Marketing Ideas

What is a Swag Bag?

What is a Swag Bag?

If you’ve ever left a networking event or trade show with a goodie bag loaded with promotional items, then you have some familiarity with a swag bag. A quality swag bag has the potential to delight event attendees and keep your business top of mind long after the event has passed.

But let’s rewind for a minute: What is a swag bag? What does “swag” even mean? Briefly, here is what you need to know:

  • Swag is an acronym for “Stuff We All Get.”
  • Swag refers to promotional items that companies hand out to attendees as a form of advertising.
  • To delight attendees with a swag bag, event managers and marketers must develop an effective promotional strategy.

Swag Bags Explained

If you can recall the goodie bags you received as a child after attending a friend’s birthday party, swag bags are basically the adult equivalent. Swag bags usually contain promotional items, free samples from sponsors and anything else that could potentially excite recipients and leave a lasting impression on them.

From custom power banks to recycled paper journals to custom branded toys, swag items can come in all different forms. These items are usually handed out in the form of branded tote bags that partygoers can use again to maximize the visibility of the brand.

A Brief History of Swag Bags

“Swag” isn’t a new term. In fact, it’s not even a new concept. We’ve been giving out swag since the 1700s, and at funerals, of all places!

While the meaning of swag has steadily evolved over the years, the goodie bag we know and love today first arose during the dot com bubble. They gained widespread attention thanks to the Oscars and the Emmys, which were known for giving out swanky, lavish gift bags as a consolation prize for all the nominees.

Today, swag bags are used for a variety of events, from fun runs and races to conferences to fundraisers and everything in between. Whether you’re a startup trying to create brand familiarity or an established company wanting to generate buzz for a new product, a swag bag can be an extremely effective marketing strategy for your business.

Swag Bags on Chairs

How Your Business Can Benefit from a Quality Swag Bag

So, why should your business bother with swag bags? Look around your office desk and ask yourself how many promotional items you see. If you’re like most people, you have a decent number of branded pens, notepads and other useful promotional products lying around.

For proof that swag items work, just look at this 2016 report from the Advertising Specialty Institute (ASI), which found that 85 percent of people can recall the name of the company that gave them a promotional product. Additionally, a 2014 report from ASI found that over one-third of swag receivers are more likely to do business with the company that gave them the swag.

When you don’t have the marketing budget to spend on television or radio ads, swag bags offer an affordable method of getting your brand name out there. Also, affordable doesn’t need to mean cheap! As we’ll discuss below, you can easily create a swoon-worthy swag bag without breaking the bank.

Branded Pop Socket

Elevate Your Brand with the Right Swag

Cheap promotional products are never the way to go. Think about it: the longer your promotional products last, the longer your brand name stays visible. We also know that many businesses are working with tight budgets and don’t have the money to go all out with their swag bags.

With that in mind, here are some of our favorite swag bag ideas that will delight attendees without running your promotional budget into the ground:

  • Drink Bottles—Everyone could use a custom water bottle to keep in their car or carry to work. They also come in a wide variety of materials and price ranges, so you’ll have no trouble finding custom tumblers to fit into your budget.
  • Tech Accessories—According to Pew Internet, 95 percent of Americans now own a mobile device. Filling swag bags with custom tech giveaways such as pop sockets and chargers is sure to be a hit with attendees.
  • Product Samples—If your product or service can be offered in sample form, consider putting them in your swag bag. Giving attendees a small taste of what your business has to offer can convert them into loyal customers.
  • Unique Promotional Products—If you want to make a splash with your swag, check out our unique promotional items that are guaranteed to delight event attendees.

A Few Tips Before We Go

It’s clear that swag bags can create brand familiarity and delight event attendees. They also have the potential to be a massive disappointment and a waste of money if event managers don’t know what they’re doing.

Before you order cool swag items for your swag bag, remember that your items need to be useful, relevant and align with your brand. If you need help choosing promotional products that will give you the best bang for your buck, we’re happy to help! Get in touch with us and we’ll help you create a swag bag that makes a lasting impression on your target audience.

Posted by Lee in Marketing Ideas, 0 comments
Inexpensive Promotional Products

Inexpensive Promotional Products

No company would be successful without a strong marketing team implementing effective advertising and promotional efforts on behalf of the brand. With hundreds of marketing strategies available to you, it can be tough to determine which methods will work best to grow your company.

Though specific techniques, such as direct mail or social media advertising, may work better for some companies than others, using promotional items is an effective and time-tested marketing tactic. Spreading your brand’s name and message is the most fundamental aspect of garnering new leads and customers.  Smart distribution of promotional products can help accomplish this goal.

Why should your business use promotional products?

For decades, companies have used promotional products as a means of getting their brand logo noticed by prospective clients. Using promotional products as a startup is a particularly effective method for introducing your company to your target market by helping them learn and  remember your brand name.

The reason promotional products can be so effective is that they put your logo and what your company represents on useful items that people can interact with daily. When someone sees your company’s name frequently, it is much more likely that they will remember you and hopefully return to you as a customer. Distributing unique and high-quality promotional products can also leave people with a favorable view of your business. Keep in mind when ordering bulk promotional products that you want to give people something useful and not another impractical item that’ll get tossed in the junk drawer!  

Where can you give away promotional products?

Promotional products are extremely versatile in that they can be presented in many different ways. By using promotional items during trade shows, companies can make an impactful impression and stick out in the minds of attendees once the event has ended. Providing people with a physical item that includes your company name can help them associate your brand with your services and goods.

Events of all sizes are great venues for distributing promotional products. Research events related to your industry and try sponsoring or renting a booth at one of these gatherings. If your company is involved with the food or restaurant industry, attending a food festival would be a novel idea. When ordering bulk promotional items for these types of themed events, you may want to branch out from the standard products, like pens or koozies, to provide people with gifts unique to your field such as custom hand sanitizers (for healthcare) or branded car scrapers (for automotive).

Our favorite budget-friendly promotional products

Ordering impactful promotional products doesn’t need to break the bank. By playing it smart, you can easily choose affordable branded items that stay within your budget while maximizing your brand awareness. Check out the following budget-friendly options that are sure to delight recipients:

1. Customized sunglasses

Custom sunglasses are a great item to distribute as promotional products because people typically always need another pair. If you’re giving away products at an outdoor event, sunglasses are useful as some people may want to put their new shades on right away. They’re also a fun accessory to receive and can easily be customized to feature your logo and funky, eye-catching colors.

2. Travel mugs and water bottles

One of the best promotional products you can give is a custom travel mug or water bottle. People use these objects every day, so this will provide your brand with a valuable opportunity to stand out. When your current or prospective clients are on-the-go, mugs or water bottles can serve as great conversation pieces and generate even more business.

3. Totes and travel bags

For trade shows and events, customized totes and custom drawstring backpacks can be used to carry around other items from the event while reminding attendees of your company. Look for a bag made from durable material to ensure that your potential new customers will want to continue using this item for months or even years to come. Custom totes are especially great for promoting environmental consciousness.

Promotional pens

Though one of the most common promotional products on the market, custom pens featuring your company colors and logos are extremely effective. As with many of these other items, pens are something that people use every day, so when they reach for one of your pens, they are sure to remember your company name. Pens are very affordable bulk promotional items, so you can distribute multiple products to one person, increasing your brand awareness even more.

Posted by Lee in Marketing Ideas, 0 comments
What to Wear to a Conference – Trade Show Attire Tips from the Pros

What to Wear to a Conference – Trade Show Attire Tips from the Pros

Figuring out what to wear for conferences and trade shows can be tricky. On the one hand, you don’t want to look sloppy, but on the other hand, you also don’t want to dress so well that you intimidate trade show attendees. There’s also the huge importance of dressing in a way that aligns with your brand culture and image.

If you don’t know what to wear to a conference, you’re in good hands. Before we give you some trade show attire tips, here is what you need to know about dressing for your next event:

  • The best trade show apparel strikes the right balance between comfortable and professional.
  • Branded trade show apparel can make your booth staff look and feel like a cohesive unit and may help you attract high-quality leads.
  • Dressing for your industry and your brand is essential to looking professional on the trade show floor.

1. Check the Weather

Every seasoned exhibitor knows to check the weather forecast before they get ready for their trade show. If it’s going to be pouring rain all day, you’ll want to dress accordingly so you don’t arrive to the event with mud-splattered pants and wet feet. If you’ve ordered custom umbrellas with your company logo, this is also the perfect opportunity to show off your brand before you even set foot on the trade show floor.

Man tying shoes

2. Wear Comfortable Shoes

You’re going to be standing on your feet for hours on end, interacting with attendees and handing out trade show giveaways. Unless you want to be grimacing in pain all day, good footwear is essential. Comfortable, yet professional-looking shoes can be hard to find, but they’re worth the hassle and price. At the very least, you can always try using custom insoles to help stabilize and support your feet.

3. Have Your Staff Wear Coordinating Outfits

We can’t stress enough the importance of having a cohesive trade show display, from your booth décor to your booth staff. Outfitting your booth staff in branded trade show apparel not only makes your booth look more professional, it also makes your team members stand out from other trade show attendees.

And trust us, your trade show booth could probably use all the help it can get to attract more foot traffic. With the average exhibitor investing 31.6 percent of their total marketing budget into exhibiting, you can expect the competition to be fierce. Wearing branded apparel is just another way to make a strong first impression on attendees and capture more leads.

4. Dress for Your Industry and Status

What you wear at a trade show or conference will largely depend on your industry. For example, those in the financial and banking industry may want to wear more formal attire compared to those in the outdoor industry.

On a similar note, you’ll want to pay extra close attention to your attire if you’re speaking at a conference during the show. For men, a suit with slacks will fit in just fine at most conferences, while women can dress in either a full suit or a dress with closed-toe shoes. If you’re concerned about appearing too intimidating to attendees, consider adding a pop of color beneath your formal attire to make yourself appear more approachable.

5. Make Your Outfit Versatile with Layering

Wearing layers at conferences and trade shows can be a huge life-saver. If someone spills their drink on you (which happens often, given how crowded trade shows are), you can simply remove a layer and reveal a clean shirt underneath. Smart layering can also save you money because you don’t need to shop for a new top for every trade show. Just wear the same base layer while switching up your outer pieces.

Make a Good First Impression

When deciding what to wear for a conference or trade show, there is more at stake than you might think. You and your fellow exhibitors are investing a significant amount of marketing dollars into your upcoming trade show. In fact, exhibitors spend $24 billion annually on trade shows, according to statistics compiled by HubSpot.

To win your next trade show, dressing the part is a key component to your success. With these tips, you can increase your likelihood of attracting prospects and making a great first impression on attendees.

Posted by Lee in Marketing Ideas, Tradeshow Giveaways & Swag, 0 comments
Company Events: A Perfect Place to Use Promo Products

Company Events: A Perfect Place to Use Promo Products

Sometimes your own employees can be the best source for spreading brand awareness through promotional products. Many companies offer new employee welcome kits filled with essential information and promotional gifts with their brand logo to encourage staff to support and represent the business.

Everybody loves receiving free swag, so be sure to order bulk promotional items that your team will appreciate and want to use even outside the office. Hosting team-building company events is another great time to distribute promotional products and build a positive office culture. Follow our tips to create a memorable company event that will spread brand awareness and overall benefit your business.

Benefits of hosting a company event

1. Create a strong company culture

Fostering a distinct company culture is important for employee retention as well as building your brand because it aligns the values of your staff and your company. If you create an office environment that your employees genuinely enjoy, they are much more likely to remain loyal while also spreading the word about how well your company operates. According to Forbes, 87 percent of people who feel that their company encourages engagement are more likely to stay with the company.

When employees are more satisfied and engaged, they are also likely to be more motivated and produce higher quality work. A company event is a perfect opportunity to demonstrate your company’s culture in action. As you plan the event, consider what core values you can emphasize to your staff and brainstorm ways to demonstrate these principles. During the event, give away promotional items to show your employees your appreciation for them.

2. Encourage teamwork

Without hosting company events, it can be difficult for employees to find time outside of work to mingle with other staff. These festivities provide your team with the chance to relax and connect without the pressures of office duties. When employees have the opportunity to speak in a social setting, they form stronger bonds, which encourages better working relationships.

Not only do company events allow colleagues to interact, but they also open the door for communication between leadership and employees. Sometimes management may seem unapproachable because they are in a position of authority and employees, particularly new hires, don’t always feel comfortable turning to them with a problem. In a low-stress setting such as a company event, employees have the chance to get to know their bosses better and feel more collegial, making it easier to approach them in the office with work concerns.

3. Demonstrate employee value

When employees feel as though their contributions to the company are important, they are much more productive, motivated and happy in the workplace. Throwing a special company party is an excellent way to display your gratitude for each of your staff members. Many companies opt to host an Awards Ceremony event each year to personally reward employees that have done an outstanding job over the course of the year. This type of company event is fun for everyone and provides the recognition many employees seek.

When planning a company event, you should build in a time to gift your team with useful and high-quality promotional products. These gifts are another token of your appreciation and work well as visual advertisements to others.

The perfect bulk promotional items for company events

Personalized shirts and other apparel

Personalized shirts are popular and valuable promotional items to distribute to employees. They can be worn to work on casual days as well as outside the office. Seek out high-quality apparel, like custom embroidered jackets from reputable brands such as Columbia and Under Armour, and customize them with your company logo.

Corporate gifts and awards

If you’re planning to host a company-wide Awards Ceremony, you’ll need gifts and awards to give out to your winners. A traditional award like a plaque is an excellent way to make your outstanding employees feel special, but you can also opt to offer other types of prizes such as custom Yeti tumblers or branded Wrapsody headphones.

Custom drinkware

To commemorate a great company event, hand out beautiful custom glassware that your employees can take home and use for years to come. Custom wine glasses with your company logo and the name of the event are classy favors that people will love. You can also consider giving away something people can use every day such as coffee mugs with your company logo.

Posted by Lee in Marketing Ideas, 0 comments
Why Custom Mouse Pads Still Rock

Why Custom Mouse Pads Still Rock

While not the most unique promotional product out there, custom mouse pads are practical, budget-friendly and best of all, have eyes on them all day long. A nice mouse pad can add a pop of color to an otherwise boring desk. So add some fun to your office with our awesome custom mouse pads. Not only can you customize them to include whatever image or text you’d like, but you can provide your staff with a much-needed accessory to make their everyday work lives easier and more comfortable. Mouse pads also make great giveaway items or promotional products to spread brand awareness. A mouse pad with your logo increases brand recognition since users will see your logo every time they use their computer, which, in an office environment, is daily. Make your custom mouse pads eye-catching and include your company logo before handing them out at trade shows, local events or even as a part of employee and client welcome packages.

Why Use a Custom Mouse Pad?

A mouse pad is much more important to your daily life than most people realize. If you complete the bulk of your work on a computer, you should pay careful attention to proper desk organization to avoid health issues like carpal tunnel. Repetitive actions, such as typing or scrolling with your mouse on a computer, can lead to carpal tunnel later in life. When you invest in a custom mouse pad with a good wrist rest, you can diminish some of these effects and avoid wrist pain.

Ways to personalize your custom mouse pads

Order custom mouse pads to provide employees with a much-needed office accessory and personalize them to reflect your company. Select the colors associated with your business and your logo, or you can personalize the mouse pads with inspirational sayings to motivate your staff throughout the day.

Our 5 favorite custom mouse pads

Origin’L Fabric 8” Round Mouse Pad

The round shape plus the full-color imprint makes this custom mouse pad help your brand stand out from the rest. The rubber base of the Origin’L Fabric 8” Round Mouse Pad ensures that this mouse pad won’t slide around a desk and the round shape provides plenty of room for original promotional designs and logos. With this one-of-a-kind mouse pad, you have an abundance of space to get creative with your design.

Memory Foam Mouse Mat®

With a standard design shape, the Memory Foam Mouse Mat® makes an impression with its extra comfortable memory foam wrist rest feature. Available in gray, black or blue, this custom mouse pad is both functional and attractive with plenty of space for a logo, image or other design. Best of all, the memory foam rest provides users with an enjoyable way to use their computer all day long.

Solid Jersey Gel Promotional Mouse Pad

The custom Solid Jersey Gel Promotional Mouse Pad is available in three different colors—black, blue and red—and can be personalized further with the addition of your logo or other image. The comfortable gel pad provides great wrist support, making it easy and comfortable to browse with your computer mouse all day long. Plus, the sleek design makes it possible to carry the mouse pad with you if you need to bring your computer home with you after work.

Lift-top Mouse Pads

These Lift-top Mouse Pads are the perfect gift for the new year because they each feature a sturdy, plastic cover, which can easily protect helpful tools like a monthly or yearly calendar. You can also opt to keep to-do lists, memos or important notes underneath the durable covering as a visible reminder of important assignments or deadlines.

Cutter & Buck® Legacy Mouse Pad

Manufactured by the upscale sports line Cutter & Buck, this custom mouse pad is made of genuine leather and is the perfect classy desk accessory. Designed to stick to any surface to prevent the pad from sliding around your desk, the Legacy Mouse Pad can be customized to feature a variety of images and lines of text. Because it’s created entirely from leather, the method of imprinting is a bit more intricate, so this process takes an extra few days to prepare. Most orders are produced within five business days.

Pinnacle Promotions offers the perfect solution for all your custom promotional product needs

Make sure that all of your custom promotional products are of the highest quality by placing an order with Pinnacle Promotions. No matter what the occasion is, we have dozens of items available for personalization—everything from custom wine glasses to custom mouse pads. Bring these high-quality products along to trade show events or hand them out to employees to spread brand awareness and build customer loyalty. If you have any questions, you can reach our customization experts via the contact form or by phone at 800.351.4226.

Posted by Lee in Marketing Ideas, 0 comments
Our 10 Favorite Gifts for the Bar

Our 10 Favorite Gifts for the Bar

No matter the occasion or recipient, beautiful, personalized glassware can make for a classy and useful present. With a wide range of custom wine glasses and personalized beer mugs to choose from, Pinnacle Promotions can help you select the perfect gift this year. Learn how to go about ordering these promotional gifts and take a closer look at some of our favorite custom wine glasses and personalized beer mugs.

How to select the right custom wine glasses and personalized beer mugs

Now that you’ve decided you want to purchase custom wine glasses and personalized beer mugs to gift to clients or staff members, you should pay attention to which products you’re going to engrave. You want to find a well-made product that they can enjoy for years without worrying about the items breaking or the imprint vanishing after being run through the dishwasher.

Pay attention to quality

Quality is key when ordering your custom wine glasses and personalized beer mugs. Cheaply made glass is more prone to breakage, and while some people prefer plastic glasses to avoid cracks, this material is not quite as elegant. Decide whether or not you’re hoping to give a more refined gift, in which case you should certainly order the products made from glass, or if you’re interested in giving a practical item that can be taken on the go, like plastic glasses or even wine tumblers. Pinnacle Promotions prides itself on offering the best promotional gifts made from the highest quality items, so if you opt to order customized products as gifts this year, you can rest assured that our collection is excellent.

When you order custom glassware with Pinnacle Promotions, you know you’re getting the best quality products because we make sure to use effective imprinting methods that will stay for years to come. Other personalized products may use cheaper methods that are not safe for the dishwasher or begin to wear off after a short period time, but our screen printing method will create a beautiful gift that can be put in the dishwasher without worrying about destroying the design you thoughtfully decided upon. You can also opt for a non-metallic print, which renders many of our top products microwave safe as well.

branded champagne flute glasses at Pinnacle Promotions

Select the right design

Custom wine glasses and personalized beer mugs are available in many shapes and sizes. When choosing which glassware to order as your next gifts to give, consider whom you intend to present these items to and what type of design would most appeal to them. In terms of custom wine glasses, you can opt for a classic stemmed glass design or the tasteful stemless option, which prevents spills and gives your barware a unique set of glasses.

Though some people don’t realize that there is a difference between a glass designed for white wine and a glass designed for red, there are slightly altered characteristics that you might want to consider before selecting your custom wine glasses. If the client is more of a white wine drinker, then you should choose our glasses designed for this type of vintage, which tend to be shorter with a smaller bowl area. For clients who prefer a bold red, these glasses are taller and feature a larger or wider bowl, which is intended to accentuate the rich flavors and scents typically associated with red wines.

Personalized beer mugs are also available in a variety of sizes and shapes depending on preference and intended use. For a classic style, you can select the curved shape of the pub glass or the tapered style of the classic ale pint glass. The tall pilsner glass or the unique flare pilsner glasses are good options too. Or consider one of the beer mug options available in sizes that range from 16 ounces to 25 ounces.

Order in advance

Once you’ve decided that custom wine glasses or personalized beer mugs are the gift you want to give this year, you should place your order right away. The customization process can add some time to preparing your order, so always be sure to check the estimated production time listed on each individual product. Most custom glassware items take between five and seven days to create, but we recommend ordering them two to three weeks in advance just to ensure you’ll receive the gift well in advance.

Our favorite custom wine glasses

Shatterproof Stemless Wine Glass

This beautifully designed shatterproof stemless wine glass can hold 12 ounces of your favorite vino and offers the perfect amount of surface area to add your custom design. Made from a PETG polymer, these glasses are unbreakable, which makes it the perfect item for someone who wants to take their wine on the go while attending a music festival, tailgate or other outdoor events. This item is also microwave- and dishwasher-safe, guaranteed to never crack or become discolored. Because of the unique design, this custom wine glass also keeps drinks colder for longer with a double-wall insulation feature.

Plastic Stemless Wine Glass

Another shatterproof option, the Plastic Stemless Wine Glass holds 12 ounces and makes for a fun selection because it can be ordered in a range of different colors including blue, red, green or purple. This item is dishwasher-safe and made from plastic, so keep that in mind when determining whether you’re looking for a classic glass or more versatile plastic option that is less prone to breakage.

Corzo Copper Vacuum Insulated Cup

For the oenophile on the go, this Corzo copper vacuum insulated cup is the perfect promotional gift. Not only can this tumbler hold wine, and keep it cold for hours on end, but you can also use it to keep coffee warm or make your ice cream last longer when sitting out in the sun on a warm summer day. Created with stainless steel, the double-walled insulation will retain a cold drink’s temperature for up to 24 hours while it can keep hot drinks warm for six hours. Order this item in black, blue, gray, silver or white and add a beautiful custom image or text over the top.

The best personalized beer mugs

Classic Ale Pint Glass

Able to hold up to 16 ounces, this classic ale pint glass is the perfect glassware for any beer lover. Featuring a tapered design, this personalized beer mug can be given in a set of four or more to allow the at-home bartender to treat his or her guests to a more refined beer drinking experience.

Tankard Mug

A favorite design, the tankard mug features a sturdy handle allowing the drinker to carry the mug around securely. Able to hold up to 16 ounces of liquid, the glass is both dishwasher- and microwave-safe though hand-washing is recommended.

Pub Glass

Another classic beer mug design, the pub glass features a curved design able to hold 20 ounces of your favorite craft beer. The shape of this personalized beer mug is classy and convenient because the curve is designed to fit perfectly in any beer drinker’s hand.

Stainless Steel Pint

Unique custom champagne glasses

If this occasion requires something a little more special than a custom wine glass or personalized beer mug, consider some of our beautiful custom champagne glasses, perfect for celebrating a promotion or marriage.

Vina Stemless Flute

One of the most elegant champagne glasses, the Vina stemless flute holds 8.5 ounces and stands out from the more traditional glass designs. Because the bowl of the glass is much larger on these then traditional champagne flutes, you have additional room for your custom message or design. These flutes are dishwasher-safe, though hand-washing is recommended, and microwave-safe if you select a non-metallic imprint.

Twisted Stem Flute

Another unique champagne glass design, this twisted stem flute features an twisted stem design to create an elegant appearance. Hand-washing is also recommended for this product as the item can be fragile.

The best way to order promotional gifts

Pinnacle Promotions’ vast collection of glassware, including custom wine glasses and personalized beer mugs, offers you access to dozens of designs. Whether you’re looking for a promotional gift for friends, family or co-workers, these items will satisfy everyone–especially with the addition of a custom image or message. If you have any further questions about the ordering or imprinting process, feel free to reach out to us by phone at 800.351.4226 or through our site’s contact us form.

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A Timeless Employee Appreciation Gift: Custom Wine Glasses

A Timeless Employee Appreciation Gift: Custom Wine Glasses

The importance of showing your employees that you care cannot be understated. Research has shown that managers who take a vested interest in the well-being of their employees and actively demonstrate this create a better work environment, which leads to happier employees and higher retention rates. One of the best ways to make your employees feel valued within the company is by periodically offering them employee appreciation gifts. You don’t need to spring for anything expensive or extravagant, but some type of meaningful item is sure to make them feel special and increase their job satisfaction. Custom wine glasses are a great choice when searching for employee appreciation gifts because they’re affordable and useful.

When to give your employees an appreciation gift

National Employee Appreciation Day

National Employee Appreciation Day is the perfect opportunity to demonstrate your gratitude for each of your hard-working employees. Every year on March 1, bosses around the country devise simple ways to display their appreciation, helping to maintain a happy workplace where each staff member feels valued. Custom wine glasses are an excellent gift and can be personalized to make them extra special. When customizing wine glasses, the options are endless.

With a promotion or major achievement

If you’re planning to offer one (or more) of your employees a promotion and/or raise, you’re already demonstrating their value to the company and showing them how much their work matters. But, why not make the experience a bit more personal by presenting them with a gift at the same time? Order your employees custom wine glasses featuring your company logo and give them a unique souvenir to commemorate their workplace achievements.

Holidays or special occasions

Whether you’re considering giving your employees an office-wide gift for the holiday season or you want the perfect item to distribute individually each time someone is celebrating a birthday, Pinnacle Promotions’ company promotional items make for great gifts. You can order custom wine glasses in bulk and hand them out in beautifully decorated wrapping paper before your employees head home for the holidays. Many companies celebrate employee birthdays with an in-office party or an after-work happy hour gathering. For these special occasions, you can order a batch of custom wine glasses ahead of time, and on each employee’s birthday, they’ll receive their well-crafted wine glass.

Make employees happy with custom wine glasses

Choosing custom wine glasses

When choosing from our vast selection of company promotional products, you’ll discover dozens of different options for custom wine glasses. The stemless design is a classy alternative that tends to prevent spills because of the larger base. If you’re interested in a more classic wine glass, there are several options for stemmed custom wine glasses with plenty of space on the glass for a personalized design. You can also opt for stemless wine glasses in different colors or select one of the wine glass tumblers that can be used for a variety of liquids and keep the contents cool or warm for hours on end.

Other employee appreciation gift ideas

Are you looking for a different type of employee appreciation gift? Pinnacle Promotions offers a huge selection of different company promotional products that your entire staff will love. For the employee who loves sports, consider ordering custom golf balls or frisbees. You can also opt for other drinkware products, including personalized beer mugs, travel mugs and coffee mugs. No matter what your employees are interested in, Pinnacle Promotions is sure to have the perfect item for you to give this year as an employee appreciation present.

Let Pinnacle Promotions craft the perfect employee gift this year

When you order your company promotional products or customized presents from Pinnacle Promotions, you can rest assured that you’re receiving the highest quality items that have been imprinted with care. Browse our catalog of promotional products and select the perfect item for your employees and then upload your design and place your order. Most items take several days to customize and ship, but if you’re in a last-minute rush, you can check out our products that are available for 24-hour rush production. Feel free to reach out to our team of experts with any questions through our contact form or by phone at 800.351.4226.

Posted by Lee in Marketing Ideas, 0 comments
2019 promotional product trends

2019 promotional product trends

We're well into the new year, and it's time to get your marketing plan into gear for 2019. The right promotional giveaways are a key part of that plan, and with the new year come some new product trends...

2019 promotional product trends - recharge | Pinnacle Promotions

Recharge

This trend encompasses mental wealth, positivity and physical well-being. It encourages a more holistic focus on the mind-body connection and inspires your best self by creating a better balance between your mental health and physical well being. This trend sparks a collection of products ready to nourish your spirit, reflect on your thoughts and feelings, and recharge and unwind with quality time.

Over the past few years, we have seen more and more companies offer office perks to make it easy for employees to stay healthy, both physically and mentally, while on the job. According to Working Mother, “Most employers know that one of the keys to workplace productivity is having happy and healthy employees.” Companies such as Nike, Google, and Microsoft have taken this concept to the next level and offer wellness zones such as quiet places to meditate and napping to fully functional gyms.

Today’s culture is particularly intrigued (or borderline obsessed) with the practice of genealogy. People use the DNA test, 23 and me, or Ancestry.com to not only find out how it relates to health but they also use the results to feel included and part of something “bigger.”

With all the surrounding chaos and commotion during our everyday lives, people are looking for mindfulness and seeking happy places. As discussed in the 2019 apparel trends blog, hygge – a Danish word describing a comfortable feeling that engenders contentment or well-being – is an ongoing lifestyle trend. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. This also speaks to the athleisure fashion trend. Athleisure clothing is designed for athletic activities, but can be worn in other settings, such as at the workplace, at school, or at other casual or social occasions.

The Recharge trend translates to the promotional product world through the warm, happy, and fantasy color palettes, various journal options, and active accessories such as yoga mats and travel pet gear bags. Products will feature pops of color that highlight warm and happy hues such as the the Pantone color of the year, Living Coral. Journals can be used to write down your thoughts, reflections, or doodles to ease your stress – some journal options are composed of lined paper and coloring pictures to add another element of relaxation. And yoga mats and travel pet gear urge one to keep fit and active, promoting mental health, positivity and physical well-being.

2019 promotional product trends - connected outdoors | Pinnacle Promotions

Connected Outdoors

From climbing mountains to walking in the park, consumers desire to reconnect with nature, and the Connected Outdoors trend celebrates items inspired by the great outdoors. With these product options, you can pack it all in — from business to leisure, and satisfy your sense of adventure and exploration, no matter where your travels take you.

Brands are continuing to make great strides to show their care for the environment and the measures they are taking to protect the earth. According to Waste 360, 70 percent of millennials said a company’s environmental focus impacts their purchasing decisions. For example, The North Face is committed to creating durable products that stay out of landfills as well as incorporating more recycled fabric into its clothing. The brand also has a Clothes the Loop program, which rewards customers for donating old clothing and shoes.

Additionally, brands are joining the “give back” movement by donating to or partnering with major charities in an effort to raise awareness on various causes. The company Brandless believes in making better products accessible and affordable for more people, and has partnered up with the Feed America organization to donate meals to people facing hunger. Their mission is deeply rooted in quality, transparency, and community-driven values – on their website, they have three defined sections; 350+ High Quality Products, Simple Fair Prices and Tangible Acts of Kindness. Brands will continue to catch on to the the vibe of doing good, especially with members of the upcoming Generation Z demographic expecting it. Consumers believe that our world needs a lot of help right now, so there are plenty of causes to support.

You can see the Connected Outdoors trend in promotional products through rugged, earth-tone travel-style backpacks, drinkware with a purpose, and activewear or sports gear that exceeds expectations. Vendors are offering backpacks that encompass nature's colors such as olive, tan and brown. These styles of backpacks allow wearers to travel with ease due to their quality, structure and portability. Additionally, consumers today are more inclined to help protect the planet, and many companies are offering products that will benefit the environment – for example, metal drinking straws to help eliminate plastic straw waste and backpacks made from recycled plastic water bottles. These outdoor-inspired products connect consumers with their passion for outdoor experiences, no matter where they travel.

2019 promotional product trends - work on the move | Pinnacle Promotions

Work On The Move

Non-traditional workspaces demand products that allow consumers to work anywhere. These versatile options make it easy for digital nomads, on-the-road warriors, and sprinters running from meeting to meeting to stay nimble, organized, and productive wherever they meet to connect and collaborate.

Working remotely, sharing workspaces, and desk hopping are the now the new norm. Companies are embracing flexible workspaces with hoteling desks and conference rooms. According to ZDNet, Georgia-Pacific realized that many of their employees work remotely or from different facilities, so they removed offices on its 24 floors to create open layouts with lots of natural light. Mobility was a key factor in the decision to create the hoteling desk system. Employees have the ability to move around the floor as well as between floors, and will have the technology to connect seamlessly from any location. A mobile application allows them to book desks or rooms from any location.

The products that mirror the Work On The Move trend include technology infused into fabrics, portable and multi-purpose items, and sleek, simple designs. These products reflect the new ways we are working such as cohabitant work spaces or coffee shops. The office has transformed and the cube walls are coming down so we are adapting to a functional mobile office. Apparel and backpacks are being offered with headphone and USB jacks and power bank outlets. Multi-purpose products empower consumers to adapt to the environment while still being able to get the job done.

When buying custom products to promote your brand, staying on-trend is often the right move, as your customers and employees will appreciate seeing your branded items matching up with current retail looks. Each product and trend on this list gives you fantastic options that your company will love to give away.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Custom Grills for Tailgating

Custom Grills for Tailgating

This year, when choosing the perfect personalized gift for employees, clients or potential new customers, consider one of our custom grills or customized grilling sets. Despite what some may think, tailgating is a year-round event with plenty of dedicated sports fans venturing out in the cold for pre-game festivities. If your company plans a lot of team-wide sports or outdoor events, these grills make for the perfect item to promote your business no matter the season.

Custom grills are a desirable giveaway item to promote brand awareness and get people excited about your company. Successful marketing campaigns often feature a well-made, high value item to attract attention and a custom grill definitely fits the bill.

These personalized items work well for any kind of promotional event, whether your company is hosting or just attending. Stock up and run special giveaways throughout the year. Read on to learn more about our custom grill products and take notes on our favorite tips for tailgating in the winter.

Why order custom grills?

Versatility and high perceived value! A personalized gift is the best way to show someone your appreciation. Whether you’re considering custom grills as a company gift for the staff or you’re interested in running a giveaway on grills with your company’s logo, our high-quality products and excellent customization process will create exactly what you’re looking for in a promotional product.

If a full grill set seems like too large of a promotional item for your business, you can also consider giving customized grill sets with all the accessories an outdoor chef needs to serve up a juicy steak cooked to perfection or grilled veggie kabobs with a delicious hint of smoky flavor.

Our favorite custom grills and customized grill sets

Portable BBQ grill and cooler

This portable custom grill is the ultimate product for sports fans with an insulated cooler top and easy-to-store grill rack inside. Perfect for a winter tailgate with friends, the grill is compact and light, making it easy to transport to and from the game. Order a set of 24 customized with your company logo and run a promotional giveaway with this useful gift.

Three-piece promotional picnic grill set

If your company is in the culinary industry, giving away customized grill sets is an excellent way to grab the attention of your target demographic. This three-piece set is sleek and easy to carry with you anywhere. Design the fold-over carry case with your unique company logo and give away this handy set of tongs, fork and spatula.

Tips for Winter Tailgating

Though grilling outdoors is usually thought of as a warm-weather activity, there are plenty of opportunities for a winter tailgate, too—if you know how to prepare properly. Here are some of our favorite tips for grilling out in the cold, so you can enjoy these custom grills year-round.

  • Invest in promotional tumblers, so you can bring warm drinks like spiked apple cider or tea with honey.
  • Don’t forget your pop-up tent. In the summer, this tailgating accessory can protect you from the blistering heat of the sun, but in the winter, it may provide shelter from rain or snow. If you attach a blanket or sheet to one side, you can also combat the chilly winter wind.
  • Bring along several packets of hand and foot warmers.
  • Prepare the food at home prior to the tailgate. Having everything chopped up and marinated makes it much easier (and quicker) when grilling in the cold winter weather.
  • Blankets! Pack the car with a generous number of blankets to keep you warm—and bring some extras just in case your friends didn’t come prepared.
Winter Grilling

Looking for even more ideas on custom products?

Pinnacle Promotions offers one of the widest selections of promotional items designed to capture the attention of potential customers and grow your company’s brand. Are you planning to attend a trade show this year? Then, you’re going to need to be prepared with giveaway items like koozies, pens and tumblers. If you’re looking for a promotional item that’s a bit more unique, we offer products by industry, purpose and even brand. Browse our expansive collection of items and add your company logo to any of our high-quality products.

Posted by Lee in Marketing Ideas, 0 comments
Tips for creating long-term loyal clients

Tips for creating long-term loyal clients

No matter what industry you work in, developing strong, lasting connections with your clients and customers is vital to a successful business. When you’re just getting started, retaining your first few clients is even more important to establish a base. Word of mouth is one of the most beneficial forms of advertising, and making your existing customers happy often leads to excellent reviews, which in turn begets more customers.

Why long-term clients are so important

It’s much cheaper for a business to retain customers than bring on new ones. The Harvard Business Review actually estimates that it is five to 25 times more expensive to bring on new customers than to retain your current business. Without lasting relationships, you’ll be constantly seeking out new leads which can be costly. Oftentimes, businesses place more importance on customer acquisition than retention, but this is not best practice when it comes to building a durable business model.

The Harvard Business Review also found that when customer retention was increased by five percent, businesses experienced a boost in revenue by anywhere from 25 to 95 percent. To help retain clients, you'll need to develop a clear strategy for communication and interaction with them to increase your chance that they will want to maintain a professional relationship with your company.

Avoiding customer churn

Customer churn is a term used to describe the rate at which customers do business with a company and then never return. Successful businesses pay close attention to their customer churn rates and attempt to keep them as low as possible.

What is customer churn?

You have likely spent a lot of time guiding a potential client through the sales funnel before landing them as a customer. The time, effort and resources put into this process are wasted when that customer decides to cease your business relationship, and your sales team will have to restart this entire process with another client to regain that business. Instead, take these steps to avoid losing customers and start building a stronger business model.

Focus on customer experience

Put yourself in your customers’ shoes. Imagine how you would want to be treated and what kind of service you would expect to receive if you were doing business with your company. No matter the industry, every client wants a friendly, knowledgeable and quick experience. You should design your company around making the customer experience as simple and rewarding as possible. This extends to your web design too. Your site should be informative and easy to navigate—make it simple for people to contact you and be clear about your company’s purpose and vision.

Strong communication

In any type of relationship, communication is key. When it comes to business, you want to clearly communicate with your clients in whatever form your business might require. For retail companies, this might mean accurately displaying item prices, shipping costs and return policies to ensure there is no misunderstanding between the merchant and consumer. In a marketing agency, you should have a team of people dedicated to maintaining client relationships. Sending out monthly reports and providing customers with regular updates is another recommended method for good communication.

strong communication image

You should also be clear on when your company is available to help clients. If your business hours are Monday through Friday from 9am to 5pm, inform your customers that you can only be reached during these hours and try to be available as much as possible during that time. Of course, you can’t be sitting by the phone or computer waiting for a client to contact you. If they reach out while you’re busy, make it a priority to get back in touch with them as soon as possible.

Set expectations and always meet them

When you first begin a business relationship with a new client, provide them with clear guidelines on what to expect from your company. If you tell them that they’ll be receiving a report each month on the 5th, you need to consistently meet that deadline. Of course, sometimes issues arise that may cause delays. If this happens, use your open communication policy to explain to your client what is going on and accurately inform them of when they can expect what they need.

set expecations

If your clients know what to expect from you, they are much less likely to get frustrated or upset. Keep them in the loop about all deadlines, meetings and other vital information. If you run a retail business, setting expectations for customers can look a bit different. In this case, you can satisfy consumers by providing them with accurate pricing and shipping time estimates.

Think of your relationship as a partnership

When you think of your clients as equal partners, it’s much easier to give them the high-quality service they expect and deserve. Partnerships are all about give and take. If you’re thinking of your client relations as one-sided, then you’re likely not providing the best service possible. Consider what your customers need and require from your business. Then contemplate what it is you need from them. Business? Publicity? Good feedback? Keep this idea of partnership in mind during all interactions with customers and you’ll foster much stronger connections while also meeting your company’s goals.

Hand out promotional materials

Everyone loves free swag. It’s an attention-grabbing type of marketing that people can actually use. Design your company’s logo and select matching colors to display on a variety of promotional products. Custom water bottles are always an excellent choice because they provide plenty of space for creative designs, can be stored easily and make for a useful item your customers will love. Each time you sign a new client, create a welcome bag or basket filled with promotional materials like custom water bottles.

Promo water bottles

Create a brand that resonates with people

Much like the idea of creating a personal connection with your clients, creating a brand that people identify with is essential when working on customer retention. No matter what type of business your company does, you need to show people how your brand connects with them and why they should choose you over the competition. The best way to elicit an emotional response from potential customers and clients is by creating a strong brand.

A company’s brand is its personality—it adds depth and encompasses the business's overall purpose. Developing a strong brand gives your target market something to identify you by and, oftentimes, this greater sense of what a company represents is what attracts new business. Your brand should be more than simply a logo and a mission statement. Brands encompass a lifestyle. To create a connection with clients, try to expand your brand influence and help them to realize that you are the right company for them.

Be a knowledgeable resource and demonstrate your value

Attracting clients through branding and promotional materials can help establish your customer base, but you need to continually meet your clients’ expectations if you want to create lasting relationships.

Position yourself as an expert in your industry so that clients come to you for advice rather than searching the web. Even if your client asks a question you don’t know the answer to, use all your available resources to find the best answer for them and provide as much information as possible. The more helpful you are to customers, the more value they will see in your partnership–and they’ll want to continue maintaining a strong professional relationship.

Staff Training

Thoroughly train staff members

Your employees are a direct extension of you and your business. They should be prepared to take the same steps that you or your CEO would to benefit the company. All employees, even those who do not directly interact with clients or customers, should be thinking of your customers. How can each member of the team do their job better in order to foster good client connections? During training, make it a point to explain to new team members why customer retention is important and set goals for how everyone can help maintain these numbers.

Reward clients for their loyalty

Show your customers how important they are to your business. Rewards can come in many different ways. Offering discounts and promotions to retail clients is always a great strategy for customer retention. Promotional materials like custom water bottles are another common way to satisfy clients and show them how much the company cares about their business relationship. If your business offers a service to clients, you can consider offering additional free perks after they’ve maintained a connection with you for a certain period of time. Loyalty rewards are yet another method for making clients feel special and important while also demonstrating that your brand is more than just a business.

Provide excellent customer service

Customer service is the key to strong relationships. To create an excellent customer service experience, you should rope your team in on marketing strategy meetings and memos to ensure that everyone in the company understands the business’s goals. If your support team is knowledgeable about other aspects of the business, they can more accurately address concerns and resolve customer issues. When a client contacts customer service, they should receive friendly and helpful support without becoming frustrated. Long wait times and outsourced customer support can hinder client relationships and make your customers feel unappreciated. Be sure that your team is large enough to handle inquiries without leaving clients waiting for long.

Utilize the best quality promotional materials

Because promotional materials are so versatile and can be used to show customers how much your business cares, it’s vital that you order quality products that will last. Our promotional product experts at Pinnacle Promotions understand how important your clients are to your business and want to be an extension of your brand.

We’ll work together with you to create an attractive promotional item that reflects the goals of your business. With a nearly endless collection of great promotional materials, our company has the perfect item for every business. Looking for something specific? Search the site by product, industry and brand to locate your next promo product. If you need your items quickly, you can even take advantage of our rush orders on specific products, which can be prepared and ready to ship in 24 hours.

If you have additional questions on pricing, imprinting or anything else, feel free to contact us by phone at 800-351-4226 or through our site’s contact us form.

Posted by Lee in Marketing Ideas, 0 comments