Marketing Ideas

Planning the perfect golf tournament

Planning the perfect golf tournament

If you’re looking for a fun (and productive) way to raise money for a charity or organization, but are tired of hosting the same old events, a golf tournament can provide the perfect fundraising platform. With close to 26 million golfers in the US alone, a golf outing is sure to attract lots of participants.

Planning and executing a golf tournament can seem like a daunting task, but we’re sharing some tips of the trade to make the planning process a breeze.

Define your budget

It's important to determine your budget early in the planning process to guide the rest of your decisions. Make sure to take into account marketing & advertising, course rental, municipal fees (if any), outside tournament planners, food & beverage, and participant gifts. If you've never organized a golf event before, it may be wise to hire an outside planning firm to help get you going.

Pick the appropriate golf course

Once you have determined the parameters of your budget, you’ll need to decide what course is appropriate for your golf event. Think about what types of players will be participating in the tournament – are these causal or novice golfers, or are they basically PGA pros? The main objective of the outing is to make sure your golfers are having a good time while helping you to raise money for your cause, so you want them to feel comfortable and equipped to take on whatever course you choose.

Anticipate attendance

Don’t be afraid to put a cap on the number of groups that you allow to enter the event. No one wants to spend 8 hours golfing 18 holes, so taking some time to get to know the course and the ideal number of golfers it allows for is crucial. When in doubt, reach out to employees at the course hosting your golf outing so that they can lend their professional opinion.

Sign up sponsors

We can’t say this enough – sponsors are essential to executing a successful golf outing! Define levels of sponsorship so that local businesses have options when it comes to how much they are willing to donate to the cause. A headlining sponsorship could include having the businesses name and logo on all golf outing digital and printed advertising, whereas a "hole sponsorship" may just include signage at a particular hole on the course and a table where employees from that business can sit and network with golfers as they complete the course. Sponsorship could also take the form of food and drink donations — don’t confine your sponsors to monetary donations. Bottled water, chips and snacks, pop and adult beverages are all necessary so ask businesses if they would be willing to donate any of those.

Advertise, advertise, advertise

Now that you’ve got your budget, course and sponsors worked out, you need to spread the word about the outing with an invitation. This invitation can be printed or digital, but you’ll want it to include all of the important details (where, what time, sponsors names, entry fee, etc.).

When it comes to sending out the invitation think about your organization's established channels of communication and use them to your advantage. Do you have a massive social media following? Post that invitation on Facebook, Twitter and Instagram! Or maybe you have a solid list of email contacts – send out the invitation that way. Use whatever channels of communication you know work best for your organization. It could even be dropping in to local businesses in person and asking them to hang the invitation on a bulletin board.

Gather your army of volunteers

To pull off a smooth and successful golf tournament, you’ll need to have lots of helping hands. Enlist volunteers that are familiar with your cause or organization, knowledgeable about the game of golf, or in a perfect world, both! Try to have at least a few volunteers that know enough about golf that they can answer questions that some of your less knowledgeable volunteers may have about the game. Break your volunteers into groups so that it’s easily to delegate tasks – registration, food and beverage, course supervision, etc. are good places to start. The more clear your volunteers are about their jobs on tournament day, the more efficiently they will be able to pull of their roles.

Keep the food and beverages flowing

Your golfers have paid their entry fees to support your cause, so make sure they are well taken care of on the day of the tournament. Have a group of volunteers ride around in golf carts throughout the day to make sure that golfers on all parts of the course have whatever they need. Don’t forget to coordinate with the golf course to make sure they have on-site food for after the event, or can contract with a caterer. It’s common to throw an after-outing bash in the clubhouse or at a nearby bar or restaurant so that participants can enjoy dinner and some prizes (we’ll get to that part shortly!).

Make it memorable

A common way to make playing the 18 holes even more fun is to host contests at specific holes along the course. Awarding prizes for the longest putt, longest drive, and closest to the pin are ways to keep competition high throughout the day. Photo booths, live music, and selling mulligans prior to tee-off are also unique ways to ensure golfers will remember your golf outing for years to come.

People love prizes….and raffles

Back to that after-outing bash we talked about before! Having raffles or silent auctions during this party can be a great way to raise extra funds. Talk to your participating sponsors or local businesses and professional sports teams to see if they are willing to donate prizes for the raffles. Sports memorabilia, tickets to a local sporting event, golf clubs, gift cards and gift baskets are all great prizes that golfers are sure to bet big on. In addition to raffles or silent auctions, think about awarding trophies or other promotional gifts (glassware, business bags, high tech gifts) to the winning team.

Titan Deep Freeze 2 Day Lunch Cooler

Titleist® Pro V1 Golf Ball

Titleist® Players 4 Stand Bag

Don’t let your golfers leave without a swag bag

Everyone loves a good swag bag – so make sure you plan out some appropriate golf promotional products products to give to your golfers either upon arrival or when they depart the outing. A good mix of golf specific products and more general products is critical to pleasing the crowd. Tumblers, Bluetooth speakers and golf towels and tools are sure to be a hit with golfers. Here are some of our favorite pieces for golf outing giveaways:

The Tugo Copper Vacuum Tumbler and Can Insulator is a perfect giveaway for the day of the outing. Hand this tumbler out to your golfers upon their arrival so that they can use it on the course to hold their cans and beverages.

Umbrellas top the list of the most useful promotional giveaways, and the 62” Tour Golf Umbrella is no exception. Featuring a large decoration area for your organization’s logo, this piece will remind golfers of your outing and your cause long after the day is over.

This high end Cutter & Buck divot tool is a 3-in-1 wonder. Featuring a bottle opener, magnetic ball marker and a belt clip – this tool will become a staple every golfers bag.

Ask for feedback

Last but certainly not least, send a thank you note or email to all of the golfers who participated in your outing – after all, without them the event would not have been possible. Take a photo of the entire group after play is finished on the day of your outing and include this photo in the follow up, it’s a great reminder of the fun they had on the day. Also include a survey to ask golfers what they liked about the outing and what you could improve upon for the next year.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Why do recipients keep promotional products? (Top 5 Reasons)

Why do recipients keep promotional products? (Top 5 Reasons)

Have you ever considered the reasons why people actually own promotional products? Of course, many organizations hand out promotional products during events, and there's the occasional instance of accidental pen thievery, but what are the motivations for hanging on to these giveaways? Gaining insight to why people opt to keep your custom pens, branded polo shirts, and logoed tumblers can help you choose the most effective promotional items for your company to invest in, increasing the likelihood of impressions, brand interest, and cause awareness.

In a 2017 consumer study conducted by Promotional Products Association International (PPAI), over 1,000 individuals were surveyed on the reasons they chose to keep a promotional item. Of the top 10 reasons listed in the study, here are the top 5 that we feel are most important to our customers:

#5: Symbolism

17% of people surveyed keep promotional products because the item represents a cause they align with. While many organizations build brand and cause awareness through fundraising with inexpensive, high-quality promotional products, these items also make great giveaways at local events, as well as symbolic keepsakes for community volunteers and donor appreciation!

Non-Profit Organizations and other Associations participate largely in symbolism because of the affordability aspects, as well as the reach of cause awareness through passionate supporters and advocates.

USA Made Canvas Tote Bag

Wooden Cube Blossom Kit

The Cinema Light Box Key-Light

#4: Loyalty

22% of people keep promotional products because they support the brandWhen consumers like the company's products or services offered, or when they’ve had an exceptional experience with a company, they talk about it. Receiving a promotional product from a brand they’re loyal to generates more positive referrals from devoted customers.

Here at the office, we wear and carry a LOT of Pinnacle Promotions branded promotional items! Shameless plug, yes, but aside from what WE like, it’s common to see promotional items being carried by local gym members, college alumni, hipster Apple fanatics and so many other loyal consumers! Brand loyalty sometimes extends to the brand of the product itself. If your brand is less well known, consider investing in name brand promotional products like Nike or YETI, customized with your logo, as an opportunity to increase brand awareness. Your customers' loyalty to the manufacturer can be shared with your company, giving your brand an added boost.

OGIO Shuttle Pack

Corkcicle® 9 oz. Canteen

Toddy Gear Micro-USB Cable w/Apple Lightning Adapter

#3: Experience

28% of people keep promotional products because they have memorable value! Consumers are everywhere participating in everything from local community events to national conventions and festivals. In recent years, it has become an expectation of consumers to be reached at a personal level and there is no better way to create a resounding connection at these events than with a promotional item!

This is evident if you’ve ever seen an authentic Woodstock t-shirt, or a bag from SXSW, or a button pin from HOW Design Live, or a Koozie from the local arts festival down the street. People keep things that remind them of an awesome learning experience or an amazing time they had and if your company is participating in any type of similar event, you’ll want to show up with custom promotional items in hand!

Burlap Little Buddy with Neoprene Pocket

Sport-Tek Heather-On-Heather Contender Tee

Full Color and Pantone Matched Drawstring Bag

#2: Design

43% of people keep promotional products because they fit their style or personality. Show of hands, who hasn’t seen a neon chartreuse or chevron printed, anything?! To help customize niche marketing campaigns, it’s imperative to keep up with industry and retail trends. Trendy promotional items attract people to your brand through colors, textures, patterns and construction! If there is something out there that speaks to your clientele specifically, it can, in most cases, be made into a promotional item.

Poppi Glass Tumbler - 20 oz.

Marble Hard Bound JournalBook™ Bundle Set

Allen Wood Tone Sunglasses

#1: Functionality

The number one reason that people hang on to promotional items is for functional purposes. In fact, 85% of people own promotional products because they’re functional! We can venture to say that a majority of people enjoy products that serve multiple purposes or make their lives a little easier. No matter what your business is, no matter how big, or how small, a promotional product that is also functional will always be a successful option for gaining impressions, brand interest or cause awareness.

Multi USB Cable Key Chain

Onyt App-Enabled Smart Button

Stockton Junior Tech & Conference Journal

Your company can use these promotional product buying reasons to create connections that resonate with your existing clients, potential clients, and employees. Promotional products help your brand stand out from the competition and establish a solution for your brand’s offline marketing challenges. With the benefits of promotional products, you can achieve all of these goals through an increased positive perception and overall brand image, as well as a higher likelihood of recommending or becoming a patron of your business. Considering the average duration that a recipient keeps a promotional product is one to four years, the quality of the promotional products you select is essential to the long term impact you see on these goals.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Employee Holiday Gifts: The Top 8 Promotional Product Categories for 2017

Employee Holiday Gifts: The Top 8 Promotional Product Categories for 2017

by Liz Peacock, Product Data Manager

Can you believe we are already in the midst of the holiday season? Decorative Gourd Season is here, Thanksgiving is coming, and before we know it we will be ringing in the New Year. While you probably know that promotional products are great for marketing initiatives, trade shows, and client gifts, you may not think about promotional products as employee holiday gifts. The holiday season is all about gratitude –  your employees have worked so hard this year, and a great way to express your gratitude is to thank them with a custom branded gift.

Since it is unlikely that all of your employees have the same hobbies and are into the same types of things, it might be hard to narrow down the perfect personalized gift for everyone. Don’t worry, we’ve got your back. Here are the top 8 promotional product categories we are excited about for the 2017 holiday season:


Fall is absolutely my favorite time of year. Fall in Georgia is short and sweet, and one of my favorite things about Fall, and the holiday season, is spending quality time with family and friends. Whether I am hosting a Friendsgiving or sitting by the fire and playing cards with my husband, aesthetics are important to me. I don’t know if I’ve caught the "Fixer Upper" bug, or if it’s simply my personal preference, but when I’m entertaining I like for my home to feel and look polished, warm and inviting.

Copper is in this season, and one of my favorite custom entertaining pieces we offer for entertaining is our Bullware Mixology Set. This five-piece branded mixology set has all of the essentials you need to make an excellent cocktail – just bring the booze. Not only is this custom gift modern and high quality, it’s also very thoughtful. Most likely, your employees will be using this while mixing a drink and relaxing at home. Even though they are away from the office, this gift will enhance their downtime and remind them that they have a great job to be thankful for.

Another favorite holiday gift of mine is the Field & Co. Plaid Sherpa Blanket. I love this customizable blanket because it is soft, trendy and versatile. If you work in an office, then you know that sometimes it is boiling hot, and other times it’s freezing cold. This gift is great because your employees can keep it at their desk, or use it to cozy up around a bonfire. Either way, you’re keeping them warm and showing how much you appreciate them.

Plaid Sherpa Blanket
Bullware Mixology Set


Drinkware is one of the most popular promotional product categories, and we have some fantastic options for this holiday season. I suffer from a *minor* caffeine addiction, so I love a custom tumbler that I can use for hot coffee in the morning and that I can wash out and use for iced coffee throughout the day.

It’s pretty incredible that the branded Himalayan tumbler can keep beverages hot or cold for up to 6 hours. Some days I am so busy that I find myself sitting at my desk from the moment I get here till I get up to take my lunch break. When you are in the middle of a project, the last thing you want is to go for a sip of your delicious hot java only to find that it’s turned lukewarm. The Himalayan tumbler is such a life-saver for busy workdays, and the Everest Edition Himalayan Tumbler is my new favorite design. This custom branded tumbler is excellent for cold mornings on the soccer field, or for hot summer days at the park. It will help keep your employees fueled up and also hydrated for any kind of day their week might throw at them.

I also have to mention the Hot & Cold Celebration Tumbler. This promotional tumbler was a big hit at an event we held here at Pinnacle a few months back, and ever since, it has become a coveted item around the office. Everyone loves this thing, and it’s no surprise as to why: it holds up to 24 oz of liquid, can be used year round in all season and for various occasions, and is just plain cool looking. It also has a double-wall acrylic construction, press-on lid with a twist opening, and is BPA free. Plus, it's sparkly. Real sparkly. As in, shake-it-up-and-flash-back-to-glitter-pens sparkly. If you are looking to "wow" your employees with a unique (and sparkly) gift this year, then this is your show-stopper. It’s large enough to fill with smaller gifts, or is cool enough to gift on its own. Either way, your employees will be impressed!

Everest Edition Himalayan Tumbler 20 oz.
Hot & Cold Celebration Tumbler 24 oz.


I love sporting my company's custom swag, especially on casual Fridays. I love where I work, and I feel proud to wear my company's branded attire to work and also out and about. Wearables are such an excellent and practical holiday gift for your employees. It’s pretty impressive when you realize how many different types of apparel and wearables you can brand with your company's logo.

One gift idea that has particularly caught my attention this year is the Polar Wireless Earmuffs. Everyone makes resolutions for the New Year to become a fitter and happier version of themselves. The wireless earmuffs will encourage your employees to get outside and start moving, while keeping their ears warm. They are packaged in black drawstring pouch, and they have high speed Bluetooth 3.0+ EDR capabilities, which means that they have a faster response time and Wi-Fi speeds, and more efficient power usage.

Another favorite of mine is the Port Authority Ladies Interlock Cardigan. This is another coveted item around the office, and is flattering on all body shapes and sizes. This cardigan is lightweight, has an open front, and the back seaming details at the waist give it a sophisticated and timeless look. What I really love about it is that it can be dressed up or down. I can wear this with workout clothes, to run errands, around the office and dressed up for meetings with my clients. This custom piece pairs well with so many different styles and and occasions, and is a classy way to promote your brand. The Port Authority Interlock ¼-Zip is our men’s compatible piece.

Branded apparel is one of our top selling product categories, and we are adding more unique styles all of the time. From short and long-sleeved polos, jackets, cardigans, dress shirts, workout attire, winter attire, or even wireless Bluetooth earmuffs, you will be able to find the perfect gift for your employees this holiday season.

Polar Wireless Earmuffs
Port Authority Ladies Interlock Open Cardigan

Food Gifts

Charcuterie boards are all the rage this year. Whether you are hosting a holiday event or bringing food to potluck, the Wisconsin Variety Package with Bamboo Cutting Board is the perfect item for the holidays, and year round. This comes with large, half-pound blocks of naturally-aged private stock medium and mild Wisconsin cheddar, paired with a five-ounce stick of tangy beef summer sausage and a box of water crackers. All are packaged with a handy knife on a bamboo cutting board. Delicious food, and high quality cutting board and knife make for an excellent and thoughtful custom holiday gift for your employees.

Mason jars are also very popular this year, and we have the perfect gift to fit this trend. Our Taste of Elegance Set is such a cool and "out of the box" (pun intended) way to show employee recognition this year. It comes with a heat sealed bag with your choice of fill, and two sweetZ filled mason jars in a wooden custom gift box with a laser etched lid and brown crinkle paper. Your employees can use the wooden box as a decoration or even for storage, and they can also use the mason jars for all sorts of things. Maybe they will keep them at their desk and fill them with promotional pens, or to save their coins for the vending machine. However they choose to use the box and mason jars, one thing is for certain, they will love emptying the delicious food that once filled them!

It is difficult to choose just a few food gifts for this season, but we have so many different offerings to meet your needs this season, that you will have no issue picking something that is tasty, classic, and memorable.

Wisconsin Variety Package with Bamboo Cutting Board
A Taste Of Elegance Set

Outdoors & Safety

We are so busy these days, and the holiday season is definitely the busiest time of year. Between working 40+ hours a week, trying to prep healthy meals, exercise, and sleep 8 hours a night the last thing most working professionals think about is their car battery. Most people commute to work everyday, and put a lot of wear and tear on their vehicles. Being prepared for the worst is important, and safety gifts are a great way to make sure your employees are safe on the road and able to get to work on time and arrive less stressed. The 8000mAh Car Jump Starter is the perfect gift for your commuter employees.

The Jump Starter kit has an 8000mAh UL certified Lithium Polymer battery that ensures 1000 charging cycles and power for up to 20 jump starts on one charge. It also includes a 20-inch Micro to regular USB cable, AC wall charger and 12V adapter. It comes with a spark proof smart car jump cable with short circuit reverse polarity and over/under voltage protection, and is packed in sturdy nylon case with zipper closure and operation manual. This is the perfect holiday gift for employees that have to commute to work. Living in Atlanta, commuting takes up a good portion of my day. On a good day I can make it to work in 45 minutes, and I would love having a kit like this in my car…just in case.

It’s almost impossible to keep weight off during the holidays. From work parties to family gatherings, food tends to be the centerpiece for all occasions. I am trying to exercise more and am really watching my diet. I want to be healthy, and there is a strong chance that your employees will make some sort of health-conscious resolution for the new year as well. The Solo Velocity Backpack is an excellent investment for your health. It’s perfect for hiking, but can also be used to pack gym clothes, healthy snacks, and whatever else your employees will need to tack their 2017 health goals. Corporate health and wellness initiatives are important for companies to focus on, and this is a great way to encourage your employees towards a healthier lifestyle.

8000mAh Car Jump Starter
Velocity Backpack


Technology is such a exciting and universal promotional product category. Every one of your employees uses some sort of technology every single day. From Bluetooth wireless speakers, power bank and jolt chargers, USB drives, headphones, wireless Bluetooth earbuds, and activity monitors, there are so many unique and modern gift options in this product category.

I am definitely a technology junkie, so this is the hardest category for me to narrow down, but I have to mention the TrueWireless Bluetooth Earbuds. The TruWireless Bluetooth Earbuds are the future of Bluetooth earbuds. The carrying case also doubles as a charging station. Once the case is charged it can be used as a portable charger for your earbuds. The Bluetooth working range is 10 meters (33 feet) and they also have 4 hours of talk time. These are excellent for commuting, traveling, exercising, and whatever else your employees are up to. Many of the newer mobile devices don't have a headphone jack, so wireless headphones are the way to go, making these headphones convenient and forward thinking.

We also offer an Active Gift Set which includes Force Bluetooth Earbuds, and an active health tracker with a heart rate monitor. Again, many of your employees will make resolutions for a healthier lifestyle in the new year. This is a great gift to give your employees, because it encourages them to pursue a healthy life and makes it easier for them to do so. This is a gift that can be used inside or outside of the office. We don’t realize how sedentary we are, and monitoring our activity is definitely a wakeup call. Many people in my office will walk on their lunch breaks and this increases productivity and helps with fatigue. This custom branded gift  will get your employees moving more, and ensures that your workplace will be a happier and more productive environment.

TruWireless Bluetooth Earbuds
Active Gift Set


Personalized office products are practical and thoughtful. I know for me personally, I love my company branded notebook. My team has weekly meetings, and our sales department tends to have many meetings at various times during the week. The Cutter & Buck Bainbridge Writing Pad is is great choice if you are considering a nice notebook for your employee gift. It is made with genuine leather, which gives it a sleek and professional appearance. It also features an interior organizer with business card pockets and a document folder. This notebook can be used around the office or on-the-go for client meetings.

I love my notebook for organization, but there are so many other unique office categories for employee gifts. The ETL Listed Turf Charging Station is by far my favorite office holiday gift for the season.

This custom charging station is the answer to all of your charging needs. With four outputs you can charge four devices with a maximum output of 5V/6.8A. The top silicone portion holds up to three devices in place while charging. It also includes a AC cord and has passed ETL standards, which means it is safe and high quality gift. I think this item is so cool and so different. Your employees with absolutely love it.

Cutter & Buck® Bainbridge Leather Writing Pad
ETL Listed Turf Charging Station


Travel is another unique promotional product category that you may have not considered for holiday gifts. Whether your employees are traveling for business or pleasure, the Samsonite Andante 22” Wheeled Duffel bag is a fantastic holiday gift.

First, this duffel is durable and casual which makes it easy to use while traveling. The large U-shaped opening makes for easy access to pack and retrieve travel essentials. Its lightweight design and smooth rolling wheels offer effortless mobility. It also has multiple organization pockets, and comfortable top carry handles. These retractable handle locks in place in both the fully extended and stored positions for secure traveling. This duffel is a very high quality and thoughtful gift for you to give your employees this holiday season.

After a busy work year, relaxation is on everyone’s mind at the end of Q4. Our Aromatherapy Candle Collection is a fantastic employee gift for this purpose. Four small window tin essential oil infused candles are neatly packaged in a cardboard gift box, with brown crinkle paper and a clear plastic lid. The scent options to choose from are: Focus, Exhale, Immunity, Invigorate, Tranquility, Cloud 9 and Karma. The candles are branded with your company logo, and you can even add a thoughtful message to the label if you so choose. Your team has worked so hard this year, and they deserve to relax and feel appreciated for all of their efforts.

Samsonite Andante 22" Wheeled Duffel
Aromatherapy Candle Collection

Show your employees how much you care about them this holiday season by giving them the a unique and memorable holiday gift. Entertaining, Drinkware, Apparel, Food Gifts, Outdoor/Safety, Technology, Office and Travel are our top promotional product categories for 2017 holiday gifts. Whether you are wanting your employees to relax, pursue a healthy lifestyle, or simply enjoy a delicious treat, we can help you show your gratitude and create a lasting impression to show your appreciation. If you'd like great gift ideas broken down by price, check out our Our Holiday Lifestyle Catalog is a great source for expanded ideas in these product areas.

I hope this have given you some great ideas for your 2017 employee gifts.

From all of us at Pinnacle Promotions, we wish you a safe and happy holiday!

Posted by Admin in Marketing Ideas, Seasonal Marketing Ideas, Top Trending Topics, 0 comments
3 Steps to a Successful Corporate Apparel Program

3 Steps to a Successful Corporate Apparel Program

Corporate Apparel Programs help coordinate your team and reinforce your brand.

It’s just a fact. Most jobs require clothing.

Chances are, your employees aren't running around naked...right?
So if they are wearing clothes, they might as well be wearing custom shirts, promotional jackets, and branded hats with your company's logo on them.

And if you're going to get custom corporate apparel for your employees, it's a good idea to keep it all on-brand. This is more than just getting the same custom polo for everybody. If you're looking to outfit teams, especially larger teams, and definitely distributed teams, a corporate apparel program is a great way to coordinate your team and reinforce your brand.

What's a corporate apparel program?

Also called a uniform program or professional dress program, a corporate apparel program is an initiative to coordinate the selection, production, and administration of branded apparel for an organization, designed to keep you in control.

Some examples:

Let's say you run a quick-serve restaurant, and need to get shirts and visors and aprons for all of your people at each of your 14 locations. You need to get them all shipped in the same one-week window and want to make sure that embroidery is consistent across the board. This is a complicated process with lots of spinning plates; you would benefit from an apparel program.

Or, let's say you're an HR professional at a 200-person tech company, and you're responsible for outfitting new hires with polos and dress shirts branded with your logo. You potentially could handle this yourself, but it would take you away from doing the parts of your job you enjoy more (we get it...buying promotional apparel can be less than fun); you would definitely benefit from an apparel program.

So how do corporate apparel programs work?

Corporate apparel programs consist of three parts: Selection, Production, & Administration. Basically, Pick it, Make it, and Control it.

Let's start with Selection:


There are hundreds of different available apparel pieces across dozens of categories from dozens of different how do you know what to choose? That all depends on your budget, your brand, and, often, your industry.

For a corporate environment, embroidered dress shirts are always a great choice, logoed jackets and custom sweaters make a statement, and casual Fridays – but not too casual – are made for branded polos.

If you're looking to step up your Casual Friday game (by dressing down), custom t-shirts and corporate branded hats are super-popular.

Medical companies can offer custom scrubs or anti-microbial dress shirts & embroidered polos.

Even industrial and manufacturing companies can use logoed shirts, branded coveralls, safety gear, and imprinted hard hats to encourage pride and boost brand visibility.

For all of these apparel types, you can find budget-friendly choices as well as well-known name-brand pieces from Ogio, Nike, Eddie Bauer, Under Armour, Roots, and plenty more.

But do you know what to choose? Merchandise Experts can help you narrow it down to just the pieces that work for your budget & your brand. You can customize the choices by role, by department, by location, by second letter of middle name...whatever works...

Working with an expert can take a lot of the guesswork and headache out of the's like having a personal shopper for your brand. (Actually, it’s not “like” - it IS a personal shopper for your brand!)


Once you've picked the appropriate apparel pieces, it's time to get them produced. Embroidery, screenprinting, heat transfer, laser etching...there are many ways to get your logo on the apparel items you've selected, and having a partner with expertise in all of those methods will help keep the apparel items all coordinated and adhering to your brand standards.

Do you want to keep inventory?
Do you want your production partner to keep the inventory?
Do you not want any inventory at all and just drop-ship everything?
It's completely up to you!

Proper management of production and warehousing is extremely important to creating an effective apparel program. In fact, it's one of the main headaches you'd have to deal with, so it's one of the main reasons you partner with someone to run your program.

From short-run department initiatives to bulk production for thousands of employees, having a partner with the ability and agility to handle it all will allow you to be much more efficient.


Here's where it gets really good. You've Selected the apparel items for your program, and determined the Production logistics; now, it's time to see what a fully-realized apparel program can do for your organization.

Organize group buys within departments, locations, or company-wide to consolidate spend and improve efficiency.

Set up levels of manager approval to control your spend and to keep Bob in Accounting from blowing your department budget on his fourth embroidered dress shirt. (It happens...)

Generate reports based on inventory levels, department or location spend, or shipping costs, just to name a few.

And to make it even easier, have a custom-branded online portal developed to let everyone purchase on their own. Implement those manager approval rules, set up those group buys, show what you want to whom you want – if you don't want Bob in Accounting to see those dress shirts, Bob in Accounting won't see those dress shirts.

Add your choice of customization options: order histories, shipping locations, flexible payment options, punch-out from ERP installs...the menu is extensive.

Administration is the keystone of your apparel program. The easier it is to administer, the more effective your program will be, and the more pats on the back you'll get from the boss.

Implementing your program

There are thousands of t-shirt shops, embroiderers, screenprinters, airbrush stands, and average promotional products companies who can get your logo on some shirts and call it a day. But your organization's not average, is it?

Of course not.
You're professionals. And so are we.

Step 1 to implementing your organization's apparel program: Call Pinnacle.
Step 2: Relax and get back to what you do best: your job.
Step 3: Repeat step 2.

We've created apparel programs for banks, tech companies, and healthcare providers. We've worked with some of the best known brands in the world. We have the experience, know-how, and moxie to put together the right program to suit your specific needs.

We have the tech expertise to build custom portals, the merchandise expertise to find the best custom apparel pieces that match your brand, and the e-commerce expertise to create the best shopping experience for your employees.

So if you're looking to coordinate your team and reinforce your brand, you can't go wrong with a corporate apparel program. And if you're looking for a corporate apparel program, you can't go wrong with Pinnacle.

Give us a call, and talk to one of our Merchandise Experts, and we'll help you figure out the perfect way to Make the right impression.


Posted by Benjy Rose in Marketing Ideas, 0 comments
Employee Welcome Kits: 5 Proven Ideas

Employee Welcome Kits: 5 Proven Ideas


We've gotten so much positive feedback from this post that we decided to make a video about it! It goes through the 5 Proven Ideas for making your employees feel welcome, and comes with a catchy music bed background for no additional charge. Check it out below, and then read the rest of the post after that!


After spending considerable time and effort searching for, finding, and recruiting the perfect employees, you've finally got 'em!
They're here.
Today is their first day.

So how are YOU going to make your new employees feel welcome?

In this post, we'll show you 5 proven ideas for making your new employees feel welcome with branded new-hire kits, including a way to take work off of your plate AND make you look like a hero at the same time.

If you're a human resources professional, one of your biggest challenges is employee engagement and retention. We get it. The longer your people are with your company, the more comfortable they are, the better they do their jobs, and the more valuable they become to your organization. We know that losing employees is expensive; some studies suggest that replacing employees can cost up to two times their salary.

So how do we keep our best people?

Top experts in human resource management have identified the most important factors influencing employee retention. These include:

  • Job fit
  • Development opportunities
  • Pay fairness
  • Relationship with manager
  • Trust in the company

There are many online resources that explain the ins and outs of each of these factors – there are entire websites dedicated to determining pay fairness – so we're going to focus on the last one: Trust in the company.

Trust is an interesting, nebulous, emotional concept that's very hard to quantify. How do you measure trust? With what units and with what instrument do you measure it? While the Trust-O-Meter 3000 may not be a thing, there actually are ways to gauge the effect of trust in an organization. The Harvard Business Review describes the relationship between trust and two vital outcomes: speed and cost. In a low-trust environment, speed goes down and cost goes up (bad for business); inversely, in a high-trust environment, speed goes up while cost goes down (great for business!). Like those Harvard smarty-pants say, developing trust is "truly a hard, economic driver for every organization."

So how do you generate trust in your company?

It's a legitimate question. The answer, at its most basic is: Say What You're Going To Do And Do What You Said You Would Do. Great idea, but that’s oversimplifying things a bit. Trust is a natural by-product of affinity, that sense of kinship and connection you can create among your employees and with your customers. A highly-effective way to create that affinity right from Day One is with a New-Hire Welcome Kit. By presenting your employees with company-branded merchandise on their first day, you're immediately creating a connection between your employees and the company. You're building trust right from the start.

(Cue the collective "Oh, so that's why a promotional products company is talking about retention and it...")

Small businesses and large organizations alike can see immediate benefit from making a welcome kit part of the employee onboarding process. Don't worry, it doesn't take a big budget to make someone feel lucky to have joined your team. Everybody loves gifts, so even the simplest of nicely-packaged coordinated items can make a huge impression.

Put a branded coffee mug, a custom mouse pad, and two different promotional pens in a nice box or a bag, drop a handwritten Welcome note in there, have it waiting on their desks and Boom!...quick and easy onboarding kit with an impact that far exceeds its low cost.

Pro tip: Use some ribbon or cellophane or raffia to put it all together. Presentation counts.

So that's a great start. Now, let's dig deeper.

5 proven ideas for making your new employees feel welcome.

Proven idea #1: Make it fun!

Practical is one thing, but building affinity – and ultimately, trust – with your employees involves emotion. Make 'em smile. Put some fun in their welcome kits. Glitter-infused promotional tumblers, boombox-style custom bluetooth speakers, customized half-footballs that bounce back to you...all really cool items to bring some fun to a new-hire kit.

Is anyone a music fan? How about giving them a custom branded guitar? Really. You can do that. No, it's not a budget item, but for the right about WOW Factor!

Great ideas for Fun Employee Welcome Kits:

Proven idea #2: Don't forget utility

Swag is nice, but if you can include items that actually help them do their jobs...even better. If you're in an office environment, filling the onboarding kit with a branded desk organizer, custom sticky note cube, and a customized journal notebook helps get your new people up and running quickly.

For retail, a customized name badge with custom-printed lanyard and a branded jotter will do the trick. For industrial or warehouse businesses, custom hard hats, branded clipboards, and even safety vests with your logo will keep everyone looking professional.

Great ideas for Functional New-Hire Kits:

Proven idea #3: Add apparel to the mix

If you can get your employees to wear your logo out and about, you're all winning. From a simple embroidered polo in company colors to crisp custom dress shirts to upscale branded sweaters and customized jackets, there's no better way to give your new employees a sense of belonging than by letting them literally wear your brand.

Extra bonus: Giving good quality apparel makes your employees actually want to wear your logo around, providing even more brand impressions.

Great ideas for a Fashionable Employee Welcome Kit:

Proven idea #4: Focus on your industry

The three proven ideas above apply to almost any business, any organization. But you can create an even greater connection if you customize your new-hire kit items to your industry:

  • Tech company? Add some custom earbuds or power banks to your kit.
  • Healthcare? Scrubs, clipboards, or goofy doctor pens: check!

Focus on your industry and give your employees something they're proud to share with family and friends.

Great ideas for putting an industry focus on New-Hire Kits:

Proven idea #5: Take work off of your plate AND look like a hero at the same time.

This all seems great...but it also seems like a lot of work. We get it. Figuring out the budget, deciding what products fit that budget, ordering, unpacking, kitting, organizing who gets what's a lot. So here's the proven-est idea of all: call Pinnacle.


We've got merchandise experts to help you find the perfect products for the kit, ordering experts to help organize the purchasing, and account managers to help you keep it all straight. We can even create custom boxes to put it all together for you. Fewer worries, more pats on the back. It's a win-win….win.

To take it a step further, talk to us about automating your custom onboarding kits; give us a list of people, your budget, and your logo, and we'll handle the rest – even kitting, packing, and shipping! It’s much easier and more efficient for you and ensures consistency across the organization.

So, let's sum up.

Whether you call them new-hire kits, onboarding kits, or welcome kits, they're an effective first step toward building affinity and trust with your new employees, which, assuming you have all the other factors in place, will help keep your people around a long while.

And here are our favorite proven ideas for making your welcome kits a success:
#1: Make it fun
#2: Make it useful
#3: Upgrade and add apparel
#4: Focus on your industry
#5: After you've thought about the other Pinnacle.

We can help you create the perfect onboarding kit that's fun, functional, and fashionable.

So how can YOU make your employees feel welcome?

Visit our Employee Onboarding page for some great product ideas to put together your own new-hire kit, and call one of our Merchandise Experts at 800.351.4226 to get the ball rolling. No time to wait; you've got new hires coming on board.

In the meantime, share some ideas below in the comments...we'd love to read them.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Promotional Products to Channel Your Inner Athlete

Promotional Products to Channel Your Inner Athlete

With more and more consumers choosing organic and fat-free foods over the regular, and getting in on the latest exercise trend, tapping into the health & fitness industry for your marketing efforts will help you Make the right impression.™

How can you connect with those health-conscious consumers and successfully promote your brand? That’s where promotional products play in to your marketing strategy. With the right promotional products, you can help each and every customer channel his or her inner athlete, and put your brand at the forefront. Here is just a selection of the ways in which you can reach out to potential customers with great giveaways.

Active Health Tracker & Heart Rate Monitor

 Fitness trackers of all sorts have sharply risen into popularity recently. Knowing everything from your heart rate, calories burned, distance walked, sleep patterns, and more, gives the customer some peace of mind. Customers feel like they can adjust their daily routine accordingly, and take better control of their health. These devices can be a tad expensive, but now that is not a concern. By custom branding this tracker and handing it to customers as a branded giveaway piece, they appreciate all the same benefits that they would have with the popular trackers, while your corporate logo custom printed on the band will travel with them wherever they go, and will be seen far and wide, without busting your budget (or that of the customers)!

 Active Health Tracker & Heart Rate Monitor

Ultimate Gym Set

With the Ultimate Gym Gift Set, the customer will have exactly what he or she needs to make it through a good workout. The customer can stay hydrated with a water bottle in hand, keep energy up with favorite songs playing through earbuds, and even safely hold a mobile device or music player using the armband holder. Each one of these items can be custom branded with your business logo, to remind customers that your brand is making the workout possible, and to potentially increase your brand awareness. This set acts as a unique promotional gift that shows consumers that you really do care about their health.

Ultimate Gym Set- Water bottle, earbuds and armband


Fitness Towel

After the tough workout, nothing feels better than a cool down. Grab a cold water bottle, and wipe away the perspiration with this soft and light, 100% cotton Fitness Towel. If you are in the fitness business, or are even hosting a health or sporting event, this promotional towel is an excellent option. You have substantial space to boldly custom print your corporate branding across it, which in turn allows you to easily spread the word of your business, and grab the attention of a much larger audience.

Fitness Towel

Maintaining a healthy lifestyle is a priority for many consumers. Take this into consideration, and your brand can motivate those customers, and inspire potential customers to channel their inner athlete. With custom promotional fitness & wellness products, you can and will expand your brand reach significantly, and clearly communicate your unique brand story.

Posted by Admin, 1 comment
How to Throw the Perfect Labor Day Corporate Event

How to Throw the Perfect Labor Day Corporate Event

We are just a couple weeks away from Labor Day, the federal holiday that represents the end of summer, and pays tribute to the contributions of American workers. Americans generally celebrate this day with parties, parades, and athletic events. It’s the time of the year to break out the barbecue, and put together an unforgettable bash. As a business owner, this is a good opportunity to bring your employees, co-workers, and their families together to recognize and celebrate their efforts. With that, here are some tips to help you organize and execute the perfect Labor Day corporate event.

1. Send an invitation now!

Since Labor Day always falls on the first Monday in September, your guests have busy party schedules for the long weekend. Sending a custom invitation well in advance will allow guests to plan accordingly, and will ensure that you do, in fact, have guests at your event. You can customize this clever, earth-friendly seed paper invitation to fit your needs, in terms of color scheme, style, and pattern, and the same time, make a positive impact on the environment. It conveniently comes with RSVP cards, and Thank You cards as well, with envelopes that are 100% recycled. Incorporate your business branding, and looking professional with a bit of personality couldn’t be easier.

Premium Seed Paper Invitation

2. Choose a Theme and Decorate Accordingly

Tying all of your party elements together cohesively will create the appropriate party atmosphere, which guests will be able to connect with. This will even make party planning a bit easier, as there is a unifying message that you are putting forward. You could go with an All-American theme, and incorporate the red, white, and blue colors into everything, from the food to the decorations. For example, you could put red, white, and blue balloons up, and even have them custom printed with your corporate branding. These 100% biodegradable latex balloons will be a fun and colorful addition. You could also hand out these USA Promotional Pinwheels to guests, as party favors that kids and adults alike will appreciate. Custom print your company branding on the stick, and you’re good to go! You can even add your corporate branding into items like drinkware, and plates, as a gentle reminder to guests of who is making the party possible!

USA Promotional Pinwheel

3. Plan a Memorable Menu

Finally, every good party needs good food, and now is the perfect time for barbecue. Grilled chicken and veggies, coleslaw, and burgers are just a few of the popular favorites for Labor Day. You will look and feel like a grilling pro with the right equipment. The Grill Master Promotional Picnic Apron Kit is perfect the chef, as it allows for all cooking tools to be easily within reach. The kit comes equipped with an apron, detachable bottle opener, padded oven mitt, and a towel. There is no need to worry about messes, as the apron is machine washable. The best part is that you can have the apron custom printed with your corporate branding, which means your brand can make yet another subtle appearance.

Grill Master Promotional Picnic Apron Kit


By following these tips, you can inject a bit of branding into your corporate Labor Day event in a fun, but not intrusive way, and put together one heck of a shindig! Bring together your team, friends, and family, and incorporate a bit of branding for a completely cohesive and unique get together that will be remembered long after Labor Day.

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Seasonal Promotional Products: How to “Fall” Into the Perfect Marketing Strategy

Seasonal Promotional Products: How to “Fall” Into the Perfect Marketing Strategy

As a business owner, you may find yourself more engrossed in the day–to-day processes and challenges, than in the big picture. Instead of being narrowly focused, remember your primary goal–growing the business and building your brand.

To achieve that goal, you will have to play the role of a business owner AND a marketer. You need to have a strong, overall marketing strategy in place, which you can adhere to and implement consistently within your means.

By doing so, you have the ability to capitalize on seasonal marketing opportunities. Though your particular business may not be a simply seasonal one, you may have started to notice that consumers’ purchase behaviors are influenced by seasonal changes, trends, and events-i.e., Back to school, Easter, winter weather, etc.

A great way to leverage these occurrences is to develop promotional campaigns. In these efforts to develop marketing that actually resonates with consumers, offering custom branded promotional giveaways and incentives will help you to effectively attract customers, and retain them for the long run.

As the fall season is officially just a month away, we are here to provide your business with some fall marketing tips and ideas.

Fall Weather

The way that consumers, feel, their habits, their moods, and their interests are, believe it or not, influenced by changes in the weather. By keeping your brand relevant to the season and these seasonal desires, you are showing customers that they matter, and you can stay connected and engaged with those consumers. With the arrival of color changing leaves, and cooler days, consumers are dressing warmly and spending more time outdoors with the family, playing sports, taking pictures, camping, attending fall festivals, etc. To set your business apart from the competition, and to provide customers with incentives to begin or continue business with you, you could provide them with complementary, custom branded promotional gifts.

For example, with the Game Day Hooded Blanket in hand, watching a thrilling game of football couldn’t be more relaxing. It’s a cleverly designed combination hooded poncho, backpack, and even a blanket, with inner hand-warming pockets all in one! The backpack allows for easy storage and transportation. With all of these features and your corporate logo custom printed on it, customers will carry literally carry your brand to a larger audience, and you can set yourself apart from the competition.

Ultra Cotton Long Sleeve T-Shirt                    Game Day Hooded Blanket


Fall Holidays/Events

The fall season brings with it many notable holiday observances that you could utilize in promoting your business. For one, there’s Labor Day. Labor Day is generally celebrated by Americans as the symbolic end of summer, and it’s a time when people like to have picnics, barbecues, and other outdoor events. It is the perfect time to promote your business, and help customers enjoy the special day. Some custom branded giveaways could give your business the extra marketing edge.

The Chill and Grill Outdoor Kit takes the hassle out of outdoor shindigs. This handy portable grill comes equipped with a large cooler compartment and tongs included, as well as extra zippered compartments to store grilling supplies and food. Comfortable grip handles and a shoulder strap make it easy for customers to become the grill master of the party. The best part is that you can custom print your corporate logo on it in a large space. In doing so, consumers enjoy their get togethers, while you can effectively develop brand awareness.

Chill and Grill Outdoor Kit

This is just one instance in which providing your customers with custom promotional products can be useful for the fall holiday season. Consider how you could utilize the spirit of other fall holidays to promote your brand in a way that is truly relevant to consumers – especially your desired target audience.

Capturing the spirit of the season creatively will help your consumers connect and relate to your brand and your message. Custom products or schwag will make that possible within the scope of your budget and marketing strategy. You ultimately want to build your business and your overall image.

So, put on your marketing AND business leader caps, and “fall” into the perfect marketing strategy!

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Top Tips for Choosing the Right Promotional Products

Top Tips for Choosing the Right Promotional Products

By now, you should know that promotional products offer tremendous value to the advertiser, as well as to the recipient.

According to research by the Advertising Specialty Institute, one third of recipients said that they are more likely to do business with an advertiser after receiving the promotional item than they were beforehand.

Recipients not only remembered the name of the advertiser, they also overwhelmingly felt more positive about the advertiser.

With this information in mind, you should know that promotional products can convey your company message creatively. But to achieve the maximum impact, you have to give the right product to the right person, and still stay true to your business image.

What does it really take to choose the promotional products that work for your business (and satisfy customers)? Without a clear marketing strategy, you are setting yourself up for trouble.

This applies to every company, whether a non-profit organization or a small business. Here are some tips to choose the promo products to make your business shine and Make the right impression™.

 Know Who You Are

It goes without saying that you should know your products and services inside out. But aside from that, you should know your company values, what you represent, what sort of image you want to present, and what is your brand message. You should build your marketing strategy based on that. Ask yourself if the product in question is appropriate for your brand. For example, if your business is in the educational industry, a custom beach towel may not be the ideal choice, but a custom clipboard folder may be better. It sounds too obvious, but by knowing yourself, you can know your customer too. That means that you can tailor your product to meet the needs of your target customers, while still building your brand accordingly. Also, you could consider distributing one sort of promo product to existing customers, and a different one for potential customers, as you are conveying two different messages–one as a reminder, and one as an invitation.

10.5 lb./doz. Mid-Weight Colored Beach Towel                Clipboard Folder               

Be Unique

When it comes to promotional products, all too often, businesses choose generic products that they may personally like, but in the end are forgettable. The idea is to convey your brand message in a way in which customers feel appreciated, and your brand is remembered. To put your best foot forward and make the right impression™, choose promotional swag that is in tune with your brand and connects with customers on a personal level. For instance, a non-profit company could swap out a general promotional notepad for a Recycled Jotter & Pen. Choose a product that will be a memorable keepsake, unlike a generic product that any company could use. Consider what sort of items your competitors are likely to give away, and go against the grain, but remember to represent your company appropriately and creatively. If everyone in your field is giving out cell phone holders, think of what makes you unique and make your decisions based on that.

The Recycled Jotter & Pen                       The Coloma Cell Phone Holder


Consider Location

Think about how and where you are planning to distribute the product. If it will be at a company picnic, you have more leeway to customize larger promotional items like a cooler tote, while at a trade show, something lighter may be in order, like a convention tote. So make sure that you take location of product distribution into account when selecting the most effective and appropriate promotional products.

 Icy Bright Cooler Tote                       The Chattanooga Convention Tote

As you can clearly see, there is more to the story of promotional products than meets the eye. Promotional products are highly valuable tools to include in your marketing strategy, but only if you know how to make them work for you.

When you have a clear strategy, an understanding of your brand and your customer, and a unique selling position, choosing the most effective and most appropriate promotional products for your business to give away to both potential and new customers will be straightforward.

But always remember that if you are still completely lost, you have Pinnacle Promotions.


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