baskets are a great gift, and your employee will surely enjoy the goodies and the feeling of being appreciated. Whether it’s a large tin of buttery popcorn, delicious cookies, or a healthier nut mix option, your employees can unwind with a scrumptious treat. Most items come beautifully packaged, so all you need to do is present it to them in person or leave it on their desk as a surprise with a nice note. 

  4. Best Road Warrior

    Traveling for work can be tough, since it takes you away from your home and family. If one of your employees has been hitting the road a lot recently, reward their performance with a practical gift they’ll be sure to use on many trips to come in the form of a high-quality backpack. Many working professionals gravitate towards leather backpacks, which keep their look classy with preserving all the functionality of a traditional backpack. If your employees fly a lot for work, they’re sure to appreciate a checkpoint-friendly backpack that will help them get through security faster than you can say “TSA.” These backpacks feature quick-access pockets and special space for laptops. Some models even lay flat to go through security checkpoints, making flying easier than ever.

  5. Best Dressed

    Among more traditional employee award categories like “best leader” or “most innovative,” it’s good to have a couple of fun ones to promote company culture and add some humor to the workday. One of our personal favorites is Best Dressed, so of course it makes sense to give some sort of apparel to the winner. But some options—such as t-shirts—can come off as cheap and lacking thoughtfulness, so we recommend choosing a custom jacket or another type of high-quality outerwear. Lightweight jackets are a perfect choice if you tend to keep the office a bit chilly, while more substantial coats are great if you live in a colder environment or are looking for a fall/winter award. If you want a more transitional piece, custom vests are also an option.

  6. Biggest Overachiever

    If one of your colleagues has been putting in a lot of overtime recently, why not honor them with an appropriately chronological gift in the form of a custom watch? Many styles are available, including leather and metal bands. Choose from a classic or chronograph style watch face. Leather bands come in brown or black and metals come in gold, silver, and rose gold. Some models are even shower-resistant for round-the-clock wear, so carefully check the product description if that’s a feature you’d like. A small version of your logo can be emblazoned on the watch, large enough that the wearer will think of your company whenever they check the time—but not so large that it’s obvious or tacky to other people.

  7. Best Speaker

    Speaking in public is hard, whether it’s presenting to your colleagues or pitching a major potential client. If your team recently nailed a big presentation, celebrate by giving them a high-quality Bluetooth speaker to commemorate the occasion. One of our personal favorites is Native’s wooden Bluetooth speaker, which offers a Bluetooth range of 10 meters and features two 3-watt audio channels for premium quality sound as well as a built-in music control on the speaker. If you’re looking for a truly unique employee reward, there’s also the Egg Drop Levitating Bluetooth speaker, which offers 12 hours of listening on a three-hour charge.

  8. Most Innovative

    Employees who implement innovative new processes deserve an award that’s equally practical and unusual. Instead of the typical plaque, consider giving them a pair of nice Bluetooth headphones instead—after all, music can stimulate creativity! We recommend the Wrapsody headphones, which combines a futuristic design with large imprint areas on the headphone drivers. The headphones also provide omnidirectional full range audio drivers, 85 percent isolating outside noise reduction, a 33-foot Bluetooth wireless range, multi-function on-ear buttons for answering calls and controlling music, a built-in microphone for phone calls and 10+ hours of play on a single charge.

  9. Everyday Leadership Award

    Employees don’t have to have “leader” or “manager” in their title to be a leader at work. Honor workers who have shown leadership in their everyday duties with a gift that they can also use every day, such as a custom tumbler. Tumblers are made of durable plastic or stainless steel and usually feature a double-walled construction to keep hot beverages hot and cold drinks cold. Whether you’re looking for a wine tumbler or a travel mug, there’s a type of custom tumbler out there that fits the bill. One of the most popular tumbler options is a custom RTIC tumbler. The RTIC brand features double-wall vacuum insulation that retains temperature while protecting your hands from hot and cold. All their tumblers are made from 18/8 Stainless Steel and the 40 oz. version can keep a beverage hot for up to 12 hours and cold for up to 60 hours.

  10. Best Rainy Day Save

    In a time of crisis, there’s usually one or two employees who step up to the plate and save the day. If someone stepped up at work during your time of need, they deserve to get a shout out for it. If you want to get creative with the employee award, consider giving them a golf umbrella—which, contrary to the name, isn’t just for golfers. While many golf enthusiasts do turn to these umbrellas to keep off the sun and the rain while they play 18 holes, many non-golfers also appreciate these over-large umbrellas for the protection they provide. A quality golf umbrella can be difficult to find, so your employees are sure to appreciate this practical gift. Most golf umbrellas offer a wingspan of almost five feet, usually ranging between 58 and 62 inches, though smaller 46-inch versions are available as well. If you have lots of golfers in your office, we suggest pairing a golf umbrella with tees, balls, towels and other accessories for a full set.

  11. The Survivor Award

    If one of your reports survived a tough product review or got grilled during a meeting with a client, acknowledge it with a humorous and yet practical gift to commemorate the occasion: a custom barbecue set. A custom BBQ set is especially timely if you’re heading into the summer months, or live in a place that’s temperate year round. Most grill sets include some combination of spatula, tongs, knife, fork, basting brush, skewers, and corn holders all wrapped up in a convenient carrying case. Supplement with a BBQ multitool, apron, cooler, grill basket, carving set or other grilling accessories for a truly comprehensive employee reward.

  12. Best Team

    A bad team can go off the rails in a few days, but a good team is far greater than the sum of its parts and will rise to extraordinary achievements. Recognize teams who have gone above and beyond with an appropriate group-themed gift, such as a glassware set (beer, wine, cocktail, champagne or all of the above). Glass is the most popular material, but many styles come in stainless steel as well. Stainless steel wine tumblers are an especially good choice for picnics. Give employees one of each kind of glass or bundle four or more of one type into a set so they can toast with their friends to their employee recognition.

  13. Best Customer Service

    Working in customer service is a tough job. But just because customer service is hard doesn’t mean that it also has to be thankless, so show your employees that you recognize their hard work, even if the customers don’t. Customer service reps are always helping other people, so give them something nice to treat themselves, such as a set of high quality custom bar accessories instead. Think automatic wine openers, stainless steel flasks, mixology sets, beverage sets, wall-mount beer openers, and more. Select an already-existing set or pair several items together to create your own. Bonus points if you combine this gift with some nice beer, wine or liquor—or even better, tickets to a group mixology class that employees can take together as a team-bonding experience, with no customers in sight.

  14. Coolest Under Pressure

    Employees who stay calm, cool and collected in the most stressful of circumstances deserve to be recognized appropriately. For a relevant gift that they’ll be sure to use for years, we recommend a durable hard cooler with a latching lid. Bison, Engel, and OtterBox all make quality hard coolers with large lids that offer a substantial imprint area for your logo and branding. Not only is a custom hard cooler a practical yet considerate gift, employees will be able to use it for a really long time. In fact, many of them come with a warranty to back it up (OtterBox even offers a lifetime warranty!). 

  15. Longest Tenure

    In a more flexible economy where many workers move on after just a few years, long-standing employees are getting more and more rare, making it more important than ever to recognize their loyalty. Give them a gift that will last as long as their tenure with an employee award made from glass, metal and/or wood. These classy-looking awards are sure to be treasured and clearly communicate your appreciation of your employees. Just make sure to order them in plenty of time before the ceremony, since the custom engraving takes time.

Your employees are sure to appreciate any of the ideas on this list of employee award categories. If you’re having trouble deciding between them—or you’ve narrowed down your decision and are ready to get a quote—feel free to reach out to our customer service team and we’ll be in touch as soon as possible.

Posted by Lauren Ing in Marketing Ideas, 0 comments
9 Companies Getting Employee Engagement Right

9 Companies Getting Employee Engagement Right

Engaged employees are happier and more productive, but putting together a suite of employee engagement ideas that appeal to a wide range of workers is a complex undertaking. If you’re in need of a little inspiration, here are nine companies that are doing employee engagement right:

Pinnacle Promotions

Pinnacle Promotions delivers a stellar range of employee engagement opportunities outside of general company benefits. The Smile Squad and Doing Good, Feeling Good are two employee-driven groups that give back to our local community through volunteerism and donations.

We also believe in recognizing our employees for their hard work. The Pinnacle “Hall of Fame” recognizes a couple of standout employees and teams every month, from a recommendation made by a colleague or a supervisor. In addition to employee recognition, Pinnacle employees enjoy internal and external office events and bring-your-dog-to-work Fridays!

L’Oréal

Company culture can be tricky for new employees to navigate, especially if they work at a multinational corporation with thousands of employees around the world. That’s why L’Oréal launched the Fit Culture App, which the company describes as a “one-of-a-kind mobile app that helps newcomers in decoding, understanding and mastering the company culture.” Conceived as a type of digital employee welcome kit and designed to be used over the course of a month, the app takes employees through daily lessons that last five to 10 minutes and utilize texts, videos, employee testimonials, games, and real-life missions to familiarize employees with company culture.

Instacart

Instacart is a tech company offering same-day grocery delivery and pick-up in the U.S. and Canada. All full-time employees get a free Instacart Express membership, so their groceries get delivered for free. Instacart also offers free lunch and dinner, annual retreats, weekly events, and even a yoga room in its San Francisco office to keep employees engaged and productive.

Trupanion

Trupanion is a pet insurance company, so it makes sense that many of its unique employee engagement examples revolve around animals. The company offers free pet insurance for one furry family member, a free on-site dog walking service, discounts on pet care, and bereavement leave for pets as well as humans. As an added bonus for the humans, Trupanion also gives new hires stock grants as well as opportunities to purchase company stock with bonus payments.

Airbnb

Airbnb offers comprehensive health insurance plans, family and parental leave, paid volunteer time off and, of course, healthy food and snacks. However, the company also offers a quarterly annual travel and experiences credit so employees can travel and stay in Airbnb listings all over the world. Glassdoor reviews say the credit is $500 a quarter, or $2,000 a year, which is a pretty great perk that makes total sense for the homestay marketplace.

World Wildlife Fund

The mere mention of this wilderness prevention NGO probably brings to mind its logo, a lovable panda. While you’ve surely heard of WWF, you might not have heard of its “Panda Fridays” practice. The company gives employees every other Friday off to encourage work-life balance and employee retention. The practice also reduces the organization’s carbon footprint, since the office isn’t burning electricity and employees can keep their cars off the road instead of commuting.

Netflix

Netflix doesn’t just make some of the best TV shows around—it also offers awesome employee benefits. In addition to insurance and unlimited PTO, employees can apportion some of their salary to buy stock options. The company subsidizes transportation for rideshares, offers a shuttle service, provides Zipcars for free checkout, and offers both valet parking and charging for electric cars. The onsite theater can seat up to 200 people and is used to pre-screen shows before they debut on the streaming service.

Genentech

If you’re looking for great employee engagement example, biotechnology corporation Genentech is an excellent company. The company offers full-service cafeterias, on-site childcare, educational seminars and learning opportunities, tuition assistance programs (up to $10,000 per year), concierge and travel arrangements, sponsored employee sports teams, discounts to area museums and attractions and other on-site amenities including car wash facilities, bicycle repair, haircut services, and spa treatments.

Pinterest

The social media company is serious about helping its employees live Pinterest-worthy lives. The company offers family parties for pumpkin carving, Valentine crafts, BBQs, and Santa-sitting. Pinterest also provides pin-inspired recipes for breakfast, lunch, and dinner. Employees can learn new things from each other during studio nights and they also host clubs so employees can hang out with people who share their interests, whether that’s a cappella singing, running, soccer, or wine tasting.

We hope you’re as inspired as we are by these companies’ employee engagement examples! If you’re looking for more ideas, we recommend our collections of welcome gifts for new employees and covetable corporate apparel.

Posted by Admin in Marketing Ideas, 0 comments
An Employers Guide to Job Fair Recruitment Strategy

An Employers Guide to Job Fair Recruitment Strategy

Finding new talent at a job fair is kind of like speed dating. Both parties (employers and job seekers) arrive at a predetermined location, where they chat with one another in a given amount of time before the job seekers move on to the next employer. 

And just like speed dating, you hope to find that ideal person. Only in this case, it would be a highly qualified individual who adds value to your team and can get things done efficiently. A job fair is an excellent channel for recruiting new employees.

Having a solid job fair recruitment strategy can help your business stand out. An engaging team, a great looking booth, and the appropriate materials and promotional items are all important elements of your recruitment strategy.

The Steps to Recruit Talent at a Job Fair

Great employees are invaluable resources. Talent is hard to come by, and when you find someone brilliant, you hold onto them. Employees who work hard and efficiently are beneficial to your bottom line. A job fair recruitment strategy is important to define before the event. Here are our tips to do it successfully:

      Before the event…

  1. Set recruitment goals

    Whether you’re filling one position or 10, be sure to set recruitment goals before committing to a job fair. These goals should be attainable, so you can get the most out of the event as an employer. 

    A job fair that’s been vetted will be worth the time and money. Filling niche jobs will require a bit more attention. For example, if you’re filling a position for an internship, then you might want to look into college job fairs. Are you trying to hire vets? Veteran career fairs provide employment opportunities for those who’ve served in the military and their families. 

  2. Select the dream team

    Having the very best team to represent the company can attract new talent to the booth. The team selected should be knowledgeable about the organization, company culture, products and services, and the mission statement. It’s all about putting the brand in the best light. 

    While the dream team is your call, below you’ll find some employees you might want to consider bringing to the job fair:

    • Recruiters. Seeking out talent is what they do daily. A human resources recruiter can assist in collecting resumes and cover letters, and they can facilitate screening questions of candidates. 
    • Hiring Managers. The hiring managers know the details of the position. They can conduct on-site interviews, talk more thoroughly about the role, and answer any questions the job seekers may have about the organization. 
    • Team Members. Your staff can provide insight into the work culture, team dynamics, and the day-to-day details of the job. 
    • Designers. Having a designer present is essential for updating digital art files in a flash. If you’re showing a presentation, a video, or digital marketing materials, then you’ll be glad to have a designer as part of your recruitment team if you need to make quick changes. 
  3. Get marketing materials and promotional items purchased

    Order your marketing materials and promotional items before the event date. Items you might need to purchase include brochures, flyers, table covers, fun giveaways, and wall kits. If it applies to you, verify with the event coordinator that all sponsored advertising placements are on-brand and in their contractual locations at the venue. 

    Giving out promotional products is a great way to thank job seekers for stopping by your table. Swag items that serve a purpose and are easy to carry make excellent job fair gifts. Marketing yourself also means coordinating outfits. Be sure to get with your team about corporate apparel to wear during the event. 

  4. Prepare a list of questions

    Your time is short with each job seeker, so prepare a list of general questions to help field candidates. Asking about their experience with specific tools, past jobs, and skills is an excellent place to start. 

    Other questions you may want to ask include their interest in the company and future goals. These questions allow you to gain further insight into if they’re right for the job, and if they’re in it for the long-haul or may jump ship after a year. 

  5. Advertise where you’ll be

    Get the word out that your company is hiring by advertising the job fair. Promote this through social media, campus flyers, email blasts, etc. to reach as many qualified people as possible. Clearly state the event, venue location, time, date, booth number, and any other important information you think job seekers need to know. 

    You may want to include a statement about bringing a resume and cover letter, if on-site interviews will be conducted, and if job applications are available at the event.

    On the day of…

  6. Arrive early to set up the booth

    You never know what may happen on the day of. Give yourself and your team plenty of time to arrive at the venue to set up. You’ll need all hands on deck to unload the cars, assemble branding elements, connect computers to the network’s Wi-Fi, and layout the marketing materials and promotional items on the table. 

  7. Engage everyone while exercising good time management

    Engage with everyone, but do so with good time management. This can be tricky with a big turnout. However, make sure you’re not ending the conversation prematurely. Allow everyone an equal opportunity (in an appropriate amount of time) to learn about the job position, and let it end organically before moving on to the next person. 

    If you’re running interviews at the event, just be cognizant of the allocated time for each interview. Unlike chatting with job seekers at the booth, going overtime during interviews could result in another candidate not getting a fair interview. Jot down notes and relay any next-step information to the interviewees.

    After the job fair…

  8. Begin contacting the standout recruits

    If you met some exceptional talent, make sure you contact them quickly to set up a time and date for an in-office job interview. If there is still preliminary screening to do, you may be reaching out to candidates for a phone interview, skills assessment assignment, references, portfolio, etc. 

  9. Report on the results of your recruiting strategy

    Since it generally costs money for a company to participate in a job fair, corporate leadership will likely want a report on the turnout. You’ll want to measure the success of your recruiting strategy, which may also lead you to decide if improvements or amendments need to be made for the future. 

    There are tons of metrics you might be asked to report on. Here are a couple of examples:

    1. How many job seekers came to the booth?
    2. How many were interviewed at the event?
    3. How many resumes and cover letters were collected?
    4. Were positions filled with talent from the job fair? How many?
    5. What is the timeframe from the job fair to hire?

Why Job Fairs are Beneficial for Businesses

Job fairs are a great component of a business’s recruitment strategy because they open up the company to a large group of job seekers. Job posting sites can be expensive – especially for a small business or startup – and may not have the most intuitive technology to filter applications based on exactly what the hiring manager is looking for. 

Looking for talent to fill job positions at a job fair can save you time and money. Job postings on the web can sit for months, increasing the company’s expenses with nothing to show for it. At job fairs, you get to meet the job seekers in person, talk about their resume at that moment, get a feel for their personality, and see how they vibe with the team. You can say that the recruitment process is expedited. 

Questions Employers Need to be Asking

It can be quite a challenge to come up with a list of questions to ask job seekers at the event. See below for some of our suggestions that can help you spot talent!

  • Can you describe your experience as it relates to this field?
  • Why are you interested in this company and job?
  • What’s your preferred work environment? 
  • What are your salary requirements?
  • Where do you see yourself in 5 years?
  • What are your strengths and weaknesses? 
  • Why did you leave your last job?

With a solid job fair recruitment strategy in place, you’ll be able to attract qualified job seekers to your booth and fill open positions. Remember to act quickly when there’s a great candidate in your presence, as other companies are probably interested in him or her too. Bring them in for an interview and hopefully, you’ll be onboarding a new employee at your company soon!

Posted by Lauren Ing in Marketing Ideas, 0 comments
Employee Welcome Kits: 5 Proven Ideas

Employee Welcome Kits: 5 Proven Ideas

There’s a ton of information and training that new hires learn on the first day at a new job. When new employees are set to start at your company, a great way to establish rapport is with a new employee welcome kit. Present the newest members of your organization with a special box of company-branded merchandise to say “Welcome, we’re glad you’re here.”

Businesses benefit from welcome kits in their onboarding process. These kits may contain items that increase employee engagement, outline employee expectations, give insight into the company culture, and help new employees get started right away in their new roles. 

You can make a personalized new employee welcome kit with any budget at Pinnacle Promotions. From high-end promotional items to the simplest of gifts, a kit of coordinated products can make a lasting impression on your new hires. 

The Purpose of an Employee Welcome Kit

An employee welcome kit has distinct advantages:

    • Employee engagement
    • Insight into the company’s culture
    • Promotional products that support the job

When members of an organization are happier at their jobs, employee engagement is at a high. Giving promotional gifts is a kind gesture that can drive contribution to the goals and successes of the company. A welcome kit shows new hires that the company is committed to employee engagement, which can provide insight into the company culture and organizational advocacy among employees. 

Items such as pens, notebooks, and desk calendars can help new employees get started on their job duties right away. Consider adding new-hire resources and documentation into your onboarding welcome kit, such as a welcome letter from the team, a supervisor, or president as well as an FAQ flyer regarding important office information your new hires need to know. 

5 Proven Ideas to Create a New Employee Welcome Kit: 

A kit of goodies is a great introduction to your company. There’s a variety of products to choose from to help make your kit a hit with the new hires. Below we have five proven product ideas to include in your new employee welcome kit that will make them feel like part of the team:

Idea #1: Unique Gifts 

Onboarding new hires with unique promotional items and gifts show that your organization thinks outside of the box. Quirky, fun items will make your new employees smile – view our hand-picked favorites, here. You’ll be glad you did and your new employees, appreciative. 

Idea #2: Office Essentials

Office essentials not only help new employees set up their space, but it can also help them dive into their job responsibilities more quickly. Supplying new hires with a planner, branded pens, and sticky notes can help them learn the role, with effective note-taking during their onboarding training classes. 

Idea #3: Apparel

Employees enjoy receiving branded apparel to wear around the office and at company events, but they tend to wear their favorites outside the office. Custom apparel comes in many forms, including polo shirts, button-down shirts, outerwear, and even uniforms. Giving apparel is an excellent way to say “welcome” to new employees. 

Idea #4: Industry-Focused Gifts

Create a greater connection with your new employees by gifting branded items that are specific to your industry. Think of industry-focused items that they can use throughout the day. Something that will help them do their job well is a must! 

Educators and healthcare workers might appreciate a lanyard to hold their ID badge, whereas baseball caps and all-weather jackets might be beneficial for those who work in the elements. This will be seen as a kind gesture, allowing them to work more efficiently once they’ve settled in. 

Idea #5: Wellness Gifts

Gifts that promote health and wellness show that your organization cares about the wellbeing of its employees. Heavy workloads oftentimes create stress, and an outlet where you can reduce stress can do a world of good for employee welfare. Items like a stress ball, fitness tote bag, and a water bottle can encourage a healthy lifestyle and work-life balance. 

How to Create a New Employee Welcome Kit for Your Company

Sure, you can do it yourself. Though finding all the right items that make up the contents of your kit can be a lot of work, too. 

Here at Pinnacle Promotions, let us take care of the work for you. Our merchandise experts will help you find the perfect products to add. We’ll work our magic and put together a unique onboarding kit just for you. 

Let us handle putting the boxes together as well as the packing and shipping. You’ll love the efficiency and product consistency across your organization. To learn more about our creative ideas and promotional marketing concepts, check out the Pinnacle Promotions blog

Posted by Lauren Ing in Marketing Ideas, 6 comments
Tips for creating long-term loyal clients

Tips for creating long-term loyal clients

No matter what industry you work in, developing strong, lasting connections with your clients and customers is vital to a successful business. When you’re just getting started, retaining your first few clients is even more important to establish a base. Word of mouth is one of the most beneficial forms of advertising, and making your existing customers happy often leads to excellent reviews, which in turn begets more customers.

Why long-term clients are so important

It’s much cheaper for a business to retain customers than bring on new ones. The Harvard Business Review actually estimates that it is five to 25 times more expensive to bring on new customers than to retain your current business. Without lasting relationships, you’ll be constantly seeking out new leads which can be costly. Oftentimes, businesses place more importance on customer acquisition than retention, but this is not best practice when it comes to building a durable business model.

The Harvard Business Review also found that when customer retention was increased by five percent, businesses experienced a boost in revenue by anywhere from 25 to 95 percent. To help retain clients, you'll need to develop a clear strategy for communication and interaction with them to increase your chance that they will want to maintain a professional relationship with your company.

Avoiding customer churn

Customer churn is a term used to describe the rate at which customers do business with a company and then never return. Successful businesses pay close attention to their customer churn rates and attempt to keep them as low as possible.

What is customer churn?

You have likely spent a lot of time guiding a potential client through the sales funnel before landing them as a customer. The time, effort and resources put into this process are wasted when that customer decides to cease your business relationship, and your sales team will have to restart this entire process with another client to regain that business. Instead, take these steps to avoid losing customers and start building a stronger business model.

Focus on customer experience

Put yourself in your customers’ shoes. Imagine how you would want to be treated and what kind of service you would expect to receive if you were doing business with your company. No matter the industry, every client wants a friendly, knowledgeable and quick experience. You should design your company around making the customer experience as simple and rewarding as possible. This extends to your web design too. Your site should be informative and easy to navigate—make it simple for people to contact you and be clear about your company’s purpose and vision.

Strong communication

In any type of relationship, communication is key. When it comes to business, you want to clearly communicate with your clients in whatever form your business might require. For retail companies, this might mean accurately displaying item prices, shipping costs and return policies to ensure there is no misunderstanding between the merchant and consumer. In a marketing agency, you should have a team of people dedicated to maintaining client relationships. Sending out monthly reports and providing customers with regular updates is another recommended method for good communication.

strong communication image

You should also be clear on when your company is available to help clients. If your business hours are Monday through Friday from 9am to 5pm, inform your customers that you can only be reached during these hours and try to be available as much as possible during that time. Of course, you can’t be sitting by the phone or computer waiting for a client to contact you. If they reach out while you’re busy, make it a priority to get back in touch with them as soon as possible.

Set expectations and always meet them

When you first begin a business relationship with a new client, provide them with clear guidelines on what to expect from your company. If you tell them that they’ll be receiving a report each month on the 5th, you need to consistently meet that deadline. Of course, sometimes issues arise that may cause delays. If this happens, use your open communication policy to explain to your client what is going on and accurately inform them of when they can expect what they need.

set expecations

If your clients know what to expect from you, they are much less likely to get frustrated or upset. Keep them in the loop about all deadlines, meetings and other vital information. If you run a retail business, setting expectations for customers can look a bit different. In this case, you can satisfy consumers by providing them with accurate pricing and shipping time estimates.

Think of your relationship as a partnership

When you think of your clients as equal partners, it’s much easier to give them the high-quality service they expect and deserve. Partnerships are all about give and take. If you’re thinking of your client relations as one-sided, then you’re likely not providing the best service possible. Consider what your customers need and require from your business. Then contemplate what it is you need from them. Business? Publicity? Good feedback? Keep this idea of partnership in mind during all interactions with customers and you’ll foster much stronger connections while also meeting your company’s goals.

Hand out promotional materials

Everyone loves free swag. It’s an attention-grabbing type of marketing that people can actually use. Design your company’s logo and select matching colors to display on a variety of promotional products. Custom water bottles are always an excellent choice because they provide plenty of space for creative designs, can be stored easily and make for a useful item your customers will love. Each time you sign a new client, create a welcome bag or basket filled with promotional materials like custom water bottles.

Promo water bottles

Create a brand that resonates with people

Much like the idea of creating a personal connection with your clients, creating a brand that people identify with is essential when working on customer retention. No matter what type of business your company does, you need to show people how your brand connects with them and why they should choose you over the competition. The best way to elicit an emotional response from potential customers and clients is by creating a strong brand.

A company’s brand is its personality—it adds depth and encompasses the business's overall purpose. Developing a strong brand gives your target market something to identify you by and, oftentimes, this greater sense of what a company represents is what attracts new business. Your brand should be more than simply a logo and a mission statement. Brands encompass a lifestyle. To create a connection with clients, try to expand your brand influence and help them to realize that you are the right company for them.

Be a knowledgeable resource and demonstrate your value

Attracting clients through branding and promotional materials can help establish your customer base, but you need to continually meet your clients’ expectations if you want to create lasting relationships.

Position yourself as an expert in your industry so that clients come to you for advice rather than searching the web. Even if your client asks a question you don’t know the answer to, use all your available resources to find the best answer for them and provide as much information as possible. The more helpful you are to customers, the more value they will see in your partnership–and they’ll want to continue maintaining a strong professional relationship.

Staff Training

Thoroughly train staff members

Your employees are a direct extension of you and your business. They should be prepared to take the same steps that you or your CEO would to benefit the company. All employees, even those who do not directly interact with clients or customers, should be thinking of your customers. How can each member of the team do their job better in order to foster good client connections? During training, make it a point to explain to new team members why customer retention is important and set goals for how everyone can help maintain these numbers.

Reward clients for their loyalty

Show your customers how important they are to your business. Rewards can come in many different ways. Offering discounts and promotions to retail clients is always a great strategy for customer retention. Promotional materials like custom water bottles are another common way to satisfy clients and show them how much the company cares about their business relationship. If your business offers a service to clients, you can consider offering additional free perks after they’ve maintained a connection with you for a certain period of time. Loyalty rewards are yet another method for making clients feel special and important while also demonstrating that your brand is more than just a business.

Provide excellent customer service

Customer service is the key to strong relationships. To create an excellent customer service experience, you should rope your team in on marketing strategy meetings and memos to ensure that everyone in the company understands the business’s goals. If your support team is knowledgeable about other aspects of the business, they can more accurately address concerns and resolve customer issues. When a client contacts customer service, they should receive friendly and helpful support without becoming frustrated. Long wait times and outsourced customer support can hinder client relationships and make your customers feel unappreciated. Be sure that your team is large enough to handle inquiries without leaving clients waiting for long.

Utilize the best quality promotional materials

Because promotional materials are so versatile and can be used to show customers how much your business cares, it’s vital that you order quality products that will last. Our promotional product experts at Pinnacle Promotions understand how important your clients are to your business and want to be an extension of your brand.

We’ll work together with you to create an attractive promotional item that reflects the goals of your business. With a nearly endless collection of great promotional materials, our company has the perfect item for every business. Looking for something specific? Search the site by product, industry and brand to locate your next promo product. If you need your items quickly, you can even take advantage of our rush orders on specific products, which can be prepared and ready to ship in 24 hours.

If you have additional questions on pricing, imprinting or anything else, feel free to contact us by phone at 800-351-4226 or through our site’s contact us form.

Posted by Lee in Marketing Ideas, 0 comments
Get cozy with our custom sweatshirts

Get cozy with our custom sweatshirts

When the weather turns cold, people reach for their jackets and long sleeve shirts. This creates the unique opportunity for you and your brand to use a promotional product that hits two birds with one hot stone: giving people something warm to wear while promoting the business.

Enter custom sweatshirts. A thick, soft sweatshirt with your logo on the front makes a great gift or promotional item for existing and potential customers. It's also a great way to reward employees while boosting the company spirit and culture. Here are a few things you need to know about these great promotional items.

Why custom sweatshirts?

First and foremost, sweatshirts are warm! Compared to heavier jackets, sweatshirts keep a body warm in cooler temps without the extra bulk of true winter gear. At the same time, they are more effective than lighter jackets and long sleeve shirts. Put simply, they are the type of clothing people wear when they want the right combination of comfort, warmth and convenience.

Custom Sweatshirt

More than that, custom sweatshirts are great products for branding. Whether giving them away or selling them, sweatshirts are easy to brand with your company’s logo.  Since you can fold them up and tie a bow on them, sweatshirts are also easy to package for promotional giveaways and events.

Finally, sweatshirts can be cost-effective when bought in bulk. For larger promotional campaigns, you can save money and create better advertising at the same time. Sweatshirts have a distinct advantage over traditional ads: you simply can't wear a commercial or digital ad.

The trick is knowing how to make the most of a sweatshirt as a promotional product.

Get the design right

An effective promotional product is all about effective branding. You do not want to go overboard to the point where the sweatshirt looks like a NASCAR paint job (unless, of course, you work for NASCAR). On the other hand, you can't neglect branding altogether. Striking the right balance starts with the logo.

Beyond the basic logo, think about other elements that feel unique about your brand. Sometimes, the simple things are the most effective. Choose sweatshirt colors that match your logo and add a tagline or company motto to the back.

Be careful to keep things clear and simple. You can always separate the main logo from additional graphics and text by placing extra content on the back or sleeves. More space between printed elements will give each image and word its own place to breathe. Smart design goes a long way to making a great promotional sweatshirt.

Sweatshirts for everyone

If you spend all this time planning and designing the perfect sweatshirt, make sure you have enough to sell or give away.

Don't forget about the proper sizing of the sweatshirt. Include the entire spectrum: extra small to 4XL sweatshirts should all be in your inventory to cover your needs.

Discover the effect of a good custom sweatshirt

Custom Hoodie

Custom apparel is a great way to make your brand stand out. It is also a great reward for employees you want to celebrate for special achievements and milestones, loyalty and good work in general.

If you want to brand products that are extremely useful, sweatshirts fit the bill. Compared to other promotional apparel, sweatshirts are great gifts any time of the year. Keep a few on location in the company gift shop or online store to treat guests and visitors as well.

All it takes is a little planning and creativity to come up with the best custom sweatshirt. We can help you out with that. We know all of the ins and outs of promotional products. We can help you choose the right sweatshirt brands, graphic designs, sizes to have the impact you want from your promotional products and gifts.

 

Posted by Lee in Marketing Ideas, 0 comments
Save the planet with custom reusable straws

Save the planet with custom reusable straws

It’s not just a straw, it’s a movement.

You may not have heard of California Assembly Bill 1884 by name but chances are you’ve heard of the plastic straw ban that’s taking the country by storm. According to the bill, when you dine at a full-service restaurant in California, you are getting your beverage without a straw – unless you ask for one, or it is a to-go drink.

While California may be leading the charge on the ban, plenty of restaurants in other states have followed suit. And while restaurants in violation will be fined $25, it’s perfectly legal to hand out reusable straws. Better yet, you can even brand them with your logo.

Reusable straws are designed to last for many years, are easy to clean with a straw brush, are generally dishwasher safe, and they are made from high-quality, plastic-free recyclable materials. Also, they can be used with hot and cold beverages, which is perfect if you prefer to sip your hot coffee or tea in the morning and want an iced beverage for the afternoon.

So, if not plastic, then what are they made from?

Environmentally-friendly straws are generally made from metal or silicone, and often come with their own carrying case or pouch – this stainless steel straw also includes a cleaning brush! Since straws themselves don’t have very large imprint areas for your logo, the branding is done on the pouch or the case. This reusable silicone straw comes rolled up in a convenient travel case.

If the idea of having to clean a straw after every use is not appealing, you can give out paper straws. Restaurants and bars nationwide have started to implement this change with great results  – paper straws are biodegradable (and marine degradable), and this doesn’t require a change in behavior, just a change in materials. This five-pack of paper straws comes in its own brandable pouch – a simple and effective eco-friendly giveaway.

Similar to disposable plastic bags, straws are only used for a few minutes but remain in the environment forever. They end up on our beaches and in the oceans. So while straws may not be the one contributing problem, many companies including Starbucks, Hyatt and Hilton have pledged to do their part in cutting back.

Over 500,000,000 plastic straws are used in the U.S. every day, enough to wrap around the Earth 2.5 times. Now is the time to switch from the one-time-use plastic straw to the reusable straw. Fortunately, the switch is easy.

Promotional reusable straws: Saving the planet + a brand opportunity = a win-win.

Posted by Benjy in Marketing Ideas, 0 comments
Stay warm with our custom coffee mugs

Stay warm with our custom coffee mugs

Everyone loves free swag, and nothing beats free swag that's also useful. Custom coffee mugs and tumblers are some of the most popular promotional products that not only attract attention to your business but are also valued by those who receive them. How many times have you gotten a promotional product that you glanced at and left in a drawer somewhere only to be forgotten? Don’t let that happen to your company’s branded merchandise. Consider what type of items you would want to receive as a potential customer—valuable, creative and unique products tend to grab people’s attention the most.

As a marketing professional, it’s your job to determine the best way to spread your brand awareness and expand your market, and giving away branded swag consistently proves to be one of the most successful ways to capture people’s attention. Similarly, providing your employees with promotional products is a great way to have them represent the company and spread the message. Custom travel mugs make for the perfect employee welcome gift, and double as a useful promotional item during events and trade shows.

Selecting the right promotional product

When determining what type of product you’re going to offer to potential clients and new employees, there are many factors to consider. What is your budget? Where will you be handing out these items? How many products should you order for the year?

The key to selecting the ideal promotional product is determining your brand message and finding a product that represents that message. Present it in a creative manner and ensure that it will benefit the recipient and you've got a recipe for success.

custom coffee mugs | Pinnacle Promotions

Why mugs are the perfect free gift

Custom mugs and travel mugs are the perfect balance between low cost and high reward. Mugs are an item that people continually use time and time again, and each day while they’re enjoying their morning cup of coffee, they’ll be reminded of your brand.

Room for cream...and creativity

With a variety of custom mugs to choose from, Pinnacle Promotions allows marketing professionals to design their selected mug style in countless ways. The Aztec Mug can be customized with your brand logo and features different outer/inner color combos to match your company’s color scheme. For an item that stands out a bit more, browse our unique mugs page with options including mugs with an attachable spoon, campfire-style mugs and even an iridescent ceramic mug.

Aztec promotional mug | Pinnacle Promotions

Practical gift people will actually use

Whether your potential customers are coffee or tea lovers, everyone enjoys receiving a new, stylish mug, especially during the winter when the thought of a hot chocolate in the evening is lingering in the back of everyone’s mind. Custom coffee mugs are a great employee gift that they can keep in the office, while custom travel mugs make for an excellent corporate giveaway item. Travel mugs are not as fragile as coffee mugs, and can be easily distributed at any event.

Affordable yet valuable

When ordering promotional products, the prices can add up quickly–particularly if you’re planning to attend a lot of events in the coming year. Selecting an item that is affordable but doesn’t appear cheap is important. Though custom mugs may look pricey, when purchased in bulk they’re actually quite inexpensive. As you determine your budget for the year, factor in promotional products and consider custom mugs or custom travel mugs as an option to cut costs while still providing people with an interesting and beneficial item to remember your brand.

Choose the perfect custom coffee mug

Select a gift you know people will love. With a nearly endless number of options, our company is happy to personalize your custom mugs to ensure that your brand captures people’s attention and makes you unique in your industry. Our customizable items allow you to add logos, text and even adjust colors to match your company’s color scheme. If you’re looking for more ideas on promotional items, you can browse our site by industry products and select items that people within your field would appreciate. If you have any additional questions, our experts are always happy to help. Contact us by phone at (877) 300-2007 or through our contact us form.

Posted by Benjy in Marketing Ideas, 0 comments
Company Giveaway Favorites: Custom Calendars

Company Giveaway Favorites: Custom Calendars

There is nothing like a good promotional giveaway to generate buzz around your business. To make the most of it, you have to choose the right company promotional items to give away. Sure, everyone likes to receive free stuff. Not every gift, however, will have the same impact on potential customers. That is why we are fond of giving away custom calendars.

The simple calendar has a lot of uses for many people. Beyond keeping track of the day and month, it is a great way to make notes, pencil in appointments and keep everyday life organized. For your business, it is also the perfect way to insert some branded content into your customers’ and employees’ lives without being intrusive or too obvious. A central calendar is a great place to put company and team-building events as well.

Here is what we find so special about custom calendars:

Everyone can use one

Yes, computers, smartphones, tablets and other devices we use each day have a calendar. Most even do a better job by giving us quick reminders of upcoming events. Despite all of this great technology, many people still prefer the old-fashioned calendar.

custom calendar | Pinnacle PromotionsSometimes, the act of handwriting something into a calendar or notebook helps us to remember it better. Master calendars also make it easier to stay organized throughout the week to avoid missing deadlines.

Some people just like to see the individual pictures and messages that come with each month. Custom calendars tend to be more creative and engaging than their desktop versions.

A custom calendar as a promotional gift can be a powerful thing. You can offer something unique and useful to potential customers without spending a lot of time and money. It also gives you the most control over the final look of the gift itself.

Do you want to include your logo? That's easy. Want to share your company's special milestones and everyday experiences? With the combination of text and pictures above each month, you can do just that. The creative possibilities with custom calendars are limitless. This can, however, make it difficult to know what kind of calendar to make for the final giveaway. Here are a few tips to make sure you have the best calendar to hand out.

Pick the right calendar

All calendars have the same thing in common: They share the days and months of a given year. Despite this similarity, there are plenty of subtle differences between calendar types to consider. The most basic types are wall, desktop and notepad calendars. Each one offers a few advantages over the others.

custom calendar | Pinnacle PromotionsWall calendars are the most common in office settings. When you want a convenient and visible place to see the date, you choose the wall. The right calendar can also add to the space's decor without taking up too much room.

Desktop calendars, on the other hand, are the type that people interact with the most. Office workers who have busy schedules tend to prefer the desktop variety to write in events and appointments. Like the wall calendar, a desktop calendar can also add a sense of personalization into the mix.

Notepads, while less common, are the most versatile when keeping track of daily activities and events. You can rip pages away, tape them to a desk or wall, send them around to other people and more. They also tend to be smaller than other calendars, so you can save some money on packaging and printing costs by going this route.

Get the branding right

custom calendar | Pinnacle PromotionsMore than anything else, spend some time on what you want to put in the custom calendar. First and foremost, there should be some branding in the calendar. At the very least, include your logo on the cover or in the corner of each page.

Beyond branding, get creative with the calendar. Ideally, choose images and textual content that are either unique or related to the brand. Create a theme or tone to drive the creativity: make it humorous or tied to a specific event/holiday. The more the calendar stands out to the customer, the better.

Print the final result

Once you have everything planned out, the only thing you need is the calendar itself. Ideally, you will have plenty of calendars to give away to anyone you want. That is where we come in. We can print off as many calendars as you need in the style and design you want. If you find yourself wanting a great gift for a company giveaway, contact us. We’ll give you all the help you need to have a killer giveaway people will love.

Posted by Benjy in Marketing Ideas, 0 comments